What Scott Park Group does

Scott Park Group is a privately held Western Australian residential home builder founded in 2006 by Scott Park and headquartered in Osborne Park, Perth. The company operates a multi-brand platform comprising five home building labels — Redink Homes (custom-designed mass market homes), 101 Residential (cost-effective two-storey designs on compact blocks), B1 Homes (first home buyer and investor packages), SW1 Homes (first home buyers in the Southwest region), and the Move-In Ready Collection (completed turnkey homes) — supported by four wholly-owned service subsidiaries: Lets Finance (construction finance), Glass Co Metro (windows, doors, double glazing), SP Ceilings (ceiling and insulation installation), and Uncut Plumbing (plumbing installations).

The underlying operating model combines a horizontal brand segmentation strategy with vertical integration across critical trades, allowing the group to capture margin, control quality, and coordinate build timelines more tightly than single-brand builders relying on external subcontractors. Revenue is generated through one-time residential home sale transactions and fees from in-house services, with pricing varying by design, specifications, location, and customer requirements. Distribution is sales-led across brand-specific websites and showrooms, targeting mass-market custom buyers, first home buyers, compact-block homeowners, and turnkey buyers across Perth Metro, the Peel region, and the Southwest of Western Australia.

Since 2019, Scott Park Group has operated in partnership with Sumitomo Forestry Australia — part of the largest new-home building group in Australia — providing access to global supply chain, capital, and operational backing. The group employs 101–250 staff, works with thousands of independent tradespeople on weekly payment cycles, and recently expanded into land and community development with Haynes Park Estate in 2026. Revenue figures are not publicly disclosed.

Name

Scott Park Group

Legal name

SPG Pty Ltd

Website

https://scottparkgroup.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Scott Park Group is a Perth-based private residential home builder operating five brands and four integrated service subsidiaries across Western Australia, in partnership with Sumitomo Forestry Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Residential Home Building: Revenue generated from building and selling new custom-designed homes through multiple brand channels including Redink Homes, 101 Residential, B1 Homes, SW1 Homes, and Move-In Ready Collection. Home building is a one-time transaction model where customers purchase completed or custom-built homes.
2. Construction Finance Services: Lets Finance provides construction finance services, performing obligation-free appraisals and presenting the best finance products for each customer, generating revenue through financial services fees.
3. Integrated Trade Services: Internal specialist companies (SP Ceilings, Uncut Plumbing, Glass Co Metro) provide integrated services to the group's home building operations, creating cost efficiencies and quality control through vertical integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Scott Park Group designs, builds, and sells new residential homes in Western Australia through specialized consumer brands targeting distinct segments — mass-market custom builds, two-storey compact-block homes, first-home-buyer packages, Southwest regional homes, and turnkey move-in-ready homes. The group vertically integrates finance (Lets Finance), glazing (Glass Co Metro), ceiling installation (SP Ceilings), and plumbing (Uncut Plumbing) into the build process, and has expanded into land development with Haynes Park Estate.

Product overview

Scott Park Group is a residential home building group based in Western Australia, operating as a multi-brand platform with multiple specialized subsidiary companies serving different customer segments. The group offers custom-designed homes through Redink Homes and Redink Homes Southwest, affordable two-storey homes through 101 Residential, first home buyer solutions through B1 Homes and SW1 Homes, and completed move-in ready homes through the Move-In Ready Collection. These building brands are supported by integrated service subsidiaries: Lets Finance provides construction finance, Glass Co Metro supplies windows and doors with double glazing, SP Ceilings handles ceiling and wall lining installation, and Uncut Plumbing provides end-to-end plumbing installations. The group also expanded into land development with Haynes Park Estate in 2026.

Differentiator

Problem solved

Functional benefit

Brands

• Redink Homes: Custom-designed new homes to the mass market, encouraging customers to make changes on house plans in red ink to create a home that fits their family and budget.
• 101 Residential
• B1 Homes
• SW1 Homes
• Move-In Ready Collection
• Lets Finance
• Glass Co Metro
• SP Ceilings
• Uncut Plumbing
• Haynes Park Estate

Products and services

• Redink Homes Custom-designed new homes brand for the mass market that encourages customers to modify standard house plans to create a home that fits their family and budget. Recognized through industry awards for customer service and quality outcomes.
• 101 Residential Two-storey home designs for families looking to fit more affordable, bigger homes on Perth's compact blocks, delivering cost-effective designs with rapid build times using multiple construction methods.
• B1 Homes Home builder for first home buyers and investors in Perth Metro offering simple, stress-free building, smart floorplans, and low-deposit pathways with access to house and land packages and in-house finance support.
• Redink Homes Southwest Regional extension of Redink Homes delivering custom-designed new homes with the same customer flexibility as Redink Homes in Western Australia's Southwest region.
• SW1 Homes Home building brand serving first home buyers in the Southwest region of Western Australia, delivering better value and build experience with locally based team members.
• Move-In Ready Collection Fully completed brand-new homes ready for immediate handover, allowing buyers to skip the build timeline and obtain benefits of a new build without the wait.
• Lets Finance Construction finance company offering obligation-free appraisals and recommendations of the best finance products for each customer building through Scott Park Group brands.
• Glass Co Metro Manufacturer of Australian designed windows, doors, shower screens, mirrors, wardrobes and splashbacks using quality materials with environmentally smart double glazing capability for group home builds.
• SP Ceilings Ceiling and wall lining specialist providing supply and installation of ceilings and insulation for all homes built by the group's building brands.
• Uncut Plumbing Plumbing specialist for new home construction, exclusively serving residential construction industry with reliable plumbing solutions across single and double-storey homes, multi-unit sites, and dual living projects.
• Haynes Park Estate Land and community development project creating a thoughtfully planned neighbourhood in Haynes with balanced lifestyle amenities, representing the group's expansion into land development.

Quantifiable outcome

• Weekly guaranteed pay for tradespeople
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sumitomo Forestry AustraliaflagshipStrategic or Co-development Partner · 1 January 2019Strategic partnership established in 2019 with Sumitomo Forestry Australia, the largest new-home building group in Australia and one of the largest internationally. Sumitomo Forestry operates across forestry, manufacturing and distribution of timber and building materials, housing in Japan and overseas, and biomass power generation. The partnership provides Scott Park Group customers with unmatched confidence backed by a global leader with legacy of excellence, reliability and innovation. As part of Sumitomo Forestry Australia's network of five home building group partnerships, together they form the largest new home builder group in Australia.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Regional players

• Peet Limited: ASX-listed Australian land developer and home builder with WA projects. Comparable as a community/land developer active in WA, relevant to SPG's Haynes Park Estate expansion into land development.

Direct peers

• Metricon Homes: One of Australia's largest private home builders, operating across multiple eastern states and increasingly in WA. Comparable scale, multi-brand volume builder serving first-home buyer and family segments.
• BGC (Australia) Pty Ltd: Large WA-based residential construction and building materials group. Operates home-building brands including Smart Homes and is a key Perth-region competitor with vertical integration into materials supply.
• ABN Group: Perth-headquartered residential home builder with multiple brands (Burbank, Celebration Homes, Homebuyers Centre). Direct WA competitor with overlapping multi-brand strategy targeting first-home buyers and move-up segments.
• Blueprint Homes (WA): Western Australian-focused residential home builder serving first-home buyers and families in the Perth metro area. Direct regional competitor with similar segment focus and pricing.

Broad incumbents

• GJ Gardner Homes: Franchise-based Australian and NZ home builder with WA franchisees. Comparable mass-market residential home building model with regional franchise distribution.
• Simonds Homes: Major Australian residential home builder listed (then privatized) operating across multiple states. Comparable scale of home-building operations and brand portfolio model targeting first-home buyer and family segments.
• Henley Properties: Large Victorian-headquartered home builder with expanding WA presence via Easystart Homes. Comparable volume builder model with multiple sub-brands targeting different buyer segments.
• Stockland: ASX-listed major Australian residential land developer and home builder. Comparable as a vertically integrated community developer with both land development and home building operations — relevant precedent for SPG's land development expansion.

Others

• Sumitomo Forestry Australia (other partner builders): Other home-building partners within the Sumitomo Forestry Australia network (five builder partners collectively the largest in Australia). Comparable as sister-company builders sharing procurement, capital, and strategic backing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scott-park-group
• Facebookfacebook.com/405041706249521

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scott Park Group