What ADResult does

ADResult (adresult AG) is a Zürich-based, founder-owned Swiss performance marketing agency founded in 2012 by Kurt Schwendener. The firm operates with approximately 10 employees, organized under a multi-function executive team including a CTO, Deputy CEO, and heads of Performance-Media-Planning, SEA & Analytics, and Marketing & Quality-Management. It serves Swiss and DACH-region advertisers across retail (Migros, Manor, Globus, Lehner Versand), banking/insurance (Zürcher Kantonalbank, AXA Winterthur, TCS, Helsana), government/postal (Die Schweizerische Post), media (Tamedia, Ricardo), telecom (Sunrise), and nonprofit (ProJuventute) verticals.

The agency's offering is built on a modular 'Baukastenprinzip' service stack comprising five core service lines: Affiliate-Marketing-Management (full-service program setup, publisher management, fraud detection across all major networks), Performance-Media-Planung (programmatic campaign planning and buying on CPC/CPM/CPL/CPO across all traffic sources with RTB), Performance Media Creations (creative and landing page production), Suchmaschinenmarketing SEO/SEA (Google AdWords, Bing, Google Shopping), and Google Analytics & Tag-Manager Management. The firm has built proprietary technology assets including the Affiliate-Marketing-Dashboard (consolidating KPIs across Tradedoubler, affilinet, zanox, and TradeTracker) and the 'effectives' Swiss Performance Display Network (launched 2017), which uses Real Time Bidding to deliver CPC-based traffic on premium Swiss publisher inventory (20min.ch, blick.ch, homegate.ch) with the agency assuming media risk.

Revenue is generated through performance-based fees (PPS, PPL, PPC), media buying margins on transparent CPC/CPM/CPL/CPO billing, and professional services for analytics, creative, and training. Distribution is sales-led via direct client relationships, with brand-building channel activity centered on industry events (the agency co-organizes TactixX, the merged Swiss-German affiliate marketing conference) and the Performance-Media-School training program. ADResult is a certified Google Partner and was the first Swiss signatory of the IAB Switzerland Affiliate Marketing Code of Conduct.

Name

ADResult

Legal name

adresult AG

Website

https://adresult.ch

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

ADResult (adresult AG) is a Zürich-based, founder-owned Swiss performance marketing agency founded in 2012, serving Swiss and DACH advertisers with affiliate management, programmatic media planning, SEO/SEA, analytics, and creative services backed by proprietary display network and dashboard technology.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Performance Marketing Automation & Bid Management Services (MPAAACAM), Affiliate & Performance Creator Programs (BPAFAHAG)

Keywords

• Affiliate marketing management
• Performance media planning
• Search engine marketing
• Programmatic display advertising
• Marketing analytics services

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Performance-Based Affiliate Marketing Management: Full-service affiliate marketing management where adresult AG manages complete affiliate program activities. Revenue is generated through performance-based models including Pay per Sale, Pay per Lead, and Pay per Click, with transparent media purchasing on CPC, CPM, CPL, or CPO basis. Includes publisher management, fraud protection, and reporting.
2. Performance-Media Planning & Buying: Campaign planning and media buying across all available traffic sources on a performance basis. Dynamic purchasing model allowing flexibility during campaign runs. Includes Real Time Bidding, cross-device delivery, prospecting and retargeting. Revenue tied to client performance KPIs.
3. Creative & Production Services: Design and creation of performance advertising materials and landing pages for affiliate and performance campaigns. Services include competition/lead generation campaigns and promotional content.
4. Google Analytics & Tag Manager Consulting: Analytics implementation, strategy, e-commerce tracking, data layers, reporting and tag management services.
5. Search Engine Marketing (SEO/SEA): SEA services covering Google AdWords and Bing campaigns with full-service management including audits, strategy, landing pages, shopping feed automation, bid management, remarketing, and display network.
6. Performance-Media-School Training: Training services for individuals and companies in the field of affiliate and performance marketing, conducted by the agency's experienced team.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

adresult AG is a Swiss full-service affiliate and performance marketing agency that manages complete affiliate programs, plans and buys performance media across multiple channels on a CPC/CPM/CPL/CPO basis, creates advertising materials and landing pages, delivers SEO/SEA campaigns, and implements Google Analytics and Tag Manager solutions. The agency offers proprietary technology including the Affiliate-Marketing-Dashboard with cross-network integration and the effectives Swiss Performance Display Network using Real Time Bidding, all delivered on a modular 'baukastenprinzip' (building block) basis.

Product overview

ADResult (adresult AG) is a Swiss performance marketing agency founded in 2012, offering a modular service portfolio centered on affiliate marketing and online advertising. The core offering consists of five integrated service pillars: Affiliate-Marketing-Management (full-service program management across major networks), Performance-Media-Planung (programmatic campaign buying across channels), Performance Media Creations (creative design for ads and landing pages), Suchmaschinenmarketing SEO/SEA (search engine marketing), and Google Analytics & Tag-Manager Management (analytics and tracking implementation). Supplementary offerings include the Performance-Media-School (training) and proprietary tools: the Affiliate-Marketing-Dashboard (consolidated reporting across affiliate networks) and the effectives Swiss Performance Display Network (RTB-based display advertising). Services can be booked individually or as a full-service package using the modular 'baukastenprinzip' approach.

Differentiator

Problem solved

Functional benefit

Brands

• effectives: Swiss Performance-Display-Network launched in 2017, offering CPC-based display advertising with Real Time Bidding (RTB) technology on premium Swiss websites.

Products and services

• Affiliate-Marketing-Management Full-service affiliate marketing management including affiliate program setup, publisher acquisition and screening, quality management, fraud detection, brand protection, and performance optimization across all major affiliate networks (Tradedoubler, affilinet, zanox, TradeTracker, Connects, and private networks). Billing is performance-based on Pay per Sale, Pay per Lead, or Pay per Click models. Target customers are Swiss e-commerce businesses, online shops, and enterprises running affiliate programs.
• Performance-Media-Planung Campaign planning and media buying on a transparent CPC, CPM, CPL, and CPO basis across all available traffic sources. Includes Real Time Bidding, cross-device delivery, prospecting and retargeting, A/B/C/D testing, fraud and proxy checks, fingerprint analyses, IP-switching detection, and comprehensive touchpoint tracking. Target customers are Swiss advertisers seeking multi-channel performance media buying.
• Performance Media Creations
• Suchmaschinenmarketing (SEO/SEA) Full-service search engine marketing covering SEO and SEA (Google AdWords and Bing Ads). Includes account audits, strategy, landing page optimization, Google Shopping with feed automation, bid management, keyword optimization, dynamic and classic remarketing, display network campaigns, and reporting. Target customers are Swiss businesses seeking measurable search engine advertising results.
• Google Analytics & Tag-Manager Management Google Analytics and Google Tag Manager setup, strategy consulting, attribution modeling, KPI definition, e-commerce tracking, data layer implementation, custom views, reporting, and integration with shop systems, CRM, or ERP. Target customers are marketers needing reliable campaign measurement, attribution, and reporting infrastructure.
• Performance-Media-School Training programs for individuals and companies in the field of affiliate and performance marketing, covering success factors, market developments, and best practices. Delivered by the agency's experienced practitioners. Target customers are marketing professionals and companies seeking to build internal performance marketing expertise.
• effectives - Swiss Performance Display Network Proprietary Swiss performance display network offering high-quality traffic on a CPC basis using Real Time Bidding (RTB) technology. Includes a Premium Swiss Network Bundle featuring premium Swiss websites (e.g., 20min.ch, blick.ch, homegate.ch). Adresult assumes media risk; clients pay only for effective clicks. Target customers are Swiss advertisers seeking display advertising on premium Swiss inventory.
• Affiliate-Marketing-Dashboard Proprietary client dashboard integrating affiliate networks (Tradedoubler, affilinet, zanox, TradeTracker) for consolidated reporting and analytics. Features all relevant KPIs (AOV, Conversion Rates, KUR, ROI, CPO, eCPM), daily/hourly breakdowns, growth rate comparisons, traffic alerting, Ad-Hijacking tool, reporting subscriptions, publisher management tools, and in-app chat with account manager. Target customers are advertisers managing affiliate programs across multiple networks who need consolidated cross-network KPI visibility.

Quantifiable outcome

• Affiliate marketing in Switzerland reached CHF 18 million invested in 2014 (15.5% growth YoY)
• +3 more outcomes

Named customers20 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Oliro GmbHcoreStrategic or Co-development Partner · 19 July 2019German company operating the TactixX affiliate marketing conference (Germany's largest with 700+ attendees) and Retargeting-Anbieter Targeting360. adresult AG merged its Swiss Affiliate-Marketing-Konferenz with Oliro's TactixX under the unified TactixX brand (2019), bundling forces and leveraging synergies for the DACH market.
• effectives Premium Publishers (e.g., 20min.ch, blick.ch, homegate.ch)minorChannel Partner/ Reseller/ Distributor · 28 March 2017Premium Swiss publisher network within adresult's proprietary effectives performance display network. adresult AG purchases quality traffic from these publishers and resells to clients on a CPC basis via Real Time Biding.
• Marketing & Kommunikation MagazineminorGTM or Marketing Partner · 29 February 2016Swiss trade publication featured an interview with Kurt Schwendener and article on affiliate marketing in their 02/2016 edition, providing media coverage and thought leadership positioning.
• GlobusminorChannel Partner/ Reseller/ Distributor · 5 January 2016Daniel Fernandez, former Head of Online Marketing at Globus (15 years experience), joined adresult AG as Head of Performance-Media-Planning. Globus was a client of adresult AG, with Daniel speaking at Affiliate-Marketing-Konferenz about Globus's digital activities.
• xpose360minorStrategic or Co-development Partner · 5 January 2016German digital marketing agency. Markus Kellermann, managing partner of xpose360, co-presented with Kurt Schwendener on Affiliate-Marketing Trends & Insights at the 2018 Affiliate-Marketing-Konferenz.
• Media FocusminorStrategic or Co-development Partner · 6 April 2015Swiss media research company. adresult AG collaborated with Media Focus to conduct the AdHijacking Study (2013 and 2015), examining brands running affiliate marketing over public networks for SEM violations. adresult AG also contributes as expert panel member for Media Focus Semester Reports on Swiss online advertising market.
• affilinetcoreTechnology or Integration · 6 March 2015Major affiliate marketing network partner. adresult AG works with affilinet for affiliate program setup, management, and tracking. affilinet served as main sponsor of the 3rd Affiliate-Marketing-Konferenz (March 2015). Network interface integrated into adresult's proprietary affiliate dashboard.
• TradedoublercoreTechnology or Integration · 6 March 2015International affiliate marketing network partner. Tradedoubler CEO Matthias Stadelmeyer spoke at adresult's Affiliate-Marketing-Konferenz. adresult AG provides full-service management for client affiliate programs on the Tradedoubler network.
• zanoxcoreTechnology or Integration · 6 March 2015Leading affiliate marketing network in DACH region. adresult AG manages affiliate programs on zanox, participated in zanox Expert Day Switzerland (2016) as panelist, and integrates zanox data into proprietary affiliate dashboard.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• xpose360 GmbH: German affiliate and performance marketing agency that co-presents with ADResult at affiliate conferences and operates in the same DACH performance-marketing niche; structurally comparable in service mix (affiliate, SEO, SEA, performance display) and customer base (mid-to-large e-commerce advertisers).
• Projecter GmbH: Hamburg-based performance marketing agency offering affiliate management, Google Ads, programmatic display and tracking/analytics; comparable in services, agency size (~40-80 staff) and DACH focus to ADResult.
• eprofessional GmbH: Munich-based performance marketing agency specializing in affiliate, SEA, SEO and tracking; directly comparable as a DACH mid-market performance-marketing agency with overlapping technology and publisher/network partnerships.

Broad incumbents

• GroupM (WPP): World's largest media-buying group, including performance-marketing and affiliate capabilities (via GroupM Nexus etc.); competes for the same Swiss enterprise advertisers as ADResult but at vastly larger scale and across all media channels, not just performance.
• Publicis Groupe: Global advertising holding company with performance-marketing units (Publicis Performics, Starcom) that compete with ADResult for enterprise performance mandates across the DACH region.
• Dentsu (DACH performance units): Global ad holding group with DACH performance-marketing operations (Dentsu Performance, Merkle) that increasingly compete for end-to-end Swiss performance mandates otherwise served by boutique agencies.

Others

• TradeDoubler: European affiliate network with which ADResult has a core partner relationship; comparable as a DACH-focused affiliate infrastructure player and indirect competitor via network-owned service teams.
• AWIN (part of Axel Springer): Global affiliate network used by ADResult's clients; not a direct agency competitor but a key infrastructure peer whose trajectory (network consolidation, automation) shapes ADResult's service margins and the broader affiliate-marketing landscape.

Regional players

• Crealogix: Swiss digital agency/fintech-adjacent marketing services firm listed as a former ADResult client; comparable as a Switzerland-headquartered digital services provider serving enterprise Swiss clients, though broader in scope than pure performance marketing.
• Performance One AG: Swiss performance marketing and SEA/SEO agency; closest geographic peer to ADResult with overlapping service portfolio focused on the Swiss market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/adresultAG
• Facebookfacebook.com/adresult
• LinkedInlinkedin.com/company/adresult-ag

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADResult