20talk
20Talk is a Fremantle-based Australian mental health charity founded in 2018 that delivers preventative wellbeing education — primarily the 6-hour Mental Health Maintenance course covering 12 wellbeing dimensions — to young adults aged 18-30 through online platforms, tertiary institution partnerships, corporate training, and a tiered mining/manufacturing/construction sponsorship program.
- Company typePrivate
- Founded2018
- HeadquartersNorth Fremantle, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What 20talk does
20Talk is a registered Australian charity (20Talk Ltd, ABN 50 643 936 690) founded in 2018 in Fremantle, Western Australia, by Leighton Bradfield and Lockie O'Donoghue following the loss of two close friends to suicide. The organisation delivers preventative mental health education to young adults aged 18-30, structured around a proprietary 12-dimension wellbeing framework (Self-Control, Exercise, Breathing, Sleep, Nutrition, Finance, Relationships, Occupation, Environment, Intellectual, Emotional, Spiritual). Its flagship product is the 6-hour Mental Health Maintenance (MHM) course, developed over 15-18 months with 12 mental health specialists, featuring 250+ self-reflection activities and delivered both in-person and online via a LearnWorlds-based e-learning platform.
The business model spans four revenue streams: (1) individual self-paced online courses at A$40 one-time; (2) corporate training packages including Mental Health First Aid ($5,000/12 participants), Corporate Communications Packages ($10,000), MHM corporate training ($4,200/12+), Wellbeing Literacy Online Induction ($100/seat), keynote speaking, and construction site banners ($200/banner); (3) a three-tiered Purpose and Profit corporate sponsorship program ($30K Silver, $60K Gold, $90K+ Platinum) targeting mining, manufacturing, and construction firms; and (4) donations via the Raisely platform with DGR tax deductibility, plus merchandise sales. Distribution combines direct-to-consumer online self-serve, enterprise field sales, six tertiary institution partnerships across WA, and event-based delivery (free fortnightly workshops at Fremantle HQ plus the annual '20 Hours for 20Talk' fundraising campaign). Anchor commercial sponsors include Galvins Plumbing and Pipeline Technics as Gold-tier recurring partners.
20talk firmographics
Firmographics- Name
- 20talk
- Legal name
- 20Talk Ltd
- Website
- https://20talk.com.au
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 20Talk is a Fremantle-based Australian mental health charity founded in 2018 that delivers preventative wellbeing education — primarily the 6-hour Mental Health Maintenance course covering 12 wellbeing dimensions — to young adults aged 18-30 through online platforms, tertiary institution partnerships, corporate training, and a tiered mining/manufacturing/construction sponsorship program.
- Ownership category
- akta.pro rank
20talk industry classification
Industry- NAICS
- Voluntary Health Organizations (813212), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Social Services (8300), Services-Health Services (8000)
- akta.pro primary industry
- Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)
- akta.pro secondary industry
- Social-Emotional Learning (SEL) & Emotional Regulation Programs (EDAMAIAC)
Keywords
Where 20talk is headquartered
LocationHeadquarters
- HQ city
- North Fremantle
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
20talk business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Individual Training Courses: Self-paced online mental health course sold directly to individuals for A$40 one-time payment.
- Corporate Training Services: Mental Health First Aid Training ($5,000 for 12 participants), Corporate Communications Packages ($10,000), Mental Health Maintenance Training ($4,200 for 12+ participants), Keynote Speaking (enquire), Wellbeing Literacy Online Induction ($100/seat), Construction Site Banners ($200/banner).
- Corporate Sponsorship (Purpose and Profit Program): Three-tiered sponsorship program: Silver ($30,000), Gold ($60,000), Platinum ($90,000+). Includes scholarships, training, social media promotion, corporate video packages, podcast interviews, and site visits.
- Merchandise Sales: Sale of branded merchandise including T-shirts ($50), journals ($40), hoodies ($100), and apparel through online shop.
- Donations and Fundraising: Donations through Raisely platform with DGR tax receipts. Fundraising events including individual fundraisers and the 20 Hours for 20Talk national campaign.
- University Partnership Delivery: Free MHM training delivered at partner universities with 3 classes of 20 students per institution. Funded through sponsorship and donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual Mental Health Maintenance Course - A$40 one-time payment |
| One time/ perpetual license | Pay-as-you-go | Corporate Mental Health First Aid Training - $5,000 for 12 participants |
| One time/ perpetual license | Pay-as-you-go | Corporate Communications Packages - $10,000 |
| One time/ perpetual license | Pay-as-you-go | Mental Health Maintenance Training (Corporate) - $4,200 for 12+ participants |
| Per seat | Pay-as-you-go | Wellbeing Literacy Online Induction - $100 per seat |
| Unit Pricing | Pay-as-you-go | Construction Site Banners - $200 per banner |
| Other | Pay-as-you-go | Keynote Speaking - Quote-based |
| Unit Pricing | Pay-as-you-go | Merchandise - T-shirts $50, Journal $40, Hoodies $100, Tee $55 |
| Subscription | Annual | Silver Sponsorship - $30,000 |
| Subscription | Annual | Gold Sponsorship - $60,000 |
| Subscription | Annual | Platinum Sponsorship - $90,000+ |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
20talk product offering
Product offeringCore offering
20Talk is a mental health charity that delivers a 6-hour Mental Health Maintenance (MHM) course exploring 12 dimensions of wellbeing, available both in-person and online via a LearnWorlds e-learning platform. The organization also offers corporate training services (Mental Health First Aid, corporate communications packages, keynote speaking, wellbeing literacy induction), a Purpose and Profit corporate sponsorship program, an online merchandise shop, and a public-facing media ecosystem (social media, podcast, physical banner campaigns) supporting its preventative mental health mission for young adults aged 18-30.
Product overview
20Talk is a mental health charity operating primarily in Western Australia that provides young adults aged 18-30 with mental health tools and skills. The organization offers a portfolio of interconnected products and services centered around its flagship Mental Health Maintenance (MHM) course—a 6-hour, evidence-based training program exploring 12 dimensions of wellbeing. This core program is delivered through multiple channels: in-person workshops at university and corporate settings, and online via the LearnWorlds e-learning platform (individual and corporate training portals). Supporting the core training are content/media products including the Social Media Agency (organic social media and change campaigns reaching 60,000+ followers), the In My World Podcast, and Physical Banner Campaigns (150+ banners reaching millions). The '20 Hours for 20Talk' event program serves as a flagship fundraising initiative. Corporate services include Mental Health First Aid training, corporate communications packages, keynote speaking, and a Purpose and Profit sponsorship program with tiered pricing. An online shop sells merchandise including journals, apparel, and conversation cards.
Differentiator
Problem solved
Functional benefit
Brands
- In My World Podcast: A father and son mental health podcast with interviews featuring interesting guests and people with lived experience.
- Mental Health Maintenance (MHM)
- 20 Hours for 20Talk
- Purpose and Profit Program
Quantifiable outcome
- 1350+ students trained through MHM program
- +4 more outcomes
Companies that use 20talk
Customer profileNamed customers8 records
Segments5 records
20talk technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
20talk partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered major sponsor, core partner, event partner, minor partner and operational partner.
- Galvins Plumbingmajor sponsorGold Sponsor. Galvins Plumbing donates a generous monthly retainer which helps 20Talk keep operations running. Partnership includes mental health interviews with staff and corporate training delivery. Regular monthly support funding core operations.
- Pipeline Technicsmajor sponsorGold Sponsor. Pipeline Technics donates a monthly retainer supporting 20Talk operations. Helps maintain the small operations team.
- RE-Groupcore partnerMining services partner in Purpose and Profit Program. Part of the network of purpose partners in mining, manufacturing, and construction sectors.
- Vertech Groupcore partnerMining services partner in Purpose and Profit Program.
- GTurbo Diesel Performancecore partnerManufacturing partner in Purpose and Profit Program.
- Scott Park Groupcore partnerConstruction partner in Purpose and Profit Program.
- University of Notre Dame Australiacore partnerPartner university delivering Mental Health Maintenance program with 3 classes of 20 students per semester. Student feedback indicates transformative impact. Named in National Manager testimonial for positive ongoing impact on mental health.
- University of Western Australiacore partnerPartner university for Mental Health Maintenance program delivery.
- Edith Cowan University (ECU)core partnerPartner university for Mental Health Maintenance. Student testimonial: 'What hit me most was realising I don't need to be at rock bottom to reach out. The course made me feel human again.'
- Murdoch Universitycore partnerPartner university for Mental Health Maintenance program. Student testimonial highlights generational relevance.
- North Metropolitan TAFEcore partnerTAFE partner delivering Mental Health Maintenance. Student testimonial: 'This was the first time I've ever been taught how to actually look after my mental health.'
- South Metropolitan TAFEcore partnerTAFE partner in Mental Health Maintenance delivery network across Western Australia.
- Gage Roads Breweryevent partnerCorporate partner hosting 20 Hours Meet & Mingle events. Testimonial highlights engaged, safe and interactive training experience.
- Construction Sites/Local Councilsminor partnerLocations hosting physical mental health reflection banners. Over 150 banner locations across Western Australia reaching millions of commuters.
- Humanitixoperational partnerEvent ticketing and registration platform. 20Talk uses Humanitix for free Mental Health Maintenance training events. Platform dedicates 100% of booking fees to charity.
Scale indicators12 records
Recent moves6 records
Expansion highlights5 records
20talk competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
20talk social profiles
Digital presence20talk financial estimates
Financial estimateRevenue estimate
Valuation estimate
20talk leadership team
Management profileNumber of profiles
20talk funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
20talk M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 20talk
What does 20talk do?
20Talk is a mental health charity that delivers a 6-hour Mental Health Maintenance (MHM) course exploring 12 dimensions of wellbeing, available both in-person and online via a LearnWorlds e-learning platform. The organization also offers corporate training services (Mental Health First Aid, corporate communications packages, keynote speaking, wellbeing literacy induction), a Purpose and Profit corporate sponsorship program, an online merchandise shop, and a public-facing media ecosystem (social media, podcast, physical banner campaigns) supporting its preventative mental health mission for young adults aged 18-30.
Is 20talk a public or private company?
20talk is a private company. It is currently operating.
When was 20talk founded?
20talk was founded in 2018. It employs 1 to 10 people.
Where is 20talk based?
20talk is headquartered in North Fremantle, Australia, in the Oceania region.
How does 20talk make money?
Six revenue lines are on record. Individual Training Courses are the primary driver. The others are corporate Training Services, corporate Sponsorship (Purpose and Profit Program), merchandise Sales, donations and Fundraising and university Partnership Delivery.
Does 20talk have an API?
No public API is recorded for 20talk.
What industry is 20talk in?
Its primary akta.pro industry code is BPAGADAK, Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits, with a secondary code of EDAMAIAC, Social-Emotional Learning (SEL) & Emotional Regulation Programs. Its NAICS code is 813212 and its SIC code is 8300.