Uochurch Vineyard

What Uochurch Vineyard does

Upchurch Vineyard is a privately held, family-owned winery established in 2007 by Chris and Thea Upchurch, operating from an 18.5-acre estate at the southern tip of Washington State's Red Mountain AVA. The winery produces Bordeaux-style wines with a focus on Cabernet Sauvignon and Merlot-dominant blends, sourced from the estate plus long-standing partnerships with Boushey Vineyard (160 acres, Yakima Valley AVA) and Heart of the Hill (148.5 acres, Red Mountain AVA), and a new 5-acre Candy Mountain AVA planting added in 2022. The portfolio spans a flagship Cabernet, the Counterpart Merlot-dominant blend, the LTL (Larger Than Life) range of more accessible wines, a Single Vineyard Series, and white/rosé offerings including Southwest Facing Sauvignon Blanc, Chenin Blanc, and LTL Grenache Rosé.

The business operates primarily on a direct-to-consumer model: two tasting rooms (Red Mountain in Benton City and Woodinville, WA), an Orderport-powered e-commerce storefront, a two-tier wine club (6-bottle and 12-bottle) with two annual allocations and 15-20% member discounts, and wholesale distribution managed by the General Manager and Director of Sales. Marketing is anchored in immersive tasting experiences, seasonal events (Live Music, Spring Release, White Party), and Chris Upchurch's blog content. Critical acclaim from Robert Parker, Jeb Dunnuck, and Vinuous (consistently 90-98 points across vintages) underpins brand positioning among wine enthusiasts, collectors, and tourists; the estate is also L.I.V.E., Salmon Safe, and Sustainable WA certified from inception.

Name

Uochurch Vineyard

Legal name

Upchurch Vineyard

Website

https://upchurchvineyard.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Upchurch Vineyard is a family-owned Washington State winery on Red Mountain AVA that produces critically acclaimed Bordeaux-style Cabernet Sauvignon and Merlot via DTC tasting rooms, a two-tier wine club, and wholesale distribution to enthusiasts and collectors.

Ownership category

akta.pro rank

Product category

Premium Estate Winery

NAICS

Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA)

Keywords

• Estate winery
• Bordeaux-style winemaking
• Wine club membership
• Single-vineyard wines
• Tasting room experiences

Headquarters

HQ city

Benton City

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Wine Sales (DTC E-commerce & Tasting Room): Wines are sold directly to consumers through two tasting rooms (Red Mountain and Woodinville, WA) and an online store (orderport.net). Visitors pay for wine purchases at the tasting room or online. The tasting experience is a key GTM touchpoint, with small-group guided tastings offered, reservations recommended, and a limit of 6 guests per group.
2. Wine Club Memberships: Two wine club tiers (6-Bottle Club and 12-Bottle Club) receive two allocations per year (Spring & Fall). The 6-Bottle Club offers 15% off all wine purchases and $30 flat fee shipping on allocations; the 12-Bottle Club offers 20% off and $45 flat fee shipping. Members receive complimentary monthly tastings (6-bottle) or unlimited tastings for up to 4 guests (12-bottle). Members are not billed until 30 days before wine club ships.
3. Wholesale Distribution: Upchurch Vineyard sells wines through wholesale channels alongside DTC. Kristin Adams, General Manager & Director of Sales, manages the wholesale business. The wholesale channel provides broader market reach beyond the tasting room.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Upchurch Vineyard is a small, family-owned Washington winery that produces and sells Bordeaux-style red wines—primarily Cabernet Sauvignon, Merlot-dominant blends, and single-vineyard designates—from an 18.5-acre estate on Red Mountain AVA and partner vineyards. The winery distributes through two tasting rooms (Red Mountain and Woodinville, WA), a wine club with 6- and 12-bottle tiers, an Orderport e-commerce storefront, and wholesale channels. Offerings are positioned around terroir-driven, sustainably farmed, critically acclaimed wines delivered via a direct-to-consumer hospitality experience.

Product overview

Upchurch Vineyard is a small, family-owned winery producing Bordeaux-style wines from Washington State's Red Mountain AVA. The portfolio centers on flagship wines including Cabernet Sauvignon and the Counterpart Merlot-dominant blend, complemented by the LTL (Larger Than Life) series offering more accessible expressions of Cabernet Sauvignon, Merlot, and Grenache Rosé. Single vineyard designates from Candy Mountain, Heart of the Hill, and Boushey Vineyard showcase site-specific terroir. White wines include Southwest Facing Sauvignon Blanc and Chenin Blanc. The winery operates two tasting rooms (Red Mountain and Woodinville) and offers membership programs (6-Bottle and 12-Bottle clubs) with two annual allocations, complimentary tastings, and event access. Wine sales and club management are handled through the Orderport e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Upchurch Vineyard Cabernet Sauvignon (Flagship) Flagship Bordeaux-style Cabernet Sauvignon crafted from grapes sourced primarily from the winery's estate vineyards on Red Mountain AVA, representing the winemaker's dedication to Washington State's premier wine region.
• Counterpart Blend Bordeaux-style red blend with Merlot as the dominant grape, produced with an Amsterdam-inspired label design honoring co-owner Thea Upchurch's Dutch heritage.
• LTL (Larger Than Life) Cabernet Sauvignon Cabernet Sauvignon from the estate Red Mountain vineyards offering a more accessible expression of the estate's terroir.
• LTL (Larger Than Life) Merlot Merlot showcasing the winemaker's dedication to Washington State Merlot, crafted with the same attention as the flagship wines.
• LTL (Larger Than Life) Grenache Rosé Crisp and refreshing rosé offering crisp acidity ideal for pairing with vegetarian dishes.
• Southwest Facing Sauvignon Blanc Sauvignon Blanc from Dick Boushey's vineyard named after its southwest-facing aspect, featuring bright citrus and minerality.
• Single Vineyard Candy Mountain Merlot Single vineyard Merlot sourced from the newly planted Candy Mountain AVA vineyard (5 acres planted 2022), with first harvest expected in 2025.
• Single Vineyard Heart of the Hill Cabernet Sauvignon Cabernet Sauvignon from the Heart of the Hill vineyard on Red Mountain, one of the region's most acclaimed vineyard sites.
• Single Vineyard Boushey Cabernet Sauvignon Single vineyard Cabernet Sauvignon sourced from Boushey Vineyard in Yakima Valley AVA, expressing that site's distinct characteristics.
• Single Vineyard Grenache Rosé Single vineyard Grenache Rosé available as an optional add-on for wine club members.
• Chenin Blanc Chenin Blanc produced from Washington State grapes, part of the Single Vineyard Series, showcasing the terroir-reflective nature of this versatile grape.
• Quintessence Cabernet Sauvignon Premium single vineyard Cabernet Sauvignon available as an optional add-on for wine club members.
• 6-Bottle Wine Club Wine club membership with two annual allocations (Spring & Fall) of 6 bottles, 15% discount on wine purchases, $30 flat fee shipping, and complimentary monthly tastings for member and up to two guests.
• 12-Bottle Wine Club Premium wine club membership with two annual allocations of 12 bottles, 20% discount on wine purchases, $45 flat fee shipping, and unlimited complimentary tastings for up to 4 guests at each visit.
• Red Mountain Tasting Room Experience Tasting room at 32901 Vineyard View PR NE, Benton City, WA, open Fridays–Sundays 12pm–5pm during the 2026 season, offering guided tastings of the Upchurch portfolio.
• Woodinville Tasting Room Experience Tasting room at 14455 Redmond-Woodinville Rd. Suite A, Woodinville, WA, open Wednesdays–Thursdays 12pm–5pm, Fridays & Saturdays 12pm–6pm, Sundays 12pm–5pm.
• Winery Events Seasonal events including live music nights in the vineyard, Spring and Fall release parties, and the annual Summer White Party, hosted at the tasting rooms.

Quantifiable outcome

• 96–98 points from Robert Parker, Jeb Dunnuck, and Vinuous on Cabernet Sauvignon across 2016–2018 vintages
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• Marshall Edwards (Candy Mountain Vineyard Management)coreStrategic or Co-development Partner · 1 January 2022Marshall Edwards, with more than 30 years of viticulture experience in some of Washington's largest vineyards, manages Upchurch Vineyard's newly planted 5-acre Candy Mountain vineyard (planted in 2022 with Merlot and Cabernet Sauvignon). Marshall is also the named Grower of the Year in 2017 by the Washington Winegrowers.
• Boushey Vineyard (Richard and Luanne Boushey)coreStrategic or Co-development Partner · 1 January 2007Boushey Vineyard, owned and managed by Richard and Luanne Boushey since 1980, is one of the most sought-after vineyards in Washington State. Dick Boushey serves as Upchurch Vineyard's vineyard manager and brings European 'small vine' methods combined with modern sustainable farming to Upchurch's estate. Upchurch sources Cabernet Sauvignon, Merlot, Cabernet Franc, Syrah, Sangiovese, and Sauvignon Blanc from Boushey Vineyard's 160 acres on the southern facing slopes of the Rattlesnake Mountains in Yakima Valley AVA. Dick Boushey is a pioneer and innovator in the Washington wine industry, named Wine Grower of the Year by both the Washington Association of Wine Grape Growers and the Washington State Grape Society.
• Heart of the Hill VineyardcoreStrategic or Co-development PartnerHeart of the Hill is a 148.5-acre vineyard on Red Mountain AVA, planted in approximately 20-acre increments from 2006 to 2014. It is considered one of the top sites on Red Mountain. Upchurch sources Cabernet Sauvignon, Merlot, Petit Verdot, Carmenère, Petit Sirah, Mourvèdre, and Malbec from this vineyard. The distinctive tetromino-shaped vineyard has left an indelible mark on the Red Mountain region.
• Sustainable WAcoreOthersUpchurch Vineyard is certified by Sustainable WA, a non-profit organization that promotes and certifies sustainable vineyard practices in Washington State. From its inception in 2007, the winery has been dedicated to sustainable farming.
• Salmon SafecoreOthersUpchurch Vineyard is certified by Salmon Safe, an independent non-profit organization devoted to restoring agricultural and urban watersheds so that salmon can spawn and thrive in the Pacific Northwest.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Quilceda Creek Vintners: Family-owned Washington winery specializing in critically acclaimed Cabernet Sauvignon from multiple AVAs. Closest comparable to Upchurch on premium positioning, Bordeaux-style focus, and consistent 95+ point critic scores.
• Leonetti Cellar: Iconic Walla Walla Valley producer of premium Bordeaux-style Cabernet Sauvignon and Merlot. Direct peer on style, family-owned structure, allocation-based demand, and Washington collector reputation.
• DeLille Cellars: Premier Washington Bordeaux-style winery where Chris Upchurch has been Founding Winemaker and Partner since 1992. Direct peer on region, style, and winemaker pedigree, and the clearest comparable to Upchurch Vineyard.
• Cayuse Vineyards: Boutique Walla Walla producer of premium Bordeaux-style wines with strong allocation-based demand. Comparable on small-production Bordeaux style, scarcity, and high critic scores.
• Figgins Family Wine Estates: Family-owned Walla Walla producer of premium Bordeaux-style blends by winemaker Chris Figgins. Comparable on family-ownership structure, Bordeaux style, and small-production premium positioning.
• Long Shadows Vintners: Woodinville-based premium Washington winery producing Bordeaux-style wines from multiple celebrated winemakers. Comparable on Columbia Valley sourcing, premium positioning, and critic-driven demand.
• Betz Family Winery: Boutique Washington winery focused on Bordeaux-style blends, including Red Mountain-sourced fruit. Comparable on scale, style, premium pricing, and critical-acclaim-driven demand.
• Woodward Canyon Winery: Family-owned Walla Walla winery with a long track record of premium Washington Cabernet Sauvignon and Merlot. Comparable on family-owned structure, style, and wine-club-based DTC model.
• Avennia Wines: Woodinville-based boutique Washington winery producing single-vineyard Bordeaux-style wines. Comparable on style, scale, Red Mountain sourcing, and DTC/wine-club go-to-market.

Broad incumbents

• Chateau Ste. Michelle: Largest and most established Washington winery with a broad portfolio across price points. Operates in the same state and Bordeaux-style category but at vastly greater scale and broader distribution than Upchurch.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/upchurch-vineyard2007

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uochurch Vineyard