Interflora
- Company typePrivate
- Founded1944
- HeadquartersLyon, France
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Interflora does
Interflora France SAS is a privately held French flower and gift delivery platform founded in 1944 and headquartered in Lyon (RCS Lyon 562 132 670, share capital €4,182,375). The company operates a two-sided marketplace connecting customers to a network of 3,000+ artisan florists across France and 5,200+ globally, who handcraft and deliver floral arrangements. Core service capabilities include same-day delivery within four hours, seven days a week including Sundays and public holidays, across metropolitan France; international delivery to 140+ countries through the FLEUROP network; a 7-day freshness guarantee and 'Satisfait ou Relivré' satisfaction guarantee; and proprietary features such as the Bulle d'eau (water bubble) freshness system and the IFlora dematerialized gifting product for peak floral holidays.
Interflora firmographics
Firmographics- Name
- Interflora
- Legal name
- INTERFLORA France
- Website
- https://interflora.fr
- Company type
- Private
- Founded year
- 1944
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Interflora industry classification
Industry- Product category
- Online Flower Delivery Services
- NAICS
- Florists (45931), Florists (4593), Florists (459310)
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
- akta.pro secondary industry
- Long-Distance/International Gift Shipping Coordination (HSACANAK)
Keywords
Where Interflora is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Interflora business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales (Floral Arrangements): Interflora's primary revenue stream comes from the sale of handcrafted floral bouquets, plants, dried flowers, and eternity roses, sold directly to consumers via its e-commerce website and mobile application. Products range from budget bouquets (starting at €19.95) to premium collections (up to €93.95+). Delivery fees are charged separately and vary by location and urgency.
- Gift Sets and Coffin Coffrets: Interflora sells curated gift sets combining flowers with complementary products such as chocolates (from Chocolats Louis), wines, Rituals beauty products, LEGO Botanicals, Smartbox experience vouchers, Lancôme fragrances, and gourmet food items. These products generate incremental revenue per transaction.
- Interflora+ Subscription: Annual subscription program priced at €24.95 per year, offering unlimited free delivery on all orders across France (metropolitan France, Monaco, Corsica, and DROM-COM) for 12 months. Subscribers also receive promotional offers. The subscription is non-cumulative with promotional codes and is available only to individual (non-business) customers.
- Floral Subscription (Abonnement Floral): Recurring floral delivery subscription allowing customers to schedule regular deliveries of floral arrangements. The B2B terms mention two variants: a floral embellishment subscription (indefinite duration with one-month notice) and a plant rental subscription (12-month fixed term, renewable).
- E-Gift Cards (E-Carte Cadeau): Digital gift cards sold in amounts between €30 and €200, valid for 12 months from receipt. E-gift cards can be used as full or partial payment for orders on the site, and can be contributed to by multiple people for group gifting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level bouquets and small plants starting from €19.95 |
| Unit Pricing | Pay-as-you-go | Mid-range bouquets, premium gift sets, and partner collaborations from €39.95 to €60.95 |
| Unit Pricing | Pay-as-you-go | Premium and large-format bouquets and luxury gift sets from €79.95 to €93.95+ |
| Subscription | Annual | Interflora+ annual subscription at €24.95/year for free unlimited delivery |
| Other | Pay-as-you-go | E-gift cards (E-Carte Cadeau) from €30 to €200 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Interflora product offering
Product offeringCore offering
Interflora operates an online flower and gift delivery platform connecting customers with a national network of independent artisan florists in France. It sells themed bouquets, plants, funeral and sympathy arrangements, wedding florals, and gift items with same-day and scheduled delivery options.
Product overview
Interflora is a French online flower and gift delivery platform operating since approximately 1944, now part of the Eden Flowers group. The core offering is same-day 4-hour flower delivery through a network of over 3,000 artisan florists (5,200 according to the affiliation page) across France and 140+ countries. The product portfolio centers on three main categories: fresh flower bouquets (including occasion-based collections, roses, seasonal flowers, premium/prestige arrangements, and multicolored bouquets), plants (green plants, flowering plants, orchids, and outdoor varieties), and dried/eternal flowers. Beyond flowers, Interflora offers extensive gift box combinations through branded partnerships with LEGO (LEGO Botanicals), Smartbox (experience gifts), Rituals (beauty and wellness collections), Lancôme (perfume collections), Panier des Sens (Provence-inspired beauty), and Chocolats Louis (gourmet chocolates). The platform also provides chocolate bouquets, e-gift cards (values €30–€200, valid 12 months), a loyalty subscription (Interflora+ at €24.95/year offering unlimited free delivery), floral subscriptions for recurring deliveries, and B2B solutions including corporate accounts and floral art courses. Key service differentiators include the "Satisfied or Re-delivered" guarantee, 7-day freshness guarantee, international delivery to 140+ countries, a mobile application for iOS and Android, and an affiliate marketing program through TimeOne.
Differentiator
Problem solved
Functional benefit
Brands
- IFlora: Dematerialized floral product service launched during floral holidays where recipients receive SMS or email to accept or refuse the floral product.
Products and services
- Themed Bouquets (Bouquet d'Or, Bouquet de Saison, Bouquets d'Exception)
Quantifiable outcome
- More than 1.7 million bouquets delivered annually, establishing Interflora as the #1 online flower delivery service in France.
- +2 more outcomes
Companies that use Interflora
Customer profileSegments2 records
Ideal customer profiles2 records
Interflora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature2 records
Interflora partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- LEGO (LEGO Botanicals)coreInterflora has a partnership with LEGO for the LEGO Botanicals product line, offering bouquets of LEGO flowers (e.g., tulips, roses, sunflowers, orchids) combined with real flowers or as standalone gift sets. Products include 'Duo Tournesols LEGO', 'Coffret LEGO Merci maîtresse', 'Bouquet de roses rouges LEGO', 'Orchidée LEGO', and 'Coffret Bonsai et LEGO'. The partnership targets occasions such as Teacher's Day, birthdays, and home decor gifting.
- Chocolats LouiscoreInterflora collaborates with Chocolats Louis for curated chocolate gift sets, such as the 'Coffret cadeau anniversaire plante' (flower and chocolate combination). The collaboration brings together artisanal floral arrangements with gourmet French chocolates.
- Smartbox (ESpirit bistrot)minorInterflora offers gift combinations pairing floral arrangements (e.g., sunflowers) with Smartbox experience vouchers (e.g., 'Smartbox Esprit bistrot' for fine dining experiences), creating a dual gift of flowers and culinary experiences.
- Rituals CosmeticscoreInterflora partners with Rituals Cosmetics to create gift sets combining floral arrangements with Rituals beauty and wellness products, including The Ritual of Sakura (shower gel, body cream, shower oil, body mist) and other Rituals collections. Products include 'Rituals - Roses et coffret beauté' and 'Rituals - Coffret bien-être' (bonsai + Rituals).
- LancômeminorInterflora offers a premium gift set pairing a bouquet of roses with four iconic Lancôme fragrances ('Roses et 4 parfums iconiques Lancôme'). This partnership targets luxury gifting occasions such as anniversaries and Valentine's Day.
- Panier des SensminorInterflora partners with Panier des Sens, a French beauty and home fragrance brand, for gift sets combining floral arrangements with Panier des Sens hand creams (e.g., Miel, Amande, Provence). Products include 'Roses et son coffret crèmes mains - Panier des sens'.
- Arômes (wine tasting)minorInterflora offers a wine and gourmet gift set ('Coffret cadeau Œnologie') that includes a vine plant to replant and a wine tasting experience set by Arômes, featuring three 100 mL wine vials with guided tasting videos for two, combined with a bouquet of roses.
- TimeOne (Affiliate Marketing Platform)minorInterflora operates its affiliate marketing program through the TimeOne platform. Affiliates promote Interflora products on their websites and earn commission on generated sales. Interflora provides banners, emails, and product catalogs in various formats to support affiliate activities.
- OVHcloudminorOVHcloud provides web hosting services for www.interflora.fr. OVH is a French cloud computing and web hosting company headquartered in Roubaix, France.
- CITEO / Registre national des metteurs sur le marchéminorInterflora is registered with the French national register of market introducers for the paper and graphic products REP and packaging REP under number FR232132_03KFGA, ensuring regulatory compliance with French environmental obligations under Article L541-10-13 of the Environmental Code.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Interflora competitors and assessment
Company assessmentEmerging players
- The Bouqs Co. The Bouqs Co. is a US digital-native flower delivery company with a vertically integrated farm-to-door supply chain. It represents the emerging competing model that bypasses the florist network entirely, offering lower prices and modern branding.
- BloomNation: BloomNation is an online flower marketplace enabling local florists to sell directly, with same-day delivery. It is an emerging model that overlaps Interflora's florist-network value proposition but emphasizes independent florist storefronts rather than a unified brand.
- BloomsyBox: BloomsyBox is a US subscription-based flower delivery company offering fresh flowers sourced directly from farms. It is a comparable recurring-revenue gifting model that competes for the same occasion-based gifting wallet share as Interflora.
Direct peers
- Florajet: Florajet is a French flower delivery network with an artisan florist base and same-day delivery service, competing head-to-head with Interflora on price, range, and delivery speed in metropolitan France.
- Aquarelle: Aquarelle is a major French online flower delivery competitor with a similar artisan florist model, same-day delivery proposition, and gift set offerings directly comparable to Interflora's bouquet and gift catalog.
- Ode à la Rose: Ode à la Rose is a French digital-native flower delivery brand offering designer bouquets with same-day Paris delivery. It is a direct competitor targeting the same metropolitan, occasion-based consumer segment with a more modern brand experience.
- Teleflora: Teleflora is the US florist-network marketplace peer, connecting local florists to national demand. Its structure (independent florists fulfilling e-commerce orders) is the closest business-model analogue to Interflora outside France.
- FLEUROP: FLEUROP is the European flower transmission network that Interflora France actually leverages for international deliveries to 140+ countries. It is a directly comparable marketplace model connecting florists across borders.
- 1-800-Flowers.com: 1-800-Flowers is the US incumbent flower and gift delivery marketplace with a comparable florist network model, broad gift catalog, and same-day delivery proposition — directly analogous to Interflora but in the North American market.
Broad incumbents
- ProFlowers: ProFlowers is part of FTD's broader portfolio of flower and gift brands. It serves as a broad incumbent in online flower delivery, with overlapping gifting catalog but a focus on US mass-market rather than artisan florist curation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights8 records
Customer concentration
Interflora social profiles
Digital presenceInterflora compliance and trust
Trust signalCompliance1 record
Interflora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Interflora leadership team
Management profileNumber of profiles
Interflora funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Interflora M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Interflora
What does Interflora do?
Interflora operates an online flower and gift delivery platform connecting customers with a national network of independent artisan florists in France. It sells themed bouquets, plants, funeral and sympathy arrangements, wedding florals, and gift items with same-day and scheduled delivery options.
Is Interflora a public or private company?
Interflora is a private company. It is classified as unknown and is currently operating.
When was Interflora founded?
Interflora was founded in 1944. It employs 101 to 250 people.
Where is Interflora based?
Interflora is headquartered in Lyon, France, in the Europe region.
How does Interflora make money?
Five revenue lines are on record. Product Sales (Floral Arrangements) is the primary driver. The others are gift Sets and Coffin Coffrets, interflora+ Subscription, floral Subscription (Abonnement Floral) and E-Gift Cards (E-Carte Cadeau).
Who are Interflora's main competitors?
Emerging players on record are The Bouqs Co., BloomNation and BloomsyBox. Direct peers are Florajet, Aquarelle, Ode à la Rose, Teleflora, FLEUROP and 1-800-Flowers.com. ProFlowers is listed as a broad incumbent.
Does Interflora have an API?
No public API is recorded for Interflora.
What industry is Interflora in?
Interflora's product category is Online Flower Delivery Services. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces, with a secondary code of HSACANAK, Long-Distance/International Gift Shipping Coordination. Its NAICS code is 45931.