Aktiva Tours
Aktiva Tours B.V. is a privately held Dutch tour operator, founded in 1994 and headquartered in Asten, that sells cycling, hiking, and solo-group active-vacation packages across 35+ countries directly to Dutch leisure travelers via its website, phone, and travel-agency resellers.
- Company typePrivate
- Founded1994
- HeadquartersAsten, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aktiva Tours does
Aktiva Tours B.V. is a privately held Dutch tour operator founded in 1994 and headquartered in Asten, Netherlands, specializing in active leisure travel — principally cycling (fietsreizen), hiking (wandelreizen), and solo/single group (singlereizen) vacation packages — for the Dutch outbound market across 35+ countries. The core offering is a curated, packaged product combining accommodation, route descriptions, baggage transport between hotels, optional bike rental (including e-bikes), and half-board meal options, with package prices ranging from approximately €285 for short breaks to €2,699 for long-haul trips such as the Nepal single tour. The technology stack is deliberately lightweight: a website-driven booking platform at aktivatours.nl, complemented by the GUIBO Route App for GPS-guided navigation and Dutch-language digital route descriptions for self-guided tours, with no proprietary AI, no public mobile app, and no documented API surface.
The business model is asset-light direct-to-consumer packaged travel, sold through the company website, telephone advisory, email, and a parallel travel-agency reseller channel. Revenue is generated from package sales, transaction-level booking fees (€20 per person, capped at €35 per booking), statutory SGR and Calamiteitenfonds pass-throughs (€5 and €2.50 per booking), and optional add-ons such as bike rental, dinner packages, and insurance. Payment terms include a standard 30% deposit with balance due six weeks before departure, plus a flexible tier offering no deposit and free cancellation up to six weeks out. The customer base is fragmented across individual leisure travelers in three primary segments — cycling enthusiasts, hiking enthusiasts, and solo travelers (minimum age 21 for singles groups) — with an average satisfaction rating of 8.8/10. Trust and consumer protection are anchored by long-standing ANVR, SGR, and Calamiteitenfonds memberships, which effectively function as a regulatory license to operate in the Dutch market. No funding rounds, parent company, or subsidiary relationships are disclosed, and no headcount or revenue figures are publicly available.
Aktiva Tours firmographics
Firmographics- Name
- Aktiva Tours
- Legal name
- Aktiva Tours B.V.
- Website
- https://aktivatours.nl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aktiva Tours B.V. is a privately held Dutch tour operator, founded in 1994 and headquartered in Asten, that sells cycling, hiking, and solo-group active-vacation packages across 35+ countries directly to Dutch leisure travelers via its website, phone, and travel-agency resellers.
- Ownership category
- akta.pro rank
Aktiva Tours industry classification
Industry- Product category
- Active Holiday Tour Operator
- NAICS
- Tour Operators (56152), Tour Operators (561520), Scenic and Sightseeing Transportation, Land (48711)
- SIC
- Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE)
- akta.pro secondary industries
- Hiking, Trekking & Backpacking Tour Operators (THAAADAA), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Cycling, Mountain Biking & E-bike Adventures (THAJABAF), Bike Rental, Demo & Tour Operators (Retail-Adjacent) (CRAMAHAJ)
Keywords
Where Aktiva Tours is headquartered
LocationHeadquarters
- HQ city
- Asten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Aktiva Tours business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Others
Revenue model
- Package Travel Sales: Sales of complete travel packages including accommodation, route descriptions, bagage transport, and sometimes meals. The company acts as tour operator organizing cycling, hiking, and single-person trips primarily in Europe.
- Booking Fees: Reservation costs of €20 per person (max €35 per booking) charged to customers.
- SGR Contribution: €5 per person per booking collected as required contribution to Stichting Garantiefonds Reisgelden.
- Calamiteitenfonds Contribution: €2.50 per booking collected as contribution to the Calamiteitenfonds.
- Optional Add-ons: Revenue from optional services such as bike rental (€112-175), e-bike rental, dinner packages (€270 for 6 dinners), single room supplements, and travel insurance.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Cycling vacations ranging from short weekend trips to multi-week tours |
| One time/ perpetual license | Pay-as-you-go | Hiking/walking vacations from short breaks to multi-day treks |
| One time/ perpetual license | Pay-as-you-go | Single/solo traveler trips with shared or single accommodations |
| Subscription | Multi-year contract | Booking deposit and balance payment structure |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Aktiva Tours product offering
Product offeringCore offering
Aktiva Tours is a Dutch tour operator that organizes and sells cycling, hiking, and single-group travel packages across Europe and select destinations worldwide. Packages bundle accommodation, route descriptions, baggage transport, optional bike rental, optional dinners, and Dutch/English-speaking support, and are offered as guided or self-guided trips. The company sells directly to consumers through its website, phone advisors, email, and partner travel agencies.
Product overview
Aktiva Tours is a Dutch tour operator specializing in activity-based group and individual travel packages, primarily in Europe. The core product portfolio centers on three main categories: fietsreizen (cycling holidays), wandelreizen (hiking holidays), and singlereizen (single group travels). These are complemented by last-minute deals, fly-drives, winter sun packages, and gift vouchers. The company operates a website-based booking system where customers can browse and reserve themed trips across 35+ countries. Key differentiated offerings include multi-country cycling routes like the Vennbahn (4 countries), island-hopping hiking tours in the Greek Ionian islands, and structured single-traveler group packages with included accommodations and local guides.
Differentiator
Problem solved
Functional benefit
Products and services
- Fietsreizen (Cycling Holidays)
Quantifiable outcome
- Customer satisfaction rating of 8.8 based on traveler reviews
Companies that use Aktiva Tours
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Aktiva Tours technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Aktiva Tours partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- ANVRcoreDutch Travel Agents Association (ANVR) membership requiring adherence to strict industry standards for travel quality and consumer protection. Aktiva Tours operates under ANVR Travel Conditions for all bookings.
- Stichting Garantiefonds Reisgelden (SGR)coreTravel guarantee fund providing consumer protection ensuring refund of prepaid travel money if the tour operator cannot fulfill commitments due to financial insolvency.
- Stichting Calamiteitenfonds ReizencoreEmergency fund for travel providing reimbursement if trips cannot be executed due to calamities such as natural disasters or civil unrest.
- TransaviaminorDutch airline partnership for flights to destinations such as Zakynthos. Aktiva Tours offers package deals including flights, typically via Transavia, combined with ground transfers and accommodations.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Aktiva Tours competitors and assessment
Company assessmentDirect peers
- Eurobike: Austrian cycling holiday operator offering multi-day bike tours across Europe with accommodation and route support; directly comparable to Aktiva's cycling holidays on route structure, European geography, and self-guided/guided hybrid formats.
- Backroads: Premium active travel company specializing in bicycling, hiking, and walking trips across Europe and globally; comparable to Aktiva in cycling/hiking core, multi-day itinerary structure, and high-touch service positioning.
- Traveldeal: Dutch online travel company offering package holidays including active and adventure categories; comparable to Aktiva in Dutch customer focus, direct-to-consumer model, and active-holiday product overlap.
- SpiceRoads Cycle Tours: International cycling tour operator offering guided and self-guided bike tours across multiple countries; comparable to Aktiva's cycling holidays, multi-country route curation, and hotel-plus-luggage-transfer package model.
- Sawadee Reizen: Dutch adventure and small-group tour operator offering group travel, hiking, and cycling trips primarily to European and Asian destinations; comparable to Aktiva in Dutch customer base, group/single-traveler formats, and active-travel focus.
- SNP Natuurreizen: Dutch nature and active travel specialist offering hiking, cycling, and outdoor adventure packages across Europe; directly comparable to Aktiva Tours in product mix, Dutch customer base, and small-group active holiday positioning.
- Trek Travel: Premium cycling vacation operator offering guided and self-guided bike tours in Europe and worldwide with hotel and bike rental included; directly comparable to Aktiva's cycling holidays in product structure, premium positioning, and multi-day itinerary format.
Broad incumbents
- Intrepid Travel: Global adventure travel company offering small-group active tours including cycling and hiking itineraries across Europe; comparable to Aktiva in product category (cycling/hiking) and small-group ethos, but operates at much larger scale and broader geography.
- TUI Nederland: Major Dutch travel group offering packaged holidays including cycling and walking trips through subsidiaries; comparable to Aktiva in Dutch customer base and active-holiday category, but at much larger scale and broader portfolio.
Others
- Komoot: European cycling and hiking route planning platform with turn-by-turn navigation and curated tours; comparable to Aktiva's GUIBO Route App and digital route descriptions, though Komoot operates as a software platform rather than a tour operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Aktiva Tours social profiles
Digital presenceAktiva Tours financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aktiva Tours leadership team
Management profileNumber of profiles
Aktiva Tours funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aktiva Tours M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aktiva Tours
What does Aktiva Tours do?
Aktiva Tours is a Dutch tour operator that organizes and sells cycling, hiking, and single-group travel packages across Europe and select destinations worldwide. Packages bundle accommodation, route descriptions, baggage transport, optional bike rental, optional dinners, and Dutch/English-speaking support, and are offered as guided or self-guided trips. The company sells directly to consumers through its website, phone advisors, email, and partner travel agencies.
Is Aktiva Tours a public or private company?
Aktiva Tours is a private company. It is classified as unknown and is currently operating.
When was Aktiva Tours founded?
Aktiva Tours was founded in 1994. It employs 1 to 10 people.
Where is Aktiva Tours based?
Aktiva Tours is headquartered in Asten, Netherlands, in the Europe region.
How does Aktiva Tours make money?
Five revenue lines are on record. Package Travel Sales are the primary driver. The others are booking Fees, SGR Contribution, calamiteitenfonds Contribution and optional Add-ons.
Who are Aktiva Tours's main competitors?
Direct peers on record are Eurobike, Backroads, Traveldeal, SpiceRoads Cycle Tours, Sawadee Reizen, SNP Natuurreizen and Trek Travel. Broad incumbents are Intrepid Travel and TUI Nederland. Komoot is listed as an others.
Does Aktiva Tours have an API?
No public API is recorded for Aktiva Tours.
What industry is Aktiva Tours in?
Aktiva Tours's product category is Active Holiday Tour Operator. Its primary akta.pro industry code is THAAADAE, Cycling, Mountain Biking & E-Bike Adventure Tour Operators, with a secondary code of THAAADAA, Hiking, Trekking & Backpacking Tour Operators. Its NAICS code is 56152 and its SIC code is 7900.