nisswa ins
Nisswa Marine is a full-service recreational boat dealership operating as MarineMax Nisswa & Crosslake in Minnesota's Brainerd Lakes Area. It sells new and pre-owned boats from 11+ brands, and provides service, storage, marina fuel, parts, and exclusive Wave Armor docks to lake-property households and recreational boaters.
- Company typePrivate
- Founded1932
- HeadquartersNisswa, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
nisswa ins firmographics
Firmographics- Name
- nisswa ins
- Legal name
- Nisswa Marine
- Website
- https://nisswamarine.com
- Company type
- Private
- Founded year
- 1932
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nisswa Marine is a full-service recreational boat dealership operating as MarineMax Nisswa & Crosslake in Minnesota's Brainerd Lakes Area. It sells new and pre-owned boats from 11+ brands, and provides service, storage, marina fuel, parts, and exclusive Wave Armor docks to lake-property households and recreational boaters.
- Ownership category
- akta.pro rank
Where nisswa ins is headquartered
LocationHeadquarters
- HQ city
- Nisswa
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
nisswa ins business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- New Boat Sales: Sale of new boats from multiple manufacturers including MasterCraft, Nautique, Cobalt, Sea Ray, Boston Whaler, Barletta, Premier, Moomba, Supra, Aviara, and Chris Craft. Revenue from direct retail sales at dealership locations.
- Pre-Owned Boat Sales: Sale of inspected and certified pre-owned boats. Every used boat is fully inspected from bow to stern by skilled service technicians.
- Dock and Lift Sales: Sale of Wave Armor and ShoreStation docks, boat lifts, and floating boat ports. Complementary site inspections offered near Nisswa and Crosslake.
- Parts and Accessories: Sale of boating accessories including Flo-Fast fluid transfer systems, Phase 5 surf and skim boards, and other marine gear.
- Service and Repair: Certified boat repair and maintenance services with over 120 years of combined technician expertise. Includes boat storage and winterization.
- In-House Financing: Marine-specific financing and insurance offered directly to customers. Customers can bundle boats, trailers, docks, lifts, and accessories into single monthly payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | New Boats - Quote-based pricing |
| One time/ perpetual license | Pay-as-you-go | Pre-Owned Boats - Price varies by unit |
| Transaction based/ take rate | Monthly | Marine Financing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
nisswa ins product offering
Product offeringCore offering
Nisswa Marine (operating as MarineMax Nisswa & Crosslake) sells new and pre-owned boats, pontoons, docks, boat lifts, and marine accessories, and provides in-house marine financing, certified service and repair, indoor/outdoor storage with winterization, and a marina with fuel docks. The dealership is an authorized dealer for premium boat brands including MasterCraft, Nautique, Cobalt, Sea Ray, Boston Whaler, Barletta, Premier, Moomba, Supra, Aviara, and Chris Craft, and serves customers from two locations in the Brainerd Lakes Area of Minnesota.
Product overview
Nisswa Marine (operating as MarineMax Nisswa & Crosslake) is a full-service boat and marine dealership with a platform-plus-services model. The core product offering centers on new and pre-owned boats across multiple segments: pontoon/tritoon boats (Premier, Barletta), wake/ski/surf towboats (MasterCraft, Nautique, Moomba, Supra), runabouts and bowriders (Sea Ray, Cobalt, Boston Whaler, Aviara), complemented by a docks & lifts division (ShoreStation, Wave Armor). These are supported by value-added services including in-house marine financing and insurance, professional storage and winterization, certified repair and maintenance, and an accessory shop. The dealership serves customers from two locations in the Brainerd Lakes Area of Minnesota.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boats for Sale
Companies that use nisswa ins
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
nisswa ins technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
nisswa ins partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and secondary.
- MarineMaxcoreNisswa Marine operates as part of the MarineMax dealership network, one of the largest boat dealer networks with over 90 stores across the country. The two stores (formerly Nisswa Marine and C&C Boat Works) combined under MarineMax to provide the world's best pleasure boating experience on the Gull Lake and Whitefish Chains.
- MasterCraftcoreAuthorized dealer for MasterCraft wake/surf/ski boats including X24, XT24, X26 models.
- NautiquecoreAuthorized dealer for Nautique ski/wake boats including S21 and Ski Nautique models.
- CobaltcoreAuthorized dealer for Cobalt boats including A29, CS23, R4 Outboard, R6, R6 Surf, R8 Outboard models.
- Sea RaycoreAuthorized dealer for Sea Ray boats including SDX 250, SDX 230, SDX 230 OB, SLX 260, SPX 210 models.
- Boston WhalercoreAuthorized dealer for Boston Whaler boats including 130 Super Sport, 160 Super Sport, 170 Montauk, 250 Dauntless, 280 Dauntless models.
- BarlettacoreAuthorized dealer for Barletta pontoon boats including Aria, Cabrio, Corsa, and Lusso models.
- PremiercoreAuthorized dealer for Premier pontoon boats including 230 Sunsation, 250 Solaris Sport, 270 Intrigue models.
- MoombasecondaryAuthorized dealer for Moomba wake/surf boats.
- Supra/SUPRAsecondaryAuthorized dealer for Supra wake boats.
- AviarasecondaryAuthorized dealer for Aviara boats.
- Chris CraftsecondaryAuthorized dealer for Chris Craft boats.
- Wave ArmorcoreExclusive dealer for Wave Armor floating docks, drive-on boat ports, PWC ports, and floating pontoon ports. Products include Extreme X24 Port, Pro 8 Boat Port, and SLX/PRO Jet-Ski ports.
- ShoreStationcoreAuthorized dealer for ShoreStation boat lifts and docks.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
nisswa ins competitors and assessment
Company assessmentBroad incumbents
- West Marine: West Marine is the largest U.S. specialty retailer of marine parts, accessories, and boating supplies. Comparable to Nisswa Marine's parts and accessories revenue stream and broader marine retail category, though West Marine focuses on components rather than full boat sales.
- MarineMax: MarineMax is the parent network and the largest recreational boat retailer in the U.S. with 90+ stores. Nisswa Marine operates as MarineMax Nisswa & Crosslake, making MarineMax both parent and most direct structural peer in terms of multi-brand retail model, OEM portfolio, and full-service offering.
- Tracker Boats / Bass Pro Shops: Bass Pro Shops operates Tracker Boats and a large outdoor/marine retail footprint including boat sales. Comparable as a broad outdoor/marine retailer with boat sales + accessories, though geographically and segmentally broader than Nisswa Marine's Brainerd Lakes focus.
Direct peers
- OneWater Marine: OneWater Marine is a publicly traded multi-brand boat retailer with a network of dealerships across the U.S. It is a structural competitor to MarineMax and by extension to Nisswa Marine, operating a similar multi-brand, full-service retail + storage + financing model.
Others
- Wave Armor (parent): Wave Armor is the manufacturer of floating docks and PWC ports for which Nisswa Marine holds exclusive dealer rights. Comparable as a directly contracted supplier that also competes with ShoreStation in the dock/lift category, making it a supply-side peer.
- ShoreStation: ShoreStation is a manufacturer of boat lifts and docks and a key OEM partner for Nisswa Marine's dock/lift business. Comparable as a directly contracted supplier whose products Nisswa Marine sells and services against competing brands.
- Cabela's (Bass Pro): Cabela's, owned by Bass Pro, sells marine accessories, fishing boats, and outdoor recreation gear. Adjacent competitor for marine accessories and small craft, overlapping with Nisswa Marine's parts/accessories and pre-owned pontoon business.
- MasterCraft Boat Company: MasterCraft is a key OEM supplier and one of Nisswa Marine's most prominent towboat brands. While not a sales competitor, MasterCraft shapes the dealership's product mix, pricing, and allocation access - making it a directly comparable watersports boat specialist.
Emerging players
- Yacht World (Boat Trader): YachtWorld is a leading online marketplace for new and used boat listings and a competitor for marketing pre-owned inventory. Comparable to Nisswa Marine's pre-owned boat sales channel and a potential disintermediation threat for traditional dealer listings.
Regional players
- Princecraft (Canada-based regional): Princecraft is a Canadian pontoon and aluminum boat manufacturer with regional dealer networks. Comparable to Nisswa Marine's pontoon segment (Barletta, Premier) as a recreational boat OEM whose products flow through similar multi-brand dealer channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Customer concentration
nisswa ins social profiles
Digital presencenisswa ins financial estimates
Financial estimateRevenue estimate
Valuation estimate
nisswa ins leadership team
Management profileNumber of profiles
Profiles7 records
nisswa ins funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
nisswa ins M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about nisswa ins
What does nisswa ins do?
Nisswa Marine (operating as MarineMax Nisswa & Crosslake) sells new and pre-owned boats, pontoons, docks, boat lifts, and marine accessories, and provides in-house marine financing, certified service and repair, indoor/outdoor storage with winterization, and a marina with fuel docks. The dealership is an authorized dealer for premium boat brands including MasterCraft, Nautique, Cobalt, Sea Ray, Boston Whaler, Barletta, Premier, Moomba, Supra, Aviara, and Chris Craft, and serves customers from two locations in the Brainerd Lakes Area of Minnesota.
Is nisswa ins a public or private company?
nisswa ins is a private company. It is classified as corporate owned and is currently operating.
When was nisswa ins founded?
nisswa ins was founded in 1932. It employs 11 to 50 people.
Where is nisswa ins based?
nisswa ins is headquartered in Nisswa, United States, in the North America region.
How does nisswa ins make money?
Six revenue lines are on record. New Boat Sales are the primary driver. The others are pre-Owned Boat Sales, dock and Lift Sales, parts and Accessories, service and Repair and in-House Financing.
Who are nisswa ins's main competitors?
Broad incumbents on record are West Marine, MarineMax and Tracker Boats / Bass Pro Shops. OneWater Marine is listed as a direct peer. Others are Wave Armor (parent), ShoreStation, Cabela's (Bass Pro) and MasterCraft Boat Company. Yacht World (Boat Trader) is listed as an emerging player. Princecraft (Canada-based regional) is listed as a regional player.
Does nisswa ins have an API?
No public API is recorded for nisswa ins.