Q8 Danmark A/s
Q8 Danmark A/S is a Danish fuel and mobility retailer operating 244 Q8 and F24 service stations, selling gasoline, diesel, HVO100 bio-fuel, EV charging, car wash subscriptions, and convenience retail to private consumers and B2B fleets. It is a subsidiary of OKQ8 Scandinavia.
- Company typePrivate
- Founded2012
- HeadquartersCopenhagen, Denmark
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Q8 Danmark A/s does
Q8 Danmark A/S is a Danish fuel and mobility retailer operating a nationwide network of 244 Q8 and F24 service stations, founded in 1983 and headquartered in Copenhagen. The company sells gasoline, diesel, and Neste MY HVO100 bio-fuel at its stations, alongside convenience retail (food, beverages including Starbucks coffee, news, tobacco), and runs more than 200 car wash halls. It is a subsidiary of OKQ8 Scandinavia, formed in 2012 through the merger of Q8 Danmark and OKQ8 AB Sweden; the combined group operates approximately 1,000 stations across Denmark and Sweden.
The technology platform is anchored by the Q8 mobile app, which enables fuel payment at outdoor pump stands, station finding, and car wash subscription management, complemented by automatic license plate recognition that opens car wash gates without driver intervention. The Q8 Opladning app provides pay-per-use access to 510,000+ charging points in Denmark and 1.1 million across Europe, with no subscription requirement. B2B fleet customers are served through dedicated regional account managers (covering North Jutland, South Jutland, Fyn, Zealand, and Islands) and specialized cards: Q8 Erhvervskort for general fleets and Q8Truck-kort for trucks, both with 14-day invoicing and consolidated fleet reporting. Card holders receive 15 øre/liter fuel discounts, 15% off food, and 25% off car wash.
The business model combines transactional fuel margins, recurring car wash subscriptions (149/199/249 DKK/month), usage-based EV charging fees, recurring card billing (5.50 DKK/month via PBS or 8 DKK/month via direct invoice), credit interest on direct payment balances, and convenience store sales. Customer segments span private Danish consumers, agriculture, transport, marine, construction, and industrial fleet operators. In 2025, parent OKQ8 initiated a process to explore the sale of Q8 Danmark while daily operations continue unchanged.
Q8 Danmark A/s firmographics
Firmographics- Name
- Q8 Danmark A/s
- Legal name
- Q8 Danmark A/S
- Website
- https://q8.dk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Q8 Danmark A/S is a Danish fuel and mobility retailer operating 244 Q8 and F24 service stations, selling gasoline, diesel, HVO100 bio-fuel, EV charging, car wash subscriptions, and convenience retail to private consumers and B2B fleets. It is a subsidiary of OKQ8 Scandinavia.
- Ownership category
- akta.pro rank
Q8 Danmark A/s industry classification
Industry- Product category
- Fuel Retail & Mobility Services
- NAICS
- Gasoline Stations with Convenience Stores (457110), Gasoline Stations and Fuel Dealers (457), Convenience Retailers (445131)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM)
Keywords
Where Q8 Danmark A/s is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Q8 Danmark A/s business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Sales (Gasoline and Diesel): Q8 sells gasoline, diesel, and bio-fuel (Neste MY HVO100) at 244 stations across Denmark, with discounts for Q8 card holders (15 øre per liter). Payment via card terminal, Q8 app, or Q8 customer cards.
- EV Charging: Q8 operates fast chargers (150 kW+) at its stations and provides access to a roaming network of 1.1 million charging points via the Q8 Opladning app. Charging is available without subscription, pay-per-use model.
- Car Wash Subscriptions: Monthly subscriptions for unlimited car wash at 200+ wash halls. Three tiers: Basisvask (149 DKK/month), Årstidens Vask (199 DKK/month), Årstidens Superpolering (249 DKK/month). First month free for new customers.
- Q8 Customer Card and Business Card Fees: Q8 customer cards generate monthly billing fees (5.50 DKK via PBS, 8 DKK direct invoice) and credit interest. Business cards (Q8 Erhvervskort, Q8Truck-kort) provide 14-day invoicing cycles.
- Convenience Store and Food Sales: Q8 stations operate convenience stores with food, snacks, and beverages. Starbucks coffee is available at many stations. 15% discount on food for Q8 card holders.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Basisvask: unlimited basic car wash for 149 DKK/month |
| Subscription | Monthly | Årstidens Vask: unlimited car wash with seasonal care for 199 DKK/month |
| Subscription | Monthly | Årstidens Superpolering: unlimited premium wash with double polish and protection for 249 DKK/month |
| Subscription | Monthly | Q8 Kundekort benefits: 15 øre per liter fuel discount, 15% off food, 25% off car wash |
| Transaction based/ take rate | Monthly | ÅOP (Annual Percentage Rate of Charge) for Q8 Kundekort credit |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Q8 Danmark A/s product offering
Product offeringCore offering
Q8 Danmark A/S operates a nationwide retail network of 244 Q8 and F24 service stations in Denmark, selling gasoline, diesel, and Neste MY HVO100 bio-fuel, alongside EV fast charging, car wash subscriptions, and convenience store items. The company serves private consumers through station retail and the Q8 mobile app, and serves business customers through dedicated fleet cards (Q8 Erhvervskort, Q8Truck-kort), fleet management reporting, fuel delivery, and account-managed B2B solutions. The Q8 Opladning app provides roaming access to 510,000+ charging points in Denmark and 1.1 million across Europe.
Product overview
Q8 Danmark A/S operates a fuel and mobility retail network, offering gasoline and diesel products alongside electric vehicle charging services. The core product is the Q8 Opladning App for EV charging, supplemented by the Q8 Erhvervskort business card for fleet management and Q8 F24 automated stations for 24-hour fuel and car wash access. The portfolio functions as a unified mobility platform combining traditional fuel retail with EV charging infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Q8 Opladning App Mobile application that allows EV drivers in Denmark and Europe to locate, access, and pay for charging at over 1.1 million charging points without a subscription, offering pay-per-use charging on a roaming network.
- Q8 Erhvervskort (Business Fuel Card) Business fuel and mobility card enabling companies to manage fuel purchases, EV charging, and related fleet expenses with consolidated 14-day invoicing, served through dedicated account managers across regional territories.
- Q8Truck-kort (Truck Card) Diesel card designed for truck fleets operating across Europe, accepted at 1,000+ facilities, providing cross-border fueling with EV charging access in Denmark and Sweden.
- Q8 Kundekort (Customer Card) Free loyalty card for private customers that unlocks fuel, food, and car wash discounts at Q8 stations, with monthly invoicing and optional credit terms.
- Q8 Car Wash Subscription Subscription service providing unlimited car wash at 200+ Q8 and F24 wash halls in Denmark, with three tiered programs (basic, seasonal, premium) using automatic license plate recognition for entry.
- Fuel Retail (Gasoline, Diesel, HVO100 Bio-fuel) Core retail offering of gasoline, diesel, and Neste MY HVO100 renewable bio-fuel (up to 90% CO2e reduction) for private and business customers at Q8 and F24 stations across Denmark.
- Q8 F24 Automated Stations Network of unmanned, automated Q8 F24 stations providing 24-hour self-service fuel dispensing and car wash facilities across Denmark.
- Q8 Fast Charging Network Q8-operated fast EV charging infrastructure (150 kW+) being deployed at all manned Q8 stations across Denmark, available via the Q8 Opladning app with pay-per-use pricing.
- Fuel Delivery (Bulk Supply) Bulk fuel delivery service providing diesel, gasoline, and lubricants to agriculture, marine, and industrial customers at remote locations, supporting operations beyond retail station access.
Quantifiable outcome
- HVO100 bio-fuel reduces CO2 emissions by up to 90% compared to traditional fossil diesel
- +1 more outcomes
Companies that use Q8 Danmark A/s
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Q8 Danmark A/s technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Q8 Danmark A/s partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Too Good To GocoreQ8 partners with Too Good To Go at 103 service stations to sell surplus food at discounted prices. Customers purchase 'lucky bags' via the Too Good To Go app. This partnership has rescued over 780,000 meals from food waste, supporting Q8's sustainability goals.
- OKQ8 Scandinavia (Parent Company)coreQ8 Danmark A/S is owned by OKQ8 Scandinavia (OKQ8 AB in Sweden). The two companies merged in 2012 to form OKQ8 Scandinavia. Q8 customer cards are accepted at OKQ8 stations in Sweden, and the Q8 Opladning app provides access to charging across Scandinavia.
- StarbucksminorStarbucks beverages are available at Q8 stations, offering hot and cold drinks to customers while they charge their EVs or make other purchases. This enhances the customer experience during charging stops.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Q8 Danmark A/s competitors and assessment
Company assessmentDirect peers
- Circle K (Alimentation Couche-Tard): One of Q8's largest direct competitors in Danish fuel retail, operating convenience stores, EV charging, and car wash at a comparable nationwide forecourt network across Denmark.
- Shell Denmark: Direct competitor in Danish fuel and EV charging; Q8 cards are even accepted at Shell sites, signaling heavy overlap in customer base and product offerings.
- OKQ8 AB (Sweden): Sister company formed through the 2012 merger with Q8 Danmark; operates the Swedish half of the ~1,000-station OKQ8 Scandinavia network with the same fuel, EV charging, and car wash model.
Broad incumbents
- Shell Recharge / Shell Ubitricity: Shell's EV charging arm, with roaming interoperability into Q8's accepted stations and direct competition for charging customers across Europe.
- Equinor (formerly Statoil Fuel & Retail): Major Nordic fuel retailer with broad energy operations; competes with Q8 across fuel stations while also operating EV charging pilots in Scandinavia.
Others
- Too Good To Go: Q8's food waste partnership partner at 103 stations; ecosystem/commercial partner rather than direct competitor, with comparable sustainability audience.
- Neste (Neste MY HVO100): Supplier and strategic partner for Q8's HVO100 renewable diesel; broader supplier/competitor in renewable fuels with overlapping sustainability thesis.
Emerging players
- Clever: Danish-headquartered EV charging network with one of the largest charging footprints in Denmark; competing with Q8 Opladning in the same EV charging user base.
- Tesla Supercharger: Proprietary fast-charging network and a key competitor in Danish EV charging; an emerging threat as Tesla opens its network to non-Tesla EVs.
Regional players
- Uno-X (Denmark / Norway): Scandinavian fuel retailer with stations in Norway and growing presence in Denmark; competes on convenience store and fuel pricing across the Nordic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Q8 Danmark A/s social profiles
Digital presenceQ8 Danmark A/s financial estimates
Financial estimateRevenue estimate
Valuation estimate
Q8 Danmark A/s leadership team
Management profileNumber of profiles
Q8 Danmark A/s funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Q8 Danmark A/s M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Q8 Danmark A/s
What does Q8 Danmark A/s do?
Q8 Danmark A/S operates a nationwide retail network of 244 Q8 and F24 service stations in Denmark, selling gasoline, diesel, and Neste MY HVO100 bio-fuel, alongside EV fast charging, car wash subscriptions, and convenience store items. The company serves private consumers through station retail and the Q8 mobile app, and serves business customers through dedicated fleet cards (Q8 Erhvervskort, Q8Truck-kort), fleet management reporting, fuel delivery, and account-managed B2B solutions. The Q8 Opladning app provides roaming access to 510,000+ charging points in Denmark and 1.1 million across Europe.
Is Q8 Danmark A/s a public or private company?
Q8 Danmark A/s is a private company. It is classified as corporate owned and is currently operating.
When was Q8 Danmark A/s founded?
Q8 Danmark A/s was founded in 2012. It employs 501 to 1,000 people.
Where is Q8 Danmark A/s based?
Q8 Danmark A/s is headquartered in Copenhagen, Denmark, in the Europe region.
How does Q8 Danmark A/s make money?
Five revenue lines are on record. Fuel Sales (Gasoline and Diesel) is the primary driver. The others are EV Charging, car Wash Subscriptions, Q8 Customer Card and Business Card Fees and convenience Store and Food Sales.
Who are Q8 Danmark A/s's main competitors?
Direct peers on record are Circle K (Alimentation Couche-Tard), Shell Denmark and OKQ8 AB (Sweden). Broad incumbents are Shell Recharge / Shell Ubitricity and Equinor (formerly Statoil Fuel & Retail). Others are Too Good To Go and Neste (Neste MY HVO100). Emerging players are Clever and Tesla Supercharger. Uno-X (Denmark / Norway) is listed as a regional player.
Does Q8 Danmark A/s have an API?
No public API is recorded for Q8 Danmark A/s.
What industry is Q8 Danmark A/s in?
Q8 Danmark A/s's product category is Fuel Retail & Mobility Services. Its primary akta.pro industry code is THAFAAAM, Convenience Store QSR / Foodservice (Prepared Foods). Its NAICS code is 457110 and its SIC code is 5500.