Superbike-Coach Corp

What Superbike-Coach Corp does

Superbike-Coach Corp is a privately held motorcycle rider training and coaching company founded by Can Akkaya in May 2009 in Sacramento, California. Akkaya, a German-born former professional motorcycle racer with European Championship and MotoGP-level experience who immigrated to the United States in 2008, leads the firm as Headcoach, Founder, and Owner. The company delivers beginner-to-advanced motorcycle education for touring, sport, and cruiser riders, distinguishing itself by conducting most classes on actual race tracks rather than parking lots, using MotoGP-inspired techniques and a custom methodology that includes psychological training.

The company's core product portfolio consists of approximately twelve discrete programs — Cornering School (multi-day progressive training), Wheelie Course, Track Days, Body Position & Knee Down Class, Track Rookie, Supermoto classes and 1on1 sessions, Road Skill (1on1 or group), Track Drill 1on4, Track Academy, Suspension Workshop, Basic Rider 1on1, and Rider Passenger Class — delivered primarily at two venues: Little 99 Raceway in Stockton and Thunderhill Raceway in Willows. Notable proprietary technical components include a custom three-stage Wheelie-Bar designed and constructed by Akkaya for safe wheelie training, and HD video plus GPS data workflows used during Supermoto coaching. In January 2026, the company extended into publishing with 'Mind Over Machine: Psychology of Riding Motorcycles,' available in paperback, hardback, ebook, and audiobook formats.

The business operates on a direct-to-consumer, pay-as-you-go unit-pricing model with class fees published per program (e.g., $169 for Rider Passenger Class full-day at Little 99, $230 per person for Road Skill 1on4). Go-to-market is event-driven and community-led: classes are scheduled at track venues and booked online via the Peek system, with growth driven heavily by word-of-mouth and 600+ Google 5-star reviews. Customer mix is dominated by individual hobbyist and enthusiast riders, supplemented by a recurring B2B relationship as official rider coach for the United States Air Force Beale base (since 2016). Ancillary revenue streams include gift certificates, sponsor-driven student discounts (notably 40% off Axo USA gear), and book sales. The firm operates with a lean team of approximately five people and reports no institutional funding.

Name

Superbike-Coach Corp

Legal name

Superbike-Coach Corp

Website

https://superbike-coach.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Superbike-Coach Corp is a Sacramento, California motorcycle rider training school founded in 2009 by former professional racer Can Akkaya, delivering beginner-to-advanced on-track coaching programs plus the 'Mind Over Machine' psychology book to individual sport, touring, and cruiser riders.

Ownership category

akta.pro rank

Product category

Motorcycle Riding School

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Bike Fit, Performance & Training Retail/Studios (CRAMAHAI)

akta.pro secondary industry

Off-Road & Motorsports Adventures (ATV/UTV, Dirt Bike, Dune Buggy) (THAJABAI)

Keywords

• Motorcycle rider training
• Track day coaching
• Cornering school programs
• Wheelie training courses
• Road skill coaching

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Track and Riding Classes: One-time fee per class or coaching session including Cornering School, Wheelie Course, Track Days, Body Positioning, Supermoto classes, and Road Skill programs
2. Book Sales - Mind Over Machine: Sale of psychology of riding motorcycles book by Can Akkaya in paperback, hardcover, ebook, and audiobook formats through Amazon KDP and Google Play
3. Gift Certificates: Gift certificates sold for class bookings
4. Student Discounts and Sponsorship Benefits: Discounted gear and equipment through sponsor partnerships including 40% off Axo USA gear for students

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Superbike-Coach Corp is a motorcycle riding school delivering track-based rider education and coaching programs for individual riders. Offerings include multi-day cornering schools, wheelie courses, track days, body positioning classes, supermoto programs, road skill coaching, track academy racing instruction, and a published psychology-of-riding book. Programs are conducted at licensed Northern California race tracks (Little 99 Raceway, Thunderhill Raceway) and booked online.

Product overview

Superbike-Coach Corp operates as a motorcycle riding school offering a portfolio of track-based training programs for touring, sport, and cruiser riders. The core product lineup includes Cornering School (multi-day progressive training), Wheelie Course, Track Days, Body Position & Knee Down Class, Track Rookie Class, Supermoto programs (both class and 1on1), Road Skill training, Track Drill 1on4, Track Academy, Suspension Workshop, Basic Rider 1on1, and Rider Passenger Class. Additionally, the company published 'Mind Over Machine,' a psychology book for motorcyclists available in paperback, hardback, ebook, and audiobook formats. Programs are conducted primarily at Little 99 Raceway (Stockton) and Thunderhill Raceway, serving the Bay Area, San Francisco, San Jose, and Northern California regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Cornering School Multi-day progressive motorcycle cornering training program from beginner to advanced levels, combining classroom instruction and on-track application at Little 99 Raceway.
• Wheelie Course Motorcycle wheelie training course teaching controlled wheelie techniques using Supermoto bikes and a custom-designed three-stage wheelie-bar safety device.
• Track Day Track day events held at Thunderhill Raceway offering on-track riding experience for various skill levels with coaching support and early-bird promotions.
• Body Position & Knee Down Class Advanced body positioning class teaching knee-down techniques and motorcycle control on track, with a stated 90% student success rate.
• Track Rookie Class Entry-level track day class providing a safe introduction to track riding for new riders.
• Supermoto Class & Race Combined Supermoto training and racing class using Supermoto bikes on combined asphalt/dirt tracks with HD video and GPS coaching support.
• Road Skill (1on1 or Class) Advanced street riding training program conducted on official public roads (Napa/Berryessa, SF East Bay, Folsom foothills), available as private coaching or group class.
• Supermoto 1on1 Private one-on-one Supermoto coaching session with HD video analysis and GPS data coaching.
• Track Drill 1on4 Intensive track coaching program with one instructor to four students featuring on-track drills and technique refinement.
• Track Academy Comprehensive racing academy program teaching actual racing techniques and competition skills.
• Suspension Workshop & Track Time Annual suspension tuning workshop combined with track riding time, teaching motorcycle suspension setup and optimization.
• Basic Rider 1on1 Entry-level private motorcycle training for beginners, providing personalized instruction in a safe environment.
• Rider Passenger Class Specialized two-up motorcycle training for rider and passenger pairs covering mental connection, body synchronization, emergency braking, and steering techniques.
• Mind Over Machine (Book) Psychology of Riding Motorcycles book by Can Akkaya covering the mental game, psychological barriers, fear, ego, and confidence for street and track riders. Available in paperback, hardback, ebook, and audiobook formats, 286 pages plus bonus online chapters.
• Mobile Track Classroom Toy hauler travel trailer customized as a mobile track-side classroom and hospitality facility for students, featuring air conditioning, heating, TV/video, classroom seating, and data analysis capabilities.

Quantifiable outcome

• Body Positioning Class: 90% success rate
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• A&S MotorcyclescoreStrategic or Co-development Partner · 12 March 2026Host of Mind Over Machine book launch event on April 4, 2026 in Roseville, CA. Event venue with author meet, book signing, guest speakers, raffle prizes, and community gathering. 70-80 attendees.
• Carson Pass RVcoreStrategic or Co-development Partner · 4 June 2025RV dealership in Lockeford, CA providing mobile classroom solution for Superbike-Coach. Thomas Shurtz, long-time student and friend, donated and customized a toy hauler travel trailer for use as mobile track classroom with air conditioning, heating, TV, video, and data analysis capabilities.
• Axo USAminorGTM or Marketing Partner · 21 January 2015Gear sponsor offering 40% off discounts exclusively for Superbike-Coach students on leather suits, gloves, protection, and accessories. Relationship entered 3rd year as of 2015.
• BrakeTechminorGTM or Marketing PartnerSponsor of Superbike-Coach providing discounts and support for students. Listed as supporter on sponsor page.
• Moto-GearminorGTM or Marketing PartnerSponsor providing gear support and student discounts. Featured on sponsor page.
• Vortex RacingminorGTM or Marketing PartnerSponsor providing racing components and support for Superbike-Coach programs.
• Forma USAminorGTM or Marketing PartnerBoot sponsor providing Forma Boots products for Superbike-Coach team.
• 31cats.comminorGTM or Marketing PartnerMotorcycle transport service for Bay Area riders covering tracks like Thunderhill, Sonoma, Laguna Seca, Buttonwillow, and The Ridge. Jorge Maya providing services for Superbike-Coach track days.
• Dean Lonskey PhotographyminorGTM or Marketing PartnerOfficial photographer providing free sport photography for all classes and events. Long-time team member.
• The Moving MotominorGTM or Marketing PartnerLos Angeles-based motorcycle transport covering SoCal tracks with transport plus track-side support.
• 619 Knee DraggrzminorGTM or Marketing PartnerSan Diego-based motorcycle haulers covering tracks beyond California including COTA, Ridge Motorsports Park, Alabama, and Utah. Full program with pit-side catering, coaching, mechanical support, and race bike rentals.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Trackmasters: Track day organization operating at multiple West Coast venues; competes for the same track-riding enthusiast audience but with a less coaching-intensive model.
• Pacific Track Time: California-based track day provider organizing sessions at venues including Thunderhill; not a coaching-first operator but a regional competitor for the same track day customers and venue inventory in Northern California.

Direct peers

• Ride Like a Pro: Motorcycle training school run by Jerry 'Motorman' Palladino with similar instructor-led format; competes for the same pool of riders seeking structured skill improvement on real bikes in controlled environments.
• Yamaha Champions Riding School: Direct competitor offering professional motorcycle training led by champion racers; uses MotoGP-inspired techniques at U.S. tracks and serves the same sportbike and street rider segments as Superbike-Coach.
• California Superbike School (Keith Code): Premier motorcycle riding school founded by Keith Code, offering track-based coaching with similar curriculum structure (cornering, body position, race techniques) and a shared customer base of sportbike riders seeking professional track instruction.
• Total Control Training (Lee Parks): Established motorcycle training program with track and street curriculum focused on progressive skill development; directly comparable in target customer (intermediate-to-advanced riders) and methodology (cornering, braking, body position).

Others

• Sport Bike Track Gear: Online retailer of motorcycle gear and parts with a track day community focus; adjacent ecosystem player that partners with schools and reaches the same sportbike rider segment.
• A&S Motorcycles: Northern California motorcycle dealership that hosted Superbike-Coach's book launch event and serves the same rider customer base; a channel/ecosystem partner rather than direct training competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SuperbikeCoach
• YouTubeyoutube.com/user/SuperbikeCoach/featured
• Facebookfacebook.com/superbikecoach
• LinkedInlinkedin.com/company/superbike-coach-corp
• Instagraminstagram.com/superbikecoach
• Pinterestpinterest.com/superbikecoach
• TikToktiktok.com/@superbike_coach

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Superbike-Coach Corp