What Vapeitalia does

Vapeitalia, operated by Italian private limited company VISION srl (share capital €75,000.00 i.v., P.IVA IT02801170420), is an Italy-focused e-commerce retailer and wholesaler of vaping products, headquartered in Castelfidardo (Ancona province) with a logistics facility at Via Albertini 36, Blocco E8 (Gross Ancona). Founded in 2013 and active at vapeitalia.it, the platform carries a broad third-party catalog spanning electronic cigarettes, disposable vapes, pod mods, starter kits, atomizers, batteries, chargers, and accessories, alongside an extensive e-liquid range organized by format (Liquidi Pronti 10ml, Mix Series 30ml aroma shots to 60ml, Aromi Scomposti, Aromi Concentrati with dripping caps, and Basi/nicotine bases) and flavor profile (creamy, fruity, tobacco, fresh) across brands such as Geek Vape, Aspire, Vaporesso, Voopoo, Kiwi Vapor, FlavourArt, Vaporart, TNT Vape, and Suprem-e.

The company runs a dual-channel go-to-market: a direct-to-consumer storefront targeting adult (18+) end users, and a dedicated Area Riservata Rivenditori (Reserved Reseller Area) serving VAT-registered vape shop owners for B2B wholesale transactions. Pricing is unit-based with VAT-inclusive retail pricing (e.g., Pod Mod devices at €9.99–€29.90), a €4.90 flat shipping fee via BRT/GLS express couriers, and free shipping above a €49.90 order threshold. Payment options include PayPal, cash on delivery, and bank transfer, with age verification enforced at checkout. Marketing is primarily organic — SEO-structured Italian-language category and product pages, plus Instagram and LinkedIn social presences — and a separate vapeitaliastore.it domain references an associated physical retail store network. No AI/ML, API, or proprietary technology stack beyond the standard e-commerce platform is evidenced.

Revenue, headcount, funding, and ownership details beyond the registered share capital are undisclosed. The company operates as a private entity with no identified parent, investor, or institutional ownership, and no M&A, funding, or leadership changes appear in the available data.

Name

Vapeitalia

Legal name

VISION srl

Website

https://vapeitalia.it

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Vapeitalia is an Italian e-commerce retailer and wholesaler (operated by VISION srl, founded 2013, Castelfidardo) selling electronic cigarettes, disposable vapes, e-liquids, pod mod hardware, and accessories to adult consumers and VAT-registered vape shop resellers across Italy.

Ownership category

akta.pro rank

Product category

Vaping Products Retail

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

akta.pro primary industry

Vape & E-Cig Online Retail (DTC & Marketplaces) (CRANAEAB)

akta.pro secondary industries

E-Liquid & Nicotine Salt Retail (CRANAEAH), Disposable Vape Retail (CRANAEAI), Vape & E-Cig Accessories Retail (Mods, Pods, Coils, Batteries, Chargers) (CRANAEAG), Vape Wholesale Cash & Carry / Trade Retail (CRANAEAF)

Keywords

• Vaping products retail
• Electronic cigarettes online
• E-liquid distribution
• Disposable vape sales
• Vape wholesale supply

Headquarters

HQ city

Castelfidardo

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Retail E-commerce Sales: Direct online sales of vaping products including e-liquids, electronic cigarettes, disposable devices, accessories, and components to individual consumers and resellers. Products are sold at fixed retail prices with shipping fees.
2. Wholesale/B2B Sales: Dedicated wholesale area for registered resellers (vape shop owners) who hold valid VAT numbers and operate in the electronic cigarette sales and service sector.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Vapeitalia is an Italian online retailer (operating under VISION srl) that sells electronic cigarettes, disposable vapes, ready-to-use and DIY e-liquids, vaping hardware (pod mods, box mods, atomizers, kits) and accessories directly to adult consumers via vapeitalia.it, and to registered vape-shop resellers via a dedicated wholesale portal. Orders are shipped across Italy through BRT and GLS express couriers, typically within 24–48 hours, with payment by PayPal, cash on delivery or bank transfer.

Product overview

Vapeitalia is an Italian e-commerce retailer specializing in electronic cigarettes and vaping products, operating both B2C (retail) and B2B (wholesale) channels. The product portfolio centers on e-liquids (liquidi) available in multiple formats: Liquidi Pronti 10ml (ready-to-use 10ml bottles), Liquidi Mix Series (30ml aroma shots for DIY mixing to 60ml), Aromi Scomposti (concentrated aroma shots), Aromi Concentrati (highly concentrated flavors with dripping caps), and Basi/Nicotina (base liquids with or without nicotine). Vaping hardware includes Starter Kits (Kit Completi) for beginners, Atomizzatori (atomizers with replaceable coils and rebuildable options), Dispositivi (Pod Mods, Box Mods, mechanical mods), Pod Precaricate (pre-filled pods), and Disposable devices (Usa e Getta). Accessories encompass Drip Tips, cotton and wire for rebuilding, empty bottles, cases, and lifestyle products. The company sells third-party brands including GeekVape, Aspire, Vaporesso, Voopoo, Kiwi Vapor, FlavourArt, Vaporart, TNT Vape, and Suprem-e, among others.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquidi Pronti 10ml Ready-to-use e-liquids in 10ml bottles, available with or without nicotine, sold in creamy, fruity, tobacco and fresh/mint flavors from brands such as Vaporart, TNT Vape, FlavourArt and Suprem-e. Targeted at adult end-users and resellers.
• Liquidi Mix Series DIY-mix e-liquids in larger formats (typically 30ml shots mixed with base to reach 60ml), including Aroma Shot and Mini Shot variants from Vaporart, Suprem-e, TNT Vape, King Liquid and La Tabaccheria, available in creamy, fruity, tobacco and fresh flavors.
• Aromi Scomposti (Aromi Shot and Aromi Mini Shot) Concentrated aroma shots (20ml) and mini shots for DIY e-liquid preparation, segmented by flavor family (cremosi, fruttati, tabaccosi, freschi) and by brand catalog.
• Aromi Concentrati (with Tassello) Highly concentrated aromas (typically 10ml) with a dripping cap (tassello) for advanced custom e-liquid preparation, available across multiple flavor profiles and brands.
• Basi e Nicotina (Base liquids and nicotine) Base liquids with or without nicotine for DIY mixing, including pure Vegetable Glycerin (VG) and Propylene Glycol (PG) plus pre-mixed 10ml nicotine shots (basette).
• Pod Precaricate (Pre-filled pods) Pre-filled replacement pods and pod-system hardware, covering both the pod device hardware and the pre-filled pod cartridges that go into it.
• Sigarette Elettroniche Usa e Getta (Disposable e-cigarettes) Single-use disposable e-cigarettes sold ready-to-use, requiring no charging or refilling, offered across multiple brands.
• Kit Completi (Starter kits) Complete starter kits for beginners plus advanced kits for experienced users, with Mouth-to-Lung (MTL) and Direct-to-Lung (DTL) options and rebuildable atomizer kits included.
• Atomizzatori (Atomizers / tanks) Replacement atomizers and tanks available in head-based (replaceable coil) and rebuildable variants for both MTL and DTL vaping styles, with associated replacement glass and accessories.
• Dispositivi (Pod Mod, Box, mechanical tube mods) Advanced vaping devices including Pod Mods, Box Mods with integrated or removable batteries, and mechanical tube mods, targeted at experienced vapers.
• Batterie e Caricatori (Batteries and chargers) Replacement batteries and battery chargers for vaping devices, along with related battery accessories.
• Accessori (Drip Tips, cotton, coil wire, empty bottles, cases) Vaping accessories including 510 and 810 Drip Tips, cotton and resistive wire for coil rebuilding, empty PET bottles, cases, cleaning tools and lifestyle accessories.
• Area Riservata Rivenditori (Wholesale service for resellers) B2B wholesale service: a reserved area on vapeitalia.it where business customers (tobacconists and vape-shop owners) with a valid VAT number and registration in the electronic-cigarette sales and service sector can register to access wholesale purchasing and dedicated reseller pricing.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Totally Wicked: Totally Wicked is an established UK-headquartered vape retailer and manufacturer with an EU footprint offering direct online and wholesale distribution across Europe; broader catalog and scale than Vapeitalia but same specialty.

Direct peers

• VapeVip: VapeVip is an Italian vape e-tailer offering kits, pods, disposables and liquids, competing in the same online channel with overlapping SKUs and customer profile.
• ElCig: ElCig is an Italian vape e-tailer and shop chain carrying pods, disposables, mods, liquids and DIY components; operates both online and physical retail channels similar to Vapeitalia.
• Vaporoso: Vaporoso is an Italian online vape shop selling e-cigarettes, e-liquids and accessories with a similarly broad assortment and a focus on major international brands carried by Vapeitalia.
• Smooke: Smooke is an Italian online specialist for e-cigarettes and e-liquids with a wide brand portfolio including Vaporart and Suprem-e, mirroring Vapeitalia's go-to assortment.
• Vapostyle: Vapostyle is an Italian e-commerce vape retailer offering starter kits, mods, atomizers, DIY liquids, and disposables; comparable catalog breadth and target audience to Vapeitalia.
• Svapo.it: Svapo.it is one of the largest Italian e-commerce retailers of e-cigarettes, e-liquids and accessories, with a B2B (rivenditori) program and a catalog overlapping almost 1:1 with Vapeitalia in brands and categories.

Others

• GeekVape: GeekVape is a major vaping hardware brand whose pod mods and kits are heavily stocked by Vapeitalia; included as a supplier/manufacturer whose vertical integration could become a competitive threat.
• Vaporesso: Vaporesso is a global vaping device brand that supplies several Vapeitalia SKUs; relevant as a manufacturer-side counterpart exercising pricing power over retailers like Vapeitalia.

Regional players

• Vape Club UK: Vape Club is a large UK online vape retailer with an e-liquid/DIY range and a wholesale operation; comparable model and category to Vapeitalia but operating in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/vapeitalia
• Instagraminstagram.com/vapeitalia.it

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vapeitalia