Wickham Farms

What Wickham Farms does

Wickham Farms is a privately held, family-owned agritourism destination operating from a single 1315 Sweets Corners Rd location in Penfield, New York, near Rochester. Founded in 1986 as a roadside produce stand by the Wickham family, it has operated continuously for 40 years across five generations of farming heritage and now functions as a multi-attraction seasonal destination running late June through early November on a Thursday-through-Sunday schedule.

The farm's core product is admission-based access to a diversified entertainment and agricultural experience: 40+ barnyard attractions, 10+ acres of flower fields including an annual Sunflower Spectacular with over 1 million sunflowers, 13 varieties of u-pick apples, pumpkin patch access, a Fall Festival, and a Pumpkin Destruction closing event. On-site monetization extends across five distinct food and beverage venues (Grandpa Don's Donuts, Fresh Grill, The Copper Cow Creamery, The Porch, and the restored 120-year-old Cider Barn serving New York State craft ciders and beers), plus merchandise, gift cards, and venue rentals. The company sells Summer Day Passes ($16.95-$18.95), 2026 Season Passes ($60.95 for unlimited visits), field trip programs ($10/student), and structured group bookings for corporate and private events through direct outreach.

The underlying technology stack is intentionally lightweight: a standard Shopify e-commerce storefront handles ticketing, season passes, gift cards, and merchandise, with no proprietary platform, mobile app, API, or AI capabilities disclosed. Go-to-market is direct-to-consumer, driven by on-site visits supplemented by organic social media (Facebook, Instagram), email newsletter, Google Reviews, and seasonal appreciation events targeting first responders, educators, healthcare workers, and military/veterans. Customer segments include families with children (primary), school and homeschool groups, corporate/private event organizers, and gift buyers, with no disclosed enterprise concentration or external institutional funding.

Name

Wickham Farms

Legal name

Wickham Farms

Website

https://wickhamfarms.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

Wickham Farms is a privately held, family-owned agritourism destination in Penfield, New York, operating seasonally since 1986 across five generations. It sells day passes, season passes, u-pick activities, on-site food and beverages, and group event rentals to families, schools, and corporate visitors.

Ownership category

akta.pro rank

Product category

Agritourism and Family Farm Entertainment

NAICS

Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Farm-to-Table & Agritourism Dining Experiences (Farm Visits, Harvest Meals) (THAJAGAK)

akta.pro secondary industries

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE), Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Agritourism destination
• U-pick apple farm
• Family farm entertainment
• Seasonal farm attractions
• Farm venue rentals

Headquarters

HQ city

Penfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Admission & Tickets: Revenue from day passes (varying by day of week), season passes, and special event tickets. Summer day passes range from $16.95-$18.95, season passes are $60.95. Admission includes barnyard attractions and flower field access.
2. Food & Beverage Sales: On-site food and beverage venues including Grandpa Don's Donuts, Fresh Grill, The Copper Cow Creambrewery, The Porch, and the Cidery serving hard ciders and beers. Revenue from individual food/beverage purchases during visits.
3. Retail Products: Sale of gift cards (multiple denominations), fall decor items including velvet pumpkins, craft pumpkins, and assorted decor. Also specialty cut flowers in jars.
4. Group Bookings & Space Rentals: Revenue from corporate groups, birthday parties, field trips, and community groups. Includes space rentals for the Events Barn ($150/2 hours), reserved picnic tables ($25/2 hours), and 20'x40' covered tent ($75/2 hours). Group meal tickets at $12/person.
5. Apple Picking: Additional apple picking add-on priced at $5 per half peck bag (approximately 6-7 lbs of apples).
6. Special Experiences: Specialty experiences such as yoga in the flower fields ($30 per session) led by local instructor Nora Doebrich of Flower City Yoga.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Wickham Farms is a family-owned seasonal agritourism destination in Penfield, New York that sells admission-based access to a working farm featuring apple picking, sunflower/lavender fields, and 40+ barnyard attractions. The farm also operates on-site food and beverage venues (donuts, grill, creamery, cidery) and rents event space for groups, field trips, and private events.

Product overview

Wickham Farms is a family-owned farm in Penfield, New York, founded in 1986 and now in its fifth generation of farming. The farm operates as a seasonal agritourism destination offering admission-based access to attractions, u-pick activities, and food/beverage venues. Its core ticketed offerings include 2026 Season Passes and Summer Day Passes, which grant entry to barnyard attractions, flower fields, and seasonal events. On-site food venues include Grandpa Don's Donuts, Fresh Grill, The Copper Cow Creamery, and The Porch, plus the Cider Barn serving hard cider and local beers. The farm also offers venue rentals (Events Barn, picnic tables, covered tents), group programs (field trips, corporate events, birthday parties), and add-on experiences such as Yoga in the Flower Fields, apple picking, and meal/drink tickets. Seasonal events include Sunflower Spectacular (August–September), Fall Festival (September–November), and Pumpkin Destruction (October 31–November 1). Gift cards and merchandise (decorative items) are sold through the online store.

Differentiator

Problem solved

Functional benefit

Brands

• Grandpa Don's Donuts: On-site bakery serving fresh donuts daily 10AM - 7PM
• The Copper Cow Creamery
• Fresh Grill
• The Porch
• Cider Barn

Products and services

• 2026 Season Pass Annual unlimited admission pass valid for the entire 2026 season (late June through October, plus November 1st bonus day). Individual and non-transferable, includes registration with photo for entry. Valid for ages 3-79 and priced at $60.95.
• Summer Day Pass Daytime admission ticket granting access to lavender and wildflower fields and barnyard attractions. Available June 19 through August 11; priced at $16.95 on Thursdays and $18.95 on Fridays through Sundays. Children ages 2 and under free.
• Wickham Farms Gift Card

Quantifiable outcome

• Season Passes pay for themselves in just a few visits
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Nora Doebrich of Flower City YogaminorStrategic or Co-development PartnerLocal yoga instructor providing weekly yoga sessions in the flower fields during summer season. Classes held Thursday evenings at 7 PM, 7/2-7/30. Participants enjoy open-air yoga surrounded by flowers, scenic walks to fields, and take home lavender.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fishkill Farms: Hudson Valley NY farm offering u-pick apples, vegetables, and flowers plus farm store, cidery, and seasonal events. Comparable as a multi-attraction agritourism destination with on-site food/beverage venues.
• Kelder's Farm: Kerhonkson, NY farm with u-pick, farm market, hard cider, and large-scale agritourism attractions. Comparable as a NY agritourism farm combining retail, beverages, and family attractions.
• Stuart's Farm: Granite Springs, NY family farm operating since 1828 with u-pick apples, pumpkins, and farm market. Comparable as a long-running NY family orchard offering u-pick and farm store.
• Demarest Farms: Hillsdale, NJ family farm with farm market, u-pick apples and pumpkins, fall festival, and group events. Direct comparable as a regional family-run farm operating on-site retail, attractions, and seasonal programming.
• Indian Ladder Farms: Family-owned farm in Altamont, NY offering u-pick apples, farm store, cidery, and seasonal farm events. Most direct comparable as a multi-generation NY agritourism operation with on-site food/beverage and educational programming.
• Lewin Farms: Multi-generational Calverton, NY farm with u-pick fruits and pumpkins plus farm stand. Comparable as a Long Island family farm offering u-pick and on-site retail.
• Harvest Moon Farm & Orchard: North Salem, NY farm offering u-pick apples, farm store, and farm-to-table events. Comparable regional agritourism orchard serving Westchester/NY metro with similar product mix.
• Beak & Skiff Apple Orchards: 1911-founded Lafayette, NY orchard operating a 200-acre campus with u-pick apples, hard cidery, distillery, and elevated dining. Direct comparable as a NY family-owned orchard with cidery and event-driven agritourism model, though at larger scale.
• Terhune Orchards: Family-owned farm in Princeton, NJ with u-pick apples, farm store, winery, and seasonal events. Comparable as a multi-generational family farm combining u-pick, on-site F&B, and event programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/WickhamFarms
• Instagraminstagram.com/wickhamfarms
• LinkedInlinkedin.com/company/wickham-farms

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wickham Farms