Bee Urban Sweden AB

What Bee Urban Sweden AB does

Bee Urban Sweden AB is a Stockholm-based, founder-led urban biodiversity services and product company founded in 2011. The firm designs, constructs, and manages urban green spaces — including rooftop parks, courtyards, nature trails, and shade gardens — with an explicit focus on habitat creation for pollinators, birds, and ground-level fauna, as well as ecosystem services such as stormwater management, air purification, temperature regulation, and noise reduction. Core technical assets are proprietary and partly trademarked: the Bee Street© wildflower seed mixture (developed with leading Swedish solitary bee researchers), the modular Bee Block / Bi-batteri (interchangeable 12-cube solitary bee nesting installation), the Bug House / Mulmholk (decay-wood cavity nest), Bee Beds for ground-nesting bees, Bird Boxes, and the shade-tolerant Bee Urban Forest planting system. R&D is conducted at the Bee Urban Evolution Lab, a public-facing demonstration facility hosted on a Vasakronan rooftop in central Stockholm.

The company's commercial offering is structured as five service modules — Bee Urban Green Spaces (project delivery), Get Smart (education, certification advisory across Miljöbyggnad, LEED, BREEAM, Svanen, WELL, plus CSRD/ESRS E4 compliance and GYF/CLIMB calculations), Tender Loving Care (recurring maintenance and biodiversity management), Evolution Lab (R&D and showcase), and Bee Urban Hives (annual beehive sponsorship subscriptions) — supplemented by direct-to-customer hardware product sales (bird boxes, bee blocks, bee beds, Bee Street© seeds, bug houses, urban honey) via the company website and channel partner Olssons fröer. Pricing is custom-quoted rather than standardized.

The go-to-market is consultative B2B and B2G, targeting Swedish commercial real estate owners (Hufvudstaden, Vasakronan, Fabege, Balder, Wallenstam, Skanska, Axfast, Nyfosa, Novier), the City of Stockholm and Stockholmshem, and corporate/organizational buyers seeking CSR, ESG reporting, and employee-engagement outcomes. Lead generation combines Instagram, YouTube, the Bee Urban Honeys Club newsletter, on-site Evolution Lab tours and workshops, and published case studies. Strategic partnerships span landscape architecture firms (KOD Landskap, Tovatt Arkitekter), research institutions (SLU, Stockholm Resilience Centre), NGOs (WWF), and technology/specialty vendors (Savaq for stormwater, Nordic Zero AB for soil substrates). The company is privately held, founder-owned, has no disclosed external funding, and operates with 1–10 employees from Stockholm, Sweden.

Name

Bee Urban Sweden AB

Legal name

Bee Urban Sweden AB

Website

https://beeurban.se

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Bee Urban Sweden AB is a Stockholm-based urban biodiversity company that designs, builds, and manages green spaces for Swedish commercial real estate owners, municipalities, and corporations, supplemented by education, certification advisory, and proprietary habitat products.

Ownership category

akta.pro rank

Product category

Urban Biodiversity & Green Infrastructure Services

NAICS

Landscaping Services (561730), Landscape Architectural Services (54132), Apiculture (11291)

akta.pro primary industry

Native, Pollinator & Drought-Tolerant Garden Installations (HSAIAFAL)

akta.pro secondary industries

Honey, Beeswax & Other Apiculture Products from Forest Landscapes (AFAMAFAK), Nature & Biodiversity Reporting (TNFD, natural capital) (EUAHAJAM), Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Urban biodiversity services
• Green infrastructure design
• Pollinator habitat consulting
• Ecological landscape management
• Urban ecology consulting

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bee Urban Green Spaces: Design, construction, and management of urban green spaces including rooftop parks, gardens, courtyards, and nature trails. Covers full project lifecycle from analysis to ongoing maintenance.
2. Get Smart Education Services: Education and lectures on urban biodiversity, environmental certification advisory (Miljöbyggnad, LEED, BREEAM, Svanen, WELL), CSRD compliance assistance, and GYF/CLIMB calculations.
3. Tender Loving Care (TLC) Management: Ongoing management and maintenance services for existing green areas with focus on biodiversity enhancement, habitat creation, and ecosystem services.
4. Products (Holkar, Habitat, Honey): Sale of proprietary products including bird boxes, bee blocks, bee beds, bee street seeds, bug houses, and urban honey produced from city beehives.
5. Bee Hive Sponsorship: Full-service beehive sponsorship program for corporate clients including hive visits, lectures on urban ecosystems, and honey production. All care and management included on annual basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Bee Urban Sweden AB designs, builds, and manages urban green spaces and habitats (rooftop parks, courtyards, gardens, nature trails) to enhance urban biodiversity and deliver ecosystem services such as pollination, stormwater management, temperature regulation, and air purification. The company also provides certification advisory (Miljöbyggnad, LEED, BREEAM, Svanen, WELL), CSRD/ESRS E4 reporting support, ongoing maintenance services, beehive sponsorship, and a line of proprietary biodiversity products (Bird Boxes, Bee Blocks, Bee Beds, Bee Street© seed mix, Bug House, honey). Customers are primarily Swedish real estate companies, municipalities, and corporations.

Product overview

Bee Urban Sweden AB is a sustainability company offering a comprehensive portfolio of green infrastructure services and products for urban environments. The core offering consists of Bee Urban Green Spaces (design, construction, and management of urban green areas) supplemented by Bee Urban Get Smart (education and certification consulting), Bee Urban Tender Loving Care (maintenance), Bee Urban Evolution Lab (R&D showcase), and Bee Urban Hives (beekeeping sponsorship). The product line includes physical products such as Bee Urban Bird Boxes, Bee Blocks (solitary bee nesting installations), Bee Beds (sand habitats for ground-nesting bees), Bee Street© (wildflower seed mix), Bee Urban Forest (shade gardens), Bug House (rotting wood habitats), and Bee Urban Honey. The company specializes in creating natural spaces that stimulate biological diversity in cities for insects, birds, and vegetation.

Differentiator

Problem solved

Functional benefit

Brands

• Bee Urban Green Spaces: Design, construction and management of green spaces including rooftop parks, natural walks for children, focused on biodiversity, ecosystem services and pedagogy
• Bee Urban Tender Loving Care
• Bee Urban Get Smart
• Bee Urban Evolution Lab
• Bee Urban Hives
• Bee Urban Holkar & Habitat
• Bee Street
• Bee Urban Honey
• Bee Urban Forest
• Bee Urban Bug House

Products and services

• Bee Urban Green Spaces Full-service design, construction, and management of urban green spaces — from rooftop parks to nature walks for children — focused on biodiversity, ecosystem services, and pedagogy. Sold to real estate companies, municipalities, and corporations.
• Bee Urban Get Smart Education, lectures, and consulting on biodiversity in urban environments, including analysis and action plans for sustainability certifications (Miljöbyggnad, LEED, BREEAM, Svanen, WELL) and calculations for GYF and CLIMB metrics. Sold to property owners and municipalities.
• Bee Urban Tender Loving Care (TLC) Ongoing maintenance and management of existing green areas with focus on biodiversity enhancement through habitat creation and ecosystem service reinforcement. Sold to property owners on a recurring basis.
• Bee Urban Evolution Lab Bee Urban's in-house R&D and demonstration space on a rooftop in central Stockholm for experimenting with urban habitats, irrigation, plant combinations, soil substrates, wetlands, and green roofs with solar cells. Open to the public and corporate sponsors with guided tours.
• Bee Urban Hives Full-service annual beehive sponsorship program for corporate clients, including hive visits, lectures on urban ecosystems, and honey produced from bees not needed by the colony. All care and management included on an annual basis.
• Bee Urban Bird Boxes Bird boxes designed for various species, ranging from luxury carved versions to hollowed tree trunks. Available with inventory, analysis, installation of at least 10 nest boxes, and follow-up inventory. Sold to property owners, municipalities, and consumers.
• Bee Urban Bee Blocks (Bi-batteri) Modular solitary bee nesting installations with interchangeable 12-bee habitat cubes designed for various species with different hole sizes and materials (reeds, stone, clay, wood). Sold to property owners, municipalities, and consumers.
• Bee Urban Bee Beds Sand beds for ground-nesting solitary bees, minimum 40 cm deep with sand of varying grain sizes, with areas kept free from vegetation for continued burrowing. Sold to property owners and consumers.
• Bee Street© Wildflower seed mix specifically developed for solitary bees, containing Swedish meadow plant seeds with genetic origin security and winter hardiness, created in collaboration with leading Swedish solitary bee researchers. Trademarked. Sold through the company website and via distributor Olssons fröer.
• Bee Urban Forest Shade garden planting designed for biodiversity with water-collecting plants, nectar for bees and butterflies, moist habitats for ground organisms, and deadwood for beetles and other decomposers. Sold to property owners and consumers.
• Bee Urban Bug House (Mulmholk) Rotting wood habitat mimicking hollow deciduous trees, filled with moist leaves and twigs to replicate natural mulm, housing approximately 70 beetle species, bumblebees, crane flies, hoverflies, birds, and bats. Sold to property owners, municipalities, and consumers.
• Bee Urban Honey Handcrafted honey from the company's Stockholm urban beehives, spun carefully, filtered, and packaged without additives or heating to preserve nutritional value and natural flavor. Sold via the company website.

Quantifiable outcome

• Projects implemented across multiple high-profile commercial and public properties in Stockholm
• +2 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Vasakronan ABcoreStrategic or Co-development PartnerVasakronan provides rooftop space for Bee Urban Evolution Lab and continuously orders upgrades of outdoor environments in their portfolio with biodiversity measures. This is a key strategic partnership enabling Bee Urban's R&D and demonstration capabilities.
• KOD LandskapcoreStrategic or Co-development PartnerLandscape architecture firm collaborating on project design, including the Skofabriken courtyard project. Joint design work combining Bee Urban's biodiversity expertise with landscape architecture.
• Tovatt ArkitekterminorStrategic or Co-development PartnerArchitecture firm that assisted with the NK rooftop terrace project, designing the iron pergola that was later burned with linseed oil for aesthetic aging.
• Olssons fröerminorChannel Partner/ Reseller/ DistributorSeed company that distributes Bee Street© seed mixture to customers.
• SLU (Swedish University of Agricultural Sciences)minorStrategic or Co-development PartnerAcademic partner and customer, contributing to knowledge development in beekeeping, ecosystem services, and urban ecology.
• Stockholm Resilience CentreminorStrategic or Co-development PartnerResearch partner contributing to knowledge development in urban ecology and ecosystem services.
• WWFminorStrategic or Co-development PartnerEnvironmental organization partner and customer.
• Svenska HushållningssällskapetminorStrategic or Co-development PartnerAgricultural advisory organization partnered on 'Blommor för bin' project led by Petter Halldén.
• Nordic Zero ABminorStrategic or Co-development PartnerCollaboration partner working with Bee Urban on soil recipe development for different biotopes.
• PWC Karriär SwedenminorStrategic or Co-development PartnerWorkshop partner - Bee Urban conducted workshops including building bee batteries at PWC offices in Örebro.

Scale indicators1 record

Recent moves4 records

Expansion highlights6 records

Emerging players

• NatureMetrics: UK-based biodiversity data and analytics company providing eDNA-based monitoring and nature-related reporting tools. Comparable as an emerging player addressing CSRD/TNFD biodiversity reporting requirements that overlap with Bee Urban's advisory work, though via data rather than physical habitat delivery.

Direct peers

• Land Arkitektur: Swedish landscape architecture firm with offices in Stockholm and Gothenburg, serving public and private clients. Comparable as a Swedish landscape design practice operating in the same competitive set for real estate and municipal commissions.
• Studio Vulkan: Swiss landscape architecture firm focused on sustainability, biodiversity, and climate-adaptive urban design. Comparable as a niche landscape practice combining design, ecological expertise, and productized habitat solutions for property developers and public clients.
• SLA Architects: Danish landscape architecture firm focused on sustainable urban design, biodiversity, and nature-based solutions. Highly comparable business model combining design, research, and productized biodiversity offerings (e.g., nature-based stormwater solutions) for property developers and municipalities in the Nordics.
• Hjelm + Hjelmsäter Landskapsarkitekter: Swedish landscape architecture firm specializing in urban environments and public space design. Directly comparable as a Stockholm-based landscape practice serving real estate developers and municipalities.
• Topia Landskapsarkitekter: Swedish landscape architecture firm based in Stockholm, providing design services for urban and public environments. Directly comparable as a Stockholm-based landscape design practice serving property developers and municipalities, with overlapping client base in the Swedish real estate sector.

Broad incumbents

• Tyréns: Swedish engineering and design consultancy with landscape architecture and urban planning capabilities. A broad incumbent in the same competitive landscape, leveraging scale and cross-disciplinary offerings to serve property and municipal clients.
• Ramboll: Nordic-origin global engineering, architecture, and consulting firm with sustainability and biodiversity services. Comparable as a broad incumbent competing for ESG/biodiversity mandates from the same set of real estate and municipal clients across the Nordics.
• SWECO Sverige: Major Nordic engineering, design, and consulting firm with a dedicated landscape architecture and urban planning practice. Represents the broad-incumbent threat: SWECO's scale and existing property-owner relationships position it to absorb ESG/biodiversity advisory mandates that Bee Urban currently wins.
• WSP Sverige: Global engineering professional services firm with strong Nordic presence and a landscape/urbanism practice. Comparable as a broad incumbent actively expanding ESG and biodiversity advisory services to compete in the same property-owner RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=Im6aFnwRKc8
• Instagraminstagram.com/beeurban.se
• Facebookfacebook.com/BeeUrban

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bee Urban Sweden AB