Un Dia Extra

What Un Dia Extra does

Un Día Extra (legal entity Productividad UDE S.A. de C.V.) is a Mexico City-based consulting and training firm founded in 2010 that helps large organizations accelerate technology adoption, productivity improvement, change management and Lean process optimization. The company's offering is organized around four service pillars — Adopción tecnológica (technology adoption), Gestión del cambio (change management), Productividad (productivity) and Lean — and is anchored by a proprietary 4-phase change methodology called the Modelo de Ingeniería de Hábitos (Habit Engineering Model). It also runs an internationally accredited certification franchise: it was the first APMG-accredited change management training organization in Latin America (2010) and subsequently added Lean Six Sigma (2022) and Design Thinking (2024) accreditations, complemented by an 11-course catalog covering time management, leadership, Agile, emotional intelligence, Microsoft 365 and Copilot for M365.

The firm's underlying technology stack is the Microsoft 365 ecosystem (Teams, OneDrive, Outlook, OneNote) extended with Microsoft Copilot, which the company both trains on and implements for clients. Its GTM is a hybrid sales-led and community-led motion: direct enterprise sales via phone, email and website (with group pricing for 5+ seats on in-person 3-day certification intensives) layered on top of a content-marketing engine (blog plus LinkedIn, YouTube, Facebook, Instagram and X) used to build thought leadership. Revenue mechanics are professional services — consulting engagements, instructor-led certification programs (multi-year contracts with APMG/CMI backing), and individual/group course sales — with quote-based pricing and no publicly disclosed rates.

The customer base is a roster of 23+ named large enterprises across F&B, restaurant retail, automotive, entertainment, utilities, technology, pharma, banking, media and direct sales, including Bimbo, Alsea, Bachoco, Cinépolis, CFE, Ford, Microsoft, MSD, Santander, Gentera, Jafra and Grupo ACIR. The firm operates regionally in Latin America with no disclosed parent, investors or external capital, and reports a headcount band of 11–50 employees.

Name

Un Dia Extra

Legal name

Productividad UDE S.A. de C.V.

Website

https://undiaextra.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Un Día Extra is a Mexico City-based consulting and training firm founded in 2010 that helps large Latin American enterprises improve productivity, adopt new technologies, implement Lean processes and execute organizational change, anchored by an APMG-accredited change management certification program and a Microsoft 365/Copilot-aligned curriculum.

Ownership category

akta.pro rank

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Professional Services & Consulting: B2B consulting engagements for organizational transformation, productivity improvement, change management, technology adoption, and Lean implementation projects. Services include training, workshops, communication design, learning materials, and operational practices.
2. Training & Certification Programs: International change management certification courses (Foundation and Practitioner levels) with APMG and CMI accreditation. Lean Six Sigma certification training at Yellow Belt, Green Belt, and Black Belt levels. Design Thinking certification. Both in-person intensive (3-day) and online self-paced formats available.
3. Course Offerings: Individual courses covering productivity, leadership, teamwork, presentations, storytelling, Agile methodologies, emotional intelligence, continuous improvement, Microsoft 365 tools, and Copilot for M365. Course sales to individuals and organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Un Día Extra provides organizational consulting, training, and certification services focused on productivity, change management, Lean Six Sigma, and technology adoption for enterprise clients. Core service pillars are Technology Adoption, Change Management, Productivity, and Lean implementation, complemented by an APMG/CMI-accredited Change Management certification program and a catalog of 11 instructor-led courses covering topics such as time management, leadership, Agile methodologies, Microsoft 365, and Copilot for M365.

Product overview

Un Día Extra (Productividad UDE S.A. de C.V.) is a Mexican consulting firm offering organizational productivity and change management services. The company operates four core service pillars: Adopción tecnológica (technology adoption), Gestión del cambio (change management), Productividad (productivity), and Lean (process optimization). The company also offers an internationally-certified Change Management certification program (Foundation and Practitioner levels) with backing from APMG International and Change Management Institute. Additionally, the company provides 11 training courses covering time management, team building, leadership, presentations, storytelling, Agile methodologies, emotional intelligence, continuous improvement, Microsoft 365 productivity, and Copilot for M365. The offering is structured as a portfolio of consulting services complemented by instructor-led courses and certification programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Adopción tecnológica (Technology Adoption)

Quantifiable outcome

• 30% time savings in routine tasks through automations and digital assistants
• +5 more outcomes

Named customers23 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators10 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Accenture: Global systems integrator and consultancy with enterprise transformation, change management and learning services that overlap with Un Día Extra's offering to large customers.
• McKinsey & Company (Organization Practice): Global strategy consultancy with an Organization Practice covering change management, capability building and transformation execution; overlaps directly with Un Día Extra's enterprise change offering.
• Deloitte (Human Capital & Transformation): Global professional services firm with large change-management and learning-and-development practices serving multinationals, including multinational clients also served by Un Día Extra.

Direct peers

• changeFIRST: Change-management methodology (EPIC) and consulting firm offering training, advisory and adoption services, comparable to Un Día Extra's Habit Engineering model and change-management consulting practice.
• Prosci: Global leader in change management methodology, training and certification (Prosci ADKAR). Direct comparable to Un Día Extra's APMG-accredited change-management certification business and adoption consulting.
• Global Knowledge: Worldwide IT and digital-skills training provider with deep Microsoft, cloud and productivity curriculum. Comparable to Un Día Extra's M365/Copilot course catalog and corporate training motion.
• Lean Six Sigma Institute: Specialized Lean Six Sigma training and certification body offering Yellow, Green and Black Belt credentials. Closely comparable to Un Día Extra's Lean Six Sigma offering and certification revenue stream.
• FranklinCovey: Enterprise leadership, productivity and execution training and consulting firm. Comparable to Un Día Extra on the leadership, productivity and team-effectiveness training offerings.
• International Institute for Learning (IIL): Global training and consulting firm offering PMP, Agile, Lean Six Sigma and change-management certifications. Comparable across both training catalogue and professional certification delivery.
• New Horizons Computer Learning Centers: Global IT training franchise with a large Microsoft-authorized course catalog. Comparable on the technology-adoption training axis, particularly M365 and productivity tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/undiaextra
• YouTubeyoutube.com/@UnDiaExtra
• Facebookfacebook.com/undiaextra
• LinkedInmx.linkedin.com/company/undiaextra
• Instagraminstagram.com/undiaextra

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Un Dia Extra