22live
22live is a UK-based pro-audio service provider offering premium equipment hire, dealer sales, used-gear brokerage, and training for touring productions, corporate events, and live venues across the UK and Europe.
- Company typePrivate
- Founded2022
- HeadquartersRedditch, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 22live does
22live is a UK-based professional audio service provider founded in early 2022 by Paul Timmins and officially launched in January 2023, headquartered in Redditch. The company delivers integrated pro-audio services to the live events and touring industry across four revenue streams: equipment hire (the core), new equipment sales as an authorized dealer for multiple premium brands, used equipment brokerage, and professional training (notably Smaart acoustic measurement courses). Its inventory centers on a complete d&b audiotechnik SL-Series line array fleet (GSL, KSL, XSL plus SL-SUB cardioid subwoofers and D-series amplification), Martin Audio Wavefront Precision (WPL/WPC/WPS/WPM, TORUS, SX subwoofers), top-tier mixing consoles (SSL Live L-series, Yamaha Rivage PM5/PM3 and DM7, Allen & Heath dLive/Avantis/SQ, DiGiCo Q338), and premium wireless systems (Sennheiser Spectera/EW-DX/Digital 6000, Shure Axient Digital, DPA N-Series). Supporting infrastructure includes proprietary Dante-integrated drive rack solutions with embedded Smaart measurement via MIPRO ACT-800 wireless analyser microphones, KLVR battery management, and Link/Eurocable cabling.
The business operates as a multi-brand dealer and rental partner for major professional audio manufacturers, with exclusive UK distribution rights for KLVR battery products and UK distribution partnership for SSL Live consoles. Customer segments are predominantly enterprise music touring productions (Madness, Tori Amos, Pendulum, Sigur Rós, Australian Pink Floyd, Central Cee, D-Block Europe), complemented by corporate event production (On Event Production Co., Stage Engage), broadcast/media, theatrical and classical applications, and education (University of Birmingham workshop partnership). Go-to-market is sales-led with direct account management by Hire Director Paul Timmins on flagship tours, supplemented by enterprise field sales for arena/stadium/greenfield deployments and direct-to-consumer channels for freelance engineers.
Revenue mechanics are quote-based usage pricing for hire, transaction-based sales of new and used equipment with dealer/distribution margins, and transaction fees on distribution/reseller activity. The company has achieved AGF Greener Supplier certification (July 2024) as an early pro-audio mover and West Midlands Start-Up Business of the Year 2024. In March 2025 it formed a Trans-Atlantic d&b partnership with Spectrum Sound (Nashville), extending operational reach into North America, and is preparing a 2026 site move to a substantially larger facility to support continued growth.
22live firmographics
Firmographics- Name
- 22live
- Legal name
- 22Live Ltd.
- Website
- https://22live.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 22live is a UK-based pro-audio service provider offering premium equipment hire, dealer sales, used-gear brokerage, and training for touring productions, corporate events, and live venues across the UK and Europe.
- Ownership category
- akta.pro rank
Where 22live is headquartered
LocationHeadquarters
- HQ city
- Redditch
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
22live business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Supply Chain, Technology or R&D
Revenue model
- Equipment Hire: Core revenue stream providing professional audio equipment (PA systems, consoles, wireless, infrastructure) for touring productions, festivals, and events on a rental basis.
- Equipment Sales (New): Resale of new professional audio equipment including d&b audiotechnik, Martin Audio, Sennheiser, DPA, Shure, Yamaha, SSL Live, Allen & Heath, and accessories. Acts as dealer/distributor for multiple brands.
- Used Equipment Sales: Brokering and resale of pre-owned professional audio equipment.
- Distribution/Reseller Fees: As exclusive UK distributor for KLVR and distribution partner for SSL Live products, 22live earns margin on products sold through dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Equipment hire services - custom quote based |
| Transaction based/ take rate | Pay-as-you-go | Equipment sales - manufacturer pricing plus margin |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
22live product offering
Product offeringCore offering
22live provides professional audio rental, new equipment sales, used equipment brokerage, and training services to UK touring productions, festivals, and live event clients. Operating from Redditch, the company acts as a multi-brand dealer for d&b audiotechnik, Martin Audio, Sennheiser, DPA, Shure, Yamaha, Allen & Heath, and MIPRO, and holds exclusive UK distribution rights for KLVR and distribution partnership for SSL Live.
Product overview
22live is the UK's next generation Pro-Audio service provider offering a unified portfolio of equipment hire, new equipment sales, used gear brokerage, and professional training services. The company operates as a multi-brand dealer and rental partner for major professional audio manufacturers. Their hire inventory centers on d&b audiotechnik SL-Series (GSL, KSL, XSL line arrays with SL-SUB subwoofers and D-Series amplifiers) and Martin Audio Wavefront Precision (WPL, WPC, WPS, WPM, TORUS, SX subwoofers), supplemented by mixing consoles from SSL Live (L650, L550+, L450, L350+, L200+, L100+), Yamaha (Rivage PM5/PM3, DM7), Allen & Heath (dLive, Avantis, SQ), and DiGiCo. Wireless systems include Sennheiser (Spectera, EW-DX, Digital 6000), Shure (Axient Digital), and DPA (N-Series wireless). Their sales/dealer operations span these same brands plus KLVR battery management, Rational Acoustics Smaart measurement software, MIPRO wireless, iSEMcon measurement microphones, Austrian Audio microphones, and Link infrastructure (Eurocable cables, LK connectors, Unbreakable Fibre). The company holds exclusive UK distribution rights for KLVR and is a distribution partner for SSL Live products. Training services include Smaart software certification courses.
Differentiator
Problem solved
Functional benefit
Products and services
- Pro-Audio Equipment Hire
Quantifiable outcome
- 247 tonnes CO₂e per £1M revenue achieved in 2025, representing 30% improvement from 356 tCO₂e per £1M in 2024
- +2 more outcomes
Companies that use 22live
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
22live technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature2 records
22live partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Spectrum Soundflagship22live and Spectrum Sound (Nashville, Tennessee, USA) formed a Trans-Atlantic partnership following months of collaboration on various projects. Both companies are fiercely independent, d&b-focused, and driven to deliver intelligent solutions. The partnership enhances their d&b focused services and provides coverage for touring work crossing North America and UK/Europe. A large Trans-Atlantic tour in 2025 is already in progress with Spectrum Sound servicing the d&b element for the North American leg.
- Solid State Logic (SSL)core22live appointed as Solid State Logic's Distribution Partner for SSL Live Products in the UK. As an SSL Live Sales Partner and stockist, 22live provides demonstrations, specification advice, and sales support for SSL Live consoles including L650, L550+, L450, L350+, L200+, L100+.
- d&b audiotechnikflagship22live is a d&b audiotechnik rental partner with complete SL-Series offering (GSL, KSL, XSL), enabling services for events of any size. Maintains close partnership with d&b as a manufacturer to tailor-make audio packages for unique needs.
- Martin Audiocore22live selected Martin Audio as its initial loudspeaker partner, holding significant stocks of Wavefront Precision (WPL, WPC, WPS, WPM), TORUS, and subwoofers (SXCF118, SXHF218) in rental inventory. Also acts as UK dealer representing Martin Audio for touring market.
- Sennheisercore22live is a Sennheiser and DPA Microphones dealer, trusted supplier of professional audio and live sound systems. Stocks wireless systems including Spectera, EW-DX, Digital 6000, and 2000 Series, plus wired microphones for hire.
- DPA Microphonescore22live appointed as DPA microphones rental partner with significant investment in DPA products. Main dealer for DPA N-Series wireless systems, d:facto vocal mics, 4099 instrument mics (40+ units for orchestral applications), headset microphones, and 4055 kick drum mic.
- Yamahacore22live confirmed as Yamaha Rivage Dealer and Authorised Reseller for Yamaha Pro-Audio Products. Provides specification, demonstrations, and sales support for Rivage mixing consoles (PM5, PM3, DM7 series) and associated products.
- MIPROcore22live appointed as MIPRO Wireless Specialist Reseller. Has adopted MIPRO ACT-800 series in its own drive racks for use with analyser microphone systems. Also stocks ACT-5800 series for license-free 5GHz operation.
- Allen & Heathcore22live supplies full range of Allen & Heath products including dLive consoles (S Class and C Class surfaces and MixRacks), Avantis, SQ and Qu series.
- Rational Acousticscore22live is an Authorised Dealer for Rational Acoustics Smaart software, industry standard acoustic test and measurement tool. Hosts regular Smaart training sessions for staff, partners, and freelance community.
- Future Forest CompanyminorPartnership for 'Plant a Tree for an Employee' initiative - every new hire contributes to reforestation efforts through tree planting. Part of 22live's sustainability commitment.
- A Greener Future (AGF)coreAGF provides independent verification of 22live's green credentials through the Greener Supplier certification program, covering energy management, waste management, transportation efficiency, CO2 emissions reduction, and other sustainability areas.
Scale indicators10 records
Recent moves7 records
Expansion highlights4 records
22live competitors and assessment
Company assessmentDirect peers
- SSE Audio Group: One of the UK's largest pro-audio rental and sales companies, serving touring, corporate, and broadcast customers. SSE is a direct competitor for hire contracts on major tours and provides similar manufacturer dealership and used-gear services.
- Britannia Row Productions: Long-established UK pro-audio rental house and touring production company. Britannia Row is one of 22live's most direct competitors for major UK and European arena/stadium tours using d&b audiotechnik and competing console brands, serving the same Music Touring Productions customer segment.
- Major Tom Ltd: UK-based audio and lighting rental provider for touring and live events. Major Tom competes with 22live in the UK rental market for touring productions, with overlapping manufacturer relationships and similar focus on premium touring equipment.
- SFL Group: UK-based provider of audio, lighting, video, and rigging for live events and touring. SFL competes with 22live for corporate events, broadcast, and mid-to-large touring productions, and carries overlapping manufacturer partnerships (d&b, DiGiCo, Sennheiser).
- Adlib Audio: Liverpool-based pro-audio, lighting, and AV rental company serving touring, festivals, and events. Adlib is a direct UK competitor with overlapping d&b and console inventory targeting the same arena and festival touring customer base as 22live.
- RG Jones Sound Engineering: Established UK pro-audio rental company focused on touring, festivals, and special events. RG Jones competes directly with 22live for live-event hire contracts across the UK and carries comparable premium loudspeaker and console inventory.
- Spectrum Sound: Nashville-based independent pro-audio rental company focused on d&b systems for touring. Spectrum Sound is both a 22live partner (March 2025 Trans-Atlantic alliance) and a direct peer — competing for the same d&b touring accounts in North America.
Regional players
- Entec Sound & Light: UK-based dry-hire and production rental company serving events and touring. Entec is a regional peer with similar hire and dry-hire services, primarily UK-focused, and overlaps with 22live on mid-scale event production.
Broad incumbents
- Clair Brothers: Globally recognized pro-audio loudspeaker manufacturer and rental provider with extensive US and international touring operations. Clair Brothers is a broader incumbent competitor with deep touring relationships and self-manufactured product, contrasting with 22live's pure rental/distribution model.
- Solotech: Large North American pro-audio, lighting, and video rental and production services company serving touring and major events. Solotech is a broad incumbent that competes with 22live's Touring Productions segment at the largest end of the market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
22live social profiles
Digital presence22live compliance and trust
Trust signalCompliance1 record
22live financial estimates
Financial estimateRevenue estimate
Valuation estimate
22live leadership team
Management profileNumber of profiles
Profiles7 records
22live funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
22live M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 22live
What does 22live do?
22live provides professional audio rental, new equipment sales, used equipment brokerage, and training services to UK touring productions, festivals, and live event clients. Operating from Redditch, the company acts as a multi-brand dealer for d&b audiotechnik, Martin Audio, Sennheiser, DPA, Shure, Yamaha, Allen & Heath, and MIPRO, and holds exclusive UK distribution rights for KLVR and distribution partnership for SSL Live.
Is 22live a public or private company?
22live is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 22live founded?
22live was founded in 2022. It employs 1 to 10 people.
Where is 22live based?
22live is headquartered in Redditch, United Kingdom, in the Europe region.
How does 22live make money?
Four revenue lines are on record. Equipment Hire is the primary driver. The others are equipment Sales (New), used Equipment Sales and distribution/Reseller Fees.
Who are 22live's main competitors?
Direct peers on record are SSE Audio Group, Britannia Row Productions, Major Tom Ltd, SFL Group, Adlib Audio, RG Jones Sound Engineering and Spectrum Sound. Entec Sound & Light is listed as a regional player. Broad incumbents are Clair Brothers and Solotech.
Does 22live have an API?
No public API is recorded for 22live.