720 Health Gmbh & Co. Kg

What 720 Health Gmbh & Co. Kg does

720 Health Media GmbH & Co. KG is a Hamburg-based specialized health media marketing company that sells advertising and integrated media solutions across pharmacy-distributed print titles, health-focused digital platforms, newsletters, podcasts, and live events in the German-speaking (DACH) region. The company functions as a commercial marketing intermediary rather than a publisher: it monetizes the inventory of partner-owned media brands, most notably the Wort & Bild Verlag portfolio (Apotheken Umschau, Apotheken Umschau ELTERN, Diabetes Ratgeber, Senioren Ratgeber, medizini, HausArzt-PatientenMagazin, PTA WOMAN, and apotheken-umschau.de) and the VdK-Zeitung (Sozialverband VdK), while also representing digital properties including DasKrebsportal.de, kanyo health portals, prisma.de, the Deutscher Ärzteverlag newsletter portfolio, and the Medudy AI-powered physician education platform. Its core technology is an in-house Umfeldplaner (Environment Planner) tool that maps pharmaceutical and OTC campaigns to relevant health indications and target audiences across print, digital, and event channels, augmented by partner-provided AI capabilities (Medudy's generative AI microlearning, semantic contextual targeting on Apotheken-Umschau.de, GGMA's HCP data services). Revenue is generated through print advertising sales, digital advertising (display, advertorials, newsletters, podcasts), event sponsorships, and data services, priced on a quote-based multi-channel package basis with a 15% agency commission structure; go-to-market combines direct sales (Key Accounts, Account Managers) with an agency channel and self-service campaign planning, reaching over 24 million contacts monthly and approximately 217,000 physicians via Medudy.

Name

720 Health Gmbh & Co. Kg

Legal name

720 Health Media GmbH & Co. KG

Website

https://720health.media

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

720 Health Media is a Hamburg-based health media marketer that sells advertising across pharmacy-distributed print titles, digital health platforms, and events in the DACH region on behalf of publishers including Wort & Bild Verlag and Sozialverband VdK, serving pharmaceutical and OTC advertisers.

Ownership category

akta.pro rank

Headquarters

HQ city

Hamburg-wandsbek

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Print Advertising Sales: 720 Health Media generates revenue by selling advertising space in their portfolio of print publications including Apotheken Umschau, Apotheken Umschau ELTERN, Diabetes Ratgeber, Senioren Ratgeber, medizini, HausArzt-PatientenMagazin, PTA WOMAN, and VdK-Zeitung. The company acts as a specialized marketer for these titles, offering ad placements, advertorials, and special ad formats.
2. Digital Advertising Sales: Revenue from digital advertising across websites (apotheken-umschau.de, DasKrebsportal.de, kanyo portals, prisma.de), newsletters, and podcasts. Includes display advertising, text-image formats, and sponsored content. The company offers channel-specific targeting across 250+ health indications.
3. Event Marketing Solutions: Revenue generated through event-based marketing solutions including event series at pharmacies and larger event formats. Companies can integrate into relevant exchange and information situations of target groups through sponsorship and presence at these events.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

720 Health Media sells advertising space and integrated marketing solutions across a portfolio of health-focused print magazines and digital health platforms in the German-speaking region. The company acts as the specialized marketer for trusted pharmacy-distributed titles such as Apotheken Umschau as well as disease-specific, demographic, and HCP-targeted publications and websites, offering pharma and healthcare advertisers cross-channel reach to patients, consumers, and Healthcare Professionals. Revenue is generated through print ad placements, digital display and newsletter advertising, event sponsorships, special ad formats (AdSpecial), and indication-targeted campaigns enabled by the Umfeldplaner planning tool.

Product overview

720 Health Media operates as a specialized healthcare media company and advertising marketer offering a comprehensive multi-channel portfolio for health and pharmaceutical communication. The portfolio combines 8 print publications (Apotheken Umschau as flagship, Apotheken Umschau ELTERN, Diabetes Ratgeber, Senioren Ratgeber, medizini, HausArzt-PatientenMagazin, PTA WOMAN, and VdK-Zeitung) with 7 digital platforms (Apotheken-Umschau.de, DasKrebsportal.de, kanyo health portals, prisma.de, Medudy AI education platform, GGMA HCP data services, Deutscher Ärzteverlag newsletters), plus event formats, podcast content (Gesundheit-hören), and campaign planning tools. The company bridges pharmaceutical and health companies with target audiences (patients, health-interested consumers, Healthcare Professionals including physicians, pharmacists, and PTAs) through trusted editorial environments across B2C and B2B channels. The 720 designation represents 2x360 degrees: B2B and B2C market coverage plus OTC and Rx reach, combined with people-centered and market-oriented approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Apotheken Umschau Germany's leading health magazine, published twice monthly since 1954, reaching 16.93 million readers with evidence-based health information; distributed free in approximately 80% of German pharmacies and available to advertisers as a flagship pharmacy point-of-sale print placement.
• Apotheken Umschau ELTERN Family health magazine for expectant and young parents from pregnancy through primary school age, distributed free in pharmacies with 1.55 million monthly readers and an average reader age of 42.1 years.
• Diabetes Ratgeber Germany's most widely read diabetes publication reaching 2.4 million readers per issue, providing practical guidance on therapy, nutrition, exercise, and daily diabetes management.
• Senioren Ratgeber Germany's most widely read magazine for the 60+ generation, reaching 3.86 million readers monthly with BAGSO recommendation, covering health, movement, nutrition, travel, leisure, and social engagement.
• medizini Children's educational health magazine for ages 5-12, recommended by Stiftung Lesen as pedagogically valuable; the highest-circulation children's magazine in German pharmacies with 940,391 monthly sold copies.
• HausArzt-PatientenMagazin GP patient magazine distributed directly in physicians' waiting rooms, reaching over 1.01 million readers per issue with articles on common diseases, taboo topics, and prevention.
• PTA WOMAN Magazine for pharmaceutical technical assistants (PTAs) in Germany, covering professional development and personal interests; reaches approximately 70,000 PTAs with nationwide pharmacy presence.
• VdK-Zeitung Members' newspaper of the VdK Social Association, published 10 times annually with over 1.9 million copies distributed to 2.2 million members of Germany's largest social association.
• Apotheken-Umschau.de Leading German health information website offering evidence-based, independently researched health content with over 250 health topics; reaches users through search and AI platforms with over 90% visibility, supported by newsletters and podcasts.
• DasKrebsportal.de Comprehensive cancer information portal providing scientifically grounded content for patients, relatives, and interested parties across all phases of cancer from initial questions through therapy decisions to aftercare; offered in texts, videos, audio formats, and podcasts.
• kanyo Network of over 25 health guide portals with more than 400 topic categories, continuously optimized for Google search visibility, accompanying users along the funnel toward the point of sale with brand messaging in quality health content environments.
• prisma.de Streaming and TV guide portal for Germany with strong health interest among its audience, serving as a cross-media brand for healthcare marketing to media-intensive users.
• Medudy AI-powered medical education platform delivering evidence-based microlearning content to approximately 217,000 physicians across multiple specialties (General Medicine, Dermatology, Gynecology, Urology, Oncology), using AI avatars and scalable production technology for rapid content updates and multilingual delivery.
• GGMA Healthcare Market Analysis Healthcare market analysis services supporting companies in precisely reaching Healthcare Professionals with data-driven solutions; provides access to over 800,000 provider records including physician and non-physician service providers with annual manual data maintenance, plus HCP Insights, HCP Contact campaigns, Data Clearing, and CRM quality assessment.
• Deutscher Ärzteverlag Newsletter Portfolio Newsletter portfolio from the German Medical Publisher reaching approximately 100,000 non-physician readers (patients and relatives) with medical journalism from the aerzteblatt.de editorial team, including specialty newsletters in Oncology, Cardiology, Obesity, and Vaccination.
• Gesundheit-hören Podcast Podcast brand under the Apotheken Umschau umbrella featuring health-related audio content for health-interested audiences as part of the broader Wort & Bild Verlag digital ecosystem.
• Event Marketing Solutions Event marketing solutions including compact event series in pharmacies and larger event formats enabling face-to-face dialogue between patients, pharmacists, and healthcare professionals for pharmaceutical and health companies.
• Umfeldplaner (Environment Planner) Campaign planning tool enabling advertisers to filter, compare, and select optimal advertising environments based on target audience (B2B/B2C), channel (Print/Digital/Event), health indications, and publication dates.
• AdSpecial Advertising Formats Special advertising formats and creative solutions for enhanced brand engagement across print and digital channels, available for booking across the company's portfolio of print magazines and digital platforms.

Quantifiable outcome

• Reaches over 24 million people monthly in German-speaking region
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability9 records

Partnerships

Seven partnerships are on record, tiered core and major.

• Wort & Bild VerlagcoreChannel Partner/ Reseller/ Distributor720 Health Media markets advertising for the Wort & Bild Verlag portfolio including Apotheken Umschau, Apotheken Umschau ELTERN, Diabetes Ratgeber, Senioren Ratgeber, medizini, HausArzt-PatientenMagazin, PTA WOMAN, and apotheken-umschau.de. The partnership gives 720 Health Media access to Germany's largest health media network. Bookings for Wort & Bild titles are handled through [email protected].
• Sozialverband VdK DeutschlandcoreStrategic or Co-development Partner720 Health Media markets the VdK-Zeitung, the member newspaper of the Sozialverband VdK Deutschland with over 2.3 million members and 1.9 million copies distributed 10x annually. This partnership provides access to a large, loyal audience of socially engaged individuals (60+, chronically ill, or disabled).
• Deutscher ÄrzteverlagmajorChannel Partner/ Reseller/ Distributor720 Health Media markets the newsletters of Deutscher Ärzteverlag in patient communication, reaching approximately 100,000 non-medical readers who use ärzteblatt.de content. The partnership enables pharmaceutical companies to reach informed patients in a medical context.
• MedudymajorChannel Partner/ Reseller/ Distributor720 Health Media markets Medudy, an AI-based medical education platform reaching approximately 217,000 physicians across multiple medical specialties. Medudy uses AI avatar technology for microlearning content production.
• kanyo (Digital Health Portals)majorChannel Partner/ Reseller/ Distributor720 Health Media markets the kanyo health portal network comprising over 25 ratgeber portals with 400+ topic categories covering health, prevention, nutrition, and therapy options. These SEO-optimized portals reach patients actively searching for health information on Google.
• prisma.demajorChannel Partner/ Reseller/ Distributor720 Health Media markets prisma.de, a digital lifestyle and entertainment portal targeting health-interested users. The platform is positioned as a crossmedia brand for reach building and healthcare marketing among media-intensive audiences.
• Gesundheit-hören (Health Podcasts)majorChannel Partner/ Reseller/ Distributor720 Health Media markets the Gesundheit-hören podcast series for health-interested audiences, extending the company's reach into audio content alongside print and digital.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Others

• Wort & Bild Verlag: Publisher of Apotheken Umschau and the underlying health-magazine portfolio that 720 Health Media markets. Not a direct competitor but a critical upstream partner; included because the company's revenue model is built on this publisher relationship and the publisher itself could insource ad sales.

Broad incumbents

• Ogilvy Health: WPP-owned global health creative and media agency. Comparable in selling pharma and OTC advertising services, but operates at global scale and as part of a broader holding-company network rather than as a focused DACH health media specialist.
• Havas Health & You: Global health and wellness communications network within Havas. Comparable in providing pharma and consumer health advertising services across channels, but as part of a wider global holding-company portfolio.
• McCann Health: Global healthcare communications network within IPG. Comparable in offering pharma creative and media services including HCP and consumer targeting, but as part of a broader global agency group rather than a DACH-focused specialist.
• PubliCare / 4sales (Healthcare agency network): Publicis Health operates global pharma/healthcare creative and media networks. Comparable as a large incumbent offering healthcare media buying and creative services to pharma clients, but as part of a broader holding-company portfolio rather than a health-specialist independent.

Direct peers

• Schmittgall Health: Independent German healthcare creative agency focused on Rx and OTC communications for pharma, pharmacy and medical-technology clients. Comparable in offering pharma-targeted creative and media solutions with deep German-market specialisation.
• PEIX Healthcare Communication Group: German healthcare communications agency network covering pharma, medical devices and consumer health. Comparable as a Germany-based specialist serving pharma advertisers with integrated campaigns across professional and consumer audiences.
• Serviceplan Health & Life: German healthcare creative and communications agency within the Serviceplan Group, serving pharma and OTC clients with multi-channel campaigns. Directly comparable as a Germany-based health-specialist ad agency targeting the same pharma/healthcare advertiser buyer.

Regional players

• MedMedia (Austria health agency): Austrian health communications and media agency serving pharma clients in the DACH region. Comparable in offering pharma-focused media and creative services, but primarily serving Austria rather than directly competing in Germany.

Emerging players

• DocCheck (health media / HCP community): European health-community and HCP media platform offering advertising and content marketing to pharma. Comparable as a digital health media channel reaching physicians and healthcare professionals, but positioned as a community/publisher rather than an advertising agency.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• LinkedInlinkedin.com/company/720healthmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 720 Health Gmbh & Co. Kg