Otthon Centrum
Otthon Centrum operates Hungary's largest real estate brokerage franchise network, providing residential and commercial sales, rentals, and integrated loan, insurance, and investment intermediation through OC Pénzügyek to individual buyers, sellers, and landlords across Hungary and Poland.
- Company typePrivate
- Founded2003
- HeadquartersBudapest, Hungary
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Otthon Centrum does
Otthon Centrum is Hungary's largest real estate brokerage network, operating a franchise model with offices in all county seats and major cities and transacting over 10,000 properties per year. The company serves individual property buyers, sellers, landlords, and investors across residential and commercial segments, founded circa 2003 under Biggeorge Holding and headquartered in Budapest.
The core technology is the oc.hu online real estate marketplace, supporting property search, listing, video property presentations, comparative market analysis (CMA), and the Felezőcsomag (Half Package) listing service with price guarantee. The offering is structured as a platform-plus-modules architecture: the marketplace is complemented by the OC Pénzügyek financial services ecosystem, which provides loan brokerage through OC Pénzügyek Hitelközvetítő Kft. (partnered with 11+ Hungarian banks), insurance brokerage through OC Pénzűgyek Biztosításközvetítő Kft. (partnered with carriers including MetLife, Allianz, Generali), and investment services as a tied agent of Concorde Értékpapír Zrt. Ancillary services include Otthon Centrum Solutions Kft. (valuations and energy certification), the Elemzési Divízió (in-house market research), and the Együttműködő Partneri Program for external professional referrals.
Revenue is generated through transaction fees (real estate commissions on sales and rentals), loan and insurance intermediation commissions, securities referral fees via Concorde, and franchise-related fees from network partners. The primary go-to-market motion is channel partners (franchise offices) supported by digital lead generation via oc.hu. In April 2023 the company acquired a 70% stake in Polish broker Freedom Nieruchomości, marking its first international expansion; in November 2025 MBH Bank announced a controlling-stake acquisition from Biggeorge Holding, signaling a potential shift toward tighter banking-distribution coupling.
Otthon Centrum firmographics
Firmographics- Name
- Otthon Centrum
- Legal name
- Otthon Centrum Franchising Kft.
- Website
- https://oc.hu
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Otthon Centrum operates Hungary's largest real estate brokerage franchise network, providing residential and commercial sales, rentals, and integrated loan, insurance, and investment intermediation through OC Pénzügyek to individual buyers, sellers, and landlords across Hungary and Poland.
- Ownership category
- akta.pro rank
Otthon Centrum industry classification
Industry- Product category
- Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Closing Coordination & Transaction Management (Broker/Agent Support) (BPAJAOAH)
Keywords
Where Otthon Centrum is headquartered
LocationHeadquarters
- HQ city
- Budapest
- HQ country
- Hungary
- HQ region
- Europe
Offices5 records
Markets served
Otthon Centrum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Commission from property sales and rentals through the franchise network of offices across Hungary.
- Loan Intermediation: OC Pénzügyek Hitelközvetítő Kft. acts as an independent loan broker, matching clients with banking products from partner banks. Revenue is generated through commissions on facilitated loans.
- Insurance Intermediation: OC Pénzügyek Biztosításközvetítő Kft. provides insurance brokerage services, offering home insurance, life insurance, health insurance, and vehicle insurance through multiple insurer partners.
- Investment Services: Provides investment product intermediation (securities accounts, government bonds, investment funds, shares) through partnership with Concorde Értékpapír Zrt., acting as a tied agent.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Otthon Centrum product offering
Product offeringCore offering
Otthon Centrum operates Hungary's largest real estate brokerage franchise network, intermediating the sale, purchase, and rental of residential and commercial properties across the country. Through its OC Pénzügyek subsidiaries, the company bundles loan intermediation, insurance brokerage, and investment services into the real estate transaction flow, providing a one-stop-shop for property clients.
Product overview
Otthon Centrum operates as a diversified real estate and financial services group anchored by its core digital platform (oc.hu), Hungary's most comprehensively featured online real estate marketplace. The platform enables property search, listing, and transaction management for residential and commercial properties across Hungary. The offering is structured as a platform-plus-modules architecture: the core oc.hu marketplace is complemented by OC Pénzügyek (financial services subsidiary), which encompasses three distinct sub-brands — hitelközvetítő (loan brokerage), biztosításközvetítő (insurance brokerage), and befektetés (investment services) — all integrated under the same client-facing brand. Otthon Centrum Solutions Kft. provides ancillary property services (valuations, energy certificates), while the Elemzési Divízió delivers market intelligence. The franchise partner network extends physical coverage nationwide. The Felezőcsomag add-on provides discounted listing packages with a price guarantee.
Differentiator
Problem solved
Functional benefit
Products and services
- Otthon Centrum Website (oc.hu) Hungary's leading online real estate marketplace enabling buyers, sellers, and renters to search, list, and transact residential and commercial properties across all county seats and major cities. Supports detailed search filters, virtual video tours, and integration with mortgage facilitation services.
- Felezőcsomag (Half Package)
Quantifiable outcome
- 10,000+ properties sold per year
Companies that use Otthon Centrum
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Otthon Centrum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Otthon Centrum partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor, core and major.
- Freedom NieruchomościminorOtthon Centrum Holding Kft. acquired a 70% stake in the Polish real estate brokerage network Freedom Nieruchomości, expanding its international presence into Poland. The agreement supports growth and strengthens market position in both countries.
- OC Pénzügyek Hitelközvetítő Kft.coreIntegrated financial services subsidiary of Otthon Centrum group. Provides independent loan brokerage services with partnerships across multiple Hungarian banks.
- OC Pénzügyek Biztosításközvetítő Kft.coreIntegrated financial services subsidiary of Otthon Centrum group. Provides insurance brokerage through partnerships with multiple insurers (MetLife, Alfa, Generali, Allianz, etc.).
- Concorde Értékpapír Zrt.coreLeading Hungarian independent investment services company. Otthon Centrum acts as a tied agent (Függő Ügynök) for Concorde, enabling investment product distribution to real estate clients. Licensed by MNB under registration number H-EN-III-32/2025.
- MBH Bank (banking partner)majorOne of the primary banking partners for OC Pénzügyek loan intermediation services.
- OTP Bank (banking partner)majorOne of the primary banking partners for OC Pénzügyek loan intermediation services.
- K&H Bank (banking partner)majorBanking partner for OC Pénzügyek loan intermediation.
- Erste Bank (banking partner)majorBanking partner for OC Pénzügyek loan intermediation.
- UniCredit Bank (banking partner)majorBanking partner for OC Pénzügyek loan intermediation.
- Raiffeisen Bank (banking partner)majorBanking partner for OC Pénzügyek loan intermediation.
- CIB Bank, Oberbank, Cofidis, Magnet Bank, Fundamenta (banking partners)minorAdditional banking partners for OC Pénzügyek loan intermediation services.
- MetLife, Alfa, Generali, Allianz, Union, Uniqa, Signal, Groupama, K&H, Colonnade, Granit, CIG Pannonia (insurance partners)majorMultiple insurance company partners for OC Pénzügyek Biztosításközvetítő Kft., providing life, health, property, vehicle, and other insurance products.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Otthon Centrum competitors and assessment
Company assessmentDirect peers
- Duna House: Duna House is Hungary's other major real estate brokerage franchise network, publicly listed on the Budapest Stock Exchange. It operates a similar franchise-based brokerage model across Hungary and represents Otthon Centrum's closest head-to-head competitor for agents, listings, and integrated financial services.
- Freedom Nieruchomości: Freedom Nieruchomości is a Polish real estate brokerage network in which Otthon Centrum acquired a 70% stake in April 2023. It is Otthon Centrum's Polish platform subsidiary and a directly comparable franchise-style brokerage in the second geography the company serves.
- Ingatlan.com: Ingatlan.com is one of Hungary's largest property portals, providing online listing, search, and lead-generation services that compete with Otthon Centrum's oc.hu platform for buyer and seller attention in the Hungarian residential market.
- RE/MAX Hungary: RE/MAX Hungary operates a global franchise brand in the Hungarian residential brokerage market with a similar agent network and franchise-partner structure. It competes directly with Otthon Centrum for both franchisees and consumer mind share.
- Century 21 Hungary: Century 21 Hungary runs another international real estate franchise in the Hungarian market with residential brokerage, agent network, and franchised offices. It is a direct comparable for franchise economics, brand strategy, and agent recruitment.
- Property.hu: Property.hu is a leading Hungarian online real estate marketplace that competes for buyer traffic, seller leads, and listing inventory against otthoncentrum.hu. It is closely linked to Otthon Centrum (linked from its own site) and serves as both a partner and competitor in the digital listing space.
- Metrohouse: Metrohouse is one of Poland's largest real estate brokerage networks, operating a franchise model comparable to Otthon Centrum's Hungarian network. It is a particularly relevant peer given Otthon Centrum's Freedom Nieruchomości acquisition and stated ambition to expand in Poland.
Broad incumbents
- JLL Hungary: JLL is a global commercial real estate services firm with Hungarian operations covering brokerage, property management, valuation, and advisory. While focused on commercial rather than residential, JLL overlaps with Otthon Centrum Solutions' valuation and property management offerings.
- OTP Ingatlanpont: OTP Ingatlanpont is the real estate arm of OTP Bank, Hungary's largest commercial lender and a key banking partner of OC Pénzügyek. It represents the integrated bank-real-estate model that MBH Bank's acquisition of Otthon Centrum may emulate, making it a structural comparable.
Others
- Biggeorge Holding: Biggeorge Holding is the current parent company of Otthon Centrum and a Hungarian real estate-focused holding company. As the selling parent in the pending MBH Bank transaction, it provides direct context for ownership structure and the strategic context of Otthon Centrum's positioning within a real estate group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Otthon Centrum social profiles
Digital presenceOtthon Centrum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Otthon Centrum leadership team
Management profileNumber of profiles
Profiles1 record
Otthon Centrum subsidiaries and ownership
Company hierarchySubsidiaries4 records
Otthon Centrum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Otthon Centrum M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Otthon Centrum
What does Otthon Centrum do?
Otthon Centrum operates Hungary's largest real estate brokerage franchise network, intermediating the sale, purchase, and rental of residential and commercial properties across the country. Through its OC Pénzügyek subsidiaries, the company bundles loan intermediation, insurance brokerage, and investment services into the real estate transaction flow, providing a one-stop-shop for property clients.
Is Otthon Centrum a public or private company?
Otthon Centrum is a private company. It is classified as corporate owned and is currently operating.
When was Otthon Centrum founded?
Otthon Centrum was founded in 2003. It employs 1,001 to 5,000 people.
Where is Otthon Centrum based?
Otthon Centrum is headquartered in Budapest, Hungary, in the Europe region.
How does Otthon Centrum make money?
Four revenue lines are on record. Real Estate Commission is the primary driver. The others are loan Intermediation, insurance Intermediation and investment Services.
Who are Otthon Centrum's main competitors?
Direct peers on record are Duna House, Freedom Nieruchomości, Ingatlan.com, RE/MAX Hungary, Century 21 Hungary, Property.hu and Metrohouse. Broad incumbents are JLL Hungary and OTP Ingatlanpont. Biggeorge Holding is listed as an others.
Does Otthon Centrum have an API?
No public API is recorded for Otthon Centrum.
What industry is Otthon Centrum in?
Otthon Centrum's product category is Real Estate Brokerage. Its primary akta.pro industry code is BPAJAOAH, Closing Coordination & Transaction Management (Broker/Agent Support). Its NAICS code is 53121 and its SIC code is 6531.