Benefit Barcode, Inc.

What Benefit Barcode, Inc. does

Benefit Barcode, Inc. is a privately held Delaware-incorporated company that operates the Bercode platform, a barcode-based loyalty and discount network connecting three constituencies: bercode issuers (organizations such as artists, associations, companies, and municipalities that distribute barcodes), bercode holders (end users who redeem discounts via the iOS/Android app or physical carriers), and merchants (retailers and service providers offering discounts at acceptance points). The core technology is a proprietary 18-digit numeric barcode system paired with two REST APIs (Data Forwarding for merchants and Naming/Personalization for issuers), both using HTTP Basic authentication and JSON data transfer, plus AR/3D visualization for virtual merchandise. The company serves a long-tail base of 942,937 active bercodes across 1,042 regular and 238 double-discount acceptance points in Hungary and the United States, with on-site language support for English, German, Hungarian, and Slovak.

The business model combines a freemium product (Basic and Light bercodes are free) with three paid subscription tiers (Classic $12-$100/month, Extra $24-$200/month, Business $48-$400/month) sold to issuers, transaction commissions of 3% on discounted purchases at Priority Merchants (one-third of which is passed to the issuing bercode), physical product fulfillment (cards, mugs, key tags, stickers, t-shirts priced $0.04-$20), and prefunded bercode credits (minimum $100-$1,500 depending on tier). Distribution is product-led through self-serve web and mobile channels, with bespoke logistics handled through GLS and Magyar Posta in Hungary and a manufacturing partnership with Szűcs Network Hungary Kft. Core technology vendors include Amazon Web Services (hosting), Stripe (payments), Microsoft 365 (cloud), and Mailgun (email).

The company is led by László Jáger as legal representative and operates with 11-50 employees from its Dover, Delaware headquarters (registration number 6045923). There are no disclosed funding rounds, parent entities, or acquisitions; the firm has also announced but not yet launched a Bercoin-branded NFT marketplace. Strategic emphasis visible in the input is on platform breadth (multiple issuer verticals, REST APIs, planned crypto expansion) rather than on a single vertical or geographic concentration.

Name

Benefit Barcode, Inc.

Legal name

Benefit Barcode, Inc.

Website

https://bercode.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Benefit Barcode, Inc. operates the Bercode platform, a barcode-based loyalty and discount network that connects issuers (organizations), holders (consumers), and merchants across Hungary and the United States via a proprietary 18-digit barcode system, mobile apps, and merchant APIs.

Ownership category

akta.pro rank

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Subscription fees (Bercode tiers): Revenue from selling premium bercode levels (Classic, Extra, Business) to issuers. Basic and Light bercodes are free. Monthly fees vary by quantity and validity period. Flat fees apply for volumes above 1,200,000 monthly units: Classic $120,000/month, Extra $180,000/month, Business $240,000/month.
2. Transaction commissions: Platform earns 3% acquisition commission from Priority Merchant partners on discounted purchase amounts. One-third of commission is paid to bercode issuers who generated the bercode. Merchants can opt out of commission on promotional/discounted products.
3. Physical product fulfillment: Revenue from producing and shipping physical bercode carriers: custom-printed t-shirts ($20 USD), ceramic mugs ($15 USD), plastic cards ($5 USD), plastic key tags ($5 USD for 3 pieces), and vinyl stickers ($0.04 USD).
4. Bercode credits: Issuers can purchase bercode credits to prefund orders. Minimum purchase amounts: $100 for Classic, $300 for Classic/Extra, $1,500 for all tiers. Credits are converted to Classic level bercode limits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels1 record

Core offering

Benefit Barcode, Inc. operates the Bercode platform, a proprietary barcode-based loyalty and discount network that generates unique 18-digit numeric codes (bercodes) usable across multiple merchants. The platform connects three sides: bercode issuers (organizations, artists, associations, companies), bercode holders (end users), and merchants (acceptance points). Revenue is generated through premium subscription tiers (Classic, Extra, Business), transaction commissions from priority merchants, and the sale of physical bercode carriers (cards, mugs, t-shirts, key tags, stickers).

Product overview

Benefit Barcode, Inc. operates the Bercode Platform — a world-first barcode-based loyalty and discount network. The core offering is the Bercode Platform itself, a multi-sided network connecting bercode issuers (organizations selling loyalty cards), bercode holders (consumers receiving discounts), and merchants (retailers offering discounts). Users access the platform via the free Bercode Mobile App (iOS/Android) which displays barcodes for scanning at acceptance points. The platform is structured around five service tiers: Basic (free, half discounts at 78 points), Light (low-cost, discounts at 78 points), Classic (premium, discounts at 1,042 points + 10 communities), Extra (premium+, double discounts at 238 points + 20 communities), and Business (top tier, all issuer access + 12% fee). Physical products include Cards, Mugs, Key Tags, Stickers, and T-shirts that display the bercode, available through the Bercode Webshop. The platform also offers a Virtual Business Card (Bizcard) service for QR code-based digital business cards. Integration partners include Virtualmerch (AR selfie merchandise), EasyPayMembership (member management), and Bercoin (planned NFT marketplace). Two REST APIs serve merchants (Data Forwarding API) and issuers (Naming/Personalization API). The network has grown to over 942,937 active bercodes across Hungary and the United States.

Differentiator

Problem solved

Functional benefit

Brands

• Bercoin: A crypto token launched by the Bercode Platform as the exclusive currency for a planned NFT Marketplace. The NFT Marketplace will allow anyone to create their own NFTs similar to virtualmerch for artists and athletes.

Products and services

• Bercode Platform A multi-sided loyalty and discount platform that generates unique 18-digit bercodes enabling users to receive discounts at participating acceptance points. Connects bercode issuers (organizations selling loyalty cards), bercode holders (consumers), and merchants (retailers/service providers offering discounts).
• Bercode Mobile App

Quantifiable outcome

• 942,937 active bercodes on platform
• +3 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Amazon Web Services, Inc.coreTechnology or IntegrationProvides hosting services for the Bercode platform. Located at P.O. Box 81226, Seattle, WA 98108-1226, USA.
• Stripe, Inc.coreTechnology or IntegrationPayment processing service provider for online transactions. Handles credit card payments when customers purchase through the platform.
• Magyar Posta Zrt.minorOthersHungarian postal service provider for parcel delivery. Receives personal data necessary for delivery of ordered products. Located at 1138 Budapest, Dunavirág utca 2-6.
• GLS General Logistics Systems Hungary Kft.minorOthersParcel delivery service provider for shipping physical bercode products. Located at 2351 Alsónémedi, GLS Európa utca 2.
• CardDeal Kft.minorOthersAdministration services provider. Located at 4400 Nyíregyháza, Bethlen Gábor utca 25.
• Szűcs Network Hungary Kft.minorOthersCard manufacturing and administration services provider. Located at 4400 Nyíregyháza, Rákóczi utca 98.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Belly: Belly is a digital loyalty platform built for SMB merchants, offering customizable loyalty programs and customer engagement tools. It is highly comparable to Bercode as both target local merchants with digital-first loyalty rewards and member tracking.
• Thanx: Thanx is a merchant loyalty and customer engagement platform that combines payments-linked rewards with CRM and marketing. It is comparable to Bercode for combining loyalty economics with merchant-side commission/marketing mechanics.
• Stamp Me: Stamp Me provides digital stamp-card loyalty programs that replace paper cards with mobile-based rewards. It is comparable to Bercode as both modernize traditional merchant loyalty (stamps, punchcards) into a digital, scannable barcode/QR experience.
• Punchcard: Punchcard is a digital punchcard app that helps local merchants run loyalty programs via mobile check-ins. It is comparable to Bercode for digitizing traditional merchant loyalty (punchcards, stamps) and routing consumer discovery to participating merchants.
• PassKit: PassKit enables businesses to create and distribute mobile wallet loyalty cards, passes, and coupons via Apple Wallet and Google Pay. It is comparable to Bercode for its focus on scannable, carrier-agnostic loyalty credentials delivered to consumers' phones.
• Smile.io: Smile.io is a leading loyalty platform for e-commerce brands, primarily on Shopify, supporting points, referrals, and VIP tiers. It is comparable to Bercode for its tiered loyalty model and integrations into merchant commerce stacks.
• Yotpo: Yotpo offers a connected suite including loyalty, reviews, SMS marketing, and subscriptions for e-commerce brands. It is comparable to Bercode in its tiered loyalty functionality and merchant-facing platform play, though skewed more toward online retailers.

Broad incumbents

• Square Loyalty (Block): Square Loyalty is integrated into Block's payments ecosystem, enabling merchants to launch digital loyalty programs directly from their POS. It overlaps with Bercode's merchant loyalty mission but benefits from embedded payments distribution at far larger scale.

Emerging players

• Kangaroo Rewards: Kangaroo Rewards is a SaaS loyalty platform for multi-location SMB merchants offering branded loyalty apps and digital punchcards. It is comparable to Bercode for targeting small merchants with white-label loyalty, though it focuses on app-based rather than barcode-based engagement.
• Loyalz: Loyalz is a white-label digital loyalty platform for SMB retailers, providing branded apps and customer retention tools. It is comparable to Bercode as an emerging SMB-focused loyalty platform, but targets app-delivered rather than barcode-delivered rewards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/benefitbarcode

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benefit Barcode, Inc.