27km

What 27km does

27 Kilometer Entertainment GmbH (operating as 27km) is a Hamburg-headquartered private German creative content studio that operates at the intersection of advertising, entertainment production, and generative AI. The company delivers end-to-end creative services — from strategy and concept development through production and post — for enterprise brands, alongside original long-format entertainment for streaming platforms. Its core offering is organized into five pillars: Creative Services (campaign strategy and concept creation), Production (film and photo execution across TVC, social, and 360° formats), Entertainment (documentary, branded entertainment, and fiction via the 27KM'B Pictures subsidiary), Artificial Intelligence (generative AI video, image, and voiceover services), and the 27KM Neighborhood community platform.

The company runs an interdisciplinary workflow spanning concept, production, and post-production across four offices in Hamburg (HQ), Berlin, Munich, and Lisbon. Its technical stack centers on generative AI tooling — including Midjourney, Google Veo 3, text-to-video pipelines, and custom-trained AI voiceover models — managed through an internal AI Task Force established in 2021. This AI layer is applied directly to client work (e.g., award-winning AI-generated spots for Sparkasse, HelloFresh, and Zalando in partnership with Google) and to art-led collaborations with frontier AI labs (OpenAI Germany office launch).

27km monetizes primarily through project-based professional services fees for brand campaigns, plus commissioned entertainment production and licensing through Netflix and Amazon Prime Video. Service production for other agencies (Scholz & Friends, VML, Kemmler Kemmler) and international production sourcing via Lisbon add secondary revenue streams. Its client base spans automotive (BMW, Audi, Mazda), streaming (Netflix, Amazon Prime), energy (Vattenfall), beverage (Red Bull, McDonald's), technology (SAP), financial services (Bitpanda), and government/NGO (EU Commission). The company is founder/management-controlled, with no disclosed institutional investment.

Name

27km

Legal name

27 Kilometer Entertainment GmbH

Website

https://www.27km.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

27km is a Hamburg-based German creative content studio that produces advertising campaigns, streaming entertainment, and generative AI content for enterprise brands and platforms including BMW, Audi, Netflix, Amazon Prime, Red Bull, and SAP, operating from offices in Hamburg, Berlin, Munich, and Lisbon.

Ownership category

akta.pro rank

Product category

Creative Content & Production Services

NAICS

Motion Picture and Video Production (512110), Motion Picture and Sound Recording Industries (512), Commercial Photography (541922)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

akta.pro secondary industries

Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

Keywords

• Creative content production
• Brand campaign films
• Documentary production services
• Generative AI content creation
• Entertainment content studio

Headquarters

HQ city

Hamburg-wandsbek

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services and Production: Full-service creative agency providing strategy, consulting, concept creation, and production services for brand campaigns across TVC, social media, and multi-channel deployments. Revenue generated through project-based fees for creative work.
2. Entertainment Content Production: Long-format storytelling including documentaries and branded entertainment. Revenue from commissioned productions with streaming platforms and broadcasters, as well as licensing of original content.
3. Service Production: Production services provided to other agencies and brands in Germany, Spain, and Portugal, including film, photos, commercials, and entertainment content.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

27km is a creative content studio that delivers end-to-end creative services and production for enterprise brands and global streamers. Its work spans advertising campaign films, branded entertainment, documentaries, and AI-driven content, supported by an in-house production infrastructure across Germany, Spain, and Portugal. The studio also runs the 27KM Neighborhood, a creative community platform with 800+ members in Munich, Hamburg, and Berlin.

Product overview

27km is a creative content studio that merges technology, advertising, and entertainment into a unified offering. The company operates across five core service areas: Creative Services (strategy, consulting, concept creation, and campaign production), Entertainment (documentary and fiction long-format storytelling with development, production, and distribution), Artificial Intelligence (generative AI video, voiceovers, and image generation), Production (film and photo production across all formats), and the 27KM Neighborhood community platform. The studio also offers regional production services through its Portugal office. Projects span advertising campaigns, brand films, documentaries, music videos, and branded entertainment for clients including BMW, Amazon Prime Video, Netflix, Red Bull, and Vattenfall.

Differentiator

Problem solved

Functional benefit

Brands

• 27KM'B Pictures: Film and entertainment production subsidiary producing content including the Babo documentary for Netflix.

Products and services

• Creative Services
• Entertainment Long-format storytelling offering covering development, production, and distribution of documentaries, branded entertainment, and fiction productions. Content is delivered to streaming platforms (Netflix, Amazon Prime Video) and broadcasters for global audiences.
• Artificial Intelligence (AI-driven content) AI-powered content creation services including generative AI video, AI voiceovers (with custom-trained voice cloning models for cross-language consistency), and AI image generation. Used both as a creative production tool and as a standalone service offering for brands seeking innovative AI-driven campaigns.
• Production Film and photo production services spanning TVCs, out-of-home campaigns, social media assets, and 360-degree multi-channel campaigns. Includes in-house service production for partner agencies and brands across Germany, Spain, and Portugal, with location access to beaches, coastal roads, and reliable weather from the Lisbon office.

Quantifiable outcome

• German Television Award for 'Best Documentary' for 'The World's Most Dangerous Show' (TWMDS)
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• GoogleflagshipStrategic or Co-development Partner · 1 January 2025Collaboration at YouTube Festival 2025 exploring how generative AI is reshaping brand storytelling. 27km turned ideas for Sparkasse, HelloFresh, and Zalando into bold, award-winning spots using Google's AI technology (Veo 3).
• OpenAIflagshipStrategic or Co-development Partner27km collaborated with OpenAI on the opening of OpenAI's Germany office, producing two immersive artistic pieces for the launch event. The collaboration represents artistic exploration of AI capabilities and positions 27km as a creative partner for AI technology companies.
• NetflixcoreChannel Partner/ Reseller/ DistributorNetflix serves as the primary distribution platform for 27km's entertainment content, including 'Babo – The Haftbefehl Story' documentary premiering October 28, 2025. Content is produced exclusively for Netflix distribution.
• Amazon Prime VideocoreChannel Partner/ Reseller/ DistributorAmazon Prime Video distributes 27km's documentary content including 'The World's Most Dangerous Show' and co-productions like 'Another Reality'. The platform premiered 27km's first show in 2022.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Studio Funk: Hamburg-based content production company producing film, branded entertainment, and digital content for German enterprises. Directly comparable as a DACH-rooted production house competing for similar brand clients and operating from northern Germany.
• Caviar: Brussels- and LA-based production company producing commercials, documentaries, and branded entertainment for global brands. Comparable as a multi-format European-rooted creative studio working with premium advertisers.
• B-Reel: Stockholm-based creative tech studio producing brand experiences, films, and digital content for global brands. Closely comparable in combining creative production with emerging technology (including AI) and serving premium enterprise clients across Europe and the US.
• Tempomedia Filmproduktion: Berlin creative production company specializing in commercials, brand films, and content for major advertisers. Comparable as a mid-size German production studio competing for the same enterprise client roster.
• Tool of North America: Los Angeles-based production company producing commercials, branded content, and entertainment for global brands and streamers. Comparable in operating at the intersection of advertising production and original entertainment content.
• ANORAK Film: Berlin-based creative content studio producing brand films, commercials, and branded entertainment for major German and international clients. Closely comparable in scale, format mix, and DACH enterprise client focus.
• Radical Media: US-based content studio producing commercials, documentaries, and branded entertainment for global brands. Comparable as a multi-format creative production company working with premium brands and streaming platforms.

Broad incumbents

• MediaMonks (S4 Capital): Global creative and production company under S4 Capital, providing content, media, and technology services. Comparable in offering end-to-end creative production for enterprise brands but at significantly larger scale and with broader geographic reach.
• UFA GmbH: Germany's largest TV and entertainment production group, part of Bertelsmann/RTL. Operates a much wider portfolio across scripted, unscripted, and branded content, with established streamer relationships that overlap with 27km's distribution channels.
• Hogarth Worldwide (WPP): Global production and adaptation network within WPP, providing creative production and content services for major brands. Comparable in executing multi-format content for enterprise clients but as part of a much larger holding-company portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/27km
• LinkedInlinkedin.com/company/27km
• Instagraminstagram.com/27km

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 27km