What Velec Inc does

Velec Inc is a Quebec-based designer and seller of electric bicycles founded in 2005 by Michel Leblanc and headquartered in Saint-Bruno-de-Montarville. The company operates a pure B2C hardware business with two principal revenue streams: e-bike sales (bikes priced $1,699-$3,999 CAD across six core model families — Citi, A2, E3, R48, and FB48) and accessories ($23.99-$119.99 CAD). Velec was an industry pioneer in North American e-bike technology, being first to adopt lithium batteries (2007), first with dual-battery options (2010), and first with 48V battery systems (2013); the current generation extends into dual cadence/torque sensors, UL-2271/UL-2849 certified thermal-encapsulated batteries, and Shimano EP500 mid-drive integrations on premium SKUs.

Velec monetizes through a hybrid channel model: a flagship showroom at its Saint-Bruno HQ combined with a 300+ authorized retailer network spanning Canada and the US West Coast (the latter expansion launched in 2015 but slowed by COVID-era commercial constraints). The company's primary customer segments are urban commuters seeking discreet e-bikes that resemble conventional bicycles, recreational cyclists needing hill and distance assistance, and the environmentally-conscious aging North American demographic. Velec bundles every new purchase with the proprietary VAA program — a free 3-year theft-replacement and unlimited roadside-assistance offering that doubles as both a value-add and a registered-customer data touchpoint. Marketing relies on social channels (Instagram, Facebook, YouTube), major Canadian bike shows, and dealer-led sales.

The business is privately held and founder-owned with no institutional investors, M&A activity, or subsidiaries disclosed. The company tripled headcount to approximately 20 employees in 2021 with the move to a new automated-warehouse HQ, and has since refreshed its line with the R48i, R48+, and E3 PRO launches in 2024-2025 — the last of which earned a 2025 'Best Choice' designation from Protégez-vous. Revenue is not publicly disclosed.

Name

Velec Inc

Legal name

Velec Inc.

Website

https://velec.ca

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Velec Inc is a Quebec-based designer and seller of electric bicycles, founded in 2005, serving Canadian urban commuters, recreational cyclists, and environmentally conscious consumers through a 300+ authorized retailer network and a direct showroom, with a product line spanning $1,699 to $3,999 CAD.

Ownership category

akta.pro rank

Product category

Electric Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

E-Bikes & Electric Bicycles (CRACASAA), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Electric bicycles
• E-bike manufacturing
• Lithium battery systems
• Cycling accessories
• Urban mobility vehicles

Headquarters

HQ city

Saint Bruno

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Electric Bicycle Sales: Primary revenue from selling electric bicycles directly to consumers through retail partners and company showroom. One-time purchase model with various price points from $1,699 to $3,999 CAD depending on model and specifications.
2. Accessories: Sale of e-bike accessories including bags, baskets, helmets, locks, saddles, compressors, and other components. Prices range from $23.99 to $119.99 CAD.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Velec Inc designs, assembles, and sells a portfolio of electric bicycles (urban, comfort, versatile, and folding models) with proprietary battery and motor technology, alongside branded accessories (bags, helmets, locks, saddles) and the free VAA theft-protection and roadside-assistance program. The company distributes through 300+ authorized retailers across North America and a direct showroom in Saint-Bruno-de-Montarville, Quebec.

Product overview

Velec Inc is a Quebec-based electric bicycle company offering a diverse portfolio of e-bikes designed for urban commuting and recreational use. The product lineup centers on six core models across two platform families: the Citi series (Citi 350, Citi 500, Citi Pro) featuring discreet urban designs with integrated batteries, and the A/R/E-series (A2, A2S, E3, E3 PRO) offering comfort-oriented designs with step-through frames. The high-performance R-series (R48i, R48+) targets long-range riders with 48V battery systems and dual-sensor technology. All models feature pedal assist, thumb throttles, hydraulic disc brakes, and integrated lighting. Velec also offers proprietary accessories and the VAA (Velec Anti-Vol + Assistance) free service program combining theft protection and roadside assistance. The company sells through a network of over 300 authorized retailers across North America and directly through its Saint-Bruno showroom.

Differentiator

Problem solved

Functional benefit

Brands

• VAA (Velec Anti-vol + Assistance): A free theft protection and roadside assistance program offered to new Velec e-bike owners, covering theft for 3 years and providing unlimited roadside assistance across Canada.

Products and services

• Citi 350 (Barre Haute) Discreet urban electric bike with a 350W rear-wheel motor (50Nm), integrated 36V/10Ah battery, up to 70km range (extendable with optional second battery), 5 levels of pedal assist, thumb throttle, hydraulic disc brakes, and integrated LED lights. Designed for city commuters who want an e-bike that looks like a conventional bicycle.
• Citi 500 (Barre Haute) Urban electric bike with a 500W rear-wheel motor and an integrated battery system, maintaining the Citi line's discreet design that resembles a conventional bicycle. Targeted at urban riders who need more power for demanding city conditions.
• Citi Pro Mid-drive urban electric bike with a 250W mid-drive motor producing 80Nm torque, integrated 36V/10Ah battery, up to 80km range, and a thumb throttle. One of few mid-drive urban e-bikes on the market to offer a thumb accelerator.
• A2 Silent electric bike with a low-step frame for easy mounting, 350W motor, 36V battery options (13Ah/468Wh or 20Ah/720Wh), up to 140km range, Suntour NEX suspension fork, hydraulic disc brakes, and integrated lights. Sized for riders 5'4" to 5'10".
• A2S Step-through variant of the A2 silent electric bike, sharing the same 350W motor, 36V battery options, suspension fork, and hydraulic disc brakes, with an enhanced step-through frame for easier accessibility.
• E3 Versatile low-step electric bike with 27.5" wheels, 500W rear-wheel motor (60Nm), 36V battery (10Ah/360Wh or 15Ah/540Wh), up to 100km range, Suntour XCM SR suspension fork, and UL-2271 / UL-2849 compliance. One-size fits cyclists 4'11" to 6'0".
• E3 PRO

Quantifiable outcome

• Up to 235km range on E3 PRO model with Shimano EP500 system
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• Authorized Dealers NetworkcoreChannel Partner/ Reseller/ Distributor300+ authorized retail partners across North America including specialty bike shops, sports retailers (Sports Experts chain), and dedicated e-bike stores. Dealers provide qualified sales advisors and technicians who assist with purchase decisions and ongoing maintenance. Warranty service is provided through the selling dealer.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Specialized Bicycle Components: Premium global bike brand with an extensive e-bike lineup (Turbo series) sold through independent dealers. Comparable on product technology (proprietary motors, integrated batteries, app connectivity) and dealer-led GTM, though positioned at a higher price tier than Velec.
• Royal Dutch Gazelle: European premium e-bike and city-bike specialist sold through an extensive dealer network. Comparable urban-commuter positioning, focus on integrated-battery design, and dealer-led GTM similar to Velec's.
• Aventon: Fast-growing North American e-bike brand with strong direct-to-consumer plus dealer hybrid model. Competes directly with Velec's urban commuter and fitness-oriented models and has rapidly captured market share in the same price band.
• Rad Power Bikes: North America's largest e-bike brand by volume. Targets the same urban commuter and recreational buyer with a multi-model lineup at comparable price points to Velec's Citi and R-series, and has scaled aggressively across the US and Canada — a directly comparable go-to-market and product peer.
• Orbea: Spanish premium bike maker with a growing e-bike lineup (Rise, Kemen, Diem) sold through dealers. Comparable on premium urban/mountain e-bike positioning and on technology-forward mid-drive and integrated battery approach.
• Trek Bicycle Corporation: One of the world's largest bicycle manufacturers with a strong e-bike portfolio (Domane+ , Allant+, Rail+) sold through a global dealer network that overlaps with Velec's North American retail footprint. Directly comparable on category, channel, and target buyer.
• Pedego Electric Bikes: US-based e-bike brand that sells almost exclusively through a network of branded local stores and dealers, mirroring Velec's 300+ authorized retailer model. Comparable target customer (recreational and boomer-age riders) and similar premium price positioning.

Others

• Shimano: Drivetrain and e-bike systems supplier whose EP500 mid-drive is used in Velec's flagship E3 PRO. Highly relevant as a component partner and competitor whose STEPS platform powers much of the broader e-bike category Velec competes in.

Broad incumbents

• Bosch eBike Systems: Largest supplier of mid-drive e-bike motors, batteries, and connected systems to most premium European and North American brands. A key ecosystem incumbent whose technology choices shape the competitive positioning of every brand including Velec.
• Giant Bicycles: World's largest bicycle manufacturer, with broad e-bike coverage across urban, mountain, and road segments using Yamaha and Yamaha-derived drivetrains. Comparable as a vertically integrated manufacturer with global scale that competes on shelf space with Velec at independent bike dealers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/velec
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/veleccanada
• LinkedInlinkedin.com/company/velecinc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Velec Inc