What Ux2b Gmbh does

UX2B GmbH is a B2B UX design agency headquartered in Jena, Germany (Leutragraben 1, JenTower), that specializes in user-centered design for technically complex devices, equipment, and software products. The firm serves manufacturers operating in regulated and technically demanding industries — including medical devices, laboratory equipment, industrial plants, POS terminals, and product configurators — helping them translate technical complexity into intuitive operation concepts and meet regulatory usability requirements. Notable publicly disclosed clientele include Altavo GmbH, with which UX2B has maintained a multi-year engagement exceeding three years covering user research, user personas, requirement specifications, usability concepts, design solutions, and user testing.

UX2B delivers services through a structured five-phase process — Research, Conception (Konzeption), Design, Iteration, and Transfer — covering the full product development lifecycle. UX Research applies qualitative and quantitative user studies grounded in ISO 9241-210. Conception produces wireframes, prototypes, and 3D models; UI Design delivers mockups, motion design, atomic design libraries, and design systems. The Iteration phase applies think-aloud protocols, heat maps, A/B tests, eye tracking, card sorting, and tree testing. Transfer handles developer handoff via Figma files, design tokens, and accessibility checks compliant with WCAG and EN 301 549. Specialized capabilities include Human Factors Engineering per IEC 62366-1 for medical device use-risk analysis, and an ExpertInnen-Audit service (uux-audit.de) for specialist product evaluations with optional competitive benchmarking.

UX2B monetizes exclusively through professional services engagements on a quote-based, project-by-project basis with multi-year client relationships, with no publicly disclosed pricing tiers. The firm employs a sales-led, enterprise field sales motion targeting manufacturers and product development organizations, distributing services directly via consultation booking on its website and long-term partnerships. The team comprises three co-founders (Robert Zinner, Corinna Zielke, Johannes Langer) and approximately five additional members including UX researchers, experience designers, and a working student, drawing on Bauhaus-Universität Weimar design heritage. UX2B is a privately held GmbH owned by its three co-founders, with no external institutional investors, no funding rounds, and no disclosed revenue or ARR.

Name

Ux2b Gmbh

Legal name

UX2B GmbH

Website

https://ux2b.de

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

UX2B GmbH is a Jena-based B2B UX design agency specializing in user-centered design for technically complex medical devices, laboratory equipment, industrial systems, terminals, and software. It delivers research, conception, UI design, usability testing, and regulatory compliance services to enterprise manufacturers using ISO 9241-210 and IEC 62366-1 methods.

Ownership category

akta.pro rank

Product category

UX Design & Usability Consulting

NAICS

Industrial Design Services (541420), Industrial Design Services (54142), Computer Systems Design Services (541512)

SIC

Services-Testing Laboratories (8734), Services-Engineering Services (8711)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), Brand Experience (BX) & Service Design (BPAFAEAI), Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• User experience design
• Usability engineering
• UX research services
• Medical device usability
• Human factors consulting

Headquarters

HQ city

Jena-ammerbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. UX Consulting & Strategy Services: Professional consulting services including UX maturity development, product strategy, business innovation and growth strategy, design principles development, and UX standards compliance consulting.
2. UX Research Services: User research including qualitative and quantitative studies, context analysis, user interviews, observations, usability testing, and requirement specification formulation.
3. UI/UX Design Services: Design services including UI design for digital products, hardware design, graphic design, wireframing, mockups, motion design, and creation of design systems and guidelines.
4. Design Transfer & Quality Assurance: Final project phase involving smooth handoff to developers, quality assurance, accessibility compliance checks, and ongoing support after product launch.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

UX2B GmbH is a German UX design agency specialized in user-centered design concepts for technically complex devices, systems, and software products. The firm delivers a five-phase service process (Research, Conception, Design, Iteration, Transfer) covering user research, prototyping, UI design, usability testing, and design handoff, with particular focus on regulated industries including medical devices, laboratory equipment, industrial plants, terminals, and configurators.

Product overview

UX2B is a UX design agency offering a comprehensive suite of user experience services organized around a five-phase process: Research, Konzeption (Conception), Design, Iteration, and Transfer. The core service portfolio includes UX Research (scientifically-grounded user studies and requirements analysis), UX Konzeption (ideation, prototyping, and process optimization), UI Design (interface design for digital and hardware products with design systems), Usability Testing & Iteration (validation with real users), and UX Transfer & Qualitätssicherung (design handoff and quality assurance). Supporting services include UX Beratung & Consulting (strategy, maturity development, standards compliance) and an ExpertInnen-Audit offering (uux-audit.de) for expert product evaluations. The agency specializes in regulated industries (medical devices, lab equipment, industrial systems) and follows standards including ISO 9241-210, IEC 62366-1, and WCAG/EN 301 549 for accessibility.

Differentiator

Problem solved

Functional benefit

Products and services

• UX Research Scientifically-grounded user research service including qualitative interviews, observations, context analysis, and data analysis to understand user needs, behaviors, and requirements for informed design decisions. Targets manufacturers of complex technical products across medical devices, industrial equipment, and software.
• UX Konzeption (Conception) Idea development and conceptual design service including idea generation, sketching concepts, evaluating options, and creating prototypes (wireframes, 3D models, click-dummies) to enable optimal user experiences for complex technical products.
• UI Design Interface design for digital products and hardware including mockups, wireframing, motion and transition design, responsive design, atomic design libraries, and branded guidelines for technically complex devices, systems, and software products.
• Usability Testing & Iteration User testing service validating prototypes and processes with real users, including think-aloud protocols, task-based testing, heatmaps, A/B testing, card sorting, and eye tracking to identify usability risks early and refine designs.
• UX Transfer & Qualitätssicherung Design handoff and quality assurance service ensuring smooth developer readiness through clean Figma files, design systems, components, design tokens, and WCAG/EN 301 549-compliant accessibility checks after product launch.
• UX Beratung & Consulting Strategic UX consulting including product strategy, business innovation and growth strategy, UX maturity development, design principles definition, and UX standards and norms advisory (ISO 9241, EN 62366, WCAG) for manufacturers of complex technical products.
• ExpertInnen-Audit (uux-audit.de) Expert usability and UX audit service where specialists evaluate products against defined user characteristics and contexts, delivering insights for UX improvement with optional competitive product comparisons.
• Test Events Usability test event hosting combining product testing with a relaxed social atmosphere, including test interviews and events such as 'Testen bei Pizza und Bier' to gather practical user feedback from real participants.

Quantifiable outcome

• 32% higher revenue growth for companies investing in user-centeredness
• +4 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Gesellschaft für Informatik (GI)minorOthersProfessional membership in the German Computer Society (Gesellschaft für Informatik), indicating participation in the broader informatics professional community in Germany.
• German HCl SocietyminorOthersMembership in the German Human-Computer Interaction Society, demonstrating involvement in the HCI professional community and commitment to user experience discipline.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• frog design: Global design firm with long history in industrial and hardware design. Broader incumbent with overlapping capabilities in product design and user experience.
• Designit (Wipro): Global design consultancy with strong healthcare and industrial verticals, now part of Wipro. Comparable in service breadth and enterprise client base, with significantly larger scale.
• Fjord (Accenture): Global design consultancy inside Accenture, with established healthcare and industrial design practices. Competes with UX2B for enterprise UX mandates, particularly with large manufacturers.
• IDEO: Global design and innovation firm with deep experience in healthcare, hardware, and industrial design. Operates in the same space as a much larger, established competitor with broader service portfolio.
• Method (Globant): Global design and innovation consultancy serving enterprise clients including in healthcare and industrial. Larger-scale incumbent offering overlapping UX capabilities with broader reach.

Direct peers

• UseLabs GmbH: Germany-based usability testing and UX research lab operator. Comparable in usability testing methodology and specialized research capabilities.
• Ergosign GmbH: German UX and usability engineering consultancy also centered on medical devices and complex technical products. Most direct competitor to UX2B in the DACH region, with comparable regulatory expertise and process methodology.
• IXDS (now part of PINK): Service design and UX consultancy in Germany working with enterprises on complex systems and digital products. Comparable in process methodology and enterprise client base.
• Centigrade GmbH: UX consultancy specializing in usability engineering for medical devices and regulated industries per IEC 62366-1. Direct peer in the same DACH niche and regulatory specialization.
• User Interface Design GmbH (UID): German UX design agency with strong presence in industrial, automotive, and medical domains. Closely comparable in service portfolio, industry verticals, and professional services positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ux2b

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ux2b Gmbh