slapglobal
Slap Global is an independent creative agency founded in 2020, serving enterprise consumer brands with strategic creative development, brand creation, and campaign work across offices in New York, Buenos Aires, and Madrid.
- Company typePrivate
- Founded2020
- HeadquartersWest New York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What slapglobal does
Slap Global is a privately held, independent creative agency founded in 2020 by Maxi Itzkoff and Gerry Graf, operating as a 'creativity-led business accelerator' across offices in New York, Buenos Aires, and Madrid. The agency serves enterprise clients—primarily large multinational consumer brands—with strategic creative development spanning communication platforms, brand creation, product development, brand experiences, business reformulation, and new business creation within client organizations. Its core revenue model is professional services, with project-based and likely retainer engagements rather than disclosed pricing.
The agency's client roster is dominated by major CPG and beverage brands including Lay's, Sprite, Doritos, Ballantine's, Beldent, and Dove (many under PepsiCo, Coca-Cola, and Mondelez ownership), with additional enterprise work for Samsung, SeatGeek, Petco, Under Armour, Tigo, and Supercell's Clash of Clans. Its technology footprint is minimal: it is not a software company, and the only named proprietary asset is Oxygen—a sports learning platform co-founded by Maxi Itzkoff for which Slap developed the brand identity, positioning, and purpose. Core technology is not explicitly disclosed, and the firm operates with standard creative agency tools rather than proprietary platforms.
Slap's go-to-market is sales-led direct enterprise engagement, supplemented by reputation-driven inbound through industry awards (50+ Gold Effies, Grand Effie 2019, Cannes Lions Grand Prix, Ad Age Small Agency of the Year 2023) and earned media in Ad Age, Adweek, and Forbes. The agency's competitive positioning—a hybrid between data-driven consultants and creative design agencies—targets companies with specific business problems, marketing budget inefficiencies, or transformation opportunities, emphasizing measurable campaign outcomes (viral viewership, positive sentiment, award recognition) as proof of creative effectiveness.
slapglobal firmographics
Firmographics- Name
- slapglobal
- Legal name
- slapglobal
- Website
- https://slapglobal.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Slap Global is an independent creative agency founded in 2020, serving enterprise consumer brands with strategic creative development, brand creation, and campaign work across offices in New York, Buenos Aires, and Madrid.
- Ownership category
- akta.pro rank
slapglobal industry classification
Industry- Product category
- Advertising & Marketing Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Packaging & Brand Identity Creative Agencies (MPAAAAAN), Packaging & Product Brand Design (BPAFAEAG)
Keywords
Where slapglobal is headquartered
LocationHeadquarters
- HQ city
- West New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
slapglobal business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Agency Services: Full-service creative agency providing strategic creative development, brand creation, product development, and business transformation services to enterprise clients. Revenue generated through client engagements for communication platforms, brand purposes, and experiential design.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
slapglobal product offering
Product offeringCore offering
Slap Global is a creative agency that operates as a business accelerator through creativity, providing strategic creative development, brand creation, product development, brand experiences, business reformulation, and new business creation for enterprise clients. The agency functions as a hybrid between data-driven consultants and creative design/communication agencies, delivering communication platforms, brand purposes, and measurable creative outcomes for global brands.
Product overview
Slapglobal is a creativity-led business accelerator operating as a creative agency, not a unified software platform. The company offers strategic creative services including brand development, communication platforms, product development, brand experiences, and business reformulation. The primary named product is Oxygen, a high-tech education platform described as the first global hub of sports learning.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Creative Development
- Brand Creation
- Advertising Campaign Creation
- Communication Platform Development
- Brand Experience Design
- Business Reformulation
Quantifiable outcome
- Sprite global repositioning campaign #iloveyouhater generated Grand Effie 2019
- +4 more outcomes
Companies that use slapglobal
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles1 record
slapglobal technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
slapglobal partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- OxygencoreSlap Global developed the Oxygen platform, brand identity, and purpose. Oxygen is the first global hub of sports learning - a high-tech education platform that delivers academic content from the most renowned people in the sports industry. Maxi Itzkoff serves as Co-Founder & CCO of Oxygen.
- SeatGeekcoreSlap Global was hired as Agency of Record for SeatGeek, a ticket app platform. The agency handles creative strategy and campaign development for the brand.
- PetcocoreSlap Global created Petco's 'We Know Everything About Pets Except Why They're So Weird' campaign, a major brand campaign for the pet retailer.
- NetflixminorPartnership for Doritos 'Live from the Upside Down' campaign coinciding with Stranger Things Season 4 premiere, featuring Charli XCX and music activations.
- Stranger Things/NetflixminorEntertainment partnership for experiential campaign 'Live From The Upside Down' at Doritos.com, featured on NBC's Today Show.
- ShondalandminorPartnership for Samsung Galaxy S22 global 'Unpacked Event' launch, featuring Bridgerton cast.
- EMS (Postage)minorCreated irreverent 'We're Not Going Out Of Business' campaign for EMS, a humorous brand positioning effort.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
slapglobal competitors and assessment
Company assessmentDirect peers
- Droga5: Independent creative agency (now part of Accenture Song) known for premium work with Under Armour, The New York Times, Google. Comparable as a top-tier independent creative shop with similar award density and blue-chip brand roster.
- GUT: Independent creative agency founded in Buenos Aires, with Miami and other hubs; comparable as a Latin-American-rooted independent boutique with a similar creative reputation and blue-chip brand roster including Coca-Cola, Google, and Spotify. Multiple team members at Slap previously worked at GUT.
- 72andSunny: Independent creative agency known for cultural, award-winning brand work (Google, Samsung, Activision). Comparable positioning as a boutique chasing premium global brands with integrated creative + strategy capability.
- Wieden+Kennedy: Largest privately-held independent creative agency; comparable as a founder-led, award-winning independent competing for the same top-tier global brand AORs (Nike, Coca-Cola, McDonald's) without holding-company affiliation.
- Anomaly: Independent, founder-led creative agency with offices in NY, LA, Toronto, London, Berlin, Shanghai, and São Paulo. Directly comparable as a premium independent competing against holding-company networks for AOR business with major brands.
- Pereira O'Dell: Independent creative agency with offices in San Francisco, New York, and São Paulo; comparable boutique independent model with multi-region creative capabilities and a similar brand roster.
- Mother: Independent creative network with hubs in London, New York, LA, Shanghai, and São Paulo. Comparable multi-region independent boutique model targeting global brands with founder-led creative leadership.
- DAVID (The Mill): Independent creative agency known for David Miami / David New York / David Madrid; comparable multi-hub independent model with strong Latin-American creative lineage and major brand campaigns.
Broad incumbents
- McCann Worldgroup: Global advertising network within IPG; comparable as a competing creative agency holding major PepsiCo and Coca-Cola relationships that Slap also serves, illustrating the holding-company scale competition.
- Santo (WPP): Argentine creative agency within WPP Group and former employer of multiple Slap Global ECDs (Etchanique, Santamarina). Comparable Argentine-rooted creative pedigree and Coca-Cola/PepsiCo brand relationships, but operating within a global holding-company infrastructure.
Market position
Strengths5 records
Weaknesses3 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
slapglobal social profiles
Digital presenceslapglobal financial estimates
Financial estimateRevenue estimate
Valuation estimate
slapglobal leadership team
Management profileNumber of profiles
Profiles6 records
slapglobal funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
slapglobal M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about slapglobal
What does slapglobal do?
Slap Global is a creative agency that operates as a business accelerator through creativity, providing strategic creative development, brand creation, product development, brand experiences, business reformulation, and new business creation for enterprise clients. The agency functions as a hybrid between data-driven consultants and creative design/communication agencies, delivering communication platforms, brand purposes, and measurable creative outcomes for global brands.
Is slapglobal a public or private company?
slapglobal is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was slapglobal founded?
slapglobal was founded in 2020. It employs 11 to 50 people.
Where is slapglobal based?
slapglobal is headquartered in West New York, United States, in the North America region.
How does slapglobal make money?
One revenue line is on record: creative Agency Services.
Who are slapglobal's main competitors?
Direct peers on record are Droga5, GUT, 72andSunny, Wieden+Kennedy, Anomaly, Pereira O'Dell, Mother and DAVID (The Mill). Broad incumbents are McCann Worldgroup and Santo (WPP).
Does slapglobal have an API?
No public API is recorded for slapglobal.
What industry is slapglobal in?
slapglobal's product category is Advertising & Marketing Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of MPAAAAAN, Packaging & Brand Identity Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.