What +972 Magazine does

+972 Magazine is an independent, online nonprofit magazine founded in 2010 in Tel Aviv-Jaffa, Israel, providing journalism, analysis, and commentary on Israel-Palestine from a binational team of Palestinian and Israeli journalists. Operating under the legal entity "972 – Advancement of Citizen Journalism," the publication distributes all editorial content digitally through its website (972mag.com) at no cost to readers and without advertising. Its editorial scope covers topics including Gaza, settler violence, the Iran war, the crackdown on dissent, and international legal proceedings (ICJ and ICC), supplemented by The +972 Podcast (distributed on Apple Podcasts, Spotify, and YouTube) and The Landline, a weekly newsletter. The publication reaches "millions" of readers worldwide, including policymakers, activists, and general audiences.

The organization generates revenue exclusively through reader contributions rather than advertising or paywalls, operating with three documented streams: monthly membership contributions, one-time donations (tax-deductible in the US, UK, Switzerland, and Germany), and support through donor-advised funds. Members receive benefits including a quarterly newsletter, exclusive online workshops, event access, and Q&A sessions with editorial staff. The organization also co-publishes Local Call (Sikha Mekomit), a Hebrew-language news site, in partnership with Just Vision. Technology infrastructure is conventional: the website is developed by RGB Media and powered by Salamandra, with no proprietary AI or ML components disclosed. Headcount is reported as 1–10, and the organization explicitly maintains independence from any outside organization, political party, or editorial agenda.

The business model is a reader-supported nonprofit digital media operation with a horizontal segmentation approach serving general public readers, policymakers and activists, and advocates for justice and equality. Marketing and distribution rely entirely on organic channels — organic social media (Facebook, Twitter/X, Instagram, Threads, Bluesky), email newsletter, podcast platforms, and content marketing — with no paid acquisition infrastructure disclosed. Geographic reach spans the Middle East (Israel and Palestine) as the editorial base, with a global donor and readership footprint anchored by tax-deductible giving infrastructure in four Western jurisdictions.

Name

+972 Magazine

Legal name

972 – Advancement of Citizen Journalism

Website

https://972mag.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

+972 Magazine is an independent nonprofit online publication founded in 2010 in Tel Aviv-Jaffa, Israel, delivering journalism and analysis on Israel-Palestine through a binational Palestinian-Israeli editorial team. It distributes free content globally via website, podcast, and newsletter, funded entirely by reader contributions across multiple jurisdictions.

Ownership category

akta.pro rank

Headquarters

HQ city

Tel Aviv-yafo

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership/Reader Contributions: Monthly membership contributions from readers who support independent journalism. Members receive a quarterly newsletter with behind-the-scenes editorial content, exclusive online workshops, access to +972 events, and opportunities to engage with editors and writers through Q&As and webinars.
2. One-time Donations: One-time donations from readers and supporters, tax-deductible for donors in the US, UK, Switzerland, and Germany.
3. Donor-Advised Funds (DAF): Support through Donor-Advised Funds for philanthropists and private foundations.

Pricing tiers

Distribution channels1 record

Marketing channels5 records

Core offering

+972 Magazine publishes independent journalism, analysis, and commentary on Israel-Palestine and regional politics through its online publication, weekly newsletter, and podcast series. Operated by a binational team of Palestinian and Israeli journalists since 2010, it provides in-depth reporting and analysis free of charge, with no paywalls or advertising, and is funded primarily through reader memberships and donations.

Product overview

+972 Magazine is a single online publication platform offering news, analysis, and commentary on Israel-Palestine through its core magazine product, supplemented by The +972 Podcast for audio content, The Landline weekly newsletter for direct reader engagement, and a membership program providing exclusive benefits. Additionally, it co-publishes Local Call (Sikha Mekomit), a separate Hebrew-language news platform focused on democracy and social justice topics.

Differentiator

Problem solved

Functional benefit

Products and services

• +972 Magazine Online Publication An independent online magazine providing in-depth reporting, analysis, and opinions on Israel-Palestine and regional politics, run by Palestinian and Israeli journalists since 2010. Content is freely accessible globally with no paywalls or advertisements.
• The +972 Podcast A podcast series providing a direct line to journalists, thinkers, and activists struggling for justice in Israel-Palestine, distributed on Apple Podcasts, Spotify, and YouTube.
• The Landline Newsletter A weekly email newsletter delivering critical reporting and exclusive insights from +972 journalists directly to subscribers' inboxes.
• Local Call (Sikha Mekomit) A Hebrew-language news site committed to democracy, peace, equality, and social justice, co-published by Just Vision and 972 Advancement of Citizen Journalism, with several writers publishing on both platforms.
• Membership Program A monthly membership program supporting the magazine's independent journalism, providing members with a quarterly newsletter with behind-the-scenes editorial content, exclusive online workshops, access to +972 events, and engagement opportunities with editors and writers through Q&As and webinars.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• RGB MediacoreTechnology or IntegrationDeveloped and maintains the +972 Magazine website infrastructure
• Just VisioncoreStrategic or Co-development PartnerCo-founded and co-publishes Local Call (Sikha Mekomit), a Hebrew-language news site committed to democracy, peace, equality, and social justice. Several writers publish on both +972 Magazine and Local Call platforms.
• 972 – Advancement of Citizen JournalismcoreOthersRegistered nonprofit organization established to support and manage +972 Magazine project. All contributions go through this entity. The nonprofit enables tax-deductible donations for supporters in the US, UK, Switzerland, and Germany.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Middle East Eye: Independent news outlet covering Middle Eastern politics and human rights, with a strong editorial focus on Palestine. Comparable in topic coverage and digital-first delivery, though larger in scale than +972.
• The Intercept: Independent investigative journalism outlet covering foreign policy, civil liberties, and human rights. Comparable as a nonprofit, donor-supported investigative publication with a politically engaged audience, though broader in topical scope.
• Just Vision: Independent nonprofit producing journalism and films on Palestinian and Israeli peacebuilders. Directly comparable in mission, geographic focus, and nonprofit model; co-publishes Local Call with +972 Magazine.
• Mondoweiss: Independent news website focused on Palestine, Israel, and US foreign policy. Closely comparable as a small nonprofit publication covering Israel-Palestine with a similar advocacy-aligned editorial lens and reader-supported business model.
• The Electronic Intifada: Independent nonprofit news outlet covering Palestine and the Palestinian diaspora. Directly comparable to +972 in mission, editorial focus, donor-supported funding model, and reader base of activists and policy professionals.
• Jewish Currents: Independent progressive magazine covering Jewish politics, Israel-Palestine, and left-leaning analysis. Closely comparable as a nonprofit magazine with overlapping readership of activists and policy professionals interested in Israel-Palestine from a critical perspective.

Broad incumbents

• The Nation: Long-running progressive US magazine covering politics, policy, and international affairs with regular Israel-Palestine coverage. Comparable as a nonprofit-leaning, politically engaged publication with overlapping readership and editorial perspective.
• ProPublica: Major US-based investigative nonprofit journalism outlet. Comparable in nonprofit, donor-funded investigative journalism model and policy-influencing audience, though far larger in scale and resources than +972.
• Haaretz (English Edition): Leading Israeli newspaper with a robust English edition covering Israel-Palestine policy, society, and human rights. Comparable topic coverage with broader professional journalism scope and a paid subscription model.

Emerging players

• Drop Site News: Independent reader-supported news outlet founded in 2024 with strong focus on Palestine and US foreign policy. Comparable in donor-funded nonprofit model and activist readership, positioned as a newer emerging player in the same niche.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/972mag
• Facebookfacebook.com/972magazine
• Instagraminstagram.com/972mag
• LinkedInlinkedin.com/company/-972-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about +972 Magazine