ALIVE FESTIVAL

Name

ALIVE FESTIVAL

Legal name

Alive Music Festival

Website

https://alive.org

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Live Music Festival / Faith-Based Event Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Religious & Spiritual Festivals/Observances (Public Events) (MPAGAEAC)

Keywords

• Christian music festival
• Live event production
• Festival camping services
• Faith-based entertainment
• Outdoor music festival

Headquarters

HQ city

Canal Fulton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Primary revenue stream from 3-day and 1-day admission tickets sold through the Brushfire ticketing platform. Tickets range from free (ages 4 and under) to discounted junior tickets (ages 5-10) to full adult pricing. Group discounts of $5 per 3-Day ticket and $2.50 per 1-Day ticket are offered for orders of 10 or more.
2. Camping & RV Site Fees: On-site camping and RV site rentals are sold as add-ons to tickets. Options range from basic tent campsites ($122) to premium lakefront RV sites ($1,341). Hot shower passes and early arrival access are also sold as upgrades.
3. VIP Experiences: Premium add-on experiences including ForeverLawn Stage Front viewing (3-Day $138, 1-Day $60), Artist Meet & Greets ($53), and VIP Parking (3-Day $91, 1-Day $40). These are sold as separate add-ons requiring separate admission tickets.
4. Food & Beverage Sales: Festival operates a Food Court with third-party food vendors. Alive generates revenue through vendor rental fees (Amphitheater $975 + 20% gross sales, Woods Stage $750 + 20% gross sales, Next Gen Stage $500 + 20% gross sales). Vendors include Chick-fil-A, Pizza Hut, and local operators.
5. Marketplace Vendor Fees: Non-food vendors (merchandise, crafts, non-profits, universities) pay booth rental of $950 per 10'x10' booth plus 10% of gross sales. The Marketplace tent houses all vendors in a single high-traffic location.
6. Volunteer Application Fees: Volunteers (A-Team) pay a $25 application fee which includes 3-day admission, a t-shirt, free showers (4), and a free tent campsite in Orange Tent Camping area. This offset costs while providing volunteer labor.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Alive Festival is a 3-day Christian music festival held annually at Atwood Lake Park in Mineral City, OH, featuring 40+ artists across three stages, on-site tent and RV camping, VIP experiences, food and marketplace vendors, and family and youth programming. The core sellable offerings are festival admission tickets (3-day and 1-day), tent and RV camping sites across multiple tiers, VIP upgrades (Stage Front viewing, Artist Meet & Greets, VIP Parking), Hot Shower passes, and a volunteer (A-Team) program.

Product overview

ALIVE FESTIVAL is a 3-day Christian music festival held at Atwood Lake Park in Mineral City, OH (July 16-18, 2026) featuring 40+ artists across 3 stages. The offering is a single unified festival experience with add-on modules including camping (Tent and RV sites at multiple tiers), VIP Experiences (ForeverLawn Stage Front viewing, Artist Meet & Greets, VIP Parking), specialized programming areas (Next Gen Village for youth, Camp Alive for families), marketplace shopping, diverse food court options, and a volunteer (A-Team) program. All offerings are purchased separately from base festival admission.

Differentiator

Problem solved

Functional benefit

Brands

• Next Gen Village: A dynamic hub designed specifically for young people, featuring a stage and tent for youth-focused activities and entertainment.
• Camp Alive
• Next Gen Nights
• A-Team

Products and services

• 3-Day Festival Admission Ticket Multi-day admission ticket providing access to all three days of live music performances across three stages with 40+ Christian music artists, comedians, and speakers, plus access to festival programming, food court, and marketplace. Sold per person with free admission for ages 4 and under and discounted junior pricing for ages 5–10.
• 1-Day Festival Admission Ticket Single-day admission ticket to the Alive festival, providing access to all three stages and programming for one selected day. Junior pricing for ages 5–10 and free admission for ages 4 and under.
• RV Site Camping (Multi-Tier) On-site RV camping with five tiers: Premium Lakefront ($1,341, cement pad with 50-amp electric, water, sewage, accommodates up to 8), Premium ($1,032, near Main Stage with lake views), Deluxe ($929, near Main Entrance with concrete pads), Standard Area D-F ($673, gravel with 30-amp electric and water), and Standard Area 1-4 ($570). Premium Lakefront is sold out with waitlist.
• Tent Camping (Basic and Electric) On-site tent camping on the 300+ acre Atwood Lake campground. Options include a Basic Tent Campsite ($122) and a Tent Campsite with Electric (~25'x40' grassy site with 110V electric plug). A Standard Site for tents/pop-ups is priced at $441. Does not include festival admission.
• ForeverLawn Stage Front VIP Experience Reserved standing room in front of the Main Stage on ForeverLawn turf for all concerts. Available as a 3-Day pass ($138, Thursday–Saturday, 3 PM–11 PM) or a 1-Day pass ($60, 3 PM–11 PM on the selected day). Admission ticket not included.
• Artist Meet & Greet VIP experience priced at $53 per person, including one photo with the artist and one signed item per person. Available for select artists only. Admission ticket not included. Ages 4 and under free.
• VIP Parking Reserved parking spot near the Vehicle Checkpoint. Available as a 3-Day pass ($91, Thursday–Saturday, 9 AM–midnight) or a 1-Day pass ($40, 9 AM–midnight on the selected day).
• Hot Showers Pass 3-day shower pass priced at $30 offering four showers at portable shower trailers. Individual showers available for $10 each. Admission ticket not included.
• A-Team Volunteer Program Volunteer program where A-Team members pay a $25 application fee and receive 3-day admission, a t-shirt, four free showers, and a free tent campsite in the Orange Tent Camping area in exchange for working shifts across teams including Guest Services, Ice Team, Sanitation, Security, and Stage Crew.
• Marketplace Vendor Booth Rental Booth rental in the curated Marketplace tent at the festival for non-food vendors (merchandise, crafts, non-profits, universities). Booth fee is $950 per 10'x10' booth plus 10% of gross sales. Vendors include merchandise sellers, arts and crafts operators, non-profit organizations, and university recruiters.
• Food Vendor Booth Rental

Quantifiable outcome

• 20,000+ attendees from all 50 states and multiple countries
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

28 partnerships are on record, tiered core and minor.

• Liberty UniversitycoreStrategic or Co-development PartnerMajor university partner of Alive Festival. Featured on partner page as a key festival partner. Liberty University is a prominent evangelical Christian university based in Lynchburg, VA, with significant student ministry outreach programs.
• United RentalscoreOthersEquipment rental company providing RV waste pumping ($100 per pump) and water fill ($50 per fill) services at the festival. Listed as a 2026 Festival Partner. Also provides general equipment solutions for festival infrastructure.
• IllumiNationsminorStrategic or Co-development PartnerFeatured as a festival partner on the Alive website. IllumiNations is a faith-based ministry/organization. Partnership appears on the partner logos section of the homepage.
• The LookoutminorStrategic or Co-development PartnerFaith-based ministry partner featured on the Alive website partner logos section.
• General RVminorOthersRV rental and services partner listed in the partner logos section. Provides RV-related services to festival attendees.
• Agape EnergyminorOthersEnergy drink brand partner featured in the partner logos section on the Alive homepage.
• ADRAminorOthersAdventist Development and Relief Agency, a humanitarian non-profit organization, listed as a partner on the Alive website.
• Malone UniversityminorStrategic or Co-development PartnerChristian university partner located in Canton, OH (near Atwood Lake Park). Featured in partner logos.
• The Sound SystemscoreTechnology or IntegrationAudio/production company partner providing sound systems for the festival. Listed as a 2026 Festival Partner on the partner page.
• River RadiominorGTM or Marketing PartnerChristian radio station partner ('Ohio's Home for Jesus Music') that promotes the festival to its audience. Also operates a marketplace vendor booth at Alive. Listed as a 2026 Festival Partner.
• Boost RadiominorGTM or Marketing PartnerChristian radio partner featured in the partner logos section, helping promote the festival.
• MVNU (Mount Vernon Nazarene University)minorStrategic or Co-development PartnerChristian university partner featured in the partner logos section.
• ForeverLawnminorOthersSynthetic turf company whose product is used in the VIP ForeverLawn Front of Stage viewing area. Brand featured in VIP product naming.
• Dutchman Hospitality GroupminorOthersHospitality services company featured in partner logos, potentially providing lodging or hospitality services near the festival.
• Ohio Christian University (OCU)minorStrategic or Co-development PartnerChristian university partner featured in the partner logos section.
• Safe Harbor OhiominorOthersNon-profit organization featured in the partner logos section of the Alive website.
• Pure Gift of GodminorOthersNon-profit partner featured in the partner logos section.
• YWAM (Youth With A Mission)minorStrategic or Co-development PartnerChristian missions organization featured as a partner on the Alive website.
• CS Lewis InstituteminorStrategic or Co-development PartnerChristian educational organization featuring as a partner on the Alive website.
• Aultman Health SystemminorOthersRegional health system featured in the partner logos section, likely providing on-site medical support or health services.
• Restore Addiction RecoveryminorOthersAddiction recovery non-profit organization featured as a partner on the Alive website.
• The Prodigal (Akron)coreStrategic or Co-development PartnerYoung adult ministry based in Akron, OH that is partnering with the Next Gen Village at Alive 2026. The Prodigal team will be on site all 3 days to lead activities, Bible studies, and Next Gen Nights programming, serving as the hands and feet of Alive's mission in the Next Gen Village.
• Chick-fil-AminorOthersNational fast food chain featured as a food vendor at the Alive Festival. Mentioned on the food & drink page as one of the food options available.
• Pizza HutminorOthersNational pizza chain operating at the Amphitheater and Next Gen Village locations during the festival.
• Atwood Lake BoatsminorOthersBoat rental service near Atwood Lake beach. Referenced as a resource for festival attendees interested in boating activities.
• RV ShareminorOthersRecommended third-party RV rental marketplace for attendees who need to rent an RV for the festival. Featured in festival FAQ and camping pages.
• Len SaraminorOthersFaith-based media/ministry partner featured in the partner logos section of the Alive website.
• FCA (Fellowship of Christian Athletes)minorStrategic or Co-development PartnerMajor Christian youth organization featured as a partner on the Alive website partner logos section.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• K-LOVE: National Christian music radio network and event organizer (K-LOVE Fan Awards, K-LOVE Cruise) that serves as a broader industry incumbent reaching the same CCM enthusiast audience as Alive Festival.

Direct peers

• Big Ticket Festival: Christian music festival in Northern Michigan offering multi-day event programming with similar contemporary Christian and family-oriented lineup.
• Kingdom Bound: Multi-day Christian music and worship festival held in Darien Center, NY, with similar family-friendly programming, camping, and ministry/artist lineup in the same faith-based music niche.
• Rock The Universe: Two-night Christian music festival held at Universal Studios Orlando, attracting a similar audience of faith-based fans with headline contemporary Christian and worship artists.
• Lifest: Multi-day Christian music festival in Green Lake, WI, operating as a family-friendly faith-based music festival with multiple stages, speakers, and camping.
• Winter Jam Tour Spectacular: Touring multi-artist Christian music festival that travels across U.S. arenas, competing for the same CCM artist rosters and ticket-buying audience as Alive Festival.
• Spirit Song Festival: Multi-day Christian music and family festival held in the Great Lakes region with comparable family, youth, and camping programming around national CCM artists.
• Creation Festival: Long-running multi-day Christian music festival held annually in Mount Gretna, PA, featuring multiple stages, camping, and headline artists in the same CCM space as Alive Festival.
• Ichthus Festival: Long-standing Christian music festival in Kentucky featuring multiple stages, ministry tents, and family camping, directly comparable to Alive's faith-based multi-day festival model.

Emerging players

• Sixthman: Festival-at-sea and themed-event operator that produces Christian music cruises and destination events, competing for the same CCM audience wallet share through alternative distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alivefestival
• YouTubeyoutube.com/alivefestival1
• Facebookfacebook.com/AliveFestival
• Instagraminstagram.com/alivefestival
• TikToktiktok.com/@alivefestival
• LinkedInlinkedin.com/company/alive-music-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ALIVE FESTIVAL