Leadinfo
- Company typePrivate
- Founded2017
- HeadquartersCapelle Aan Den Ijssel, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Leadinfo firmographics
Firmographics- Name
- Leadinfo
- Legal name
- Leadinfo B.V.
- Website
- https://leadinfo.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Leadinfo industry classification
Industry- Product category
- B2B Sales Intelligence Software
- NAICS
- Directory and Mailing List Publishers (51314)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where Leadinfo is headquartered
LocationHeadquarters
- HQ city
- Capelle Aan Den Ijssel
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Leadinfo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Tiered Pricing: Monthly or annual subscription pricing based on the number of unique companies identified per month. Pricing tiers range from 0-50 companies to 2001+ companies, with annual plans offering approximately 10-20% savings compared to monthly billing.
- Usage-Based Fees: Additional usage fees beyond the base subscription tier, particularly noted in third-party reviews comparing pricing to alternatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 0-50 companies identified monthly |
| Subscription | Monthly | 51-100 companies identified monthly |
| Subscription | Monthly | 101-250 companies identified monthly |
| Subscription | Monthly | 351-500 companies identified monthly |
| Subscription | Monthly | 501-750 companies identified monthly |
| Subscription | Monthly | 751-1000 companies identified monthly |
| Subscription | Monthly | 1001-1500 companies identified monthly |
| Subscription | Monthly | 1501-2000 companies identified monthly |
| Subscription | Monthly | 2001+ companies identified monthly |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Leadinfo product offering
Product offeringCore offering
Leadinfo is a B2B SaaS platform that identifies anonymous companies visiting a customer's website by matching visitor IP addresses to a proprietary company database covering 220 million companies across 195 countries. The platform enriches identified visitors with firmographic data, decision-maker contact details, and behavioral signals, and enables automated multi-channel outreach via email and LinkedIn. Its core modules — Identify, Contacts, Autopilot, and Leadbot — are sold as a unified suite to sales and marketing teams seeking to convert website traffic into qualified pipeline.
Product overview
Leadinfo is a B2B website visitor identification SaaS platform owned by team.blue, founded in Rotterdam in 2017. The platform operates as a unified portfolio combining website visitor identification (Identify), contact data enrichment (Contacts), and automated outreach (Autopilot) alongside a Leadbot widget. The architecture centers on a core identification engine that matches visitor IP addresses to a proprietary company database, with modules layered on top for contact discovery and campaign automation. In January 2026, Leadinfo completed its first transatlantic expansion through the acquisition of Visitor Queue (Canada), combining its 9,000+ European clients with Visitor Queue's North American customer base.
Differentiator
Problem solved
Functional benefit
Brands
- Leadbot: A dynamic contact form widget from Leadinfo that is always visible on websites, allowing visitors to contact the company through various channels including call, WhatsApp, email, callback request, quote request, or appointment booking.
- AutoPilot
Products and services
- Leadinfo Identify Website visitor identification module that uncovers companies behind anonymous website visits through IP-to-company matching, enabling users to see which businesses are browsing their site and which pages they viewed.
- Leadinfo Contacts Contact data module that provides access to key decision-maker information, enabling B2B sales teams to identify and reach relevant contacts within companies that have visited their website.
- Leadinfo Autopilot Automated outreach module enabling multi-channel campaigns including email and LinkedIn, with an automatic campaign builder for sequenced, automated lead follow-up to identified website visitors.
- Leadinfo Leadbot A dynamic contact widget that stays visible on all pages of a website, enabling visitors to call, WhatsApp, email, request a callback, request a quote, or book a meeting without leaving the page.
Quantifiable outcome
- 35-40% visitor identification rate in Europe (vs 20-30% industry average)
- +5 more outcomes
Companies that use Leadinfo
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles2 records
Leadinfo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
AI capability3 records
Feature6 records
Leadinfo partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Visitor QueuecoreLeadinfo completed its first transatlantic acquisition of Visitor Queue in January 2026. This acquisition combines Leadinfo's 9,000+ European clients with Visitor Queue's North American customer base, creating a multi-continental presence in the website visitor intelligence market. The acquisition is Leadinfo's fifth strategic acquisition since joining team.blue in 2022. Leadinfo plans to prioritize smooth customer transition while accelerating product development and expanding resources for the combined customer base.
- team.bluecoreLeadinfo is owned by team.blue, a European digital enabler for entrepreneurs and businesses. The acquisition by team.blue in 2022 enabled Leadinfo to pursue its broader strategy of building a global SaaS footprint through strategic acquisitions including Futy, Leadcamp, and Visitor Queue.
- FutyminorFuty was acquired by team.blue/Leadinfo as part of the group strategy to build a global visitor intelligence platform. This was one of the earlier acquisitions following the 2022 team.blue acquisition.
- LeadcampminorLeadcamp was acquired by team.blue/Leadinfo as part of the group strategy to build a global visitor intelligence platform. This was one of the acquisitions following the 2022 team.blue acquisition.
- SalesforcecoreSalesforce is one of the 70+ native integrations offered by Leadinfo, enabling seamless CRM sync and workflow automation for customers using Salesforce as their CRM platform.
- HubSpotcoreHubSpot is one of the 70+ native integrations offered by Leadinfo, enabling seamless CRM sync and marketing automation integration.
- PipedrivecorePipedrive is one of the 70+ native integrations offered by Leadinfo, enabling seamless CRM sync for customers using Pipedrive as their sales CRM.
- Microsoft TeamscoreMicrosoft Teams integration enables real-time lead alerts and notifications to be sent directly to sales teams via Teams channels.
- LinkedIn AdscoreLinkedIn Ads integration enables retargeting of identified companies through LinkedIn Matched Audiences, allowing B2B marketers to reach decision-makers on the professional network.
- ZendeskcoreZendesk integration enables customer support teams to access visitor intelligence data directly within their support workflows.
- Certified Partner NetworkcoreLeadinfo has more than 2,000 certified partners worldwide who are trained to help customers implement, configure, and maximize the Leadinfo platform. Partners include agencies and consultants offering professional services.
Scale indicators10 records
Recent moves6 records
Expansion highlights4 records
Leadinfo competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks2 records
Key highlights6 records
Customer concentration
Leadinfo social profiles
Digital presenceLeadinfo compliance and trust
Trust signalCompliance2 records
Leadinfo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadinfo leadership team
Management profileNumber of profiles
Leadinfo subsidiaries and ownership
Company hierarchySubsidiaries3 records
Leadinfo funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadinfo M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadinfo
What does Leadinfo do?
Leadinfo is a B2B SaaS platform that identifies anonymous companies visiting a customer's website by matching visitor IP addresses to a proprietary company database covering 220 million companies across 195 countries. The platform enriches identified visitors with firmographic data, decision-maker contact details, and behavioral signals, and enables automated multi-channel outreach via email and LinkedIn. Its core modules — Identify, Contacts, Autopilot, and Leadbot — are sold as a unified suite to sales and marketing teams seeking to convert website traffic into qualified pipeline.
Is Leadinfo a public or private company?
Leadinfo is a private company. It is classified as corporate owned and is currently operating.
When was Leadinfo founded?
Leadinfo was founded in 2017. It employs 11 to 50 people.
Where is Leadinfo based?
Leadinfo is headquartered in Capelle Aan Den Ijssel, Netherlands, in the Europe region.
How does Leadinfo make money?
Two revenue lines are on record. Subscription - Tiered Pricing is the primary driver. The others are usage-Based Fees.
Does Leadinfo have an API?
No public API is recorded for Leadinfo.
What industry is Leadinfo in?
Leadinfo's product category is B2B Sales Intelligence Software. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAAADAC, Inbound Lead Qualification & Routing (MQL/SQL). Its NAICS code is 51314.