Adventure Rope Gear

What Adventure Rope Gear does

NOCQUA Adventure Gear, legally organized as I-Lumenate, LLC, is a Denver, North Carolina-based designer, manufacturer, and seller of portable lithium-ion power systems and underwater LED lighting products targeting outdoor water-sports enthusiasts. The company's technology originates from a patented 2012 removable, rechargeable underwater LED lighting system for paddleboards, kayaks, and canoes, which was subsequently extended into a 12V water-resistant lithium battery platform branded as the Pro Power Kit, available in 4.4Ah, 10Ah, and 20Ah capacities. The current product portfolio spans four categories: underwater lighting systems (Spectrum P2, Custom Length Spectrum Light Bar, Stick 'N' Glow accent lights), power solutions (Pro Power Kits plus accessories), lifestyle power products (powerbanks and StashPack bundles, including Hendrick Motorsports co-branded variants), and apparel/accessories (glow hoodies, traveler backpack, fender pack).

NOCQUA generates revenue through a hybrid DTC/wholesale model: direct-to-consumer e-commerce at nocqua.com (with free domestic shipping over $50 and a 30-day money-back guarantee), an authorized dealer and tour operator network exceeding 400 resellers across 60 countries, Amazon marketplace fulfillment, and dedicated fleet outfitting programs for night-tour operators using 9+ piece kits. Hardware price points span $38.50 (Powerbank + StashPack) to $249.99 (Spectrum P2 lighting system). The company also operates sponsorship and licensing arrangements — including the Disc Golf Professional Tour since 2022 and Hendrick Motorsports since 2024 — that drive brand awareness and produce limited-edition co-branded SKUs.

The firm remains privately held with no disclosed external funding, no parent company, and a single disclosed team member (founder/inventor Billy Rossini). It is an active operating business, evidenced by ongoing product releases (2025 and 2026 line refreshes), continuous sponsorship commitments, and three patent or patent-pending filings covering its underwater lighting harness, battery platform, and StashPack silicone sleeve.

Name

Adventure Rope Gear

Legal name

I-Lumenate, LLC

Website

https://nocqua.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

NOCQUA Adventure Gear designs and sells water-resistant 12V lithium-ion power systems and underwater LED lighting for paddleboard, kayak, and outdoor water-sports enthusiasts, distributed via DTC e-commerce, Amazon, and 400+ dealers across 60 countries.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Lighting & Portable Power

NAICS

Battery Manufacturing (33591), Electric Lighting Equipment Manufacturing (33513), Electric Lighting Equipment Manufacturing (3351)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Marine Power Generation & Energy Storage (Generators, Batteries, UPS) (IMAJAJAB)

akta.pro secondary industries

Energy Storage Systems for Marine (Batteries, supercapacitors) (IMAJAHAJ), Outdoor Lighting & Power (Headlamps, Batteries, Solar) Retail (CRAMAAAG), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)

Keywords

• Portable power solutions
• Underwater LED lighting
• Lithium battery kits
• Outdoor adventure gear
• Marine electronics power

Headquarters

HQ city

Winston Salem

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure

Revenue model

1. Product Sales - Power Systems: Sale of portable lithium-ion battery kits and power accessories including Pro Power Kits (4.4Ah, 10Ah, 20Ah), batteries, chargers, adapters, and installation components. One-time hardware purchase model with accessories driving repeat purchases.
2. Product Sales - LED Lighting Systems: Sale of underwater LED lighting systems including Spectrum P2, Custom Length Light Bars, and Stick 'N' Glow accent lights. Includes related accessories and replacement components.
3. Product Sales - Lifestyle & Apparel: Sale of lifestyle power products (powerbanks, StashPacks), apparel (hoodies, hats, t-shirts), and accessories (can coolers, decals, towels, backpacks).
4. Wholesale/Dealer B2B Sales: Bulk product sales to authorized dealers and tour operators with wholesale pricing and minimum order quantities. Supports fleet outfitting for tour operators.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

NOCQUA Adventure Gear designs, manufactures, and sells portable lithium-ion battery systems and waterproof LED lighting products for outdoor water sports and adventure use. The product portfolio centers on the Spectrum P2 underwater LED lighting system for paddleboards, kayaks, and canoes, and Pro Power Kit portable batteries (4.4Ah, 10Ah, 20Ah) for powering marine electronics such as fish finders and GPS units.

Product overview

NOCQUA Adventure Gear offers a diversified portfolio of outdoor adventure products organized into four main categories: Lighting Systems (underwater LED lighting including Spectrum P2, Custom Light Bars, and Stick 'N' Glow products), Power Solutions (Pro Power Kits in 4.4Ah, 10Ah, and 20Ah capacities plus Powerbanks), Lifestyle Power (portable powerbanks with StashPack accessories and licensed motorsports bundles), and Apparel/Accessories (backpacks, glow hoodies, and gear accessories). The product ecosystem centers on proprietary lithium-ion battery technology developed for underwater use, now expanded to power marine electronics, outdoor devices, and lifestyle electronics across paddle sports, fishing, motorsports, and general outdoor recreation.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Operating runtime of 3.5 to 6 hours for Spectrum P2 lighting system at up to 2000 lumens
• +3 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Hendrick MotorsportsflagshipGTM or Marketing Partner · 1 January 2024Licensing partnership for branded Powerbank + StashPack + Quad Cable bundles featuring Hendrick Motorsports NASCAR team branding. Products available in 5 driver options (Hendrick Motorsports, #9, Kyle Larson #5, William Byron #24, Alex Bowman #48) plus glow-in-the-dark variants. Strategic positioning near Charlotte, NC racing epicenter.
• Disc Golf Professional Tour (DGPT)coreGTM or Marketing Partner · 1 January 2022Title sponsorship of DGPT since 2022 with Lifestyle Power product line. Team members attend DGPT Championship events. Limited edition signed powerbank products created for 2023 PDGA Worlds with proceeds supporting military families.
• Tour Operators and Dealers (400+ network)coreChannel Partner/ Reseller/ DistributorGlobal network of 400+ authorized dealers and tour operators across 60 countries. Wholesale pricing available for qualifying bulk orders. Tour operators receive fleet outfitting programs including 9+ piece tour kits for night tour operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Goal Zero: Major portable power and solar lighting brand for outdoor and emergency use. Competes with NOCQUA's Pro Power Kit and lifestyle powerbank categories at a much larger scale and broader retail footprint.
• Anker: Largest consumer portable powerbank and charging brand. Directly comparable to NOCQUA's Powerbank + StashPack category with massive scale and pricing power.
• Yeti: Premium outdoor lifestyle brand with coolers, drinkware, and bags. Comparable on outdoor-adventure lifestyle branding and channel strategy rather than direct product overlap.

Direct peers

• Brunton: Outdoor portable power, lighting, and navigation instruments brand. Comparable product portfolio to NOCQUA's lifestyle powerbank and portable lighting categories with similar outdoor-adventure positioning.
• BioLite: Designs and sells portable lithium-powered lighting and energy products for outdoor adventures. Directly comparable to NOCQUA's portable power and lighting platform, with broader camping/overlanding reach.
• Scotty Fishing: Long-established Canadian manufacturer of fishing accessories including lighting, mounts, and power solutions for kayaks. Overlaps with NOCQUA on marine lighting and dealer distribution.
• Light & Motion: Specialized manufacturer of high-performance portable and dive LED lighting with rechargeable lithium systems. Closest direct technical peer to NOCQUA's underwater LED lighting IP.
• YakAttack: Specialized manufacturer of kayak fishing accessories including gear tracks, mounts, and lighting-ready platforms. Directly comparable as a paddle-sports accessory specialist selling through marine electronics dealers.
• Power-Pole: Marine accessories brand focused on shallow water anchors and electronics for kayak and bass fishing. Shares the same kayak fishing dealer channels and end-customer profile as NOCQUA.

Regional players

• RAM Mounts: Leading mounting systems for marine electronics and action cameras, with strong presence in kayak fishing. Comparable as a marine accessory ecosystem player though focused on mounting rather than power/lighting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/nocqua
• Facebookfacebook.com/nocqua
• Instagraminstagram.com/nocqua
• LinkedInlinkedin.com/company/nocqua-adventure-gear

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Rope Gear