Whataboutus AB
Whataboutus AB is a Gothenburg-based B2B video marketing agency serving enterprise clients — primarily Swedish industrial and automotive-mobility firms — with film production, content marketing, and corporate communication services, including VR/360° and motion graphics.
- Company typePrivate
- Founded2018
- HeadquartersGothenburg, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Whataboutus AB does
Whataboutus AB is a Gothenburg, Sweden-based B2B video marketing agency that self-positions as Sweden's first dedicated Video Marketing Agency. The firm delivers integrated video and content services centered on a Hero-Hub-Help content strategy methodology, with three stated service pillars: Film Production, Content Marketing, and Corporate Communication. The company is part of a small group alongside sister firms Realise Communication and Sould, suggesting cross-discipline referral and bundled delivery for clients requiring broader communications support.
The agency's client base is concentrated in the Swedish industrial and automotive-mobility sector, with named engagements including Volvo (and adjacent entities Volvo Buses, Volvo Group Connected Solutions, Zenseact, and MobilityXlab), SKF, Autoliv, Horse Powertrain, Qualisys, and Gunnebo. Project work extends beyond Sweden into Germany and China, evidenced by recurring content production for Horse Powertrain at IAA Mobility and the Beijing Auto Show 2026. The service offering has been progressively extended beyond traditional video into VR & 360° content and dedicated Animation & Motion Graphics.
The business model is project-based professional services, with revenue tied to production retainers, campaign engagements, and event-based content commissions for enterprise B2B clients. Go-to-market is anchored on long-standing relationships within the West Sweden industrial cluster and a portfolio of recognized case studies. The firm operates with a stated headcount range of 1–10 employees, implying a small core team supplemented by freelance production capacity. No funding rounds, investor disclosures, or financial figures are available in the input material.
Whataboutus AB firmographics
Firmographics- Name
- Whataboutus AB
- Legal name
- Whataboutus AB
- Website
- https://whataboutus.se
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Whataboutus AB is a Gothenburg-based B2B video marketing agency serving enterprise clients — primarily Swedish industrial and automotive-mobility firms — with film production, content marketing, and corporate communication services, including VR/360° and motion graphics.
- Ownership category
- akta.pro rank
Whataboutus AB industry classification
Industry- Product category
- Video Marketing Services
- NAICS
- Advertising Agencies (541810), Motion Picture and Video Production (512110)
- SIC
- Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Brand Campaign & Integrated Communications Agencies (MPAAAAAC)
Keywords
Where Whataboutus AB is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
Whataboutus AB business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Video Production Services: Professional video production services including brand films, corporate videos, product videos, broadcast content, and social media videos. Revenue is generated through project-based engagements with enterprise clients.
- Content Marketing Services: Strategic consulting and content marketing services including communication strategy, editorial concepts, and multi-format content production across video, magazines, social media, podcasts, newsletters, and native advertising.
- Corporate Communication Services: Corporate communication services including strategy development, content creation, event facilitation, webinars, and live broadcasts for internal and external audiences.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Whataboutus AB product offering
Product offeringCore offering
Whataboutus AB is a strategic and creative video marketing agency that produces film, content marketing, and corporate communication for enterprise brands. Its work spans brand films, product videos, social media campaigns, employer branding, and digital events, delivered through a proprietary Hero-Hub-Help content framework and a four-stage branded content production process covering planning, creative development, production, and seeding/activation.
Product overview
Whataboutus AB is a strategic and creative video marketing agency based in Gothenburg, Sweden, operating under the tagline 'Sweden's first Video Marketing Agency.' The company offers three interconnected core services: Film Production (immersive brand-driven video content), Content Marketing (multi-platform brand building and engagement), and Corporate Communication (strategic internal and external communication). These core services are supported by specialized production capabilities including Animation & Motion Graphics (VFX, 3D, motion graphics), VR & 360° Content (immersive experiences and VR tours), Social Media Content (short-form video ads, social clips), Photography (product, lifestyle, office branding), Live Streaming & Webinars (conferences, quarterly reports, hybrid events), and Photography Series (documentary-style project photography). The agency employs a proprietary 'Hero-Hub-Help' content strategy methodology for creating tiered video content targeting different audience segments.
Differentiator
Problem solved
Functional benefit
Products and services
- Film Production High-end video production services creating immersive brand-driven content for audiences, including brand films, product videos, campaign content, and event documentation for enterprise brands.
- Content Marketing Strategic content marketing services that build brands and engage audiences across owned, earned, and paid media channels, including social media content, photography, and multi-platform campaigns.
- Corporate Communication Strategic corporate communication services including communication strategy, key messages, employer branding, quarterly reports, event videos, webinars, and town halls for internal and external audiences.
- Animation & Motion Graphics Animation production including VFX, 3D animation, and motion graphics for video content, brand films, and marketing campaigns.
- VR & 360° Content Virtual reality and 360-degree video content production, including VR tours for showcasing facilities and immersive experiences.
- Live Streaming & Webinars Live broadcast services including webinars, conferences, quarterly reports, town halls, and hybrid event facilitation with live-streaming technique.
- Photography Professional photography services including product photography, lifestyle imagery, office branding, events, and photography series for marketing purposes.
Quantifiable outcome
- SKF Ferrari campaign: 1.7 million impressions, 1.78 million views, 1,167.5 hours watch time, 17.38% engagement rate
- +3 more outcomes
Companies that use Whataboutus AB
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Whataboutus AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Whataboutus AB partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Realise CommunicationcoreWhataboutus's sister company that provides creative direction, design, and exhibition services. The two companies frequently collaborate on major automotive events such as Auto Shanghai, IAA Mobility, and Beijing Auto Show, combining Whataboutus's film production expertise with Realise's exhibition and display capabilities.
- SouldcoreSister agency that collaborated with Whataboutus on the Sendify video campaign. Sould brings creative and strategic capabilities to joint projects, working alongside Whataboutus to deliver integrated campaign solutions for clients.
- Expresso ConsultingminorConsulting partner that worked with Whataboutus on the Conjet brand identity project, providing strategic consulting alongside Whataboutus's creative production services.
- Precis DigitalminorDigital marketing agency that collaborated with Whataboutus on the Jiroy brand launch campaign, combining Whataboutus's video production with Precis Digital's digital marketing expertise for social media awareness.
- Start CommunicationminorAgency commissioned by MAQS to create a new modern brand identity; partnered with Whataboutus on the We are MAQS employer branding film project.
- 2028 AgencyminorAgency partner that commissioned Whataboutus to produce the Volvo Trucks first fully electric truck launch film, acting as an intermediary between Whataboutus's production services and the client.
- Realise Communication (MobilityXlab project)coreWhataboutus partnered with sister company Realise on the MobilityXlab project. Realise designed and built the entire exhibition while Whataboutus created unique educational and fun exhibits for the Volvo Trucks section.
- HiQminorTechnology and consulting firm that partnered with Whataboutus on the SKF Change project, producing videos for the experience centre's three-screen 180 degree movie theatre.
- Solberg CommunicationminorCommunication partner that worked with Whataboutus on the SKF NetZero project, producing videos telling the story of SKF's new climate goals.
- Realise Communication (World of Volvo)coreWhataboutus partnered with sister company Realise Communication who was commissioned to design and build the entire World of Volvo exhibition. Whataboutus created exhibits including Heroes of the Highway interactive content and a film about Volvo design in the DO section.
- Realise Communication (SCA Ski Team)coreWhataboutus worked with sister companies Realise Communication and Sould on the SCA Ski Team Sweden 2025 campaign, crafting storytelling concepts and producing hero films and social media content.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Whataboutus AB competitors and assessment
Company assessmentDirect peers
- Great Works: Swedish creative and content agency delivering film, campaigns, and branded content for enterprise and consumer brands. Comparable in scale, geography, and B2B-oriented content production model.
- North Kingdom: Skellefteå/Stockholm creative agency known for digital experiences, branded content, and film for enterprise and consumer brands. Closely comparable as a Nordic creative firm delivering brand-driven video and immersive content for global clients.
- B-Reel: Stockholm-based creative production company with strong film, digital content, and interactive storytelling capabilities for brands. Directly comparable as a Nordic boutique that pairs video production with strategy and creative development for global brands.
- NORD DDB: Stockholm and Nordic network agency offering creative, content, and brand campaigns for enterprise clients. Comparable as a Nordic B2B creative agency with film and content production capabilities.
- Acne Studio: Stockholm-headquartered creative studio producing films, brand content, and integrated campaigns for global brands. Comparable as a Swedish creative house spanning film, content, and brand strategy under one roof.
Broad incumbents
- TBWA Stockholm: Swedish office of TBWA's global creative network, producing campaigns and branded content for enterprise and consumer clients. Comparable as a Sweden-based creative agency with film production capabilities, but part of a global network with vastly more resources.
- MediaMonks (Monks): Global content and experience production company (S4 Capital) offering film, campaign content, and digital production for enterprise brands. Comparable in the content-production-for-advertisers space but as a multi-thousand-person global incumbent.
- Hogarth Worldwide: Global content production network (WPP) producing film, digital, and localized content for enterprise advertisers. Comparable as a scaled content production partner for global brands but operates at vastly greater scale and geographic reach than Whataboutus.
- Forsman & Bodenfors: One of Sweden's largest independent creative agencies, now part of the Dentsu network, producing films and campaigns for major Nordic and global brands. Comparable at the category level as a Swedish creative agency but at meaningfully larger scale and broader portfolio.
Others
- Precis Digital: Swedish digital marketing agency that has partnered with Whataboutus on brand launch campaigns (e.g., Jiroy). Comparable as a closely collaborating Nordic marketing partner that demonstrates the kind of agency ecosystem Whataboutus operates within.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Whataboutus AB social profiles
Digital presenceWhataboutus AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Whataboutus AB leadership team
Management profileNumber of profiles
Profiles1 record
Whataboutus AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Whataboutus AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Whataboutus AB
What does Whataboutus AB do?
Whataboutus AB is a strategic and creative video marketing agency that produces film, content marketing, and corporate communication for enterprise brands. Its work spans brand films, product videos, social media campaigns, employer branding, and digital events, delivered through a proprietary Hero-Hub-Help content framework and a four-stage branded content production process covering planning, creative development, production, and seeding/activation.
Is Whataboutus AB a public or private company?
Whataboutus AB is a private company. It is classified as unknown and is currently operating.
When was Whataboutus AB founded?
Whataboutus AB was founded in 2018. It employs 1 to 10 people.
Where is Whataboutus AB based?
Whataboutus AB is headquartered in Gothenburg, Sweden, in the Europe region.
How does Whataboutus AB make money?
Three revenue lines are on record. Video Production Services are the primary driver. The others are content Marketing Services and corporate Communication Services.
Who are Whataboutus AB's main competitors?
Direct peers on record are Great Works, North Kingdom, B-Reel, NORD DDB and Acne Studio. Broad incumbents are TBWA Stockholm, MediaMonks (Monks), Hogarth Worldwide and Forsman & Bodenfors. Precis Digital is listed as an others.
Does Whataboutus AB have an API?
No public API is recorded for Whataboutus AB.
What industry is Whataboutus AB in?
Whataboutus AB's product category is Video Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 541810 and its SIC code is 7311.