edarT Limited
edarT Limited is a UK private company that designs, hosts, and maintains dealer websites and provides eStock vehicle stock management software with automated data feeds to major UK automotive advertising portals for motor trade dealers.
- Company typePrivate
- Founded2000
- HeadquartersTunbridge Wells, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What edarT Limited does
edarT Limited is a UK private limited company founded in 2000 and headquartered in Tunbridge Wells, England, operating in the motor trade vertical with 1-10 employees. The company develops, hosts, and maintains dealer websites and provides a vehicle stock management software product called eStock. eStock enables motor dealers to manage their online inventory listings, upload up to eight photographs per vehicle, and transmit stock data on a daily basis to approximately ten major UK automotive advertising portals including Auto Trader, eBay Motors Pro, Motors.co.uk, PistonHeads, Exchange and Mart, Friday Ad, Drive24, Times Online Car Locator, AA Cars, and CarCliq.
edarT's technology stack is a web-based SaaS platform with secure customer login, 128-bit SSL encryption, and automated data feed infrastructure for third-party portal integration. The platform supports self-managed content updates by dealers without requiring technical expertise, and includes print capability for stock lists and point-of-sale fact sheets. The product surface spans website design and hosting, eStock vehicle stock management, on-line advertising syndication, and a separate Data Feed Management add-on for dealers who already have an existing website.
The business model is subscription-based recurring revenue across three streams: website design and hosting, eStock software subscription, and data feed management services. Go-to-market is sales-led via direct website registration, phone sales (01342 870101), email ([email protected]), and WhatsApp. The company targets UK motor trade businesses including franchised dealers, independent dealers, sole traders, and light commercial vehicle specialists. Pricing is not publicly disclosed and customers must contact sales for quotes. edarT is privately held with no disclosed external funding, no parent company, and no evidence of M&A or investor activity.
edarT Limited firmographics
Firmographics- Name
- edarT Limited
- Legal name
- edarT Limited
- Website
- https://edart.co.uk
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- edarT Limited is a UK private company that designs, hosts, and maintains dealer websites and provides eStock vehicle stock management software with automated data feeds to major UK automotive advertising portals for motor trade dealers.
- Ownership category
- akta.pro rank
edarT Limited industry classification
Industry- Product category
- Automotive Dealer Software / Motor Trade Web Services
- NAICS
- Motor Vehicle and Parts Dealers (441)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Marketplace Enablement, Seller Tools & E-commerce Infrastructure (BPAMAGAK)
Keywords
Where edarT Limited is headquartered
LocationHeadquarters
- HQ city
- Tunbridge Wells
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
edarT Limited business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Web Site Design and Hosting Subscription: Provides complete website creation, hosting, and email address services for motor trade dealers. Dealers subscribe to the service and receive a professionally designed website reflecting their business profile with vehicle display capabilities.
- eStock Software Subscription: Vehicle stock management software subscription providing dealers with tools to manage their online advertising, upload stock updates, and integrate with third-party advertising portals.
- Data Feed Management Services: Daily transmission of dealer vehicle data to selected third-party advertising platforms on behalf of subscribers. Requires separate contracts with the advertising portals.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
edarT Limited product offering
Product offeringCore offering
edarT Limited provides UK motor trade dealers with an integrated internet package comprising dealer website design and hosting, the proprietary eStock vehicle stock management software (supporting up to 8 photographs per vehicle and self-managed stock updates via secure login), and automated daily data feeds to major UK automotive advertising portals including Auto Trader, eBay Motors Pro, Motors.co.uk, PistonHeads, Exchange and Mart, Friday Ad, Drive24, Times Online Car Locator, AA Cars, and CarCliq. The service is sold on a recurring subscription basis to franchised dealers, independent dealers, sole traders, and LCV dealers.
Product overview
edarT Limited provides a web-based platform for the motor trade consisting of website design and hosting services combined with the eStock vehicle stock management software. eStock serves as the core product enabling dealers to manage their online vehicle listings, upload photographs, and automatically distribute stock data to major third-party advertising portals. The platform supports both car and light commercial vehicle dealers, from franchised dealers to sole traders.
Differentiator
Problem solved
Functional benefit
Brands
- eStock: Vehicle Stock Management software system that allows motor dealers to manage their web site stock lists, upload vehicle listings with multiple photographs, and sync with third-party advertising platforms.
Products and services
- eStock Vehicle Stock Management Software Proprietary web-based stock management software for UK motor dealers that enables them to add, edit and delete vehicles on their website, upload up to 8 photographs per vehicle, amend specifications and prices, back up stock data, and transmit inventory to third-party advertising portals. Customers access it via secure login; the software is sold on a recurring subscription as part of edarT's integrated package.
- Dealer Website Design and Hosting Service Subscription-based design, hosting and email address service that creates a motor trade dealer's own website reflecting the dealer's business profile, with vehicle display capabilities (up to 8 photos per vehicle), printable stock lists and point-of-sale fact sheets, and ongoing self-managed updates through the eStock system. Supports both car dealers and light commercial vehicle (LCV) dealers.
- On-line Advertising Data Feed Distribution Service that takes a dealer's stock managed in eStock and transmits it daily to selected third-party UK advertising portals (Auto Trader, eBay Motors Pro, Exchange and Mart, Motors.co.uk, PistonHeads, Friday Ad, Drive24, Times Online Car Locator, AA Cars, CarCliq). Requires separate dealer agreements with the advertising portals themselves; sold as part of edarT's subscription package.
Quantifiable outcome
- Up to 3 million prospective customers reached monthly through third-party advertising portals
Companies that use edarT Limited
Customer profileSegments4 records
Ideal customer profiles1 record
edarT Limited technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature4 records
edarT Limited partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Auto TradercoreedarT integrates with Auto Trader's digital services to transmit dealer vehicle data to the platform. Requires separate dealer agreement with Auto Trader.
- eBay Motors ProcoreedarT provides data transmission to eBay Motors Pro for dealers with accounts. Enables vehicle listings on eBay's automotive marketplace.
- Exchange and MartcoreData feed integration allowing dealers to list vehicles on Exchange and Mart classified advertising platform.
- Motors.co.ukcoreIntegrated data feed transmission to Motors.co.uk automotive marketplace for dealer inventory distribution.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
edarT Limited competitors and assessment
Company assessmentEmerging players
- Heycar: Heycar is a UK-focused used car marketplace backed by Volkswagen, BMW, and Daimler. It represents a newer wave of OEM-backed classifieds that compete for the same dealer advertising budget that funds edarT's portal distribution value.
- Roadster (Roadster.com): Roadster is a modern automotive commerce platform that provides dealers with digital retailing, website, and inventory tools. It represents the next-generation, cloud-native competitor to legacy dealer website and stock management providers like edarT.
Direct peers
- PureCars: PureCars is a digital marketing and inventory management platform for automotive dealers, offering website, advertising, and stock management functionality that closely parallels edarT's eStock-plus-website offering, although it focuses on the US market.
- DealerOn: DealerOn provides automotive dealer websites, digital marketing, and inventory management solutions to franchised and independent dealers. It is directly comparable to edarT in product scope and customer segment, though it primarily serves the US dealer market.
- Dealer Inspire: Dealer Inspire provides automotive dealer websites, digital marketing, and inventory management with integrated CRM. It is a directly comparable bundled offering to edarT's website-plus-eStock product, targeting similar franchised and independent dealers in the US.
Broad incumbents
- CarGurus: CarGurus is a leading global automotive marketplace that provides dealer lead-generation, inventory listing, and digital advertising tools. It competes for the same dealer marketing budget that drives edarT's portal-distribution subscription value.
- DealerSocket (Reynolds and Reynolds): DealerSocket provides dealer management systems (DMS), CRM, and digital marketing tools for automotive retailers. It addresses the same dealer needs as edarT — inventory, marketing, and website presence — but at larger dealer groups and with deeper system integrations.
- Cox Automotive UK: Cox Automotive (parent of Manheim, Autotrader-adjacent dealer software) provides a broad suite of dealer technology, marketing, and inventory solutions. It targets many of the same UK franchised and independent dealer customers as edarT but with vastly greater scale and capital.
- Auto Trader UK: Auto Trader is the dominant UK automotive marketplace and increasingly offers direct dealer tools, stock management, and CRM products. It is one of edarT's core data-feed partners and the primary alternative a UK dealer considers when evaluating edarT's bundled offering.
Regional players
- carsales.com (UK operations / dealercarsearch): carsales is a leading global automotive marketplace operator that provides dealer inventory syndication and marketing services. Its UK-affiliated inventory platforms serve a similar aggregator function to edarT but at vastly greater scale and across more geographies.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
edarT Limited social profiles
Digital presenceedarT Limited financial estimates
Financial estimateRevenue estimate
Valuation estimate
edarT Limited leadership team
Management profileNumber of profiles
Profiles1 record
edarT Limited funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
edarT Limited M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about edarT Limited
What does edarT Limited do?
edarT Limited provides UK motor trade dealers with an integrated internet package comprising dealer website design and hosting, the proprietary eStock vehicle stock management software (supporting up to 8 photographs per vehicle and self-managed stock updates via secure login), and automated daily data feeds to major UK automotive advertising portals including Auto Trader, eBay Motors Pro, Motors.co.uk, PistonHeads, Exchange and Mart, Friday Ad, Drive24, Times Online Car Locator, AA Cars, and CarCliq. The service is sold on a recurring subscription basis to franchised dealers, independent dealers, sole traders, and LCV dealers.
Is edarT Limited a public or private company?
edarT Limited is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was edarT Limited founded?
edarT Limited was founded in 2000. It employs 1 to 10 people.
Where is edarT Limited based?
edarT Limited is headquartered in Tunbridge Wells, United Kingdom, in the Europe region.
How does edarT Limited make money?
Three revenue lines are on record. Web Site Design and Hosting Subscription is the primary driver. The others are eStock Software Subscription and data Feed Management Services.
Who are edarT Limited's main competitors?
Emerging players on record are Heycar and Roadster (Roadster.com). Direct peers are PureCars, DealerOn and Dealer Inspire. Broad incumbents are CarGurus, DealerSocket (Reynolds and Reynolds), Cox Automotive UK and Auto Trader UK. carsales.com (UK operations / dealercarsearch) is listed as a regional player.
Does edarT Limited have an API?
No public API is recorded for edarT Limited.
What industry is edarT Limited in?
edarT Limited's product category is Automotive Dealer Software / Motor Trade Web Services. Its primary akta.pro industry code is BPAMAGAK, Marketplace Enablement, Seller Tools & E-commerce Infrastructure. Its NAICS code is 441 and its SIC code is 5500.