Alfagruppen

What Alfagruppen does

Alfagruppen is a privately held Swedish residential addiction treatment center founded in 1987 and headquartered in Öjebyn, near Piteå in Norrbotten. The company provides evidence-based treatment for alcohol, drug, medication, and gambling addiction, using a 12-step methodology combined with CBT (KBT), Motivational Interviewing (MI), and the Community Reinforcement Approach (CRA). Treatment is delivered in small groups capped at nine clients per cohort, with individualized plans, access to psychiatry, psychology, and medical care, and complementary modalities including a women's program and horse-assisted therapy. The facility emphasizes a nature-based, scenic environment as part of the recovery setting and runs structured aftercare (Eftervårdsdagar) and alumni return days (Återvändardagar) across the year.

The company operates a three-segment go-to-market: (1) direct-to-consumer private admissions where individuals can self-refer without a doctor's referral and receive assessment within days; (2) employer services targeted at HR and managers, including free initial counseling, education programs, and rehabilitation support; and (3) referrals from Swedish municipal social services (socialtjänst) for clients with complex cases including comorbidities. The principal distribution channels are the company website (alfagruppen.se), direct phone-based inquiry, and partner referrals from social services and employer networks. Marketing relies heavily on referrals, client testimonials, and earned media rather than paid acquisition.

The revenue model is a mix of fee-for-service residential treatment and professional services, with no publicly disclosed pricing. The company is physician-therapist-led, with a permanent staff of approximately 15 named clinical and operational personnel including licensed therapists, doctors, nurses, a psychotherapist, alcohol and drug counselors, patient supporters, and administrative roles. Alfagruppen reports no parent company, no outside investors, no funding rounds, no M&A activity, and no patents or trademarks on file. Geographic reach is regional, focused on Norrbotten, with no claimed global footprint.

Name

Alfagruppen

Legal name

Alfagruppen

Website

https://alfagruppen.se

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Alfagruppen is a privately held Swedish residential addiction treatment center founded in 1987 in Öjebyn, serving private individuals, employers, and municipal social services with evidence-based 12-step, CBT, and MI-based programs in small groups of up to nine clients.

Ownership category

akta.pro rank

Product category

Behavioral Health Services

NAICS

Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF)

Keywords

• Residential addiction treatment
• Substance abuse counseling
• Addiction recovery programs
• Corporate rehabilitation services
• Municipality social services

Headquarters

HQ city

Öjebyn

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Private Patient Treatment: Revenue from treating private individuals seeking addiction recovery. No referral required - patients can self-refer and receive assessment within days.
2. Employer Rehabilitation Services: Services to employers including rehabilitation support, consultation, education, and ongoing guidance for employees with addiction issues.
3. Social Services/Municipality Partnerships: Treatment services for clients referred by social services and municipalities, addressing complex addiction challenges including comorbidities.
4. Corporate Education: Educational programs for employers on addiction topics, targeting management groups, HR, managers, and employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Alfagruppen operates a residential addiction treatment center in Öjebyn, Sweden, providing evidence-based treatment programs for alcohol, drug, medication, and gambling addiction using a 12-step methodology combined with CBT, Motivational Interviewing (MI), and Community Reinforcement Approach (CRA). The facility delivers individualized treatment plans in small groups (maximum 9 clients per group), and serves three distinct customer bases: private individuals seeking self-referred treatment, employers/HR departments needing rehabilitation support and education, and municipal social services referring clients with complex addiction cases.

Product overview

Alfagruppen is a residential addiction treatment center offering a comprehensive portfolio of services for addiction recovery. The core offering consists of evidence-based addiction treatment programs using 12-step methodology, complemented by specialized services including employer advisory consulting, organizational education/training, and gender-specific treatment tracks. The company provides structured treatment in small groups (max 9 clients) with individualized treatment plans incorporating therapeutic methods such as KBT (CBT), MI (Motivational Interviewing), and CRA (Community Reinforcement Approach). Additional support services include aftercare days and return days for alumni, as well as complementary activities such as horse-assisted therapy. Services are delivered to private individuals, employers/HR organizations, and municipal social services.

Differentiator

Problem solved

Functional benefit

Products and services

• Addiction Treatment Services (Behandlingstjänster) Evidence-based residential addiction treatment programs for alcohol, drug, medication, and gambling addiction, featuring 12-step methodology, individualized treatment plans, and group therapy with a maximum of 9 clients per group. Delivered at a rural facility in Öjebyn, Sweden, with access to psychiatry, psychology, and medical care.
• Employer Advisory Services (Rådgivning arbetsgivare) Consultation and advisory services for employers and HR departments dealing with employee addiction issues, including problem assessment, rehabilitation guidance, support with documentation and rehabilitation agreements, and leadership support during the rehabilitation process. Free initial counseling calls available.
• Education and Training Services (Utbildning)
• Women's Treatment Program (Kvinnobehandling) Specialized addiction treatment program designed specifically for women, focusing on women's specific issues and concerns, with an emphasis on conversation, safety, and fellowship with other women who share similar experiences in recovery.
• Aftercare Days (Eftervårdsdagar) Scheduled monthly support sessions throughout the year for former clients to maintain recovery and continue receiving structured support from the treatment team after completing the primary program.
• Return Days (Återvändardagar) Recurring monthly support days for former clients to return and reconnect with the treatment community, scheduled throughout the year as part of long-term recovery maintenance.

Quantifiable outcome

• Testimonial: Client achieved 2 years of sobriety (January 2024), returned to work, rebuilt relationships

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShoreLinkminorGTM or Marketing PartnerCollaboration with ShoreLink where Hanna Norbeck from Alfagruppen delivered lectures on alcohol, drugs, and communication/feedback topics. ShoreLink HR manager provided positive testimonial about the quality of lectures.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Castle Craig Hospital:
• The Kusnacht Practice: Swiss premium residential addiction and mental health treatment provider with individualized programs, small client-to-staff ratios, and scenic location. Most directly comparable in business model and premium, low-census positioning.
• Nämndemansgården: Swedish residential substance use treatment facility operating a 12-step-based program. The closest direct domestic comparable to Alfagruppen in modality, geography, and target population.

Broad incumbents

• Promises Behavioral Health: US-based residential and outpatient SUD provider offering individualized treatment plans and small-cohort care. Comparable as a multi-modality (residential + outpatient aftercare) operator with individualized programming similar to Alfagruppen's approach.
• Hazelden Betty Ford Foundation: Large US-based nonprofit operating residential addiction treatment centers with 12-step foundations and employer/EAP services. Comparable in residential SUD model and multi-stakeholder model (individuals, employers, referrers), though at vastly larger scale than Alfagruppen.
• Capio Beroendecentrum: Swedish healthcare provider with addiction and psychiatric services, including residential and outpatient programming. Comparable as a Swedish market participant across the SUD care continuum Alfagruppen operates in.
• Praktikertjänst: Large Swedish private healthcare provider operating across primary care, psychiatry, and behavioral health. Comparable as an established Swedish provider whose portfolio competes for employer and municipal SUD contracts.
• Caron Treatment Centers: US nonprofit residential addiction treatment provider with specialized programs (e.g., women's track), family programming, and corporate consultation. Mirrors Alfagruppen's residential model, gender-specific offering, and employer/HR engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Alfagruppen

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alfagruppen