Wineyouwant
WineYouWant is a single-location Lyon gastronomic restaurant and private wine-focused membership club offering tiered annual memberships, rare wine allocations, MICE venue rentals, and themed dining events to wine enthusiasts and business executives.
- Company typePrivate
- Founded2020
- HeadquartersLyon, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Wineyouwant does
WineYouWant, legally WYW SERIN SAS (share capital €695,000), operates a single gastronomic venue in the Serin quarter of Lyon at 2 Place de Serin, combining a fine-dining restaurant with a private wine-focused membership club. The physical platform spans 90 covers across a main air-conditioned dining room, a veranda, and two seasonal terraces, plus three additional event spaces: Le Caveau (a vaulted cellar hosting up to 20 guests), Le Salon x Voisin (an intimate lounge for groups of 10+ with Saône views), and the Club's 100m² private salon. The kitchen is led by Executive Chef Hubert Vergoin, whose cuisine received 2 Toques Gault & Millau 2026, and wine curation is led by Chef Sommelier Maximillian Power; the public wine list features 48 wines by the glass while a members-only list includes 50 rare allocations spanning Romanée-Conti, Roumier, Gonon, and Trévallon.
The business runs on a multi-stream revenue model. Restaurant F&B is sold via walk-ins and ZenChef-driven reservations 7 days a week for lunch and dinner. Le Club monetizes through five annual membership tiers — Vigneron/Agent de Vin (€600 HT), Jeune under-35 (€800 HT), Access (€1,200 HT), Couple (€1,200 + €800 HT), and Corporate (€2,400 HT with 3 nominative cards and complimentary privatization) — each carrying a €500 entry right. Members receive private salon access, monthly winemaker tastings, Grand Cru dinners in Le Caveau, a -15% wine discount, and access to a mobile-app directory of approximately 400 executives. A third stream is MICE/private event rentals of Le Caveau, Le Salon, and full-venue privatization for business meetings and celebrations. A fourth stream is the Table Chef themed dinner series (e.g., Menu Végétal at €115 per person, 5 courses with paired wines). Operations are directed by Vincent Galy, with club sales led by Ambassador Lucie Gonnet and hospitality by Agnes Joly. Marketing is multi-channel — website, Instagram, Facebook, LinkedIn, YouTube, newsletter, and press coverage — targeting two primary personas: wine enthusiasts seeking rare allocations and food-wine pairing expertise, and business executives seeking exclusive networking and client entertainment venues.
Wineyouwant firmographics
Firmographics- Name
- Wineyouwant
- Legal name
- WYW SERIN
- Website
- https://wineyouwant.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WineYouWant is a single-location Lyon gastronomic restaurant and private wine-focused membership club offering tiered annual memberships, rare wine allocations, MICE venue rentals, and themed dining events to wine enthusiasts and business executives.
- Ownership category
- akta.pro rank
Wineyouwant industry classification
Industry- Product category
- Fine Dining Restaurant & Wine Club
- NAICS
- Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241), Caterers (722320)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Special Occasion & Destination Restaurants (THAFACAK)
- akta.pro secondary industries
- Alcohol Subscription Clubs & Membership Retail (CRANAAAI), Venue & Banquet Hall Catering (THAFAIAC), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ)
Keywords
Where Wineyouwant is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Wineyouwant business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Dining: Revenue from food and beverage sales at the restaurant serving 90 covers 7 days a week for lunch and dinner. Features a seasonal menu by Executive Chef Hubert Vergoin with wine pairings.
- Club Membership Subscriptions: Annual membership fees ranging from 600€ to 2400€ HT depending on tier (Access, Corporate, Vigneron/Wine Agent, Young under 35, Couple), plus 500€ entry rights. Includes private salon access, rare allocations, monthly tastings, Grand Cru dinners, and networking.
- Private Events and MICE: Revenue from privatizing spaces (Le Caveau for up to 20 people, Le Salon x Voisin for groups of 10+) for business events, celebrations, and themed evenings.
- Table Chef Events: Special themed dining events such as Menu Végétal at 115€ per person with wine pairings (2 glasses per dish across 5 courses).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ACCESS - Individual membership with 1 nominative card |
| Subscription | Annual | CORPORATE - Team membership with 3 nominative cards and free privatization |
| Subscription | Annual | VIGNERON OU AGENT DE VIN - Professional wine industry membership |
| Subscription | Annual | JEUNE - Young professional membership (under 35) |
| Subscription | Annual | COUPLE - Dual membership for couples |
| Unit Pricing | Pay-as-you-go | Table Chef Event - Themed dinner with wine pairings |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Wineyouwant product offering
Product offeringCore offering
WineYouWant operates a fine dining restaurant and wine-focused hospitality venue in Lyon, France, offering 90 covers 7 days a week with cuisine by Executive Chef Hubert Vergoin (2 Toques Gault & Millau 2026) and 48 wines by the glass. The venue also operates Le Club, an exclusive membership program with five subscription tiers providing private salon access, rare wine allocations, monthly winemaker tastings, Grand Cru dinners, and networking across a 400-executive community. Private event spaces (Le Caveau for up to 20 guests and Le Salon x Voisin for groups of 10+) accommodate MICE functions and themed dinners.
Product overview
WineYouWant is a restaurant and private membership club based in Lyon, France, offering a unified hospitality experience centered on fine dining and exceptional wines. The portfolio consists of Le Restaurant (fine dining with 90 covers, 48 wines by the glass), Le Club (exclusive membership with private salon access, rare allocations, and networking), Le Caveau (vaulted cellar event space for up to 20 guests), and Le Salon x Voisin (intimate space for groups of 10). Additional offerings include the Table Chef dining experience and a curated wine list with both public and members-only selections of rare cuvées. The club operates on a tiered membership model with five subscription tiers ranging from 600€ to 2400€ annually plus entry fees.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 2 Toques Gault & Millau 2026 recognition for cuisine quality
Companies that use Wineyouwant
Customer profileSegments3 records
Ideal customer profiles4 records
Wineyouwant technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Wineyouwant partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
Wineyouwant competitors and assessment
Company assessmentDirect peers
- Septime: Paris-based tasting-menu restaurant by chef Bertrand Grébaut with strong natural-wine list and small team. Comparable as a chef-driven, single-location fine dining venue with a curated wine program and limited-cover, reservation-driven model.
- La Mère Brazier: Lyon fine dining institution (multiple toques and historic Michelin pedigree) operating from the Croix-Rousse quarter. Highly comparable as a Lyon-based, chef-driven destination restaurant with strong wine culture, premium pricing, and event clientele.
- Le Neuvième Art: Michelin-recognized contemporary fine dining restaurant in Lyon operated by chef Christophe Roure. Comparable in scale (small team, single location), tasting-menu format, and reliance on a chef-led identity to anchor a premium culinary experience.
- Têtedoie: Lyon fine dining restaurant on the Fourvière hill with panoramic Saône views. Comparable as a destination-dining concept with wine-forward positioning, private event spaces, and a similar executive/entertainment client base in Lyon.
Regional players
- Daniel et Denise: Iconic Lyon bouchon and fine dining venue run by chef Joseph Viola, with multiple sites across Lyon. Comparable as a Lyon-rooted, wine-paired, special-occasion destination with strong local brand recognition and corporate clientele.
Broad incumbents
- La Tour d'Argent: Historic Parisian fine dining restaurant with one of France's most prestigious cellars and private dining salons. Comparable in combining destination gastronomy, an exceptional wine list, and private event hosting for executive clients.
- 67 Pall Mall: London-based members' wine club with multiple international locations, offering by-the-glass access to allocation-only wines and executive networking. Comparable as a wine-focused membership club model, though at significantly larger scale and broader geographic footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Wineyouwant social profiles
Digital presenceWineyouwant compliance and trust
Trust signalCompliance1 record
Wineyouwant financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wineyouwant leadership team
Management profileNumber of profiles
Profiles5 records
Wineyouwant funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wineyouwant M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wineyouwant
What does Wineyouwant do?
WineYouWant operates a fine dining restaurant and wine-focused hospitality venue in Lyon, France, offering 90 covers 7 days a week with cuisine by Executive Chef Hubert Vergoin (2 Toques Gault & Millau 2026) and 48 wines by the glass. The venue also operates Le Club, an exclusive membership program with five subscription tiers providing private salon access, rare wine allocations, monthly winemaker tastings, Grand Cru dinners, and networking across a 400-executive community. Private event spaces (Le Caveau for up to 20 guests and Le Salon x Voisin for groups of 10+) accommodate MICE functions and themed dinners.
Is Wineyouwant a public or private company?
Wineyouwant is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wineyouwant founded?
Wineyouwant was founded in 2020. It employs 1 to 10 people.
Where is Wineyouwant based?
Wineyouwant is headquartered in Lyon, France, in the Europe region.
How does Wineyouwant make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are club Membership Subscriptions, private Events and MICE and table Chef Events.
Who are Wineyouwant's main competitors?
Direct peers on record are Septime, La Mère Brazier, Le Neuvième Art and Têtedoie. Daniel et Denise is listed as a regional player. Broad incumbents are La Tour d'Argent and 67 Pall Mall.
Does Wineyouwant have an API?
No public API is recorded for Wineyouwant.
What industry is Wineyouwant in?
Wineyouwant's product category is Fine Dining Restaurant & Wine Club. Its primary akta.pro industry code is THAFACAK, Special Occasion & Destination Restaurants, with a secondary code of CRANAAAI, Alcohol Subscription Clubs & Membership Retail. Its NAICS code is 722511 and its SIC code is 5810.