MENOKIN

What MENOKIN does

Menokin is a Korean direct-to-consumer skincare brand operated by Forest Avenue Inc., a privately held company headquartered in Seoul, South Korea. The brand is centered on a single category innovation: a no-sheet, no-rinse bubble mask that compresses traditional sheet mask application time from 20–30 minutes to 30 seconds. The flagship platform is built on Microbubble Capsules technology (Patent No. 10-2621138), which the brand claims delivers up to 11x higher absorption than traditional emulsions, with formulations including ultra-low molecular vegan hibiscus collagen, glutathione, eight types of hyaluronic acid, EGF liposomes, and cica-exosomes across five mask variants (LIFT, BRIGHT, MOIST, REPAIR, CLEAR).

The product portfolio extends to four low-pH 5.5 bubble cleansers (PORE CLEAR, BRIGHT, DAILY COMFORT, PERFECT), an SPF 50 gel sunscreen, and a series of bundled sets designed for layering routines. The business model is product-led and direct-to-consumer, with the primary revenue channel being the Shopify storefront (menokinbeauty.com), supplemented by Amazon Marketplace (where the flagship is Amazon's Choice) and a Korean-language domestic site (menokin.co.kr). Pricing is engineered around volume discounts, with a 1-pack LIFT mask at $23.90, a 3-pack at $67.90, and a 5-pack at $89.90 (up to 45% off), and free shipping on orders exceeding $60 USD. Payment is currently restricted to PayPal.

Menokin primarily serves time-constrained beauty consumers seeking multi-benefit skincare routines without the time commitment of sheet masks, with a secondary clean-beauty segment targeting sensitive-skin and pregnancy-safe users. The brand has been recognized as No.1 at Olive Young in 2025 and is certified EWG green-rated, hypoallergenic, cruelty-free, vegan, and fragrance-free. Marketing is dominated by TikTok and Instagram content, customer reviews, and influencer-driven social proof, with all international fulfillment shipped from Korea.

Name

MENOKIN

Legal name

Forest Avenue Inc.

Website

https://menokinbeauty.com

Company type

Private

Operating status

Operating

Short description

Menokin is a Korean D2C skincare brand selling patented 30-second no-rinse bubble masks, low-pH bubble cleansers, and SPF 50 sunscreen directly to global consumers via Shopify, Amazon, and Olive Young.

Ownership category

akta.pro rank

Product category

Korean Skincare (Facial Masks and Cleansers)

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA)

Keywords

• Bubble face masks
• Skincare cleansers
• K-beauty products
• Vegan skincare
• Anti-aging skincare

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Direct E-commerce Retail (Own Website): MENOKIN sells directly to consumers through its Shopify-powered storefront (menokinbeauty.com). The brand generates revenue from individual product sales, bundle sets, and volume-discounted multi-unit purchases. This is the primary revenue channel.
2. Amazon Marketplace Sales: MENOKIN also sells through Amazon as an 'Amazon Choice' selected brand, offering exclusive deals on select SKUs. Amazon serves as a secondary distribution and revenue channel.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MENOKIN manufactures and sells time-saving Korean skincare products built around its patented 30-second no-sheet bubble mask technology. The portfolio spans five bubble mask variants (anti-aging, brightening, hydrating, restorative, soothing), four low-pH bubble cleansers, an SPF 50 sunscreen, bundled sets, and an application brush, sold directly to consumers via its Shopify storefront and Amazon.

Product overview

MENOKIN is a Korean beauty brand specializing in time-saving minimal skincare centered around their patented 30-second bubble mask technology. The product portfolio consists of two core product lines: (1) 30 Seconds Quick Bubble Masks available in five variants (LIFT, BRIGHT, MOIST, REPAIR, CLEAR) offering anti-aging, brightening, hydration, renewal, and soothing benefits respectively - all featuring proprietary Microbubble Capsules technology for rapid deep absorption without rinsing; and (2) 30 Seconds Bubble Cleansers in four formulations (PORE CLEAR, BRIGHT, DAILY COMFORT, PERFECT) providing low-pH water-to-foam cleansing with various targeted benefits. Additional offerings include SPF 50 sunscreens, bundled sets combining multiple masks and cleansers, and skincare accessories. The brand differentiates through Microbubble Capsules technology, patented under Patent No. 10-2621138, claiming up to 11× higher absorption versus traditional emulsions.

Differentiator

Problem solved

Functional benefit

Products and services

• LIFT 30 Seconds Quick Bubble Mask Anti-aging no-sheet bubble mask with ultra-low molecular vegan hibiscus collagen that boosts elasticity, tightens pores, and refines wrinkles. Delivers results in 30 seconds with no rinsing required. For consumers seeking efficient anti-aging skincare.
• BRIGHT 30 Seconds Quick Bubble Mask Brightening bubble mask with glutathione and vitamin blend that reduces dullness and promotes a more even, luminous skin tone. No rinsing required. For consumers seeking radiant, even-toned skin.
• MOIST 30 Seconds Quick Bubble Mask Hydrating bubble mask featuring 8 types of hyaluronic acid for deep hydration and dewy, glowing complexion. No rinsing required. For consumers seeking intense moisture.
• REPAIR 30 Seconds Quick Bubble Mask Restorative bubble mask powered by EGF liposomes that promotes skin renewal, boosts cell regeneration, and reinforces skin barrier. No rinsing required. For consumers targeting skin renewal and barrier repair.
• CLEAR 30 Seconds Quick Bubble Mask Soothing bubble mask with cica-exosomes and houttuynia cordata extract that soothes irritation, reduces redness, and keeps skin moisturized. No rinsing required. For consumers with sensitive or irritated skin.
• PORE CLEAR Bubble Cleanser Purifying low-pH water-to-foam bubble cleanser with green clay that absorbs and removes pore impurities and blackheads. One-step cleansing for light makeup, sunscreen, and impurities. For consumers targeting pore concerns.
• BRIGHT Bubble Cleanser Brightening bubble cleanser with cotton fruit extract and micellar water for gentle daily cleansing and radiance enhancement. For consumers seeking luminous, even-toned skin.
• DAILY COMFORT Bubble Cleanser Gentle low-pH water-to-foam bubble cleanser with soft cotton bubbles and betaine that cleanses without harsh rubbing. Suitable for sensitive skin and daily use. For sensitive-skin consumers needing everyday low-irritation cleansing.
• PERFECT Bubble Cleanser One-step low-pH water-to-foam bubble cleanser with EGF liposome that effectively removes sunscreen, makeup, and impurities without double cleansing. pH 5.5 formula. For consumers seeking a single-step makeup-removing cleanser.
• MOISTURE 30 Seconds Glow & Clear Gel Sunscreen SPF 50 OTC-certified SPF 50 broad spectrum sunscreen with photo-aging care. Features Jelly-to-Water texture, 63% moisturizing complex, and instant hydration from 16% to 65% moisture levels. For consumers seeking daily sun protection with skincare benefits.
• Mask Brush Application brush for MENOKIN bubble masks that helps evenly distribute product across face and neck for optimal absorption. For consumers seeking a hygienic, even-application tool for their bubble mask routine.
• Bubble Mask Trio Set Bundle of three 30-second bubble masks (LIFT + BRIGHT + MOIST) targeting elasticity, brightening, and hydration. Best-selling trio for achieving radiant, youthful glass skin.
• Bubble Mask Full Set Complete set of five 30-second bubble masks (MOIST + BRIGHT + CLEAR + LIFT + REPAIR) for a full layering routine targeting hydration, radiance, soothing, elasticity, and renewal.
• MD Pick Bubble Mask & Cleanser Set Bundled set combining three bubble masks (LIFT + BRIGHT + MOIST) with two bubble cleansers (DAILY COMFORT + PERFECT) for a comprehensive skincare routine.
• Best-Seller Bubble Essentials Set Essential set combining PORE CLEAR Bubble Cleanser, LIFT Bubble Mask, and REPAIR Bubble Mask for a synergy layering routine that clears pores then builds tight, dense skin.
• Day & Night Bubble Cleansing Duo Cleansing duo pairing DAILY COMFORT and BRIGHT bubble cleansers for day and night use, targeting radiance and even skin tone with glutathione, citrus lemon extract, and niacinamide.
• 3-Step Hydrating Routine (Cica-Exosome Pore Set) Three-step routine for intensive hydration and pore care featuring cica-exosome technology for soothing and moisturizing benefits.

Quantifiable outcome

• 96.1% skin hydration improvement after use (LIFT Bubble Mask)
• +7 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• COSRX: Best-selling K-beauty skincare brand sold through Amazon, DTC, and global retailers with a similar target of skincare-savvy consumers seeking simplified routines. Overlaps on bubble/skincare mask adjacencies and similar Amazon's Choice-style positioning.
• Dr. Jart+: Korean derma-cosmetic skincare brand with patented formulations (e.g., cream blends, micellar pads) sold globally through Sephora and DTC. Comparable in using patented technology and clinical claims to position in skincare masks and treatment categories.
• Anua: K-beauty skincare brand built around heartleaf/centella and gentle formulations, popular on TikTok and Amazon. Targets similar clean-beauty, sensitive-skin personas and competes directly for the same international D2C and Amazon shopper.
• Medicube: Korean beauty brand combining device-led and skincare products with strong clinical-claim storytelling and viral TikTok demos. Closely mirrors MENOKIN's product-led growth motion and clinical-efficacy narrative.
• Beauty of Joseon: Rising Korean skincare brand that scaled primarily through TikTok virality and Amazon, with products like sunscreen and serums targeted at the same time-constrained, ingredient-conscious consumer. Highly comparable GTM motion and channel mix to MENOKIN.

Emerging players

• Tirtir: Korean cosmetics/skincare brand that scaled globally through TikTok virality and Amazon's Choice positioning. Comparable international K-beauty trajectory targeting the same Gen Z/Millennial skincare shopper.
• Skin1004: Korean skincare brand focused on centella-based formulas with strong Amazon presence and DTC storefront. Targets a similar clean-ingredient, K-beauty-curious consumer in the same Amazon/DTC channel mix.

Broad incumbents

• Innisfree: Mass-market K-beauty skincare brand by Amorepacific with global footprint including dedicated stores in the US and Asia. Overlaps with MENOKIN's natural-ingredient, mask-and-routine skincare positioning at significantly broader scale.
• Laneige: Flagship K-beauty skincare brand owned by Amorepacific with broad global retail presence including Sephora and department stores. Comparable in targeting K-beauty skincare consumers but at much larger scale and broader category depth.
• Sulwhasoo: Premium Korean skincare brand by Amorepacific sold through department stores and travel retail globally. Overlaps with MENOKIN's hero-ingredient (e.g., ginseng, hibiscus) positioning but operates at prestige price points and brick-and-mortar scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/menokin_global
• TikToktiktok.com/@menokin_official

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MENOKIN