67 Pall Mall
67 Pall Mall is a London-founded group of private members' clubs built around curated access to one of the world's largest wine lists, serving affluent wine enthusiasts, collectors, and trade professionals across global locations.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What 67 Pall Mall does
67 Pall Mall is a London-headquartered private members' club group founded in December 2015 by Grant Ashton, operating a global portfolio of wine-centric clubs. The company's core offering is curated access to one of the world's largest wine lists—5,000 to 6,000 wines from 40–42 countries with over 1,000 wines available by-the-glass—sold at minimal cash mark-up over cost rather than typical restaurant multiples. The founding London Club occupies a Grade 2 listed former bank designed by Sir Edwin Lutyens in St James's, served by a 19-strong sommelier team; the Singapore Club (opened February 2022) and Verbier Club (opened December 2021) followed, with a Hong Kong Resident Membership and '67 on Hollywood' bar residency launching in January 2024. Four additional clubs are in active pre-opening development: Shanghai (2026), Melbourne (2026), Bordeaux (September 2026), and Beaune.
The business model is multi-stream: recurring annual membership subscriptions (e.g., £2,750 in London, HK$15,000 in Hong Kong, CHF 2,500 in Verbier), higher-value Life Memberships (e.g., £35,000–A$67,000–HK$365,000), transaction-based wine and food & beverage sales at minimal mark-up, and ticketed events including masterclasses, winemaker dinners, and the 67 Trips travel programme. Membership acquisition is referral-gated, requiring a proposer and seconder from existing members. Technology is conventional digital infrastructure—iPad wine lists, digital membership systems, online booking—with climate-controlled cellar storage (13–14°C, 65–70% humidity) and bespoke facilities such as the Chatwood 'Invincible' bank vault in London supporting members' personal collections. The company reported S$1.8 million of net profit in FY2024 with 101–250 employees and is founder-owned with no disclosed institutional capital.
67 Pall Mall firmographics
Firmographics- Name
- 67 Pall Mall
- Legal name
- 67 Pall Mall Ltd.
- Website
- https://67pallmall.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- 67 Pall Mall is a London-founded group of private members' clubs built around curated access to one of the world's largest wine lists, serving affluent wine enthusiasts, collectors, and trade professionals across global locations.
- Ownership category
- akta.pro rank
67 Pall Mall industry classification
Industry- Product category
- Private Members' Wine Clubs
- NAICS
- Drinking Places (Alcoholic Beverages) (722410), Beer, Wine, and Liquor Retailers (44532)
- SIC
- Retail-Eating & Drinking Places (5810), Services-Membership Organizations (8600)
- akta.pro primary industry
- Alcohol Subscription & Wine Clubs (Retail) (CRANABAF)
- akta.pro secondary industries
- Wine Bars (THAFAEAF), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)
Keywords
Where 67 Pall Mall is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices8 records
Markets served
67 Pall Mall business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Annual Membership Fees: Recurring annual membership fees with joining fees for new members across multiple tiers including individual, joint, under 30s, wine professional, and lifetime memberships
- Food and Beverage Sales: Revenue from food service, spirits (including whisky wall with 430 bottles in Singapore), and beverages sold within clubs
- Wine Sales: Wine sales at minimal mark-up margins; wine by glass and bottle purchases by members
- Event Tickets: Revenue from ticketed events including masterclasses, winemaker dinners, tastings, and wine trips
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | London Annual Membership |
| Subscription | Annual | London Under 30 Membership |
| Subscription | Multi-year contract | London Life Membership |
| Subscription | Annual | Verbier Annual Membership |
| Subscription | Annual | Verbier Under 30 Membership |
| Subscription | Multi-year contract | Verbier Life Membership |
| Subscription | Annual | Hong Kong Annual Membership |
| Subscription | Annual | Melbourne Annual Membership |
| Subscription | Annual | Bordeaux Pre-opening Membership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
67 Pall Mall product offering
Product offeringCore offering
67 Pall Mall operates a global portfolio of private members' clubs built around fine wine. Members gain access to extensive wine lists of 5,000-6,000 wines from 40-42 countries with over 1,000 wines available by-the-glass, sommelier-guided service, food and beverage offerings, climate-controlled cellar storage for personal collections, exclusive winemaker events and masterclasses, and curated travel experiences through 67 Trips. Membership is sold via annual subscriptions with tiered pricing by location and member category (individual, joint, under 30, wine professional, lifetime).
Product overview
67 Pall Mall is a group of private Members' Clubs built around a passion for fine wine. The portfolio consists of seven operating clubs across global wine capitals: London (founding Club, opened 2015), Singapore (first Asian outpost, 2022), Verbier (2021), and Hong Kong (Resident Membership, 2024). Three clubs are under development: Shanghai (2026), Melbourne (2025), and Bordeaux (2026), plus Beaune. The Clubs offer extensive wine lists with minimal mark-up pricing, sommelier guidance, food menus, private events, cellar storage, and curated experiences including the 67 Trips travel program. In 2026, the group expanded beyond membership-only with '67 on Scotts' all-day dining concept in Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- 67 Fitness: In-house gym facility at Verbier Club for Members seeking to elevate their active lifestyle, featuring the best equipped gym in the village with personal training and physiotherapy services.
Products and services
- 67 Pall Mall London The founding private members' club in St James's, London, offering 5,000 wines from 42 countries with over 1,000 wines by-the-glass and a 19-strong sommelier team across three floors; for wine enthusiasts seeking access to fine wine at minimal mark-up.
- 67 Pall Mall Singapore First Asian private members' club located in the 15,000 sq ft Shaw Centre penthouse on Orchard Road, with a 6,000-label wine list and 1,000 wines by the glass, a 430-bottle Whisky Bar, and 16-strong sommelier team; for wine lovers in Southeast Asia.
- 67 Pall Mall Verbier Swiss alpine private members' club in Verbier with the broadest wine list in Switzerland, featuring over 1,000 Swiss wines among 42 countries, plus a sunny terrace and 67 Fitness gym; for wine lovers visiting the Verbier ski resort.
- 67 Pall Mall Hong Kong Resident Membership Resident Membership category for wine lovers in Hong Kong who lack a physical club, providing access to global 67 Pall Mall Clubs, local events, and a bar residency '67 on Hollywood' at 41 Hollywood Road with 67 wines by the glass.
- 67 Pall Mall Shanghai First Mainland China private members' club planned for 2026 in a century-old French Renaissance-style former diplomatic landmark, the Grand Mansion, at No. 7 Donghu Road, Xuhui district; will feature 5,000 wines from 40 countries with 1,000 by the glass, communal dining, private rooms, and curated spirits.
- 67 Pall Mall Melbourne Planned 2026 private members' club at 85 Spring Street occupying the top four floors above Parliament Station in Melbourne, with 5,000 wine lines from 42 countries and up to 1,000 by-the-glass, plus culinary direction by Managing Culinary Partners Martin Benn and Vicki Wild.
- 67 Pall Mall Bordeaux Planned September 2026 private members' club in Bordeaux's Triangle d'Or, spanning four floors with an 8.2-metre wine tower, public bar à vin, Champagne Bar, private salons, and 5,000+ wine references with 1,000 by the glass.
- 67 Pall Mall Beaune Planned private members' club at the historic 1780s Moyne-Blandin townhouse on Beaune's Bastion Bretonnière, with a public bar à vin and restaurant on the ground floor, private Members' Club on upper floors, and the most extensive wine lists in the Côte d'Or.
- 67 Trips Curated wine-region travel program for members offering private vineyard visits, winemaker dinners, and cultural immersions across celebrated wine regions; targeted at members seeking deeper wine experiences beyond club walls.
- 67 Pall Mall Membership Tiered private membership subscription granting access to all 67 Pall Mall Clubs globally, with Annual, Joint Annual, Under 30s, Wine Professional, and Life Membership categories offered at each location.
- 67 on Scotts All-day dining and events concept at Shaw Centre on Orchard Road, Singapore, designed for large-scale luxury events; 67 Pall Mall's first expansion beyond the members-only model.
- 67 on Hollywood Intimate bar residency at 41 Hollywood Road, Central, Hong Kong, with a revolving wine wall offering 67 wines by the glass in a rotating themed concept and an exclusive black book of wines for Members.
Quantifiable outcome
- S$1.8 million net profit FY2024
Companies that use 67 Pall Mall
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
67 Pall Mall technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
67 Pall Mall partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- AC ConceptsminorPartnership with chef Willin Low to open Casa Mori, a hybrid Spanish-Mod-Singaporean restaurant in Dempsey, Singapore
- Cathay PacificminorPartnership to feature award-winning Chinese wines in Cathay Pacific VIP lounges as part of international marketing initiatives for Wynn Signature Chinese Wine Awards
- Christie'sminorCollaboration as part of Wynn's international marketing initiatives to promote Chinese wines globally
- Watson's WineminorRetail expansion partnership for Chinese wine distribution as part of international marketing initiatives
- Wynn PalaceminorVenue partner for Wynn Signature Chinese Wine Awards; expansion of international marketing initiatives including wine awards ceremonies and tastings
Scale indicators6 records
Recent moves14 records
Expansion highlights5 records
67 Pall Mall competitors and assessment
Company assessmentDirect peers
- Soho House: Global private members' club network spanning 40+ locations across multiple countries. Closest direct peer by business model (subscription membership + F&B + global portfolio access), though 67 Pall Mall is wine-specialist whereas Soho House is more lifestyle-leaning.
- Annabel's (Birley Group): Iconic London private members' club with restaurants, bars and private events. Comparable in subscription model, premium positioning, and Mayfair/St James's catchment; however 67 Pall Mall differentiates sharply with its wine-first identity and minimal mark-up pricing.
- The Arts Club: Long-established London private members' club (founded 1863) with restaurant, bars, and members' events. Direct competitor for the same high-end St James's/Mayfair member base, and a reference point for membership pricing and curated programming.
- Home House: London private members' club with multiple bars, restaurants and event spaces. Comparable subscription-led model and target demographic, though more generalist than 67 Pall Mall's wine-specialist positioning.
- The Ned: London members' club and hotel with multiple restaurants, bars, a spa and event spaces under one membership. Operates a similar 'one membership, many outlets' playbook and competes for overlapping affluent London members.
Emerging players
- Hawksmoor: UK premium steakhouse group with award-winning wine programmes. Comparable in high-end London F&B execution and wine-list curation, though operates public restaurants rather than a members' club.
Others
- Berry Bros. & Rudd: Historic London fine-wine merchant with cellars, broker services, tasting events and private clients. Comparable as a fine-wine institution targeting wealthy collectors and enthusiasts, but operates wholesale/retail rather than a members' club.
- Hedonism Wines: London fine-wine shop hosting tasting events and an extensive by-the-glass programme. Comparable in deep fine-wine retail, events calendar and target customer (luxury collectors), though membership-style experience is not its primary model.
- Corney & Barrow: UK fine-wine merchant with cellar services, tasting events and a long-standing trade client base. Comparable in wine storage/cellar proposition and trade-facing masterclasses that overlap with 67 Pall Mall's sommelier-led programming.
Regional players
- The Connaught: London luxury hotel with multiple bars including the Connaught Bar and Hélène Darroze at The Connaught. Comparable in Mayfair luxury hospitality, sommelier depth and high-end member-or-guest experience, though hotel rather than club.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
67 Pall Mall social profiles
Digital presence67 Pall Mall financial estimates
Financial estimateRevenue estimate
Valuation estimate
67 Pall Mall leadership team
Management profileNumber of profiles
Profiles9 records
67 Pall Mall funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
67 Pall Mall M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 67 Pall Mall
What does 67 Pall Mall do?
67 Pall Mall operates a global portfolio of private members' clubs built around fine wine. Members gain access to extensive wine lists of 5,000-6,000 wines from 40-42 countries with over 1,000 wines available by-the-glass, sommelier-guided service, food and beverage offerings, climate-controlled cellar storage for personal collections, exclusive winemaker events and masterclasses, and curated travel experiences through 67 Trips. Membership is sold via annual subscriptions with tiered pricing by location and member category (individual, joint, under 30, wine professional, lifetime).
Is 67 Pall Mall a public or private company?
67 Pall Mall is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 67 Pall Mall founded?
67 Pall Mall was founded in 2015. It employs 501 to 1,000 people.
Where is 67 Pall Mall based?
67 Pall Mall is headquartered in London, United Kingdom, in the Europe region.
How does 67 Pall Mall make money?
Four revenue lines are on record. Annual Membership Fees are the primary driver. The others are food and Beverage Sales, wine Sales and event Tickets.
Who are 67 Pall Mall's main competitors?
Direct peers on record are Soho House, Annabel's (Birley Group), The Arts Club, Home House and The Ned. Hawksmoor is listed as an emerging player. Others are Berry Bros. & Rudd, Hedonism Wines and Corney & Barrow. The Connaught is listed as a regional player.
Does 67 Pall Mall have an API?
No public API is recorded for 67 Pall Mall.
What industry is 67 Pall Mall in?
67 Pall Mall's product category is Private Members' Wine Clubs. Its primary akta.pro industry code is CRANABAF, Alcohol Subscription & Wine Clubs (Retail), with a secondary code of THAFAEAF, Wine Bars. Its NAICS code is 722410 and its SIC code is 5810.