JNY SOFTWARE LTD

What JNY SOFTWARE LTD does

JNY Software Ltd is a privately held UK software development company incorporated in 2024 (Company No. 17099074), operating from a Teesside base with a registered office in Mildenhall, Suffolk. The firm delivers custom software development, SaaS platform builds, WordPress and WooCommerce implementations, AI automation workflows, and managed hosting services to UK businesses, supplemented by a local service offering for Teesside and the wider North-East England market.

The company operates a dual model combining bespoke project delivery with two proprietary SaaS products: SERPscope, an SEO platform providing rank tracking, site audits, keyword research, and competitor analysis built on Django, PostgreSQL, and React; and JNY Booking, a UK MOT garage booking and management system priced at £29.99 per month with SMS alerts, bay and technician scheduling, and customer self-service. Project-based custom development is priced in indicative ranges from £500 for small automation tasks to £15,000+ for complex multi-department operational platforms, with bespoke SaaS builds starting from £5,000. Managed hosting and ongoing support extend the revenue relationship beyond initial delivery, while the AI Automation service line integrates OpenAI models into client workflows with human-in-the-loop safeguards.

Go-to-market combines a sales-led motion for custom development (free discovery consultations, phone and contact-form enquiries) with product-led self-serve distribution for SERPscope and JNY Booking via Stripe-managed subscriptions. The company partners with OpenAI, Stripe, Cloudflare, Docker, Resend, and ClickSend to deliver its stack, and serves a mix of named enterprise clients (Vapour Depot), SMBs (Guitar Lessons Stockton, JP MOT Centre), and distributed SaaS subscribers. JNY Software is founder/owner-operated with no disclosed institutional funding or headcount.

Name

JNY SOFTWARE LTD

Legal name

JNY Software Ltd

Website

https://jny.software

Company type

Private

Founded year

2024

Operating status

Operating

Short description

JNY Software Ltd is a UK private software development company founded in 2024, delivering custom software, WordPress/WooCommerce builds, AI automation, and managed hosting, alongside two proprietary SaaS products — SERPscope (SEO) and JNY Booking (MOT garage management) — to UK businesses.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

MLOps/LLMOps & Model Lifecycle Management Services (BPAEAHAH)

akta.pro secondary industries

Data & Analytics Operations Outsourcing (DataOps / MLOps) (BPAEAMAH), Platform Engineering & Internal Developer Platforms (IDP) (BPAEAKAC)

Keywords

• Custom software development
• SaaS platform development
• AI workflow automation
• WooCommerce development
• Managed hosting services

Headquarters

HQ city

Mildenhall

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Bespoke software development services for UK businesses including custom applications, business automation, API integrations, and operational platforms. Projects are quoted individually after discovery with typical ranges from £500 to £15,000+ depending on scope and complexity.
2. SaaS Subscriptions: Recurring subscription revenue from proprietary SaaS products including SERPscope (SEO platform) and JNY Booking (MOT garage management). JNY Booking is priced at £29.99/month per garage.
3. Managed Hosting Services: Ongoing managed hosting services for WordPress, WooCommerce, and custom platforms including monitoring, security hardening, backups, performance optimisation, and infrastructure support.
4. AI Automation Services: Business process automation services integrating AI models (OpenAI) into customer workflows including document processing, customer support triage, and reporting automation.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

JNY Software Ltd develops custom software, SaaS platforms, AI automation workflows, WordPress sites, and WooCommerce ecommerce systems for UK businesses. The company operates two proprietary SaaS products — SERPscope (SEO rank tracking and audit platform with paying subscribers) and JNY Booking (MOT garage online booking system) — while delivering bespoke software projects across ecommerce, operational platforms, and business automation.

Product overview

JNY Software Ltd operates a portfolio of proprietary SaaS products and software development services. The core products include SERPscope (an SEO SaaS platform for rank tracking and site audits) and JNY Booking (an MOT garage booking system). These are complemented by a suite of software development services covering custom software development, SaaS development, AI automation, WooCommerce development, WordPress development, and managed hosting. The company builds and operates its own products while also delivering bespoke software for UK businesses.

Differentiator

Problem solved

Functional benefit

Brands

• SERPscope: SEO SaaS platform providing rank tracking, site audits, keyword research, page optimisation, and client reporting. Built and operated by JNY Software.
• JNY Booking

Products and services

• SERPscope

Quantifiable outcome

• SERPscope platform operates with 1,248+ active subscribers demonstrating product viability and operational capability
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• OpenAIcoreTechnology or IntegrationAI integration partner for AI automation services. JNY Software uses OpenAI models for document processing, customer support triage, content workflows, and AI-assisted features in SERPscope. AI integrations include safeguards, human review steps, and fallbacks for uncertain cases.
• StripecoreTechnology or IntegrationPayment processing partner for online payments across custom platforms and SaaS products. Handles subscription billing, checkout, invoices, and payment events for SERPscope and JNY Booking products. Webhook-driven state synchronisation with application logic.
• CloudflarecoreTechnology or IntegrationInfrastructure partner providing security, performance, CDN, and DDoS protection. Used across all hosted platforms including custom client sites. Cloudflare Turnstile used for contact form spam prevention. Edge caching and security hardening for production applications.
• DockercoreTechnology or IntegrationContainerisation platform used for deployment of SaaS applications and custom platforms. Enables consistent deployment environments, scaling, and operational reliability for products like SERPscope.
• ResendsupportingTechnology or IntegrationEmail delivery service for contact form submissions and transactional emails. Delivers enquiry messages and confirmations for JNY Software website and JNY Booking platform.
• ClickSendsupportingTechnology or IntegrationSMS delivery partner for JNY Booking MOT garage system. Handles SMS booking alerts and notifications. 100 SMS alerts included per month in base subscription with additional usage charged separately.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ahrefs: Market-leading SEO SaaS platform providing rank tracking, site audits, keyword research, and competitor analysis — directly competes with SERPscope's product feature set and target buyer (agencies and SEO teams).
• Geniusee: Custom software development company delivering web apps, SaaS products, AI/ML solutions, and ecommerce platforms — comparable services mix and SMB-to-mid-market client profile to JNY Software.
• Itransition: Global custom software development agency delivering bespoke web applications, SaaS platforms, and integrations for enterprise clients — closely aligned with JNY Software's professional services offering across custom dev, SaaS development, and AI integrations.
• Andersen Lab: Custom software development and digital transformation company building tailored business applications, SaaS products, and AI-driven solutions for clients — comparable scope and business model to JNY Software's professional services.
• SEMrush: Comprehensive SEO and digital marketing SaaS platform with rank tracking, audits, keyword research, and content tooling — competes head-on with SERPscope and serves the same agency/mid-market customer base.
• BairesDev: Large-scale software development services company building custom applications, SaaS platforms, and AI integrations — comparable custom-development agency model to JNY Software's core professional services revenue stream.
• SE Ranking: All-in-one SEO platform offering rank tracking, site audits, keyword research, and competitor analysis at price points typically below Ahrefs/SEMrush — competes directly with SERPscope's positioning against agency customers.
• Workshop Software: Garage management and MOT booking software for independent automotive workshops — directly competes with JNY Booking in the same UK/AU vertical with overlapping feature set (job management, scheduling, customer records).

Broad incumbents

• WP Engine: Established managed WordPress hosting provider with security, performance, and developer tooling — overlaps with JNY Software's managed hosting service but operates at significantly greater scale across a global customer base.
• Kinsta: Premium managed hosting provider for WordPress, applications, and databases — competes with JNY Software's managed hosting offering for high-value WordPress/WooCommerce clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JNY SOFTWARE LTD