Title Guardian
- Company typePrivate
- Founded2022
- HeadquartersCity Of London, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Title Guardian does
Title Guardian is a UK-based subscription service that monitors residential property addresses for signs of title fraud, identity theft, bogus company registrations, and unauthorised subletting. Operating as a consumer-facing brand of First Guardian Ltd and headquartered in London, the company serves individual homeowners and buy-to-let landlords across England and Wales through a mobile-first product-led growth model on iOS and Android, with a desktop version planned. Its core technology continuously scans HM Land Registry, Companies House, online sales and lettings portals, and other digital sources, alerting users in real time via SMS, email, and push notifications when suspicious activity is detected on a protected property address. Identity verification is handled by Onfido and payment processing by Stripe, while a Secure Document Vault and Joint Guardian account-sharing extend the platform beyond pure monitoring.
The company monetises through three annual subscription tiers priced per protected property: a Primary Plan at £49.99 per property per year for 1–3 properties, a Portfolio Plan at £29.99 per property per year for 4–11 properties, and a Portfolio Plus Plan at £15.99 per property per year for 12+ properties, with bespoke quotes available for large portfolio managers. Distribution combines direct self-serve acquisition through app stores and the website with B2B2C partnerships — most notably a core relationship with the National Residential Landlords Association (NRLA) offering membership rates, and a 2024 partnership with Savills Lettings. The product roadmap includes Rent iQ (rental payment credit reporting) and Tenant Checker (tenant screening for prior possession hearings and CCJs), positioning the company to expand from fraud monitoring into adjacent landlord financial-services workflows. No revenue, headcount, funding, or founding-date disclosures are available.
Title Guardian firmographics
Firmographics- Name
- Title Guardian
- Legal name
- First Guardian Ltd
- Website
- https://titleguardian.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Title Guardian industry classification
Industry- Product category
- Property Monitoring Software
- NAICS
- Title Abstract and Settlement Offices (541191), Direct Title Insurance Carriers (524127)
- SIC
- Title Insurance (6361)
- akta.pro primary industry
- Title Search & Examination (BPAJAOAB)
Keywords
Where Title Guardian is headquartered
LocationHeadquarters
- HQ city
- City Of London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Title Guardian business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Property Protection Subscriptions: Annual subscription-based revenue model with tiered pricing based on property portfolio size. Homeowners pay per property, with volume discounts for landlords with larger portfolios. Subscription includes all monitoring, alerts, and platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Primary Plan for 1-3 properties |
| Subscription | Annual | Portfolio Plan for 4-11 properties |
| Subscription | Annual | Portfolio Plus Plan for 12+ properties |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels10 records
Title Guardian product offering
Product offeringCore offering
Title Guardian is a subscription-based smart property and identity monitoring service that watches each protected property 24/7 across HM Land Registry, Companies House, online sales/lettings portals and other digital fraud hotspots, alerting subscribers in real time via SMS, email and push notification when signs of suspicious activity appear. The service is sold to homeowners and landlords in England and Wales on tiered annual per-property subscription plans (£49.99/£29.99/£15.99 per property per year), with bespoke quotes for very large portfolios and discounted rates for NRLA members, and includes additional features such as a secure document vault and joint co-owner access.
Product overview
Title Guardian is a UK-based property fraud protection platform offering subscription-based smart monitoring services. The core offering is the Title Guardian Smart Property Protection platform, which provides 24/7 monitoring across HM Land Registry, Companies House, and online property portals. The platform operates through three subscription tiers (Primary Plan, Portfolio Plan, Portfolio Plus Plan) with pricing from £15.99 to £49.99 per property per year based on portfolio size. Additional features include Instant Alerts, Property Valuation Tracking, Joint Guardian account sharing, and the Secure Document Vault. Upcoming features include Rent iQ (rental payment reporting to credit bureaus) and Tenant Checker (tenant background screening). The service is available via iOS and Android mobile apps, with monitoring covering properties in England and Wales.
Differentiator
Problem solved
Functional benefit
Products and services
- Title Guardian Smart Property Protection 24/7 digital anti-fraud property and identity monitoring subscription for individual homeowners and landlords in England and Wales; monitors each protected property address across thousands of digital sources, alerts subscribers to suspicious activity in real time, and is delivered via iOS and Android mobile apps plus a desktop platform.
- Secure Document Vault Secure encrypted storage solution bundled with the Title Guardian subscription, allowing subscribers to store personal, financial and legal documents as part of their protection package.
Quantifiable outcome
- Attempts at property fraud have increased by 84% in the last 5 years in England and Wales
- +1 more outcomes
Companies that use Title Guardian
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Title Guardian technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Title Guardian partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Savills LettingsminorTitle Guardian announced a new partnership with Savills lettings, allowing the company to reach Savills' landlord clients and offer property fraud protection services.
- National Residential Landlords Association (NRLA)coreTitle Guardian is a proud partner of the NRLA, offering exclusive membership rates to NRLA members for property fraud protection. This partnership provides special pricing for landlords who are NRLA members.
Scale indicators2 records
Expansion highlights5 records
Title Guardian competitors and assessment
Company assessmentOthers
- Onfido: Identity-verification provider integrated into Title Guardian's onboarding flow. Adjacent as a technology enabler rather than competitor, but indicative of the broader UK identity-verification ecosystem that could expand into property-fraud monitoring.
Emerging players
- Mashroom: UK landlord software platform for tenant onboarding, referencing and rent collection. Comparable on landlord-targeted SaaS subscription model and overlapping use cases around tenant screening and tenant management that Title Guardian's Tenant Checker feature will enter.
- Veriff: Global identity-verification and fraud-detection platform serving regulated industries. Comparable as an emerging player in the broader fraud-prevention and identity-verification stack where Title Guardian also operates.
Broad incumbents
- Experian UK: Largest UK identity and credit monitoring incumbent offering consumer identity-protection subscriptions and broad data infrastructure. Comparable on monitoring concept and recurring-revenue consumer model, though Experian operates across all credit markets rather than focusing on property fraud.
- Equifax UK: Major UK credit bureau offering consumer identity-protection products and alerts. Comparable as a broad incumbent providing subscription-based identity-monitoring services, though Equifax covers all consumer credit categories rather than property-specific fraud.
- TransUnion UK: Global credit bureau with UK consumer identity-monitoring products and alerts on credit-file changes. Compares as a broad incumbent in the identity-monitoring category that Title Guardian serves for property-specific events.
Direct peers
- CreditLadder: UK rent-reporting service that helps tenants report rent to Experian; directly comparable because Title Guardian's forthcoming Rent iQ feature will enter the same category, and CreditLadder serves the same landlord/tenant ecosystem.
- PayProp: UK-focused landlord SaaS platform handling rent collection, tenant management, and property administration. Comparable as a subscription SaaS aimed at UK landlords with portfolios — Title Guardian's secondary customer segment.
- ClearScore: UK consumer-facing credit and identity monitoring app with freemium PLG motion. Highly comparable business model: subscription tiers, mobile-first onboarding, and direct consumer alerts on changes to credit files — analogous to Title Guardian's property-fraud alert approach.
Regional players
- Rentguard / Total Landlord: UK landlord insurance and resources platform with strong reach into the buy-to-let community. Comparable as a UK-specific property-landlord ecosystem player that Title Guardian could partner with or against, given shared landlord customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Title Guardian social profiles
Digital presenceTitle Guardian compliance and trust
Trust signalCompliance1 record
Title Guardian financial estimates
Financial estimateRevenue estimate
Valuation estimate
Title Guardian leadership team
Management profileNumber of profiles
Profiles1 record
Title Guardian funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Title Guardian M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Title Guardian
What does Title Guardian do?
Title Guardian is a subscription-based smart property and identity monitoring service that watches each protected property 24/7 across HM Land Registry, Companies House, online sales/lettings portals and other digital fraud hotspots, alerting subscribers in real time via SMS, email and push notification when signs of suspicious activity appear. The service is sold to homeowners and landlords in England and Wales on tiered annual per-property subscription plans (£49.99/£29.99/£15.99 per property per year), with bespoke quotes for very large portfolios and discounted rates for NRLA members, and includes additional features such as a secure document vault and joint co-owner access.
Is Title Guardian a public or private company?
Title Guardian is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Title Guardian founded?
Title Guardian was founded in 2022. It employs 1 to 10 people.
Where is Title Guardian based?
Title Guardian is headquartered in City Of London, United Kingdom, in the Europe region.
How does Title Guardian make money?
One revenue line is on record: property Protection Subscriptions.
Who are Title Guardian's main competitors?
Onfido is listed as an others. Emerging players are Mashroom and Veriff. Broad incumbents are Experian UK, Equifax UK and TransUnion UK. Direct peers are CreditLadder, PayProp and ClearScore. Rentguard / Total Landlord is listed as a regional player.
Does Title Guardian have an API?
No public API is recorded for Title Guardian.
What industry is Title Guardian in?
Title Guardian's product category is Property Monitoring Software. Its primary akta.pro industry code is BPAJAOAB, Title Search & Examination. Its NAICS code is 541191 and its SIC code is 6361.