Wayu Digital Studio
Mumbai-based creative studio producing game trailers, performance ads, cinematics, and marketing content for game studios and entertainment brands. Specializes in in-engine capture from Unreal and Unity builds, with full post-production including VFX, motion graphics, and audio finishing.
- Company typePrivate
- Founded2013
- HeadquartersMumbai, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Wayu Digital Studio does
Wayu Digital Studio Pvt. Ltd. is a Mumbai-based creative studio that produces game trailers, performance ads, cinematics, and marketing content for game studios and entertainment brands. Its core technology is in-engine gameplay capture using Unreal Sequencer and Unity Timeline, supplemented by freecam tools, dev-commands, and cinematic lighting setups, with a full post-production pipeline covering editing, motion graphics, VFX, sound design, and stereo/5.1 audio mixing. Deliverables are optimized for distribution across Steam, YouTube, TikTok, Meta Ads, and Google UAC in multiple aspect ratios (9:16, 1:1, 16:9, 4:5) and resolutions up to 4K.
The studio's service portfolio spans six core offerings (Game Trailers, Cinematics, Gameplay Capture, Motion Graphics, Social Media Ads, Sound Design) plus add-on modules (Static Key Visuals, Store Assets). Revenue is generated primarily through one-time project fees under two tiers: Edit Only (post-production for client-provided footage) and Capture + Edit (full production including in-engine capture), with a Campaign Partnership retainer model for ongoing multi-asset work offering preferred pricing and faster turnarounds. The go-to-market is direct B2B engagement, with a process spanning creative brief submission, NDA and brand onboarding, build assessment, proposal, production, and platform-ready delivery.
Wayu serves two customer segments: game studios (PC, console, mobile) as the primary segment, and entertainment brands as a secondary segment, with all named testimonial customers (GameEon Studios, Studio nCore, UnderDOGS Gaming, Silvine Game Studios) operating in the Indian gaming sector. The company is privately held with no disclosed funding, M&A activity, or external institutional investment, and operates with a 1-10 employee team described as having over two decades of combined experience in cinematics, VFX, and storytelling.
Wayu Digital Studio firmographics
Firmographics- Name
- Wayu Digital Studio
- Legal name
- Wayu Digital Studio Pvt. Ltd.
- Website
- https://wayudigital.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mumbai-based creative studio producing game trailers, performance ads, cinematics, and marketing content for game studios and entertainment brands. Specializes in in-engine capture from Unreal and Unity builds, with full post-production including VFX, motion graphics, and audio finishing.
- Ownership category
- akta.pro rank
Wayu Digital Studio industry classification
Industry- Product category
- Game Marketing Creative Production Services
- NAICS
- Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Production (51211), Sound Recording Industries (5122)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO) (MPAFAKAM)
- akta.pro secondary industries
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ), Real-Time Content & Engine Services (Unreal/Unity, Real-Time Rendering Pipelines) (MPADAHAH)
Keywords
Where Wayu Digital Studio is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Wayu Digital Studio business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Project-Based Creative Services: One-time project fees for game trailers, performance ads, cinematics, and marketing content. Services include both 'Edit Only' (post-production only) and 'Capture + Edit' (full production) tiers. Campaign partnerships offered with preferred retainers and discounted bundles for multi-asset work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Edit Only - Post-production services for client-provided footage |
| One time/ perpetual license | Pay-as-you-go | Capture + Edit - Full production including in-engine capture |
| Subscription | Multi-year contract | Campaign Partnership - Multi-asset retainer engagement |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Wayu Digital Studio product offering
Product offeringCore offering
Wayu Digital Studio is a Mumbai-based creative studio that produces high-impact game trailers, performance ads, cinematics, and marketing content for game studios and entertainment brands. The studio uses in-engine gameplay capture from Unreal and Unity builds, combined with full post-production (editing, motion graphics, VFX, sound design) to deliver platform-optimized assets for Steam, Meta Ads, YouTube, TikTok, and mobile app stores.
Product overview
Wayu Digital Studio is a Mumbai-based creative studio offering a unified suite of game marketing content services. The core portfolio centers on Game Trailers (reveal, launch, and gameplay trailers), Cinematics, Gameplay Capture, Motion Graphics, Social Media Ads, and Sound Design. These services are delivered as an integrated workflow—beginning with in-engine capture using Unreal or Unity, followed by editing, VFX, motion graphics, audio finishing, and platform-specific delivery. The studio also offers add-on services including Static Key Visuals, Store Assets, VO production, and full multi-asset campaign management, enabling clients to receive complete marketing packages from a single creative partner.
Differentiator
Problem solved
Functional benefit
Products and services
- Game Trailers
Companies that use Wayu Digital Studio
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Wayu Digital Studio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Wayu Digital Studio partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Wayu Digital Studio competitors and assessment
Company assessmentBroad incumbents
- Amber: Amber is a global game development and art services studio with co-development and full art production capabilities. It competes in the same outsourced game art and content production category as Wayu, particularly around cinematics and visual content for marketing.
- Room 8 Group: Room 8 Group is a global game development and art production services company offering full-cycle art, animation, and cinematic support. It is comparable as a larger-scale outsource partner for game studios needing 3D art and cinematics, addressing similar client needs as Wayu but with substantially greater capacity.
- Virtuos: Virtuos is one of the largest outsourced game art, animation, and VFX production firms globally. It is comparable as a scale incumbent offering the same categories of outsourced art, VFX, and cinematic production services Wayu provides, but at significantly larger scope and geographic reach.
- Keywords Studios: Keywords Studios is the largest publicly listed gaming services company providing art services, audio, localization, QA, and player support. Its art services and audio production lines directly overlap with Wayu's outsourced art/VFX/audio scope, with much broader service breadth.
Direct peers
- POW Studios: POW Studios is a boutique game trailer and marketing content studio serving publishers and developers with cinematic trailers, capture, and UA assets. It is the most direct comparable to Wayu's core offering of game trailers, in-engine capture, and platform-optimized creative.
Regional players
- Lakshya Digital: Lakshya Digital is an India-based game art outsourcing studio serving global publishers with 2D/3D art, animation, and cinematic support. It is highly comparable as a same-region peer offering outsourced game art production to many of the same Indian and global studios Wayu serves.
- 88 Pictures: 88 Pictures is an Indian game art and animation production house with work spanning AAA and indie titles. It is a direct regional comparable for Wayu in outsourced game art production for the Indian market, and is also a visible customer logo on Wayu's site.
- Lemon Sky Studios: Lemon Sky Studios is an Asia-based game art and animation outsourcing studio with cinematic and real-time content capabilities. It is comparable as a regional outsource peer offering similar art, animation, and VFX services for game marketing content from a different geography.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Wayu Digital Studio social profiles
Digital presenceWayu Digital Studio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wayu Digital Studio leadership team
Management profileNumber of profiles
Wayu Digital Studio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wayu Digital Studio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wayu Digital Studio
What does Wayu Digital Studio do?
Wayu Digital Studio is a Mumbai-based creative studio that produces high-impact game trailers, performance ads, cinematics, and marketing content for game studios and entertainment brands. The studio uses in-engine gameplay capture from Unreal and Unity builds, combined with full post-production (editing, motion graphics, VFX, sound design) to deliver platform-optimized assets for Steam, Meta Ads, YouTube, TikTok, and mobile app stores.
Is Wayu Digital Studio a public or private company?
Wayu Digital Studio is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wayu Digital Studio founded?
Wayu Digital Studio was founded in 2013. It employs 1 to 10 people.
Where is Wayu Digital Studio based?
Wayu Digital Studio is headquartered in Mumbai, India, in the Asia region.
How does Wayu Digital Studio make money?
One revenue line is on record: project-Based Creative Services.
Who are Wayu Digital Studio's main competitors?
Broad incumbents on record are Amber, Room 8 Group, Virtuos and Keywords Studios. POW Studios is listed as a direct peer. Regional players are Lakshya Digital, 88 Pictures and Lemon Sky Studios.
Does Wayu Digital Studio have an API?
No public API is recorded for Wayu Digital Studio.
What industry is Wayu Digital Studio in?
Wayu Digital Studio's product category is Game Marketing Creative Production Services. Its primary akta.pro industry code is MPAFAKAM, Outsourced Art/Audio Production Services (2D/3D, Animation, VFX, Audio/VO), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 51219 and its SIC code is 7812.