Ride Like a Pro

What Ride Like a Pro does

Ride Like a Pro, Inc. is a Florida-incorporated, privately held motorcycle training company founded in 1999 by retired Deputy Sheriff and former Motor Officer Jerry "Motorman" Palladino. The company teaches three police motor officer techniques — head and eyes, friction zone control, and rear brake coordination — adapted from a standard 18-foot police course into a 24-foot modified course suitable for civilian riders on their own heavyweight motorcycles (touring, bagger, and cruiser models of 800–1,000+ lbs). Its core technology is a library of instructional video content (DVDs, digital downloads, USB thumb drives) supported by a 155-page color-printed book and hands-on 4-hour in-person classes taught at its Hudson, FL headquarters and a 21-location franchise network spanning the U.S., Japan, and Indonesia.

The product portfolio includes the flagship "Ride Like a Pro Experience" (2021), specialty titles covering the Tail of the Dragon and "Surviving the Mean Streets," a beginner entry-level video, model-specific content (Indian Motorcycle), and a free downloadable Practice Guide. Content is produced in-house with rider point-of-view camera angles and is sold direct-to-consumer through a Shopify storefront, with free domestic shipping and international digital downloads available. The YouTube channel (Motorman857) and Facebook presence drive top-of-funnel awareness, supplemented by a newsletter, blog/road-test articles, and demonstrations at bike rallies such as Leesburg Bike Fest.

Ride Like a Pro operates on a product-led growth model with two revenue streams: one-time product sales (DVDs/digital downloads/books priced $5–$89.80, plus a combo bundle) and professional services revenue from in-person training classes. The company is entirely founder-operated, self-funded with no institutional capital, and serves a horizontal consumer segment spanning heavyweight motorcycle riders, women riders, re-entry riders, and all skill levels — emphasizing confidence-building and low-speed handling over strength-dependent control of large bikes.

Name

Ride Like a Pro

Legal name

Ride Like A Pro, Inc.

Website

https://ridelikeapro.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Ride Like a Pro is a Florida-based, founder-led motorcycle training company that teaches adapted police motor officer techniques to civilian heavyweight motorcycle riders via instructional videos, books, and in-person classes at its headquarters and 21 U.S./Japan/Indonesia franchise locations.

Ownership category

akta.pro rank

Headquarters

HQ city

Hudson

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain

Revenue model

1. Product Sales (DVDs, Digital Downloads, Books): One-time purchase revenue from selling instructional DVDs, digital video downloads, and spiral-bound books. Products are sold directly through the Shopify e-commerce store with prices ranging from $9.95 to $89.80 for combo deals.
2. In-Person Training Classes: Revenue from teaching 4-hour in-person motorcycle training classes at the Hudson, FL location and through franchise training locations. Classes teach the three motor officer techniques with hands-on instruction.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Ride Like a Pro sells instructional video content (DVDs, digital downloads, and USB thumb drives) and a spiral-bound book teaching the "three motor officer techniques" for low-speed heavyweight motorcycle handling, led by founder Jerry "Motorman" Palladino. The company also offers four-hour in-person motorcycle training classes at its Florida training location and through 21 franchise sites across the U.S., Japan, and Indonesia. Products are priced from $5.00 to $89.80 and distributed primarily through the company's Shopify e-commerce storefront.

Product overview

Ride Like a Pro is a professional motorcycle training company offering video-based instructional products taught by Jerry 'Motorman' Palladino. The core offering consists of instructional DVDs and digital downloads teaching the three motor officer techniques for low-speed motorcycle handling. Product portfolio includes flagship titles (The Ride Like a Pro Experience, Shortcuts to Riding Like a Pro), specialty videos (Surviving the Mean Streets 2, Ride Like a Pro on The Dragon series), a printed book, and beginner content (Learn to Ride The Easy Way). Products are available in multiple formats: DVD, digital download, USB thumb drive, and combo bundles. The company also provides a free Practice Guide and recommends accessories like Motorcycle Drop Guards. The teaching methodology focuses on friction zone mastery, counter-steering, and confidence-building for handling heavyweight touring motorcycles.

Differentiator

Problem solved

Functional benefit

Products and services

• The Ride Like a Pro Experience Flagship 1-hour-23-minute instructional video teaching the three motor officer techniques for low-speed motorcycle handling, friction zone mastery, and confidence building on heavyweight motorcycles; aimed at heavyweight motorcycle riders.
• Shortcuts to Riding Like a Pro Instructional video (0.5 GB digital download) showing how to sharpen riding skills with minimal setup using parking lot lines as markers and subdivision streets for practice exercises; aimed at riders wanting low-friction training without dedicated facilities.
• Surviving the Mean Streets 2 Instructional DVD covering group riding tips, traffic awareness, rain riding, dirt and gravel road handling, and intersection hazard recognition; aimed at street riders operating in real-world traffic environments.
• Ride Like a Pro on The Dragon, Deals Gap 0.75 GB video guide for riding challenging winding roads like the Tail of the Dragon (318 curves in 11 miles), including crash footage analysis explaining rider errors; aimed at sport-touring and experienced riders.
• Ride Like a Pro on The Dragon II - The Bonus Video 1.2 GB bonus digital download continuing coverage of Dragon riding techniques; combined with the original Dragon video provides over an hour of tips for any winding road.
• Ride Like a Pro On Your Indian 0.5 GB specialized digital download teaching the three motor officer techniques specifically for Indian motorcycle models including the Chieftain; aimed at Indian Motorcycle owners.
• Learn to Ride The Easy Way 30-minute basic instructional digital download for brand-new riders covering clutch/throttle coordination on level ground and hills, gear shifting, and speed control.
• Ride Like a Pro, The Book - COLOR PRINT 155-page spiral-bound book (6" x 9", weighs 1 lb) with color print photos providing step-by-step motorcycle handling instruction, including U-turn mastery in less than 18 feet; ships within the USA.
• New Best Combo Deal Comprehensive bundle package containing The Ride Like a Pro Experience, Surviving the Mean Streets 2, Shortcuts to Riding Like a Pro, The Book, Ride Like a Pro on The Dragon, and Ride Like a Pro on The Dragon II; ships Priority Mail with $10 savings; not available for international shipping due to tariffs and duties.
• Rider Classes with Motorman (In-Person Training) Four-hour in-person motorcycle training class taught by Jerry "Motorman" Palladino at the Hudson/New Port Richey, FL training location and through 21 franchise training locations across the U.S., Japan, and Indonesia; teaches the three motor officer techniques with hands-on instruction using a modified 24-foot practice course.
• Motor Officer Instructor Training Course Instructor certification course that qualifies Motor Officer Instructors or civilian instructors to operate their own Ride Like a Pro franchise training school; underpins the 21-location franchise network.

Quantifiable outcome

• 100% improvement in confidence and skills before the 4-hour class is complete
• +3 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Riding in the Zone (Motorcycle Action Group): Riding in the Zone is a motorcycle training and coaching outfit offering rider coaching and street technique instruction. Comparable to Ride Like a Pro as a smaller motor officer technique-focused training competitor with both in-person and digital content offerings.

Others

• RevZilla (motorcycle content & gear): RevZilla is a major e-commerce retailer of motorcycle gear and accessories that also produces extensive video content (YouTube channel, Common Tread blog) and rider education material. Comparable to Ride Like a Pro through its content-driven motorcycle brand and consumer video flywheel, but serves the broader gear retail market rather than training.

Direct peers

• Motorcycle Safety Foundation (MSF): MSF is the U.S. national nonprofit that develops and delivers motorcycle rider safety training curricula (e.g., Basic RiderCourse) and certifies instructors. Directly comparable to Ride Like a Pro as the dominant U.S. motorcycle safety training authority, with both video curricula and certified instructor networks.
• Lee Parks Total Control Training: Lee Parks Total Control Training is a motorcycle training program and curriculum built around a similar "motor officer technique / friction zone" methodology, with books, DVDs, and certified instructor schools. Directly comparable to Ride Like a Pro in being a media-driven training franchise teaching low-speed motorcycle handling.
• California Superbike School (Keith Code): Founded by Keith Code, California Superbike School is one of the most established motorcycle performance riding schools in the U.S., offering multi-level training courses for street and track riders. Both Ride Like a Pro and CSS sell video products and franchise-style training led by a single high-profile founder figure applying a codified methodology.
• Sportbike Track Time: Sportbike Track Time organizes track-day riding events and training for sport motorcycle riders across the U.S. Comparable to Ride Like a Pro's franchise-based in-person training model, but focused on track-day rather than low-speed street handling.
• Yamaha Champions Riding School: Yamaha Champions Riding School is a motorcycle training program developed from the Fred Deeley/Level 5 championship school, focusing on advanced technique and street/track riding. Comparable to Ride Like a Pro in being a multi-format motorcycle training school with brand recognition and codified methodology.
• Superbike Coach: Superbike Coach is a motorcycle performance riding instruction provider offering rider training, coaching, and DVDs/videos covering motorcycle technique. Comparable to Ride Like a Pro in combining video content with in-person coaching for ride-skill improvement.

Regional players

• Team Oregon: Team Oregon is the Oregon-state certified motorcycle safety training program, offering rider education courses through a network of training locations. Comparable to Ride Like a Pro as a network-based motorcycle training school, but with state-contracted curricula limiting its geographic reach.

Broad incumbents

• Harley-Davidson Riding Academy: Harley-Davidson's Riding Academy is a manufacturer-branded new rider training program offered through authorized Harley-Davidson dealerships. Comparable business model (paid riding school leveraging brand authority) but tied to a major OEM and focused on entry-level riders rather than heavyweight technique.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/motorman857
• Facebookfacebook.com/RideLikeAPro
• LinkedInlinkedin.com/company/ride-like-a-pro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride Like a Pro