What Camesa Ind. Têxtil Ltda. does

Camesa Ind. Têxtil Ltda. is a privately held Brazilian textile manufacturer founded in 1980, headquartered in Guarulhos (São Paulo metropolitan area) with 251–500 employees. The company develops and commercializes a complete line of cama (bedding), mesa (table), and banho (bath) textile products under the Camesa® trademark, organized into core product lines (CAMA, MESA, BANHO, BABY, DECOR) and sub-brands (NEO, HOTEL SELECTION, POWERMAID, LOFT, Century). Proprietary finishing technologies include NANOSOFT, a nanoparticle treatment that penetrates cotton fibers for enhanced towel softness and absorption, and SecaMais/MaxiDry quick-drying technologies applied to the table line. The portfolio also includes personal-care-adjacent textiles such as anti-frizz pillowcases under the Self Care / POWERMAID umbrella, and a dedicated HOTEL SELECTION line for the hospitality industry.

Camesa serves a primarily horizontal Brazilian consumer market with the stated vision of placing 'a Camesa product in every Brazilian home', alongside a secondary B2B segment through HOTEL SELECTION. The company operates a multi-channel distribution architecture combining its own e-commerce platform (shoppingcamesa.com.br), retail and reseller partners (lojistas), physical experience spaces under the Casa Camesa concept, and recurring trade show participation at ABUP Home & Gift and EQUIPOTEL. Marketing is conducted through content (blog), social media (Facebook, Instagram, Pinterest, TikTok), and a brand ambassador/influencer program featuring named embaixadoras who create home-decoration content. The business is operated as a limited liability company (Ltda.) domiciled in Brazil, with no public listing, no disclosed external investors, no disclosed parent company, and no disclosed M&A activity in the source data. No revenue, headcount trend, or financial figures are publicly disclosed.

Name

Camesa Ind. Têxtil Ltda.

Legal name

Camesa Ind. Têxtil Ltda.

Website

https://camesa.com.br

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

251–500 employees

Short description

Camesa Ind. Têxtil Ltda. is a privately held Brazilian textile manufacturer, founded in 1980, that produces bedding, table, and bath products for mass-market Brazilian consumers and the hospitality sector, distributed via its own e-commerce, retail partners, and trade shows.

Ownership category

akta.pro rank

Product category

Home Textiles

NAICS

Textile Furnishings Mills (3141), Curtain and Linen Mills (31412), Textile Product Mills (314)

SIC

Textile Mill Products (2200), Broadwoven Fabric Mills, Cotton (2211)

akta.pro primary industry

Bed Linen & Bedding Manufacturing (Sheets/Pillowcases/Duvet Covers/Comforters/Blankets) (IMAOAKAA)

akta.pro secondary industries

Hospitality & Institutional Home Textiles Manufacturing (Hotel/Hospital Bedding & Towels) (IMAOAKAI), Table & Dining Textiles Manufacturing (Tablecloths/Napkins/Placemats/Runners) (IMAOAKAF)

Keywords

• Bedding textiles
• Table linens
• Bath towels
• Home textiles
• Hospitality linens

Headquarters

HQ city

Guarulhos

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Revenue model

1. Bedding, Table and Bath Textiles: Manufacture and sale of textile products for bed (cama), table (mesa), and bath (banho), including sheets, towels, blankets, comforters, and decorative items.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Camesa Ind. Têxtil Ltda. is a Brazilian textile manufacturer founded in 1980, headquartered in São Paulo/Guarulhos, that designs, produces, and sells home textile products across bedding, table linens, and bath categories. The company also serves the hospitality sector through a dedicated product line and distributes its goods through own-brand retail stores and partner channels across Brazil.

Product overview

Camesa Ind. Têxtil Ltda. is a Brazilian textile company established in 1980 that develops and commercializes a complete line of bedding (CAMA), table (MESA), and bath (BANHO) products. The product portfolio includes core product lines (CAMA, MESA, BANHO, BABY, DECOR), sub-brands (NEO for modern blankets, HOTEL SELECTION for hospitality, POWERMAID for hair care textiles, SELF CARE line), and proprietary technologies (NANOSOFT for enhanced towel softness, SecaMais and MaxiDry for table line). Products are available through the Shopping Camesa e-commerce platform and target consumers seeking comfort, quality, and accessible pricing for home textile needs.

Differentiator

Problem solved

Functional benefit

Brands

• NANOSOFT: Nanotechnology featuring nanoparticles that penetrate the interior of cotton fibers, providing softer towels with greater absorption.
• CAMA
• MESA
• BANHO
• BABY
• DECOR
• NEO
• HOTEL SELECTION
• POWERMAID
• LOFT
• SecaMais
• MaxiDry
• Century

Products and services

• CAMA (Bedding Line) Core bedding product line offering sheets, pillowcases, duvet covers, and bedspreads for everyday home use by Brazilian consumers.
• MESA (Table Linen Line) Table linen product line offering tablecloths, napkins, placemats, and runners for household dining use.
• BANHO (Bath Line) Bath product line offering bath towels, face towels, bath mats, and bathrobes for household use.
• BABY Line Specialized product line for babies offering crib bedding, baby towels, and bath accessories designed for infant care.
• DECOR Line Home decor product line offering decorative cushions, throws, and accent textile pieces for interior styling.
• NEO Line Youth-oriented sub-brand offering bedding and bath products designed for younger consumers.
• HOTEL SELECTION Line Dedicated hospitality product line supplying high-quality bedding, table linens, and bath textiles for hotels, inns, and resorts.
• POWERMAID Line Performance-focused product line featuring proprietary technologies such as SecaMais and MaxiDry for quick-dry and absorbent textiles.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Influencer Ambassadors (Ana Paula, Karolinne Ribeiro, Valquíria Castro, Renata Alexandre, Marina Dutra)minorGTM or Marketing PartnerBrand ambassadors who create content about Camesa products on social media. Ana Paula is an influencer focused on accessible and modern decoration and DIY. Karolinne Ribeiro is from Bahia and shares home decoration, environment transformations, recipes, and daily routine. Valquíria Castro is a home influencer passionate about bed dressing and table setting. Renata Alexandre is a digital influencer focused on transforming houses into homes. Marina Dutra is a stylist with 13+ years creating content about home and fashion.

Scale indicators2 records

Recent moves1 record

Expansion highlights6 records

Direct peers

• Karsten: Long-established Brazilian textile company producing bedding, bath, and table linens. Comparable vertically integrated home textile manufacturer serving Brazilian retail and hospitality.
• Altenburg: One of Brazil's largest bedding and home textile manufacturers. Competes directly with Camesa in sheets, comforters, and pillow lines sold through mass-market retail and e-commerce.
• Dohler: Brazilian home textile manufacturer with bed, bath, and table product lines. Direct competitor in the cama, mesa e banho space with similar B2C and B2B (hospitality) reach.
• Trussardi: Brazilian home textile brand focused on bedding and bath products. Direct competitor in the cama, mesa e banho category with overlapping retail and e-commerce channels.
• Marta Becker: Brazilian home textile brand with bedding, bath, and decorative products. Competes in similar mid-market and premium consumer segments with comparable DTC and retail channels.
• Buddemeyer: Brazilian home textile brand known for bedding and bath products. Direct competitor in the consumer cama, mesa e banho segment with comparable retail distribution.

Broad incumbents

• Coteminas: One of Brazil's largest vertically integrated textile conglomerates, producing home textiles, apparel fabrics, and technical textiles. Larger scale and broader portfolio than Camesa across the same home textile categories.
• Frette: Global luxury home textile brand producing premium bedding, bath, and table linens. Comparable in the higher-end cama, mesa e banho positioning and international hospitality supply, though targeting a more premium price tier.
• Santista Têxtil: Brazilian textile manufacturer with denim, workwear, and home textile fabrics. Larger incumbent with broader portfolio but overlapping supply of fabrics used in home and bath products.

Emerging players

• Standard Textile: US-based global supplier of hospitality and institutional textiles. Comparable in the HOTEL SELECTION B2B hospitality product line, though operating internationally rather than domestically in Brazil.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/camesaoficial
• Instagraminstagram.com/camesaoficial
• Pinterestbr.pinterest.com/camesaoficial
• TikToktiktok.com/@camesaoficial
• LinkedInlinkedin.com/company/camesa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camesa Ind. Têxtil Ltda.