WINNER'S CIRCLE CENTER, INC.
Winner's Circle Center, Inc. is a private farm-based outpatient counseling and animal-assisted therapy practice in Lancaster, PA serving children, adolescents, adults, families, schools, and corporate groups via insurance, self-pay, and school-district contracts.
- Company typePrivate
- Founded2011
- HeadquartersLancaster, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What WINNER'S CIRCLE CENTER, INC. does
Winner's Circle Center, Inc. is a private outpatient mental-health and counseling practice founded in 2011 in Lancaster County, Pennsylvania. The company operates from the historic Herrbrook Farm, a 19th-century Century Farm it acquired at founding, and delivers therapy in office, farm, and outdoor settings. Its service portfolio spans four core offerings: traditional outpatient counseling using Cognitive-Behavioral and Solution-Focused models; equine-assisted and canine-assisted psychotherapy and learning; school-based psycho-educational therapeutic groups delivered on-site at partner schools; and the Herrbrook Day Program, a half-day clinical and alternative-education program for students aged 14-21 with mental-health diagnoses, sold exclusively through school-district referrals. Corporate and professional retreat offerings round out the group-services line.
WINNER'S CIRCLE CENTER, INC. firmographics
Firmographics- Name
- WINNER'S CIRCLE CENTER, INC.
- Legal name
- Winner's Circle Center Inc.
- Website
- https://winnerscirclecenter.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Winner's Circle Center, Inc. is a private farm-based outpatient counseling and animal-assisted therapy practice in Lancaster, PA serving children, adolescents, adults, families, schools, and corporate groups via insurance, self-pay, and school-district contracts.
- Ownership category
- akta.pro rank
WINNER'S CIRCLE CENTER, INC. industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
Keywords
Where WINNER'S CIRCLE CENTER, INC. is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WINNER'S CIRCLE CENTER, INC. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Insurance-Reimbursed Outpatient Counseling: Participating provider with multiple insurers (Aetna, Amerihealth Caritas/Performcare, Capital Blue Cross, Highmark Blue Shield, Optum). Services billed through insurance. Can also provide services as non-participating provider with client seeking reimbursement.
- Self-Pay Services: Self-pay options available for clients without insurance coverage or for equine-assisted services not covered by insurance.
- Herrbrook Day Program: School district-purchased program for students aged 14-21 with mental health disorders. Purchased and recommended by home school district (Local Education Agency).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Emotional Support Assistant |
| Other | Pay-as-you-go | Clinical Staff & Outpatient Therapist |
| Other | Pay-as-you-go | Day Program Teacher/Tutor |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
WINNER'S CIRCLE CENTER, INC. product offering
Product offeringCore offering
Winner's Circle Center, Inc. provides outpatient mental health counseling and experiential therapy services from its Herrbrook Farm location in Lancaster, Pennsylvania. The practice combines traditional clinical modalities (CBT, Play Therapy, Solution-Focused Therapy) with equine-assisted psychotherapy and animal-assisted therapy for individuals, families, school districts, and corporate/professional groups.
Product overview
Winner's Circle Center, Inc. is a farm-based mental health and counseling services organization offering a portfolio of interconnected therapeutic programs. The core offering consists of Outpatient Counseling Services (individual, family, and child-focused therapy using Cognitive-Behavioral and Solution-Focused approaches), supplemented by Experiential/Animal-Assisted modalities including equine-assisted and canine-assisted counseling. Group Services include School-Based Psycho-Educational Therapeutic Groups delivered at partner schools and Professional/Corporate Group experiences for team building and leadership training. The Herrbrook Day Program provides an alternative educational and clinical environment for students aged 14–21 with mental health needs, combining academic support with therapeutic interventions. All programs leverage the unique farm setting and animal-assisted therapy to support emotional, social, and academic well-being.
Differentiator
Problem solved
Functional benefit
Products and services
- Outpatient Mental Health Counseling Individual and family outpatient mental health counseling delivered at Herrbrook Farm in Lancaster, Pennsylvania, using evidence-based modalities such as Cognitive-Behavioral Therapy, Play Therapy, and Solution-Focused Therapy. Designed for children, teens, adults, and families seeking traditional clinical therapy in a farm-based setting.
- Equine-Assisted Psychotherapy Therapy conducted with horses as part of the treatment process, provided by the clinical team at Herrbrook Farm. Targeted at individuals, families, and groups who benefit from a non-traditional, experiential approach to mental health treatment.
- Animal-Assisted Therapy Therapy incorporating dogs, llamas, and other farm animals alongside clinical counseling at Herrbrook Farm. Designed for clients who benefit from animal interaction as part of their therapeutic process.
- Herrbrook Day Program School-day therapeutic programming hosted at Herrbrook Farm for school-district-referred students. Delivered as structured group experiences combining clinical and experiential approaches for K-12 student audiences.
- School-Based Psycho-Educational Therapeutic Groups Structured psycho-educational groups delivered for school districts, typically during the school day, combining therapeutic and educational content with farm-based experiential activities.
- Corporate and Professional Group Programs Team-building and leadership development experiences for corporate and professional groups, leveraging the equine- and animal-assisted setting at Herrbrook Farm to support team cohesion and group learning.
Companies that use WINNER'S CIRCLE CENTER, INC.
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
WINNER'S CIRCLE CENTER, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WINNER'S CIRCLE CENTER, INC. partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
WINNER'S CIRCLE CENTER, INC. competitors and assessment
Company assessmentDirect peers
- EAGALA: Equine Assisted Growth and Learning Association — the global certification body for the Equine-Assisted Psychotherapy (EAP) and Equine-Assisted Learning (EAL) modality. Winner's Circle Center's clinical team is EAGALA-certified, and the center delivers services to the EAGALA standard.
- Green Chimneys: Brewster, NY-based nonprofit operating a farm-based residential treatment and special education program for at-risk youth using animal-assisted therapy. Closest scaled analog to Winner's Circle's farm/animal-assisted clinical model, particularly for the Herrbrook Day Program.
- Natural Lifemanship Institute: Training organization founded on the Equine-Assisted Psychotherapy and Equine-Assisted Learning model using a trauma-focused, relationally-grounded approach. Assistant Director Heather Looney was trained through Natural Lifemanship, making it a directly comparable modality framework.
- PATH International: Professional Association of Therapeutic Horsemanship International — the leading industry body for equine-assisted services. PATH Intl. accredits centers delivering therapeutic riding and equine-assisted activities, directly adjacent to the EAP/EAL services Winner's Circle provides.
Broad incumbents
- LifeStance Health: Largest US outpatient mental health provider network with hundreds of clinic locations operating an insurance-reimbursed, in-person + virtual therapy model. Operationally analogous to Winner's Circle's outpatient therapy business but at vastly greater scale and across all 50 states.
- Pet Partners: National therapy animal organization that registers and trains animal-assisted intervention teams (canine, equine, etc.). Comparable as the broader institutional framework for Winner's Circle's canine-assisted and equine-assisted counseling modalities.
- Talkspace: Publicly traded digital mental health platform offering therapy and psychiatry via telehealth with insurance and employer sponsorship. Competes for the same adult and adolescent mental health customer base that Winner's Circle serves, with a fundamentally different (digital-only) delivery model.
- Cerebral: Subscription-based telehealth mental health provider offering therapy and medication management. Targets adults seeking accessible mental health services and competes with Winner's Circle for self-pay and out-of-network demand.
Emerging players
- Two Chairs: Hybrid in-person and virtual mental health practice operating multiple clinic locations with insurance-accepted therapy. Comparable outpatient, insurance-reimbursed therapy model at a more developed but still emerging scale, providing a reference for how Winner's Circle's outpatient business could expand.
- Brightside Health: Telehealth mental health company offering therapy and psychiatry with insurance coverage and a medication-plus-therapy integrated model. Closest emerging hybrid (insurance + therapy) competitor to Winner's Circle's traditional outpatient arm, particularly for adults.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WINNER'S CIRCLE CENTER, INC. social profiles
Digital presenceWINNER'S CIRCLE CENTER, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
WINNER'S CIRCLE CENTER, INC. leadership team
Management profileNumber of profiles
Profiles7 records
WINNER'S CIRCLE CENTER, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WINNER'S CIRCLE CENTER, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WINNER'S CIRCLE CENTER, INC.
What does WINNER'S CIRCLE CENTER, INC. do?
Winner's Circle Center, Inc. provides outpatient mental health counseling and experiential therapy services from its Herrbrook Farm location in Lancaster, Pennsylvania. The practice combines traditional clinical modalities (CBT, Play Therapy, Solution-Focused Therapy) with equine-assisted psychotherapy and animal-assisted therapy for individuals, families, school districts, and corporate/professional groups.
Is WINNER'S CIRCLE CENTER, INC. a public or private company?
WINNER'S CIRCLE CENTER, INC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WINNER'S CIRCLE CENTER, INC. founded?
WINNER'S CIRCLE CENTER, INC. was founded in 2011. It employs 1 to 10 people.
Where is WINNER'S CIRCLE CENTER, INC. based?
WINNER'S CIRCLE CENTER, INC. is headquartered in Lancaster, United States, in the North America region.
How does WINNER'S CIRCLE CENTER, INC. make money?
Three revenue lines are on record. Insurance-Reimbursed Outpatient Counseling is the primary driver. The others are self-Pay Services and herrbrook Day Program.
Who are WINNER'S CIRCLE CENTER, INC.'s main competitors?
Direct peers on record are EAGALA, Green Chimneys, Natural Lifemanship Institute and PATH International. Broad incumbents are LifeStance Health, Pet Partners, Talkspace and Cerebral. Emerging players are Two Chairs and Brightside Health.
Does WINNER'S CIRCLE CENTER, INC. have an API?
No public API is recorded for WINNER'S CIRCLE CENTER, INC..
What industry is WINNER'S CIRCLE CENTER, INC. in?
WINNER'S CIRCLE CENTER, INC.'s product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers. Its NAICS code is 621420 and its SIC code is 8093.