OpenPass | Pago de peaje electrónico

What OpenPass | Pago de peaje electrónico does

OpenPass, the commercial brand of Devisab SAS, is a Colombian electronic toll payment service provider founded in 2015 and operating within the national ColPass interoperable toll collection network. The company's core product is an RFID-based TAG device installed on a vehicle's windshield that communicates with toll station antennas to debit a prepaid account as the vehicle passes through electronic lanes, eliminating the need for cash payment at toll plazas. OpenPass distributes the TAG through physical service points located at toll stations (Siberia, Tebaida, and Caiquero) and supports account management through a self-serve web portal at openpass.devisab.com, with recharges available via PSE, credit/debit card, bank transfer, or cash at physical points.

OpenPass generates revenue through two streams: transaction-based processing of toll payments via prepaid account balances, and one-time sales of the TAG hardware to new customers. The company targets two parallel segments — individual frequent drivers seeking cashless convenience and faster toll passage, and corporate fleet managers requiring centralized billing and per-vehicle expense control — with a dedicated "Peajes Electrónicos para Empresas" module addressing the B2B use case. The go-to-market is self-serve with no field sales team: customers register online, purchase and install the TAG independently, and rely on digital plus limited in-person support. The business is geographically constrained to Colombia and has a headcount band of 1-10 employees, indicating a small operator leveraging its authorized status within the ColPass ecosystem rather than building proprietary scale advantages.

Name

OpenPass | Pago de peaje electrónico

Legal name

Devisab SAS

Website

https://openpasscolombia.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

OpenPass is a Colombian electronic toll payment service provider (operating as Devisab SAS) that sells RFID TAG devices and processes prepaid toll transactions within the national ColPass ecosystem, serving individual drivers and corporate fleet managers across Colombia.

Ownership category

akta.pro rank

Product category

Electronic Toll Collection Services

SIC

Transportation Services (4700)

akta.pro primary industry

Toll Payment & Toll Account Management (ETC, Toll Tags, Toll Invoicing) (TLABAMAC)

akta.pro secondary industries

Payments Acceptance & Financial Settlement for Tolling (Card, Wallet, Open Payments) (TLAJABAJ), Interoperability & Clearinghouse Services (Multi-Agency Toll Settlement) (TLAJABAF)

Keywords

• Electronic toll collection
• RFID toll transponders
• Fleet toll management
• Cashless toll payment
• Highway toll automation

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Toll Transaction Processing: Revenue generated from toll payment processing. Users maintain prepaid account balances that are debited when passing through electronic toll lanes. The service acts as intermediary in the ColPass ecosystem connecting users, TAG devices, and toll operators.
2. TAG Device Sales: Sale of the electronic TAG device to new customers for vehicle installation.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OpenPass provides electronic toll payment services in Colombia through an RFID-based TAG device installed on vehicle windshields that enables automatic, cashless toll deduction at ColPass-enabled toll lanes. The company operates within the national ColPass interoperable toll ecosystem, maintains physical service points at toll stations for TAG sales and support, and provides a web portal for account management, balance top-ups, and transaction tracking. It also offers a dedicated fleet management solution for corporate customers needing centralized toll payment control across multiple vehicles.

Product overview

OpenPass provides electronic toll payment services in Colombia through a core TAG device that uses RFID technology for automatic toll collection. The company operates within the ColPass ecosystem and offers two main products: the OpenPass TAG for individual users and Peajes Electrónicos para Empresas for fleet/corporate customers. Users acquire a TAG device, install it on their vehicle's windshield, maintain account balance, and the system automatically deducts toll fees as vehicles pass through electronic lanes.

Differentiator

Problem solved

Functional benefit

Products and services

• TAG de OpenPass

Quantifiable outcome

• Reduced toll crossing time compared to cash payment lanes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• ColPass (Consorcio Colpasado)coreTechnology or IntegrationOpenPass operates as an authorized service provider within the national ColPass electronic toll collection system. The partnership enables interoperability, allowing OpenPass customers to use their TAG devices at all ColPass-enabled toll lanes throughout Colombia. OpenPass serves as the intermediary connecting users, their TAG devices, and toll operators within the ecosystem.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Regional players

• ConectCar: Brazilian electronic toll TAG provider with fleet management features and broad highway interoperability. Same core offering as OpenPass (RFID windshield TAG, prepaid toll payment, fleet billing) but focused on the Brazilian market.
• Sem Parar / Veloe: Brazilian electronic toll and mobility payment TAG service with prepaid accounts, fleet solutions, and interoperability across major Brazilian highways. Comparable business model and product set to OpenPass, but operating at much larger scale in Brazil.
• Telepeaje Chile: Chilean electronic toll collection TAG system operated in partnership with road concessionaires, enabling interoperable cashless toll payment across Chilean highways. Same core mechanic as OpenPass (prepaid RFID TAG for automatic toll lanes).
• Pase (Argentina): Argentine electronic toll payment TAG service providing automatic toll lane passage via windshield-mounted RFID devices. Directly comparable product to OpenPass, operating in a different South American country with similar prepaid account mechanics.

Direct peers

• IAVE (Interredes de Vías de Alta Velocidad): Operates the Mexican interoperable electronic toll collection network, enabling TAG devices to work across multiple toll operators. Directly comparable to OpenPass's ColPass relationship in Colombia — both sit inside a multi-agency toll clearinghouse.
• FacilPass (Mexico): Operates as an authorized intermediary selling RFID TAG devices for electronic toll collection across Mexican toll roads. Closest functional analog to OpenPass in LATAM: prepaid account model, physical service points at toll plazas, and interoperability within a national open-road toll network.

Broad incumbents

• Mercado Pago: Large LATAM digital payments platform providing QR and account-based payment rails across multiple verticals. Adjacent rather than direct: if open-loop / payments-account-based tolling expands in Colombia, Mercado Pago could become a competing acceptance layer for toll lanes.

Others

• Davivienda: Colombian bank explicitly referenced in OpenPass's reload instructions (account held at Davivienda via PA Credicorp Capital Fiduciaria). Functions as a financial infrastructure / banking partner enabling OpenPass's top-up flows rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peajeelectronico
• LinkedInlinkedin.com/company/openpasscol
• Instagraminstagram.com/openpasscolombia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenPass | Pago de peaje electrónico