What Alpmedia does

Alpmedia, legally Apex Tech Performance Italia Srl, is a B2B performance marketing and consulting agency headquartered at Piazza Velasca 6 in Milan, Italy. The firm acquires customers on behalf of clients through advanced media buying across social platforms (Facebook, Snapchat, Twitter), native ad networks (Taboola, Outbrain, Revcontent), and pop-up/redirect networks (Zeropark, Adsupply, Popads), following a three-stage methodology of testing, optimization (split testing, A/B testing, A/A/B progressive split testing), and scaling. The stated objective is to maximize Lifetime Customer Value rather than lead volume, and the firm maintains conversion-optimized templates for major direct response verticals including diet, health and fitness, skincare, dating, refinance, insurance, and solar.

The company operates two integrated service lines: a managed media buying / customer acquisition service and a consulting practice covering agile/MVP product development, landing page and VSL optimization, e-commerce store optimization (branding, product research, store design, page loading, email marketing, chatbots), and media buying training for in-house client teams. It is led by founder Alfonso Lagrasta and uses a sales-led, relationship-driven go-to-market with quote-based pricing and inbound inquiries handled through a website contact form with a stated one-business-day response time.

Alpmedia is founder-owned and bootstrapped, with no disclosed external funding, institutional investors, parent company, subsidiaries, partnerships, patents, or certifications. No proprietary technology platform, AI/ML capabilities, app presence, or API products are disclosed. The firm operates from a single Milan legal entity and serves e-commerce businesses and direct response marketers globally via international ad networks.

Name

Alpmedia

Legal name

Apex Tech Performance Italia Srl

Website

https://alpmedia.live

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Alpmedia is a Milan-based B2B performance marketing and consulting agency offering managed media buying across social, native, and pop-up ad networks, alongside consulting on product development, landing page optimization, and e-commerce store optimization, serving e-commerce businesses and direct response marketers worldwide.

Ownership category

akta.pro rank

Product category

Performance Marketing Services

NAICS

Media Buying Agencies (541830), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile & App Performance Marketing (UA, App Store Ads) (BPAFACAF)

akta.pro secondary industry

Customer Journey Orchestration & Campaign Management (BPAFAFAF)

Keywords

• Performance marketing services
• Media buying agency
• Digital advertising consulting
• Customer acquisition services
• Conversion rate optimization

Headquarters

HQ city

Milano Marittima

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Media Buying Services: Performance marketing services where Alpmedia manages client advertising campaigns across various digital channels including social media ads, native ads, and pop-up/redirect networks. Revenue is generated through service fees for managing client media spend.
2. Consulting Services: Consulting engagements covering product development, landing page optimization, e-commerce store optimization, and media buying training. Revenue generated through consulting fees for strategic advisory and implementation services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

Alpmedia is a performance marketing agency that acquires engaged users and loyal customers for clients through advanced media buying across social media ads, native ads, and pop-up/redirect networks, applying testing, optimization, and scaling to maximize Lifetime Customer Value. The firm also offers consulting services covering agile product development, landing page optimization, e-commerce store optimization, and media buying training. Both service lines target businesses running digital direct-response campaigns across verticals such as diet, health and fitness, skincare, dating, refinance, insurance, and solar.

Product overview

Alpmedia is a performance marketing and consulting company offering two integrated service lines: (1) Media Buying / Customers Acquisition — a performance marketing service delivering lead generation and customer acquisition through advanced media buying across Facebook Ads, Snapchat Ads, Twitter Ads, native ad networks (Taboola, Outbrain, Revcontent), and pop-up/redirect networks (Zeropark, Adsupply, Popads), with testing, optimization, and scaling phases; and (2) Consulting Services — covering product development (agile/MVP), landing page optimization, e-commerce store optimization, and media buying training. The company is led by founder Alfonso Lagrasta and is headquartered in Milan, Italy.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Disruptive Advertising: Performance marketing agency offering media buying, conversion rate optimization, and funnel optimization services — closely aligned with Alpmedia's testing, optimizing, and scaling methodology.
• Power Digital Marketing: Full-service performance marketing agency combining paid media, CRO, and e-commerce optimization — directly overlapping with Alpmedia's media buying and consulting offerings.
• SoMe Connect: Boutique social media advertising agency focused on Facebook, Instagram, and paid social — overlapping with Alpmedia's social media advertising component of media buying services.
• Metric Theory: Digital performance marketing agency focused on paid media, programmatic, and conversion-driven campaigns — comparable to Alpmedia's multi-channel media buying and direct response positioning.
• MuteSix: Performance marketing agency specializing in customer acquisition for DTC and e-commerce brands across paid social, native, and search channels — directly comparable to Alpmedia's media buying and direct response focus.
• Foundation Marketing: Performance marketing agency serving DTC and e-commerce brands with paid media and CRO — closely aligned with Alpmedia's direct response, landing page, and e-commerce optimization work.
• Channel Bakers: Media buying agency focused on e-commerce performance across paid social and retail media — comparable to Alpmedia's e-commerce customer acquisition focus.

Regional players

• Wolfgang Digital: Digital marketing agency based in Ireland/UK offering paid media, SEO, and CRO — comparable to Alpmedia's services but primarily serving European clients in a different geography from Alpmedia's stated worldwide reach.

Emerging players

• AdScale: AI-driven media buying optimization platform that automates and optimizes paid campaigns — an emerging tech-enabled player that intersects with the same media buying value chain that Alpmedia services manually.

Broad incumbents

• Tinuiti: Large independent performance marketing agency covering paid social, search, retail media, and email — a broader incumbent in the same media buying space as Alpmedia, but at materially greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpmedia