What dbyd AG does

dbyd AG (trading as "Design By Desire") is an independent, owner-managed packaging design and brand identity agency headquartered in Wabern near Bern, Switzerland. Founded in 2007 and operating for approximately 18 years, the firm specializes in packaging design, brand identity development (naming, logo design), editorial design, photography, and campaign management for consumer product brands. Its client portfolio spans Swiss food and beverage (Coop private-label products including Bio-Joghurt, Petit Beurre, and Senf & Tartare; Kambly premium gift tins; Meil Engadin honey; Krebs Weine), personal care and cosmetics (Kimberly-Clark's Linsoft tissue range; Similasan natural cosmetics; Esthetic premium soap), and specialty goods (Atelier Fischer wooden toys; Swisspatat trade communications). The agency operates a fully integrated service model that runs from concept development and naming through to final print-ready artwork (Reinzeichnung), production coordination, and proofing, with deep expertise across flexographic and offset printing, Pantone-based color management, and specialized finishing techniques including partial varnish, foil stamping, embossing, and 3D tactile coatings.

The business is a project-based professional services firm with no proprietary software platform, no disclosed recurring/SaaS revenue, and no external funding. Revenue is generated through bespoke client engagements quoted individually based on scope and complexity. The agency employs approximately 10-12 staff, anchored by two managing partners — Stephan Wittwer (CEO since 2015, previously an Art/Creative Director at Swiss advertising agencies) and Stefan Spengler (Head of Creation since 2003, partner since 2016, and a recognized industry expert and examiner for Swiss graphic design qualifications). The remaining team consists of graphic designers, typographers, administrative staff, and a trainee. New business is driven by a portfolio-website-first inbound model (dbyd.ch) supplemented by direct relationship outreach to the two named partners, with no intermediary or reseller channels. The agency is privately held, has no parent company, no disclosed subsidiaries, and no institutional investors. Its geographic focus is Switzerland, with minor EU-market adaptation work referenced.

Customer concentration is moderate-to-high by inference: a small set of enterprise accounts (Coop private label, Kimberly-Clark, Kambly, Similasan) likely anchor the revenue base, while a longer tail of SMB clients (Atelier Fischer, Krebs Weine, Meil Honig, Esthetic, Swisspatat) provides portfolio diversification. The agency has remained at a stable headcount of ~10-12 over its 18-year history with no M&A, funding rounds, or geographic expansion, indicating a deliberate lifestyle-scale boutique positioning rather than a growth-stage venture. No AI/ML capabilities are deployed or disclosed.

Name

dbyd AG

Legal name

dbyd AG

Website

https://dbyd.ch

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

dbyd AG is an independent, owner-managed Swiss design agency in Wabern near Bern, specializing in packaging design, brand identity, and print production management for consumer product brands (food, cosmetics, specialty goods) with approximately 10-12 staff.

Ownership category

akta.pro rank

Headquarters

HQ city

Wabern

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Design and branding services: dbyd generates revenue through project-based design engagements, offering services in packaging design, brand identity (naming, logo design), editorial design, photography, and campaign management. Revenue is derived from client projects across new product launches, redesigns, and line extensions, primarily for Swiss consumer brands in food, cosmetics, and specialty goods categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

dbyd AG is a Swiss boutique design agency that creates packaging design, brand identity, editorial design, photography, and campaign work for consumer product brands. The agency handles end-to-end engagements — from naming, logo development, and creative concept through photography, illustration, clean artwork (Reinzeichnung), and print-production coordination across flexographic and offset processes with specialty finishing techniques. Its client base spans Swiss retailers, multinationals, and family-run specialty brands in food, cosmetics, and personal care.

Product overview

dbyd AG (Design By Desire) is an independent, owner-managed design agency founded 18 years ago in Wabern, Switzerland, specializing in packaging design and brand identity development. The agency's portfolio encompasses a range of client projects including food and beverage packaging (yogurt, honey, mustard, biscuits, wine), cosmetics and personal care products (tissues, soaps, natural cosmetics), and corporate communications (brochures, corporate design). Core service offerings include New Design, Redesign, Line Extension, Adaption, Clean Artwork (Reinzeichnung), Logo Design, Naming, Campaigning, Editorial Design, and Photography. The agency operates as a single integrated offering rather than a modular platform, providing end-to-end design services from initial concept through final print production.

Differentiator

Problem solved

Functional benefit

Named customers9 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• BrandOpus: Independent brand design agency focused on packaging and brand identity for consumer brands across food, beverage, and household categories — closely aligned with dbyd's core offering and client base.
• CBA (Coleman Brandice Architects): Independent London-based branding and design agency working with consumer brands on brand identity, packaging, and communication design — comparable boutique service profile to dbyd.
• Bulletproof: Independent branding and packaging design agency with offices in London, New York, and Paris, working with global CPG clients on packaging systems and brand identity — a directly comparable mid-sized packaging design specialist.
• Pearlfisher: London-based independent branding and packaging design agency specializing in consumer brand identity and packaging across food, beverage, beauty, and lifestyle — directly comparable boutique positioning to dbyd's packaging-focused service model.
• Koller Böhm: Swiss design and branding agency providing brand identity, packaging, and communication design — a domestic Swiss direct peer operating in the same geographic and category space as dbyd.

Broad incumbents

• MetaDesign: International brand and design agency with offices across Europe (including Zurich) offering branding, packaging, and digital design for large consumer and corporate clients — comparable Swiss-presence incumbent.
• Interbrand: Global brand consultancy delivering brand strategy, naming, identity, and packaging design to enterprise clients worldwide — broader incumbent competing for Swiss and multinational CPG packaging work.
• FutureBrand: Global brand consultancy under IPG providing brand strategy, design, and packaging services — broader incumbent competing for multinational consumer brand engagements.
• Landor & Fitch: Global brand consultancy offering brand strategy, identity, packaging, and experience design for multinational CPG and retail clients — competes for the same enterprise Swiss consumer brand engagements as dbyd but at much larger scale.

Emerging players

• Anagrama: Independent branding and packaging design agency serving consumer brands across food, beverage, and lifestyle — comparable boutique positioning with growing international footprint and digital-first sensibility.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dbyd AG