CrossRoads Women’s Center

What CrossRoads Women’s Center does

CrossRoads Women's Center is a non-profit pregnancy resource center headquartered at 428 Grace Street in Greenwood, South Carolina, with a satellite clinic presence in Abbeville, SC. Founded circa 2020, the organization provides a unified suite of free services to men and women facing unplanned pregnancies, including non-invasive pregnancy screening (with stated accuracy above 99%), limited OB ultrasound for viability and gestational dating, confidential peer counseling, and the Healing Hearts program for abortion recovery, miscarriage, and infant loss. Additional offerings include the Earn While You Learn educational program (which converts completed lessons into thrift store credits), the Material Assistance Program, adoption information and referrals, and connections to government assistance such as Medicaid, EBT, WIC, and Nurse Family Partnership.

The organization operates a community-embedded, donation-funded model with no fees charged to clients. Its technical stack centers on clinical pregnancy screening and ultrasound capabilities rather than software or platform technology; there is no proprietary digital product. Distribution is direct to consumers via walk-ins, appointments, a satellite clinic schedule, and a monthly Prayer Letter email newsletter, supplemented by community referrals from churches, healthcare providers, social services, and prior clients. Volunteer engagement and the Baby Bottle Campaign serve as both a fundraising mechanism and a grassroots growth channel.

Revenue is generated entirely through charitable contributions and fundraising; the center does not bill for services. Strategic activity is modest in scale but includes the Abbeville satellite clinic, a Spanish-language support line, integration of an Abortion Pill Reversal hotline, and the Road to Life 2026 community initiative. The organization explicitly does not offer prenatal care, birth control prescriptions, fertility testing, abortion services or referrals, mammograms, or STI/STD testing.

Name

CrossRoads Women’s Center

Legal name

CrossRoads Women's Center

Website

https://CrossroadsPregnancyCenter.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

CrossRoads Women's Center is a non-profit pregnancy resource center in Greenwood, SC providing free pregnancy screening, ultrasound, counseling, material assistance, and adoption referrals to individuals facing unplanned pregnancy, funded by donations and volunteers.

Ownership category

akta.pro rank

Product category

Pregnancy Resource Services

NAICS

Family Planning Centers (621410)

SIC

Services-Social Services (8300)

akta.pro primary industry

Prenatal & Maternal-Fetal Diagnostic Imaging Centers (HLAFAKAL)

Keywords

• Pregnancy resource center
• Pregnancy screening services
• Crisis pregnancy support
• Abortion recovery support
• Community health services

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Donations and Contributions: Relies on charitable donations from community partners and supporters. Donation campaigns include Baby Bottle Campaign and direct giving options on website. No revenue is generated from services as all are provided free of charge.
2. Referral to Government Assistance Programs: Staff assists clients in accessing government assistance programs including Medicaid, EBT, WIC, and Nurse Family Partnership. No direct revenue to organization from these referrals.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels3 records

Core offering

CrossRoads Women's Center is a non-profit pregnancy resource center that provides free services to men and women facing unplanned pregnancies. Its core offerings include free non-invasive pregnancy screening (greater than 99% accuracy), free limited OB ultrasound for pregnancy verification and gestational dating, confidential peer counseling, post-abortion and pregnancy loss recovery support, educational incentives program (Earn While You Learn), material assistance, and adoption information and referrals. All services are delivered at no cost to clients and are funded through community donations and fundraising campaigns.

Product overview

CrossRoads Women's Center offers a unified suite of free support services for individuals facing unplanned pregnancies. The portfolio centers on peer counseling and emotional support programs (Peer Counseling, Healing Hearts Program, Support Groups), combined with medical verification services (Free Pregnancy Screening, Free Limited OB Ultrasound), educational and material assistance (Earn While You Learn Program, Material Assistance Program), and financial/adoption resources. The organization also operates an Abortion Pill Reversal hotline and community fundraising through the Baby Bottle Campaign. All services are provided at no cost to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Peer Counseling Free confidential counseling provided by compassionate staff for individuals facing unplanned pregnancies, supporting decision-making around parenting, adoption, or abortion.
• Healing Hearts Program Support program focused on abortion recovery, miscarriage, and infant loss for individuals processing grief and trauma.
• Free Pregnancy Screening Free non-invasive pregnancy screening with more than 99% accuracy rate to confirm pregnancy status.
• Free Limited OB Ultrasound Free limited obstetric ultrasound that verifies pregnancy, establishes viability, and measures gestational age of the baby. Not used for gender determination or abnormality diagnosis.
• Earn While You Learn Program Educational program enabling participants to earn credits through online learning and assignments that can be redeemed at a local thrift store for furniture, supplies, and clothing.
• Material Assistance Program Program providing material assistance to families in need, including supplies and items obtained through the Earn While You Learn credit system.
• Abortion Pill Reversal (APR) Hotline Abortion Pill Reversal hotline and support service providing information and assistance to individuals seeking to reverse the effects of the abortion pill. Hotline: 1-800-712-4357.
• Support Groups Group classes and support groups for teens and couples facing unplanned pregnancies.
• Adoption Services Adoption information and referral services for families considering adoption as an option.
• Financial Resources Assistance Assistance connecting clients with financial resources including Medicaid, EBT, WIC, and Nurse Family Partnership.

Quantifiable outcome

• Pregnancy screening with more than 99% accuracy rate

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Real Options for Women: Network of faith-based pregnancy resource centers offering free ultrasounds, testing, parenting classes, and material support — directly overlapping with CrossRoads' core service mix.
• Aid for Women: Network of pregnancy resource centers providing free testing, ultrasounds, counseling, parenting classes, and material support. Direct overlap with CrossRoads' free-service model.
• Birth Choice Pregnancy Resource Center: Free pregnancy testing, ultrasound, parenting education, and material assistance at multiple locations. Operates the same donor-funded, faith-aligned model CrossRoads uses.
• Embrace Grace: Faith-based ministry specifically referenced by CrossRoads' Support Groups service; provides curriculum and church-based support groups for women facing unplanned pregnancy. Same theological orientation and target audience.
• Alpha Pregnancy Center: Faith-based pregnancy resource center offering free testing, ultrasound, options counseling, and material aid — closely comparable in scope, pricing model, and service mix.
• CompassCare Pregnancy Services: Faith-based pregnancy center chain offering free ultrasound, STI testing, and decision-making support. Similar clinical and counseling capabilities, but slightly broader medical menu.
• Birthright International: Volunteer-driven, donor-funded pregnancy support network offering free counseling, material assistance, and adoption referrals — an almost identical service model to CrossRoads at a smaller scale.

Broad incumbents

• Heartbeat International: Global network of pregnancy help organizations offering training, resources, and the Abortion Pill Reversal hotline (1-800-712-4357) that CrossRoads advertises. Directly aligned mission and shared hotline infrastructure.
• Care Net: National affiliation network of more than 1,100 pregnancy resource centers providing free pregnancy testing, ultrasounds, and counseling. Operates the Option Line contact center that funnels clients to local affiliates such as CrossRoads.

Others

• Nurse-Family Partnership: National evidence-based home-visiting program CrossRoads actively refers clients into. Adjacent ecosystem partner rather than a competitor, but comparable in serving the same at-risk maternal population.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/crossroads-womens-center

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CrossRoads Women’s Center