Pxl Graphics, Llc

What Pxl Graphics, Llc does

Pxl Graphics, LLC is a private creative design studio founded in 2017 and headquartered in Yorkville, Illinois, operating as a specialist collective of approximately 10–20 people under founders Jess Van Horn and Derek Massey. The firm delivers branding, graphic design, web design and development (Squarespace-based), UX/UI, packaging, photography, and content design, with case-study evidence of work also extending into 3D packaging visualization and environmental/experiential retail design (Tractor Supply in-store build). Its client base is a mix of Fortune 500 brand owners across CPG (Ticonderoga, Dixon, Prang, Renpure), industrial and consumer products (DOW, Rust-Oleum), insurance (Allstate), specialty retail (Tractor Supply), and healthcare (Medline), alongside nonprofit engagements (Youth & Family Counseling, Hope Ignites).

The studio operates a project-based services model with non-publicly-disclosed pricing, scoping each engagement around deliverables such as brand systems, packaging artwork, web builds, and in-store environments. Generative AI tools are used selectively within creative production (notably packaging illustration for the Prang project), indicating an AI-assisted workflow rather than a proprietary AI platform. There is no public disclosure of funding, ownership structure beyond the founders, external investors, revenue, or geographic expansion beyond a single Yorkville, IL base.

The go-to-market motion is anchored on founder-led relationships and a referenceable enterprise case-study portfolio, leveraging the founders' prior tenure at major consumer brands (including PepsiCo) to secure enterprise work typically won by larger agency holding companies. The combination of senior creative talent, a low-overhead secondary-market footprint, and demonstrable Fortune 500 deliverables differentiates it from local freelance competition, though the firm competes against national and global agency networks for the same RFP flow.

Name

Pxl Graphics, Llc

Legal name

PXL Graphics, LLC

Website

https://pxlgraphics.com

Company type

Private

Founded year

2017

Operating status

Operating

Short description

Pxl Graphics is a Yorkville, IL-based creative design studio founded in 2017 that delivers branding, packaging, web/UX, photography, and experiential design primarily to Fortune 500 brand owners across CPG, industrial, insurance, and healthcare, as well as select nonprofits.

Ownership category

akta.pro rank

Product category

Creative and Branding Design Services

NAICS

Graphic Design Services (541430), Commercial Photography (541922)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Experience (BX) & Service Design (BPAFAEAI)

akta.pro secondary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• Branding and identity design
• Packaging design services
• Web design and development
• Commercial photography services
• UX and UI design

Headquarters

HQ city

Yorkville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Creative Services: Project-based professional services including branding, packaging design, web design, photography, and marketing collateral development. Revenue generated through individual project engagements and ongoing client relationships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

PXL Graphics is a full-service creative studio that delivers branding and brand identity, packaging design, web design and e-commerce development, photography and video production, UX/UI design, illustration, digital marketing, annual report design, and environmental/experiential design for enterprise, non-profit, and government clients. Engagements are project-based and quoted on a custom basis, with the studio functioning as a specialist collective serving Fortune 500 brands and mission-driven organizations across the United States.

Product overview

PXL Graphics is a full-service branding and design studio offering a comprehensive suite of creative services organized around four core offerings: Branding & Brand Identity (logo design, brand guidelines, messaging), Packaging Design (3D visualization, structural concepts, retail execution), Web Design & E-Commerce Development (Squarespace-based), and Photography & Video Production. The studio provides integrated capabilities including UX/UI design, custom illustration (including AI-assisted art generation), digital marketing, annual report design, environmental/experiential design, and sales enablement materials. Founded in 2017 by Jess Van Horn and Derek Massey, the studio operates as a specialist collective delivering human-centered design solutions across Fortune 500 companies and non-profit organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding & Brand Identity Comprehensive brand identity development including logo design, brand style guides, messaging and tone of voice, and packaging design, offered to enterprise and non-profit clients.
• Packaging Design
• Web Design & E-Commerce Development
• Photography & Video Production
• UX/UI Design
• Illustration Services
• Digital Marketing
• Annual Reports & Publications
• Environmental & Experiential Design
• Sales Enablement and Marketing Collateral

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pentagram: Iconic multi-partner design firm covering branding, packaging, and digital; competes for premium enterprise branding engagements with a broader portfolio but a similar creative-services approach.
• Landor & Fitch: Global branding consultancy serving many of the same Fortune 500 consumer and enterprise clients as PXL; competing for the same enterprise brand mandates at a larger scale.

Direct peers

• RKS Design: Design consultancy combining research, strategy, branding, and packaging for global consumer brands—overlapping capability set and enterprise client base.
• Hatch Design: Specialist packaging and brand design studio serving consumer goods clients; directly comparable focus area to PXL's packaging/brand identity work.
• Struck Creative: Mid-size branding and design agency offering strategy, packaging, and digital services to consumer brands—comparable capability mix and client segment.
• MiresBall: San Diego-based brand strategy and design studio serving consumer and B2B brands; comparable mid-size boutique delivering integrated branding and packaging work.
• Manual: San Francisco-based creative studio providing branding, packaging, and digital design for consumer brands; comparable boutique model and Fortune 500 client orientation.
• Beardwood&Co: Boutique creative studio offering branding, packaging, web, and content design for enterprise brands—closely comparable in service mix and boutique size to PXL Graphics.
• Elephant Cairo: Boutique branding and packaging studio serving consumer goods brands with end-to-end design services—comparable service scope and boutique operating model.

Others

• Frog Design:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/pxl-graphics-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pxl Graphics, Llc