Puddle Creative

What Puddle Creative does

Puddle Creative is a U.S.-based, full-service podcast and video production agency founded in 2017 and headquartered in Portland, Oregon, with additional offices in Minneapolis, Minnesota, and New York, New York. The firm provides end-to-end production services — guest pitching and booking, production logistics, editing, scriptwriting, host coaching, sound design, and audio mixing — for mission-driven brands, organizations, and governments, with an explicit focus on social and environmental impact content.

The company's branded podcast portfolio includes Wild Ideas Worth Living (REI Co-op's flagship podcast since 2019, ~50 episodes per year, 5.5M+ downloads), the BMO Sustainability Leaders podcast (which won a Bronze Stevie, FCS Silver, and Gramercy Institute award in 2019), and its own climate-optimism original We Are Not Doomed, hosted by Executive Producer Jonah Geil-Neufeld. Technology is conventional podcast production tooling; the company's differentiation is in domain specialization (mission-driven, sustainability/ESG, climate) and narrative-format podcast craftsmanship that has driven documented engagement gains of ~30% in monthly follower and consumption metrics. The firm holds Gold, Silver, and Bronze Signal Awards, a Gold Stevie (International Business Awards), and multiple W3 Awards, including a 2024 Best in Show in Lifestyle.

Puddle Creative monetizes through professional-services fees — retainer-based or project-based engagements sold via direct sales to enterprise and mid-market clients. There is no self-serve product, no marketplace presence, no disclosed pricing, and no external funding; the firm appears bootstrapped and founder-led. Customers include BMO (Financial Services), REI Co-op Studios (Retail/Outdoor Recreation), Raymond James, Compeer Financial, and mid-market hosts such as Matt and Karen Smith (Dear Bob and Sue). Distribution of its own media is via standard podcast platforms; client acquisition runs through inbound contact ([email protected]) to the Executive Producer, supplemented by direct outreach and earned-media amplification through industry awards and thought-leadership content.

Name

Puddle Creative

Legal name

Puddle Creative

Website

https://puddlecreative.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Puddle Creative is a U.S.-based, full-service podcast and video production agency founded in 2017, serving mission-driven brands, organizations, and governments with end-to-end production services for branded and original podcasts including REI's Wild Ideas Worth Living and BMO's Sustainability Leaders.

Ownership category

akta.pro rank

Product category

Podcast Production Services

NAICS

Other Sound Recording Industries (51229), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Podcast Production, Editing & Post-Production Services (MPACADAE)

akta.pro secondary industries

Audio Production & Podcasting (BPAFAIAE), Audio Engineering Services (Tracking, Mixing, Mastering) (MPAIAHAD)

Keywords

• Podcast production
• Video production
• Branded content
• Audio storytelling
• Mission-driven media

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Podcast and Video Production Services: Puddle Creative generates revenue by providing comprehensive podcast and video production services to mission-driven organizations, governments, and brands. Services include production, publishing, technical advice, guest ideation, editing, scriptwriting, sound design, and mixing. The company works on a project/fee basis, producing ongoing shows (e.g., 50 episodes per year for flagship shows) and launching new podcasts for clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Puddle Creative is a podcast and video production agency that produces audio and video content for mission-driven brands, organizations, and governments. The agency handles end-to-end production including guest pitching, booking, scheduling, production logistics, editing, scriptwriting, sound design, and mixing for client podcasts.

Product overview

Puddle Creative is a full-service podcast production agency that builds long-lasting relationships with mission-driven brands, organizations, and governments to connect with audiences through engaging content. The company operates as a unified offering centered on podcast production services (guest pitching and booking, scheduling, production logistics, interview participation, editing, scriptwriting, host narration coaching, and sound design and mixing), supplemented by original branded podcast productions. Key branded podcasts include Wild Ideas Worth Living (produced for REI Co-op since 2019), Sustainability Leaders (produced for BMO Financial Group), and We Are Not Doomed (Puddle Creative's own climate-focused podcast).

Differentiator

Problem solved

Functional benefit

Brands

• We Are Not Doomed: Puddle Creative's original podcast about climate optimism, featuring interviews with industry leaders, authors, journalists, and real people making an impact on climate change everyday. Hosted by Jonah Geil-Neufeld.

Products and services

• Podcast Production Services Full-service podcast production for mission-driven brands, organizations, and governments, including guest pitching, booking, scheduling, production logistics, editing, scriptwriting, sound design, and mixing.
• Video Production Services Video production services for mission-driven brands, organizations, and governments, delivered as part of the agency's podcast and video content practice.

Quantifiable outcome

• 5.5M+ cumulative downloads for Wild Ideas Worth Living podcast
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Conservation AllianceminorStrategic or Co-development PartnerPuddle Creative's clients BMO and REI are both members of The Conservation Alliance, an organization that brings businesses together to help protect North American natural landscapes. Puddle Creative has worked with both organizations on branded podcasts (BMO Sustainability Leaders, REI Wild Ideas Worth Living), and both clients' involvement in The Conservation Alliance represents a shared environmental mission. Puddle Creative's own content (We Are Not Doomed podcast) also frequently covers conservation and environmental topics, aligning with the Conservation Alliance's mission.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pushkin Industries: High-profile podcast production company founded by Malcolm Gladwell and Jacob Weisberg, producing premium original podcasts. Overlaps with Puddle Creative's premium audio storytelling capability but at substantially greater scale and brand recognition.
• Wondery: Large-scale podcast production company owned by Amazon. Operates at significantly greater scale than Puddle Creative across both original content and branded/partner productions; represents the broad incumbent in the space.
• Lemonada Media: Independent podcast studio producing a broad slate of original and branded podcasts with a values-driven editorial lens. Shares Puddle Creative's mission-aligned positioning but operates at portfolio scale.
• Crooked Media: Independent media company producing mission-driven podcasts with progressive editorial positioning. Overlaps with Puddle Creative in mission-aligned audio content but operates as a media network rather than a production services agency.
• Pineapple Street Studios: Independent podcast studio (now part of Audacy) known for high-end narrative podcast production. Comparable in production craft and storytelling approach to Puddle Creative's narrative-format work, but at larger scale.

Direct peers

• Pacific Content: Canadian branded podcast agency producing podcasts for major brands and media companies (including The Atlantic, Facebook, Shopify). Closely comparable to Puddle Creative in business model — full-service agency creating branded podcasts for mission-driven and enterprise clients.
• Earfluence: Podcast production agency serving brands and organizations with full-service audio production. Comparable in size and scope to Puddle Creative, with similar mission-driven and brand storytelling focus.
• Lower Street: Award-winning podcast production agency specializing in branded podcasts for B2B and mission-driven brands. Offers full-service production comparable to Puddle Creative's end-to-end workflow from ideation through distribution.
• Pod People: Full-service podcast and audio production agency producing branded podcasts for major brands. Direct competitor in the branded podcast agency space with similar end-to-end service offering for enterprise clients.
• Quill: Branded podcast agency (formerly Story Mode) that produces podcasts for purpose-driven brands and organizations. Direct peer with overlapping customer base of values-aligned enterprise clients and similar mission-driven positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Puddle Creative