Isle of Any

What Isle of Any does

Isle of Any is a privately held, New York-based creative advertising agency founded in 2025 by Laurie Howell and Toby Treyer-Evans, both formerly of Droga5. The firm operates as a B2B creative services provider, developing brand campaigns, cinematic advertisements, and experiential marketing for enterprise clients. Its service offering spans full campaign concepting through production, with the agency positioning itself as 'a new ideas company' emphasizing video game-inspired aesthetics, practical in-camera effects rather than CGI, and culturally resonant placements tied to tentpole moments such as the Oscars, Super Bowl, and NBA Playoffs.

The agency's product surface consists of individual advertising campaigns rather than packaged software products. Notable engagements include Coinbase's Oscars 'Your Way Out of Their System' platform, a Super Bowl 'Everybody' karaoke ad, an NBA Playoffs 'Blue Screen of Death' campaign, OpenAI's first-ever ChatGPT brand campaign ('tiny movies') spanning the US, UK, and Ireland, and the New York Times' 'It's Your World to Understand' repositioning. Deliverables are produced through a partner network that includes directors Oscar Hudson and Miles Jay, production companies MJZ and Smuggler, animation studio Buck Design, editing house Cartel NY, sound studio Wave Studios NY, and media agency PHD — rather than through vertically integrated in-house production capacity.

Commercially, Isle of Any generates revenue through project-based creative agency fees for brand campaign development and advertising production, with pricing not publicly disclosed. Its customer base is concentrated in three named enterprise clients — Coinbase (cryptocurrency), OpenAI (AI/technology), and the New York Times (media/publishing) — representing both horizontal diversification across verticals and a meaningful concentration risk. The company maintains a single headquarters at 168 Canal Street, New York, with no disclosed institutional investment or parent company structure, and an active '[email protected]' hiring channel consistent with its 11-50 employee footprint.

Name

Isle of Any

Legal name

Isle of Any

Website

https://isleofany.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Isle of Any is a New York-based creative advertising agency founded in 2025 by former Droga5 creatives Laurie Howell and Toby Treyer-Evans, producing brand campaigns and cinematic ads for enterprise clients including Coinbase, OpenAI, and the New York Times.

Ownership category

akta.pro rank

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative agency fees for brand campaign development, advertising production, and marketing strategy work for corporate clients.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Isle of Any is a creative advertising agency that develops brand campaigns, cinematic advertisements, and experiential creative work for major corporate clients. The agency specializes in video game-inspired aesthetics, practical in-camera effects, and culturally resonant storytelling, producing high-profile campaigns for placements during major cultural moments such as the Oscars and Super Bowl.

Product overview

Isle of Any is a creative advertising agency described as 'A new ideas company,' offering full-service creative advertising services specializing in cinematic advertisement production and brand campaigns. The company creates advertising campaigns for clients including Coinbase, OpenAI, and The New York Times. Isle of Any collaborates with production companies (such as MJZ, Smuggler), directors (Oscar Hudson, Miles Jay), animation studios (Buck Design), editing houses (Cartel NY), and sound design firms (Wave Studios NY) to produce its campaign work. Rather than a unified software product with modules, Isle of Any's offering consists of creative services and the specific advertising campaigns it produces for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Advertising Services

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Oscar HudsoncoreStrategic or Co-development Partner · 26 March 2026Director Oscar Hudson collaborated with Isle of Any on the Coinbase 'Your Way Out' Oscar campaign. Hudson brought video game-inspired aesthetic vision and directed via production company MJZ.
• MJZcoreStrategic or Co-development Partner · 12 March 2026Production company MJZ houses director Oscar Hudson for the Coinbase campaign, providing production infrastructure for Isle of Any's creative concepts.
• SmugglerminorStrategic or Co-development PartnerProduction company representing director Miles Jay who worked on OpenAI ChatGPT campaign in collaboration with Isle of Any.
• PHDminorGTM or Marketing PartnerMedia agency led global media strategy and placement for OpenAI's ChatGPT brand campaign, working with Isle of Any's creative output.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• 72andSunny: Independent creative agency with a culturally resonant, tentpole-event track record comparable to Isle of Any's Oscars/Super Bowl positioning.
• GUT: Independent creative agency founded by Droga5 alumni (Anselmo Ramos) with an aesthetic-led positioning and BBDO-adjacent client roster. Closest structural analog to Isle of Any in pedigree and operating model.
• Mother: Independent creative agency with a strong aesthetic-driven positioning and track record of category-defining campaigns — directly comparable in size, model, and creative ambition.
• Wieden+Kennedy: Legendary independent creative network behind category-defining campaigns (Nike, ESPN). Represents the upper bound of what an indie creative agency at scale can achieve — primary benchmark for Isle of Any's ambition.
• Anomaly: Independent creative agency known for distinctive, award-caliber brand work for enterprise clients. Direct competitor for the same CMO-led premium brand briefs Isle of Any targets.
• Goodby Silverstein & Partners: Independent creative agency with a long track record of high-profile brand campaigns. Direct comparable in model and enterprise-client ambition.

Broad incumbents

• BBDO: Global creative network agency and Omnicom flagship. Competes for the same top-tier brand campaign reviews, leveraging scale and global production capabilities Isle of Any lacks.
• Droga5: Founders' former employer, now operating within Accenture Song. Provides the creative pedigree underwriting Isle of Any but operates at significantly larger scale and competing for the same enterprise accounts.
• R/GA: Independent-leaning creative and experience agency, now part of IPG. Competes for the same brand-transformation and campaign briefs; broader service portfolio than Isle of Any.
• McCann: Global creative network under IPG. Competes for enterprise brand-campaign reviews at the largest marketing budgets, particularly for tech and consumer clients comparable to Isle of Any's roster.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/isleofany
• Xx.com/isleofany
• LinkedInlinkedin.com/company/isle-of-any

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Isle of Any