OrtoRomi Soc. Coop. Agr.

What OrtoRomi Soc. Coop. Agr. does

OrtoRomi Società Cooperativa Agricola is an Italian agricultural cooperative, founded around 1996 and headquartered in Borgoricco (Padova), that produces and distributes fresh-cut ready-to-eat salads, vegetables, soups, cold-pressed juices, hummus and guacamole for the Italian retail market. Its core production spans IV gamma (fresh-cut, washed, ready-to-eat salads) and V gamma (ready-to-heat soups and vegetable dishes), processed across two factories in Borgoricco and Bellizzi (Salerno) using a supply base of 10 member farms (including the Cooperative Co.ve.ca.a.) covering over 700 hectares of national production surface that enables year-round raw material supply. Technically, the company relies on integrated pest management cultivation, multi-stage washing in microbiologically controlled water, High Pressure Processing (HPP) at approximately 6,000 bar for extracts and guacamole (preserving nutritional and sensory properties without thermal alteration), protective atmosphere packaging for select salads, and a controlled cold chain capped at +8°C from harvest to distribution.

Commercially, OrtoRomi operates a B2B2C model: it sells finished products to large Italian organized retail (Grande Distribuzione Organizzata / GDO) chains such as Coop, Eurospin, Conad, Bennet, Esselunga, Iperal and Alì Spa, with shelf distribution across all 20 Italian regions and no direct e-commerce of finished products. The portfolio is organized around the master OrtoRomi brand and sub-brands Insal'Arte (premium soups and ready meals), Pausa Pranzo (complete meal salads in bowls), Pausa PRO (legume-enriched, high-protein salads), Estratti Più (functional cold-pressed extracts enriched with probiotics, mineral salts, proteins and vitamins), and the PGI-certified lines Radicchio I.G.P. and Rucola I.G.P. The cooperative also pursues brand-building through a multi-channel marketing program — celebrity testimonial (Olympic champion Federica Pellegrini), trade fair participation (Marca, Fruit Attraction Madrid, Anuga Cologne from 2025), social media (Facebook, Instagram, TikTok, YouTube, LinkedIn), and the "OrtoRomi per la Scuola" educational platform reaching 465 schools and 1,665 classes — alongside an operational sustainability partnership with IFCO and Alì Spa that reduced distribution-related carbon emissions by 94% and collection distances from 179km to 23km.

Name

OrtoRomi Soc. Coop. Agr.

Legal name

OrtoRomi Società Cooperativa Agricola

Website

https://ortoromi.it

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

501–1,000 employees

Short description

OrtoRomi is an Italian agricultural cooperative producing fresh-cut ready-to-eat salads, soups, cold-pressed extracts, hummus and guacamole, selling exclusively through major Italian supermarket chains under brands including Insal'Arte, Pausa Pranzo, Pausa PRO and Estratti Più.

Ownership category

akta.pro rank

Product category

Fresh-cut packaged salads and ready-to-eat vegetables

NAICS

Perishable Prepared Food Manufacturing (311991)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen prepared meals & entrées manufacturing (AFAKAHAA)

akta.pro secondary industry

Dips, Salsas, Relishes & Chutneys Manufacturing (AFAKADAM)

Keywords

• Fresh-cut salads
• Ready-to-eat vegetables
• Packaged produce
• Agricultural cooperative
• Cold-pressed extracts

Headquarters

HQ city

Borgoricco

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Fresh-cut and ready-to-eat produce sales: OrtoRomi generates revenue through the sale of fresh-cut salads (IV gamma), ready-to-eat vegetables, soups and veloutés (V gamma), cold-pressed fruit and vegetable extracts, and prepared sauces (guacamole, hummus) to retail consumers via supermarket chains across Italy.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

OrtoRomi is an Italian agricultural cooperative that produces and distributes fresh-cut ready-to-eat salads (IV gamma), ready-to-heat soups and veloutés (V gamma), cold-pressed fruit and vegetable extracts, prepared sauces (guacamole and hummus), and pre-cut vegetables for retail sale through Italian supermarket chains. The company controls the entire supply chain from 10+ partner farms to finished product, processing in two factories in Padova and Salerno, and distributing under the OrtoRomi brand and sub-brands Insal'Arte, Pausa Pranzo, and Pausa PRO.

Product overview

OrtoRomi Soc. Coop. Agr. is an Italian agricultural cooperative that produces and sells fresh-cut salads and vegetables (IV and V gamma products). The company's product portfolio centers on pre-washed, ready-to-eat salads including Insalatine Baby, Le Croccanti, and Mix in Ciotola; complemented by V gamma ready meals such as Zuppe Pronte (soups and veloutés) and Pausa Pranzo/Pausa PRO meal salads; functional beverages under the Estratti line including cold-pressed extracts enriched with probiotics, minerals, protein, and vitamins; organic products under the Biologico line; P.G.I. certified specialties including Radicchio I.G.P. and Rucola I.G.P.; and specialty items like Guacamole, Hummus, and ready-to-cook vegetables. The Insal'Arte sub-brand covers premium soups and ready meals. The company operates two processing facilities (Borgoricco, Padova and Bellizzi, Salerno) managing over 700 hectares across Italy, and distributes through major retailers including Alì, Conad, and Coop.

Differentiator

Problem solved

Functional benefit

Brands

• Insal'Arte: Sub-brand mentioned in product pages and recipes for ready-to-eat salads and soups
• Pausa Pranzo
• Pausa PRO

Products and services

• Insalatine Baby Baby leaf salads, pre-washed and ready to eat. One of OrtoRomi's primary product lines featuring various baby leaf varieties.
• Le Croccanti
• I Mix in Ciotola
• Verdure da Cuocere
• Purè
• Zuppe Pronte Ready-to-heat soups and veloutés (zuppe e vellutate) in 100% natural, preservative-free recipes with sustainable packaging. Line includes rustic soups and refined gourmet veloutés.
• Pausa Pranzo Lunch-break salads with an additional ingredient in every mix, renewed packaging, and round bowl format. Includes varieties such as Nordica (salmon, cherry tomatoes, black olives).
• Pausa PRO Energy-dense lunch salads featuring legumes, rich in fiber and protein, in an ultra-fresh mix designed for active consumers.
• 100% Frutta 100% fruit juice products, fresh and natural without additives.
• Biologico Organic salad products from certified organic farming, meeting EU organic standards.
• Radicchio I.G.P. P.G.I. certified Radicchio Tardivo di Treviso and Radicchio Variegato di Castelfranco. Fresh, pre-washed, suitable for both raw and cooked preparations.
• Rucola I.G.P. P.G.I. certified Rocket Salad (Rucola della Piana del Sele) from short, controlled, and sustainable supply chain. High-quality product, pre-washed and ready for consumption.
• Guacamole Ready-to-eat avocado-based sauces produced by Spanish partner Montosa, pasteurized using High Pressure Processing (HPP). Available in classic and spicy variants. Allergen-free.
• Hummus Organic chickpea-based spreads, rich in vegetable proteins and fiber. Ideal for appetizers, aperitifs, and pasta dishes. 100% recyclable packaging.
• Estratti Fresh fruit and vegetable extracts cold-pressed without colorants, preservatives, or added sugars. The Estratti Più line includes varieties enriched with probiotics, mineral salts, protein, and vitamins. Pasteurized using High Pressure Processing (HPP).
• Contorni Freschi Fresh side dishes including Savoy cabbage (verza), pre-washed and ready to cook for warm winter sides, ideal for savory tarts or hearty soups. Includes Cavolo Nero (black cabbage), Funghi Trifolati (ready-to-eat cooked mushrooms), and Coleslaw.
• Il tuo aperitivo Appetizer-ready products designed for cocktail hour pairings, including Babaganoush and other Mediterranean-style spreads.

Quantifiable outcome

• 94% reduction in carbon emissions from logistics through IFCO pooling partnership
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• IFCOcoreTechnology or Integration · 1 January 2023IFCO is the world's leading supplier of reusable plastic crates (RPCs) for fresh produce supply chains. OrtoRomi partnered with IFCO and Alì Spa to create an innovative pooling system where OrtoRomi fills IFCO crates with pre-washed salads in 100% recyclable bags and delivers directly to Alì stores. OrtoRomi then returns empty IFCO crates to its own production centers, eliminating the need for IFCO service center sanitization. This reduced collection distances from 179km to 23km and cut carbon emissions by 94%.
• Alì SpacoreChannel Partner/ Reseller/ Distributor · 1 January 2023Alì Spa is a leading GDO retailer in Veneto and Emilia Romagna with 117 stores. Through the IFCO pooling partnership with OrtoRomi, Alì receives fresh produce with significantly reduced carbon footprint. Alì's Commercial Director Giuliano Canella highlighted shared environmental commitments as the foundation of the collaboration, with Alì holding ISO 14064-1 and ISO 14001 certifications.
• MontosaminorStrategic or Co-development PartnerMontosa is a Spanish company that has been growing quality avocados in Andalusia (Malaga) for over 30 years. OrtoRomi distributes Montosa's guacamole products (classic and spicy) in Italy, processed using High Pressure Processing (HPP) technology at approximately 6,000 bar pressure for microbiological stability without thermal alteration.
• Federica PellegrinicoreGTM or Marketing PartnerOlympic swimming champion Federica Pellegrini served as testimonial for OrtoRomi's multi-channel marketing campaign 'OrtoRomi, la mia scelta di benessere'. The partnership leveraged her brand association with wellness and healthy living to communicate OrtoRomi's values of genuine, high-quality produce cultivated with passion and responsibility.
• HellodìminorGTM or Marketing PartnerHellodì is the creative agency managing OrtoRomi's social media presence and marketing strategy. The agency won 3 MediaStars awards (Social Media/Testimonial, Structural Design, Art Direction) for the OrtoRomi campaign with Federica Pellegrini.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cirio: Iconic Italian CPG brand in canned tomatoes, vegetables, and preserved foods with broad retail distribution. Comparable to OrtoRomi as an incumbent in Italian processed-vegetable categories and GDO channel presence.
• Giovanni Rana: Italian leader in fresh and prepared pasta/ready meals distributed through Italian and international retail. Comparable to OrtoRomi in Italian prepared-meal category, GDO channel, and premium-branded positioning.
• McCain Foods: Global leader in frozen prepared foods including vegetable-based products. Comparable to OrtoRomi in V-gamma ready-to-heat prepared vegetable meals and large-scale retailer relationships across Europe.
• Taylor Farms: Largest North American producer of fresh-cut salads and prepared vegetable meals. Comparable to OrtoRomi in IV-gamma fresh-cut salads, ready-meal kits, and integrated processing operations, though at materially larger scale.
• Bonduelle: Global leader in fresh-cut salads and processed vegetables with a large European footprint including Italy. Comparable to OrtoRomi across fresh-cut ready-to-eat salads and V-gamma prepared vegetables, but at materially larger scale and broader geographic reach.
• Fresh Express: Major North American fresh-cut salads and ready-to-eat vegetables brand (part of Chiquita Brands International). Comparable to OrtoRomi in core IV-gamma fresh-cut salads category, multi-stage washing and food-safety process focus, and supermarket channel model.

Direct peers

• Florette: European fresh-cut salads and ready-to-eat vegetable brand owned by Agrial, with strong presence in France, UK, Spain, and Italy. Directly comparable to OrtoRomi in IV-gamma product category and supermarket channel focus.
• Orogel: Italian agricultural cooperative specializing in frozen vegetables and prepared foods with national retail distribution. Comparable to OrtoRomi in cooperative ownership structure, Italian GDO channel, and processed-vegetable category, with overlap in V-gamma soups and vegetables.
• Conserve Italia: Italian agricultural cooperative producing canned and preserved fruits and vegetables under brands like Cirio and Valfrutta. Comparable to OrtoRomi in cooperative structure, member-farmer ownership, Italian retail distribution, and processed vegetable category breadth.
• La Linea Verde: Italian fresh-cut salad and ready-meal manufacturer (DimmidiSì brand) operating across Italy and Europe with integrated cultivation and processing. Directly comparable to OrtoRomi in product category, customer base (GDO), and business model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/OrtoRomi
• Facebookfacebook.com/ortoromi
• LinkedInlinkedin.com/company/ortoromi-soc-coop-agr-
• Instagraminstagram.com/ortoromi
• TikToktiktok.com/@ortoromi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OrtoRomi Soc. Coop. Agr.