Qually Grama

What Qually Grama does

Qually Grama is a Brazilian natural turfgrass producer founded in 1999 and headquartered in Tatuí, São Paulo. The company cultivates, harvests, and distributes natural grass in plates (sod) and rolls, offering seven or more certified varieties including Esmeralda, São Carlos, Coreana, Celebration, Innovation, CitraBlue (an exclusive offering), and Tifway 419. Since inception, it has planted more than 75 million m² of grass across its customer base.

The company operates a multi-state production footprint with facilities in São Paulo, Santo Amaro (Bahia), Alhandra (Paraíba), and Redenção (Ceará), enabling nationwide delivery. It serves three primary customer segments: landscapers (paisagistas), construction companies (construtoras), and sports field operators. Its products are sold via project-based quotes, with pricing driven by variety, volume, geography, and delivery logistics, characteristic of a B2B/B2B2C distribution model.

Qually Grama's commercial model combines physical agricultural production with a digital marketing layer, including SEO-led content marketing and the "Safe Garden" (Jardim Seguro) educational course. Strategic emphasis in 2024 has been on geographic expansion into the Northeast, exclusive variety licensing, and brand-building content, indicating a mature operational business investing in regional density and premium product positioning rather than technology disruption.

Name

Qually Grama

Legal name

Qually Grama

Website

https://quallygrama.com.br

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Qually Grama is a Brazilian natural turfgrass producer founded in 1999, headquartered in Tatuí, São Paulo. It cultivates and distributes seven-plus certified grass varieties in sod and rolls from four production facilities across São Paulo, Bahia, Paraíba, and Ceará, serving landscapers, construction companies, and sports field operators throughout Brazil.

Ownership category

akta.pro rank

Product category

Natural Turf and Sod Production

NAICS

Nursery and Floriculture Production (11142)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Sod, Turfgrass & Groundcover Production (AFAGAHAL)

Keywords

• Natural grass sod
• Bermuda grass varieties
• Turf production
• Sports field grass
• Landscaping turf

Headquarters

HQ city

Tatuí

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Grass Sod/Plate Sales: Qually Grama generates revenue through the production and sale of natural grass in plates (sod) and rolls for various applications including residential gardens, sports fields, and landscaping projects. Sales are primarily one-time transactions with per-project pricing based on quantity and grass variety.
2. Technical Support Services: The company provides technical implantation support including soil preparation guidance, initial irrigation setup, and post-planting care instructions as part of their customer service, which may be bundled with product sales or quoted separately.
3. Grass in Roll Format: Sale of grass in roll format (tapetes) as an alternative to plates, providing the same varieties for different installation preferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Qually Grama produces and sells natural grass sod in plates (placas) and rolls (rolos/tapetes) across seven certified varieties — Esmeralda, São Carlos, Celebration, Tifway 419, Innovation, CitraBlue, and Coreana — for residential gardens, sports fields, and landscaping projects. The company operates multi-state production facilities in São Paulo, Bahia, Paraíba, and Ceará, and provides in-house Agronomist Engineer technical support covering soil preparation, irrigation guidance, and post-planting care bundled with product sales. Quote-based pricing is offered per project by variety, quantity, and delivery region.

Product overview

Qually Grama is a natural grass producer and distributor offering a portfolio of seven cultivated grass varieties sold as ready-to-install plates (placas) or rolls (rolos/tapetes). The product line centers on high-performance turf grasses including Grama Esmeralda (flagship variety), Grama São Carlos, Grama Celebration, Grama Tifway 419, Grama Innovation, Grama Citra Blue, and Grama Coreana. The company also provides complementary services including technical support from agronomists, implantation assistance, structured transport, and post-planting guidance. Products target three main use cases: ornamental/residential gardens, sports fields/stadiums, and functional/public landscaping. The portfolio is available nationwide with production facilities in São Paulo, Bahia, Paraíba, and Ceará states.

Differentiator

Problem solved

Functional benefit

Products and services

• Grama Celebration A high-performance Bermuda grass variety ideal for sports fields, stadiums, and high-traffic areas, known for its rapid growth and wear tolerance. Sold to sports field operators, landscapers, and construction companies.
• Grama Citra Blue An exclusive Qually Grama variety designed for coastal environments, offering excellent tolerance to saline conditions and sun exposure. Sold to landscapers, construction companies, and coastal property owners.
• Grama Coreana A grass variety suited for ornamental gardens and landscaping applications, featuring fine texture and attractive appearance. Sold to homeowners, landscapers, and garden centers.
• Grama Esmeralda The company's flagship grass variety, widely used for residential gardens, sports fields, and landscaping. Features deep green color, uniform growth, and moderate wear resistance. Sold to homeowners, landscapers, construction companies, and sports field operators.
• Grama Innovation A grass variety marketed as a revolutionary product for landscaping, offering innovative characteristics for various applications. Sold to landscapers, construction companies, and homeowners.
• Grama São Carlos A versatile grass variety suitable for gardens, sports areas, and landscaping projects, known for its adaptability and visual appeal. Sold to homeowners, landscapers, and construction companies.
• Grama Tifway 419 A Bermuda grass variety commonly used in professional sports fields and golf courses, prized for its dense coverage and durability. Sold to sports field operators and golf courses.

Quantifiable outcome

• 75+ million m² planted over company history
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• SiteOne Landscape Supply: Largest US wholesale distributor of landscaping products including sod, irrigation, and hardscape supplies. Comparable as a broad incumbent in the landscaping supply value chain serving professional landscapers and contractors.
• Sod Solutions: Largest US-based turfgrass developer and producer (Celebration, CitraBlue, Innovation varieties). Notable because Qually Grama licenses/exclusively cultivates several Sod Solutions-developed varieties including CitraBlue, Innovation, and Celebration.

Direct peers

• Evergreen Turf: Established US sod producer with multi-variety turfgrass portfolio serving landscapers, golf courses, and homeowners. Comparable product offering and customer segmentation in the turfgrass industry.
• Itograss: Major Brazilian sod/turfgrass producer with nationwide distribution and multi-variety portfolio; directly comparable to Qually Grama in product offering, customer base (landscapers, construction, sports fields), and B2B/B2C sales model.
• Gramados São José: Brazilian turfgrass producer cultivating Esmeralda, Bermuda, and other varieties for landscaping and sports applications. Comparable business model, product portfolio, and target customers within the Brazilian sod market.

Regional players

• Total Turf Solutions: Australian turfgrass producer serving sports fields, golf courses, and residential markets. Comparable business model and product offering, but operates in a different geography (Australia vs Brazil).

Others

• TPI (Turf Producers International): Industry association representing global sod producers; relevant ecosystem peer providing industry standards, certification, and networking that Qually Grama would interact with as a Brazilian turfgrass producer.
• Syngenta: Global agriscience company providing grass seed genetics, crop protection, and turf management solutions. Adjacent peer as upstream supplier/developer of grass genetics that the turfgrass industry relies on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/quallygrama
• LinkedInlinkedin.com/company/qually-grama

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Qually Grama