What Lex Digital does

Lex Digital BV is a privately held Belgian SEO and AI-search optimization agency headquartered in Antwerp (Brusselstraat 51, 2018 Antwerpen), founded by Bart Gagelmans. The firm was re-established under its current form in 2023, though the founder has operated in SEO since 2011. Lex Digital sells three core service pillars — traditional SEO, AI SEO (AEO/GEO/LLMO) targeting visibility in ChatGPT, Gemini, Perplexity and Google AI Overviews, and local/geographic marketing — alongside specialized offerings including linkbuilding, platform-specific SEO for WordPress and Shopify, SaaS SEO, and ChatGPT Atlas SEO. Underlying technology combines conventional SEO tooling (Semrush Certified Agency Partner status, structured-data/schema.org markup, real-time cloud dashboards for client reporting) with proprietary methodologies for tracking AI-search referral traffic in GA4 and optimizing for citation in generative-engine answers.

The company's commercial model blends subscription monthly retainers (€750–€4,000/month) with hourly professional services (€120/hour, plus a €150 emergency fee) and project-based engagements including SEO audits (€500–€2,500). Sales is consultative and direct, driven by a website contact funnel, Calendly-booked strategy sessions, free SEO quick-scans as lead magnets, and thought-leadership content marketing. Customers are primarily Belgian small and mid-sized professional services firms — lawyers, accountants, construction firms — with selective expansion into SaaS and e-commerce (Shopify). Named reference customers include Computer Checkpoint (IT), Take Action (business coaching), and SUE advocaten (legal). The firm reports a 4.9/5 Google review rating and case-study outcomes ranging from traffic growth of 4,000 to 13,000+ monthly visitors within 12 months to 200%–2,000% organic-traffic gains for e-commerce clients.

Operationally, Lex Digital is a solo-founder-led, bootstrapped entity. Management-team data shows only Bart Gagelmans as Founder; the company holds no disclosed external funding, parent company, or subsidiary structure, and has no public awards, patents, or regulatory actions on record. Distribution is concentrated in Flanders/Belgium, with international SaaS SEO positioned as an aspirational rather than operational extension. Strategic certifications include Semrush Certified Agency Partner, Leadinfo Certified Partner, and Feweb industry-association membership.

Name

Lex Digital

Legal name

Lex Digital BV

Website

https://lexdigital.be

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Lex Digital is a Belgian SEO and AI-search optimization agency in Antwerp that helps professional-services firms, e-commerce businesses, and SaaS companies rank on Google and appear in ChatGPT, Gemini, and Perplexity answers via subscription retainers and project work.

Ownership category

akta.pro rank

Headquarters

HQ city

Antwerpen

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SEO Services Retainer: Monthly retainer for ongoing SEO, AEO, and GEO services with result guarantee. Clients pay recurring monthly fees for continuous optimization, reporting, and strategy implementation.
2. Professional Services - Hourly: Additional or standalone services billed at hourly rates of €120 excluding VAT. Emergency/priority interventions incur additional €150 flat emergency fee per intervention.
3. Project-based Services: One-time projects including SEO audits (€500-€2,500), consulting engagements (€100-€200/hour), and website development

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Lex Digital is a Belgian digital marketing agency that delivers SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) services to help businesses rank higher in Google and appear in AI-generated answers from ChatGPT, Gemini, and Perplexity. Core deliverables include technical SEO, content optimization, linkbuilding, AI search visibility tracking, conversion optimization, and website development, bundled primarily into monthly retainers starting at €750 with a 12-month guarantee for #1 Google positions.

Product overview

Lex Digital is a Belgian SEO and digital marketing agency founded in 2011, specializing in organic search visibility and AI-powered search optimization. The company operates as a unified service agency offering three interconnected core service pillars: traditional SEO services (SEO Agency), AI search optimization (AI SEO Agency), and geographic/local marketing (GEO Marketing Agency). These are complemented by specialized services including Linkbuilding Bureau, platform-specific SEO for WordPress and Shopify, SaaS SEO Expert, ChatGPT Atlas SEO, Freelance SEO, and web development. The company also provides supporting services for advertising, conversion optimization, and digital strategy. All services are backed by a 12-month result guarantee for #1 Google rankings, and pricing starts from €750/month for full SEO trajectories. The company positions itself as an AI-forward agency, incorporating AI tools under human supervision for content creation, analysis, and optimization while maintaining a focus on measurable results and transparent reporting through live dashboards.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Website traffic increase from 4,000 to 13,000+ monthly visitors within 1 year
• +3 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• FewebminorOthersFeweb membership - Belgian web professionals association. Membership indicates professional standing and adherence to industry standards in the web development and digital marketing sector.
• SemrushcoreTechnology or IntegrationSemrush Certified Agency Partner status. Certification indicates expertise in using Semrush SEO tools and platform for keyword research, competitive analysis, and SEO campaign management.
• LeadinfocoreTechnology or IntegrationLeadinfo Certified Partner. Provides lead generation and tracking technology integration for identifying and analyzing website visitors and potential leads.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Dept: Global digital agency with a strong Benelux presence, offering end-to-end digital marketing including SEO, content, and technology services. Comparable as a much larger incumbent competing for enterprise and mid-market digital mandates in the same geographies.
• The Reference: Belgian digital agency delivering strategy, design, technology, and digital marketing (including SEO) for Belgian and international clients. Operates at larger scale than Lex Digital but competes for the same Belgian mid-market digital engagements.
• Intracto: Belgian digital agency offering marketing, technology, and data services with SEO as a core offering. Comparable as a Benelux-based full-service digital competitor targeting mid-market and enterprise clients in similar verticals.
• iO: Large Belgian digital agency with full-service marketing, technology, and content capabilities including SEO. Broader incumbent operating at significantly larger scale across Belgium and Europe, with overlapping SEO service line but a much wider portfolio.

Others

• Ahrefs: Global SaaS platform for SEO, content, and backlink analytics. Adjacent tool provider that overlaps with Lex Digital's linkbuilding and SEO services as a do-it-yourself alternative for technically-equipped clients.
• Yoast: Netherlands-based SEO software company (WordPress plugin, training, consultancy). Adjacent player — enables Lex Digital's WordPress SEO service line and competes indirectly as a do-it-yourself alternative for clients considering in-house SEO.
• Semrush: Global SaaS platform for SEO, content, and competitive research. Adjacent enabler and certified partner of Lex Digital; competes indirectly by empowering in-house marketing teams to execute SEO without an agency.

Direct peers

• Seeders: Dutch/Belgian-headquartered SEO agency offering linkbuilding, content SEO, and digital marketing services to SMEs across the Benelux. Directly comparable as a similarly-sized Benelux SEO agency competing for the same SMB and mid-market client base.
• Wijs: Belgian digital agency focused on websites, SEO, and online marketing for SMEs and mid-market clients. Closely comparable in size, geography, and service mix to Lex Digital, competing for the same Belgian SEO retainer engagements.
• Routz: Belgian digital marketing agency specialized in SEO, SEA, and content marketing for SMBs and mid-market companies. Directly comparable as a Belgian SEO-focused peer with similar client segments and pricing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lexdigital.be
• LinkedInlinkedin.com/company/lex-digital-belgium

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lex Digital