Age Diversity Network

What Age Diversity Network does

Age Diversity Network is a Brighton-based UK professional services consultancy founded in 2019 that helps employers build age-inclusive, multi-generational workplaces. The company serves three customer groups: employers and organisations seeking age-diversity training and policy support, hiring managers needing workshops on intergenerational team dynamics, and individual job seekers (particularly older workers) seeking free career and welfare guidance.

Its service portfolio comprises fee-based corporate training (online and classroom-based, with optional mandatory-programme embedding), workshops on intergenerational management and transferable skills, and management consultancy delivering comprehensive workplace reports, roadmaps, target operating models, and organisational development plans. Revenue is generated through quote-based fees on multi-year contracts, supplemented by paid public speaking and webinar engagements. The firm also publishes free downloadable resources for individual job seekers and produces internal publications such as pamphlets and video awareness content.

The business operates without a proprietary technology platform; delivery is consultative and sales-led. The company's primary differentiator is its specialist focus on age diversity and the personal brand of its founder Michael, whose broadcast-media presence (BBC Breakfast, Sky TV, BBC News, Times Radio, BBC Radio 5 Live, BBC Radio Sussex) has built UK-wide thought-leadership visibility. With 1-10 employees and a regional Brighton base, the company is a founder-led boutique with no disclosed external funding, parent structure, or named institutional customers.

Name

Age Diversity Network

Legal name

Age Diversity Network

Website

https://agediversitynetwork.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Age Diversity Network is a Brighton-based UK consultancy founded in 2019 that helps employers, hiring managers, and job seekers build age-inclusive, multi-generational workplaces through training, workshops, and management consultancy services.

Ownership category

akta.pro rank

Product category

Diversity, Equity, and Inclusion (DEI) Consulting

NAICS

Educational Support Services (611710)

SIC

Services-Social Services (8300)

akta.pro primary industry

Elder Services & Aging Support (BPAGAEAF)

Keywords

• Age diversity consulting
• Workforce training services
• DEI advisory services
• Multi-generational workforce
• Age inclusion workshops

Headquarters

HQ city

Brighton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Corporate Training Services: Fee-based training courses and workshops delivered to organisations at various levels, covering all aspects of age diversity. Training can be provided online or classroom-based and developed for embedding as part of organisational mandatory training programs.
2. Consultancy Services: Management consultancy engagements providing comprehensive reports on working practices, hiring practices, roadmaps, target operating models, and organisational development plans for embedding DEI initiatives.
3. Event and Speaking Services: Public speaking engagements and webinar presentations featuring industry leaders and expert speakers for organisations seeking age diversity awareness and education.
4. Free Individual Support: Complimentary support, guidance, and practical resources provided free of charge to job seekers and individuals seeking advice about their work environment or personal welfare.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Age Diversity Network is a UK consultancy that provides paid training courses, workshops, and management consultancy services to employers and HR/DEI teams on building age-inclusive, multi-generational workplaces. The company also runs public speaking events and networking sessions, and provides free advisory support and downloadable guides to individuals, particularly older job seekers.

Product overview

Age Diversity Network is a consultancy services company offering a unified portfolio of advisory and support services focused on age-inclusive workplaces and multi-generational workforce management. The core offerings consist of Training Courses, Workshops, Consultancy Services, Management Consultancy, Networking and Events, and Free Individual Support. These services are complemented by free downloadable resources including the ADN Job Seekers Practical Guide and ADN Job Seekers AI and Software Advice PDF. Additional offerings include Internal Publications production for organisations. The company does not offer a software platform or technology product.

Differentiator

Problem solved

Functional benefit

Products and services

• Training Courses Fee-based training courses for organisations covering how experience and knowledge of older workers can add value to the workplace, delivered online or in classroom-based formats and developed for embedding as part of organisational (including mandatory) training programmes.
• Workshops Interactive workshops at management and team levels focused on managing an inter-generational workforce, utilising the skills and transferable experience of older workers, and working effectively with multiple generations in teams.
• Consultancy Services Management consultancy engagements for employers delivering industry- or skills-specific expertise to head up, turn around, or kick-start initiatives, including comprehensive reports on working practices, hiring practices, roadmaps, target operating models, and organisational development plans within the customer's broader DEI programme.
• Networking and Events Social networking events for candidates, employees, and organisations plus awareness public speaking events featuring industry leaders and expert speakers on age discrimination and age diversity topics.

Quantifiable outcome

• Happier and more committed employee base with increased productivity and loyalty for age-friendly employers

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• Business in the Community (BITC): UK business-led membership charity running the 'Age at Work' campaign and offering employer tools and networks on age inclusion. Comparable as it pursues the same age-inclusion agenda and serves the same HR/employer audience, but with a much broader remit.
• The Diversity Practice: UK-based DEI consultancy delivering training, coaching, and strategic advisory to employers. Comparable as a direct competitor for corporate DEI training and consultancy spend, though broader in scope than Age Diversity Network's age-only focus.
• Inclusive Employers: Established UK membership organisation providing DEI consultancy, training, and accreditation across all protected characteristics including age. Comparable because it competes for the same HR/DEI training budgets, but is broader and more established than Age Diversity Network.
• EW Group: One of the UK's largest specialist DEI consultancies, offering training, advisory, and inclusion strategy across multiple dimensions including age. Comparable because it competes in the same corporate DEI training and consultancy category, with substantially greater scale.

Emerging players

• Purple (PurpleTuesday / Purple Space): UK consultancy and movement focused on disability inclusion, employing a similar model of consultancy, training, events, and employer engagement. Comparable as a same-model competitor in an adjacent DEI niche; relevant benchmark for how a niche DEI consultancy can scale.
• Generation: Global employment programme (founded by McKinsey) focused on training and placing older/underemployed workers into jobs. Comparable because it addresses the same older-worker employment agenda from the individual/job-seeker side, complementing rather than directly competing with Age Diversity Network's employer focus.

Regional players

• Centre for Ageing Better: UK charity focused on ageing and work, producing research, advocacy, and employer toolkits on age-inclusive employment. Comparable because it addresses the same employer-side age agenda, though it operates as a charity/funded body rather than a paid consultancy.
• AARP: US-based advocacy organisation for people aged 50+, with employer-facing research, toolkits, and policy work on age-inclusive workplaces. Comparable because it addresses the same age-inclusion agenda, but is US-focused and operates as a membership advocacy body rather than a paid B2B consultancy.

Direct peers

• The Maturity Institute: UK-based think-tank and advisory body focused on age diversity in the workplace. Comparable because it pursues the same mission (age-inclusive employment) and engages employers, policymakers, and individuals through research, advisory, and events.
• Disrupt Age Diversity: European consultancy specialising in age-inclusive workplaces and intergenerational workforce strategy. Closest direct competitor to Age Diversity Network in niche, service mix (training, advisory, talks), and target buyer (HR/DEI leaders).

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/agediversitynetwork

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Age Diversity Network