Mati Foods
- Company typePrivate
- Founded2021
- HeadquartersTallinn, Estonia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Mati Foods firmographics
Firmographics- Name
- Mati Foods
- Legal name
- OÜ Future Food Now
- Website
- https://matifoods.eu
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Mati Foods industry classification
Industry- Product category
- Plant-Based Meat and Seafood Alternatives
- NAICS
- Food Manufacturing (311)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Mycoprotein-Based Foods Manufacturing (AFAKAGAG)
- akta.pro secondary industries
- Plant-Based Poultry Alternatives (Analog Chicken/Turkey) (AFANAKAL), Mycoprotein & Fungal Proteins (Fusarium/Mycelium-Based) (AFAJAHAE), Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO)
Keywords
Where Mati Foods is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices1 record
Markets served
Mati Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct E-commerce Sales: Products sold directly to consumers through own online storefront at matifoods.eu, with delivery via Omniva parcel terminals within Estonia.
- Retail Distribution: Products sold through retail partners including Kesko (Finland), Coop, Prisma, Stockmann, Bolt Market, Kaubamaja, and Ökosahver (Estonia), as well as restaurants and cafes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Chickenless Fillets - Original, Herb & Garlic, and Crispy variants |
| Unit Pricing | Pay-as-you-go | Fishless Fillets |
| Unit Pricing | Pay-as-you-go | Soy Steaks in various marinades |
| Unit Pricing | Pay-as-you-go | Chickenless Fillets XL (600g) and XXL |
| Unit Pricing | Pay-as-you-go | Fishless Fillets XL (850g) and XXL |
| Unit Pricing | Pay-as-you-go | Apparel - Totes, T-shirts, Caps |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Mati Foods product offering
Product offeringCore offering
Mati Foods manufactures and sells plant-based meat and fish alternatives made from mycoprotein (fermented fungal mycelium of Fusarium venenatum). The core product range includes Chickenless Fillets in Original, Herb & Garlic, and Crispy variants, Fishless Fillets with nori, and Soy Steaks under a 'plant-based Baltic Way' partnership with Latvian company Nata. Products are sold direct-to-consumer through matifoods.eu and distributed through retail chains and restaurants in Estonia and Finland.
Product overview
Mati Foods is an Estonian food technology company producing plant-based meat and fish alternatives. The core product line consists of mycoprotein-based Chickenless Fillets (available in Original, Herb & Garlic, and Crispy varieties) and Fishless Fillets, all made from fermented fungi mycelium (Fusarium venenatum). Products range from standard retail packs (180g-300g) to XL and XXL foodservice formats. The company also offers partner products (Soy Steaks from Nata) and branded merchandise including organic/recycled cotton totes, t-shirts, caps, and beanies. All products are vegan, high in protein and fiber, and manufactured in Estonia.
Differentiator
Problem solved
Functional benefit
Products and services
- Chickenless Fillets (Original) Plant-based chicken alternative made from fermented mycoprotein (mycelium). High in protein and fiber, contains all essential amino acids, and is versatile across cuisines and dishes. Sold in standard retail packs.
- Herb & Garlic Chickenless Fillets Pre-marinated plant-based chicken alternative with herb and garlic seasoning, ready to cook with 69% mycoprotein content.
- Crispy Chickenless Fillets Breaded plant-based chicken alternative with a crispy exterior, high in fiber and protein; contains wheat; intended for comfort food dishes like burgers, noodles and tacos.
- Fishless Fillets Plant-based fish alternative made from mycoprotein with added nori for an authentic fish flavor, positioned as a sustainable alternative with no catch or by-catch.
- Chickenless Fillets XL 600g family/foodservice format of Chickenless Fillets containing 74% mycoprotein; designed for versatile cooking with any seasoning or method.
- Crispy Chickenless Fillets XXL 850g extra-large breaded chickenless fillets for sharing or meal prep, rich in protein and fiber.
- Fishless Fillets XXL 850g extra-large Fishless Fillets made from Fusarium venenatum fungus; high protein, source of fiber, with all essential amino acids.
- Soy Steaks in Mild-Mayo Marinade Soy-based steaks with a fibrous, juicy meat-like texture, available in a mild mayo marinade variant, part of the 'plant-based Baltic Way' partnership between Mati Foods (Estonia) and Nata (Latvia).
- Soy Steaks in Tomato-Balsamico Marinade Soy-based steaks in tomato-balsamic marinade suitable as a main dish or in pastas, salads and wraps.
- Natural Tote Organic cotton tote bag in natural color, one of five colors in the Natural Tote collection; fits at least eight packages of Chickenless and/or Fishless Fillets.
- Everywhere Tote Canvas tote bag made from 100% recycled cotton with hidden snap closure and internal pocket; dimensions 38.5cm x 61cm x 19cm.
- Mati T-Shirt Minimalist single-jersey T-shirt made from 100% organic cotton, available in sizes S, M and L with a medium fit.
- Vintage Cap Vintage-style cap made from 100% cotton, one size fits all with adjustable strap.
- Beanie Fisherman-style beanie made from 95% cotton and 5% elastane, one size fits all, machine washable at 30 degrees.
Companies that use Mati Foods
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Mati Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Mati Foods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NataminorNata is a Latvian company producing soy-based products. Mati partnered with Nata to add soy steaks to their product lineup, creating a 'plant-based Baltic Way' connection between Estonia and Latvia.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Mati Foods competitors and assessment
Company assessmentDirect peers
- Quorn: Quorn is the global pioneer of mycoprotein meat alternatives using Fusarium venenatum, the same core technology Mati Foods uses, making it the closest direct competitor and reference benchmark for the mycoprotein category.
- Hooked Foods (Hooked): Swedish plant-based seafood startup Hooked Foods develops tofu-based fish alternatives for European retailers and foodservice, directly comparable to Mati's Fishless Fillets in product category and Nordic geography.
Broad incumbents
- Beyond Meat: Beyond Meat is a large established US plant-based meat brand offering chicken, beef and sausage analogues across European retailers, competing for the same shelf space and consumer occasion Mati targets.
- Impossible Foods: Impossible Foods is a well-capitalised incumbent in plant-based meat analogues with European retail distribution, competing with Mati for plant-first consumers in mainstream supermarket channels.
- Gardein: Gardein produces a broad portfolio of frozen plant-based meat products including chicken-style fillets sold across retail and foodservice in North America and Europe, offering a comparable SKU mix to Mati.
- Oatly: Oatly is a Swedish plant-based beverage and food brand with deep penetration across Nordic and European foodservice and retail channels, comparable to Mati as a Swedish/Nordic plant-based brand leveraging the same retail and restaurant networks.
Emerging players
- Revo Foods: Vienna-based Revo Foods produces 3D-printed plant-based salmon analogues sold through European retail and foodservice, competing in the emerging plant-based seafood category with Mati's Fishless Fillets.
- Tindle: Tindle (by TiNDLE) is a Singapore-born startup producing chickpea-based plant-based chicken alternatives for restaurants and retail, a comparable emerging plant-based chicken play to Mati's Chickenless Fillets.
- Heura Foods: Heura is a Spanish plant-based meat brand distributing across Southern Europe, comparable to Mati as a European challenger brand scaling into multiple categories of meat analogues through foodservice and retail.
- Plant & Bean: Plant & Bean is a UK-based B2B manufacturer of plant-based protein products for foodservice and retail brands, comparable to Mati as a contract and brand manufacturer of plant-based protein analogues in Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mati Foods social profiles
Digital presenceMati Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mati Foods leadership team
Management profileNumber of profiles
Profiles3 records
Mati Foods funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mati Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mati Foods
What does Mati Foods do?
Mati Foods manufactures and sells plant-based meat and fish alternatives made from mycoprotein (fermented fungal mycelium of Fusarium venenatum). The core product range includes Chickenless Fillets in Original, Herb & Garlic, and Crispy variants, Fishless Fillets with nori, and Soy Steaks under a 'plant-based Baltic Way' partnership with Latvian company Nata. Products are sold direct-to-consumer through matifoods.eu and distributed through retail chains and restaurants in Estonia and Finland.
Is Mati Foods a public or private company?
Mati Foods is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mati Foods founded?
Mati Foods was founded in 2021. It employs 1 to 10 people.
Where is Mati Foods based?
Mati Foods is headquartered in Tallinn, Estonia, in the Europe region.
How does Mati Foods make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Distribution.
Who are Mati Foods's main competitors?
Direct peers on record are Quorn and Hooked Foods (Hooked). Broad incumbents are Beyond Meat, Impossible Foods, Gardein and Oatly. Emerging players are Revo Foods, Tindle, Heura Foods and Plant & Bean.
Does Mati Foods have an API?
No public API is recorded for Mati Foods.
What industry is Mati Foods in?
Mati Foods's product category is Plant-Based Meat and Seafood Alternatives. Its primary akta.pro industry code is AFAKAGAG, Mycoprotein-Based Foods Manufacturing, with a secondary code of AFANAKAL, Plant-Based Poultry Alternatives (Analog Chicken/Turkey). Its NAICS code is 311 and its SIC code is 2000.