Alter Art

What Alter Art does

Alter Art Festival Sp. z o.o. is Poland's largest independent promoter of festivals and concerts, founded in 1998 and headquartered at ul. Kazimierzowa 14 in Warsaw. The company organizes three flagship music festivals — Open'er Festival (Gdynia-Kosakowo Airport, 100,000+ attendees per edition), Orange Warsaw Festival (Horse Racetrack Warsaw-Służewiec), and Kraków Live Festival (Polish Aviation Museum) — alongside individual concert productions featuring international artists such as Taylor Swift (Eras Tour, 2024), Coldplay, RUSH, Rihanna, Jack White, and Queens of the Stone Age. Alter Art also distributes family entertainment properties including Disney on Ice, Cirque du Soleil, Monster Jam, and Paw Patrol Live, and operates the Alter Art Show sub-brand.

The business operates across multiple Polish regions (Warsaw, Kraków, Łódź, Gdynia, Gdańsk, Sopot, Poznań, Wrocław, Katowice, Gliwice) and venue types ranging from clubs to arenas to outdoor festival sites. The underlying technology stack is deliberately lightweight: an in-house event management platform integrated with Office Forms for media accreditation, plus standard newsletter tooling for presale campaigns. Ticketing is distributed through official third-party partners eBilet.pl and Fantix.pl, with travel/hospitality bundles sold via EventTravel.com and VIP meet-and-greet experiences handled by 237 Global.

The revenue model is predominantly transactional — Alter Art earns through ticket sales (with a standardized 5% service fee added on top of face value), festival operations, concert production fees, VIP and hospitality packages, and on-site merchandise. Demand generation is event-driven, leveraging newsletter presales, social media, and the company's accumulated brand equity (two European Festival Awards Promoter of the Year wins in 2016 and 2023; four Open'er Best Major Festival wins). The company is privately held with 11–50 employees and no disclosed external funding, led by CEO Mikołaj Ziółkowski.

Name

Alter Art

Legal name

Alter Art Festival Spółka z o.o.

Website

https://alterart.pl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Alter Art is Poland's largest independent concert and festival promoter, organizing Open'er Festival (100K+ attendees), Orange Warsaw Festival, and Kraków Live Festival, plus arena tours and family entertainment. It sells hundreds of thousands of tickets annually via eBilet.pl and Fantix.pl.

Ownership category

akta.pro rank

Product category

Live Event Promotion and Concert Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Concerts & Music Festivals (THAJAFAA)

Keywords

• Concert promotion
• Music festival
• Live entertainment
• Event management
• Ticketing services

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from selling tickets to concerts and festivals through official channels including eBilet.pl and Fantix.pl, with a 5% service fee added to ticket prices
2. Festival Operations: Organization and operation of major music festivals including Open'er Festival, Orange Warsaw Festival, and Kraków Live Festival
3. Concert Productions: Producing and promoting individual concert events featuring international artists
4. VIP and Hospitality Packages: Premium ticket packages including meet & greet experiences, merchandise bundles, and exclusive access
5. Merchandise Sales: Festival merchandise and artist-branded products sold at event venues

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Alter Art organizes, promotes, and produces large-scale music festivals and concert events in Poland, including the flagship Open'er Festival (over 100K attendees per edition), Orange Warsaw Festival, and Kraków Live Festival. The company also promotes family entertainment productions (Disney on Ice, Cirque du Soleil, Monster Jam, Paw Patrol Live) and individual concert productions for international artists. Tickets are sold via official partners eBilet.pl and Fantix.pl, with VIP packages, meet & greet experiences, and travel bundles offered as premium offerings.

Product overview

Alter Art is Poland's largest independent festival and concert promoter, operating a multi-brand portfolio of live entertainment events. The company manages three flagship music festivals (Open'er Festival, Orange Warsaw Festival, and Kraków Live Festival), promotes family entertainment productions (Disney on Ice, Cirque du Soleil, Monster Jam, Paw Patrol Live), and produces individual concert events featuring international artists. The company also operates an Alter Art Show sub-brand and provides full concert production services including artist booking and event management.

Differentiator

Problem solved

Functional benefit

Products and services

• Open'er Festival Annual multi-day music festival featuring international headliners, held at Gdynia-Kosakowo Airport in Poland, attracting over 100,000 attendees per edition. Targeted at music fans seeking a large-scale festival experience with a diverse lineup.
• Orange Warsaw Festival Major music festival held at the Horse Racetrack Warsaw-Służewiec, featuring international pop and rock artists. Title-sponsored by Orange and targeted at music fans in the Warsaw metropolitan area.
• Kraków Live Festival Multi-genre music festival held at the Airfield near the Polish Aviation Museum in Kraków. Showcases live performances across multiple genres and is targeted at live music fans in southern Poland.
• Concert Productions Full-service concert promotion and production services, including artist booking, venue coordination, and event management for international artists performing in Poland. Targeted at music fans seeking tickets to specific arena, club, or stadium shows.
• Disney on Ice Family-oriented ice skating entertainment production featuring Disney characters, promoted in Poland by Alter Art. Targeted at families and children seeking live entertainment experiences.
• Cirque du Soleil World-renowned circus and performing arts shows promoted in Poland by Alter Art. Targeted at families and entertainment audiences seeking premium live performance experiences.
• Monster Jam Monster truck entertainment events promoted in Poland by Alter Art. Targeted at families and children seeking high-energy motorized entertainment experiences.
• Paw Patrol Live Children's theatrical production based on the popular animated series, promoted in Poland by Alter Art. Targeted at young children and families seeking age-appropriate live entertainment.

Quantifiable outcome

• 100K+ attendees per Open'er Festival edition
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• Orange (sponsor)coreGTM or Marketing Partner · 1 January 2024Orange is the title sponsor of both Open'er Festival (Open'er Festival powered by Orange) and Orange Warsaw Festival. This is a major brand partnership providing naming rights and marketing support for the flagship festivals.
• eBilet.plcoreChannel Partner/ Reseller/ DistributorPrimary official ticket seller for Alter Art events. A 5% service fee is added to ticket prices. Handles ticket sales for most concerts and festival events across Poland.
• Fantix.plcoreChannel Partner/ Reseller/ DistributorOfficial ticket seller for select Alter Art events including Nothing But Thieves, LP, Jude York, panicbaby, and others.
• EventTravel.comminorChannel Partner/ Reseller/ DistributorAuthorized seller of travel and hotel packages combined with VIP tickets for events like RUSH concerts at TAURON Arena Kraków.
• 237 Global (VIP Partner)minorGTM or Marketing PartnerVIP package provider for Khalid concerts, handling meet & greet experiences and exclusive merchandise packages.
• PLUS1minorGTM or Marketing Partner5 Seconds of Summer partnered with PLUS1 so that €1 per ticket goes to supporting organizations working for equity, access, and dignity for all.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CTS Eventim: European ticketing and live entertainment operator (Eventim). Comparable as both a ticketing infrastructure partner/competitor and a concert promoter that books tours across Europe, including Poland.
• AEG Presents: Global concert promoter and venue operator (AEG). Comparable as a major competitor for international touring artist routing in Europe and a likely bidder against Alter Art for top-tier Polish concert dates and festival talent.
• Live Nation Entertainment: World's largest live entertainment promoter and Ticketing operator. Comparable as an overarching promoter of concerts and festivals, particularly relevant for the Polish territory where Live Nation competes for international tour routing via Ticketmaster and Festival Republic.

Direct peers

• Primavera Sound: Award-winning European festival operator (Barcelona, Madrid, Porto, São Paulo). Comparable as a major multi-territory independent music festival brand and a recurring European Festival Awards competitor.
• Superstruct Entertainment: European festival operator running multiple major festivals (e.g., Sziget, Tomorrowland partners, Sonorama). Comparable as a pan-European independent festival operator with similar multi-brand portfolio strategy.
• FKP Scorpio: Major German independent festival and concert promoter (Hurricane, Southside, Deichbrand). Highly comparable as a European independent promoter with similar scale, multi-festival portfolio, and reliance on international headliners.
• Festival Republic (Live Nation UK): UK festival organizer (Reading, Leeds, Download). Comparable as a major dedicated festival promoter under a global parent; operates similarly-sized multi-day festivals and competes for the same headliner pool.
• Sziget Festival: One of Europe's largest music festivals (Budapest). Comparable as a Central/Eastern European mega-festival and a key competitor for talent and audience within the regional summer touring circuit.
• OFF Festival (OFF Music Agency): Leading alternative-music festival in Katowice, Poland. Direct domestic peer that competes with Open'er for Polish fans, headliners, and sponsor attention within the same geographic market.

Regional players

• Positivus Festival: Largest music festival in the Baltic states (Latvia). Comparable as a regional independent festival in a neighboring market that competes for touring routes and headliner dates in Northern/Eastern Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AlterArt
• LinkedInlinkedin.com/company/alter-art-festival

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alter Art